How to Produce Innovative and Fresh Content Ideas for Viewers

  • Jun 22, 2018
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Once you enter the online world, you need to create content to sustain your website. Views will be generated when you provide good and interesting content. However, when you post often, you are bound to run out of ideas. How do you keep producing new content that is both interesting and relevant?

Many website owners will agree with me when I say that it’s hard to generate new and exciting content. The trick behind it is an open perspective. You need to understand that things that may seem basic for you are actually interesting for your viewers. Try to see your world from their perspective, for one.

Here we provide you with some promising tips that will help you generate new content ideas.

  1. Back and forth traffic

We cannot emphasize the importance of communication enough. Your viewer or your buyer is your asset. In order to create new deals and content for them, you can simply go ahead and ask! Yes, it is as simple as that. Not only will they offer you valuable ideas, you will build a relationship with your viewers, which will strengthen the traffic and boost conversion rates. You can connect with your viewers in multiple ways including:

  • Feedback boxes that appear at the end of a purchase or on a section of your website to improve content.
  • Forums where different viewers can interact with one another and suggest valuable content ideas
  • The survey-based collection, where you can email viewers a quick survey to help get relevant information
  • Follow up calls, try to add a feedback section to your confirmatory calls.
  • Record customer feedback online, by providing online chat or online calls and review them later to get interesting concepts and ideas for future content.

Remember your viewers are the best resource to understand what they really need. You can come up with numerous topics, ways to improve your content and site significantly.

  1. Spend time on the web

You can never undervalue the benefits of online surfing. Spend time on your phone or on the computer simply scrolling through your niche. Have a look at what your competitors are doing. You can also just scroll through the many pages and have a view of what is going on in the world. The thing with ideas is that you never know where you will find the next big thing. This is why it is always great to be on the lookout and capture an idea to create valuable content. Also, one can get a clear idea of building a website that draws a lot of traffic just by analyzing its competitor’s strong and weak points, website flaws, outcomes, SEO strategies, content type, and more.

You must remember that you did a lot of research when you were initially starting as a blogger. As things get tough to maintain, many bloggers let the research bit slide. Unfortunately, that is the primary means of getting colorful new ideas. There are numerous uses of spending time online:

  1. Get to look at your competitors and see what they are up to.
  2. Catch different trends and find specific topics that could be of use to you.
  3. Notice the gaps in the content of other websites and aim to fill those gaps by valuable content on your own site.
  4. Understand what your viewers are looking for and create user-friendly, intriguing content that issue to rake in those views.
  1. Group meetings are important

You may have a huge number of ideas, but you still one person. Your thinking capabilities cannot be compared with a group of ten. This is why you need to schedule regular meetings to avail the benefits of your colleagues. They can:

  • Help you come up with new ideas and trends for your content.
  • Troubleshoot problems with a variety of suggestions.
  • Contribute their share of experiences to benefit your knowledge and improve the website
  • Bring SEO knowledge that will make your content more search engine friendly.
  • Introduce different perspectives that will help give you a broad view.
  1. Free tools can become assets

Try to take advantage of the amazing drawer of free tools in the market. Coming up with new content ideas is a primary problem and there are many valuable helping tools on the net to overcome this problem. Tools like Tools like Google AdWords, keyword planner, and HubSpot blog idea generator are incredible tools that help you construct whole topics from just a single keyword. They have multiple uses, which include:

  1. Generate trending keywords to improve your SEO and give you a niche to start working.
  2. Create topics from keywords, which will help you understand the diverse possibilities for your content.
  3. Present you with statistics relating to viewership, showing different preferences of different users according to age group or location.

This can narrow down many issues and help you come up with valuable topics. All you need to do is get to the writing part, putting invaluable information to present your viewers with interesting content regularly.

  1. The real world is just next door

You do not have to separate the digital world from the real world. Try something new and invest in real-world advertising campaigns to approach your clients through a different platform. This does require creativity and can be a little more expensive, but it certainly is an attention grabber. Here are some creative ideas you can try out

  • Hand out leaflets with a scalable barcode that links to your site. This will instantly boost your views and expose your interesting content to new people.
  • Send some mail, you can invest in mailing your website. Advertise a special article on your website, motivating users to read more.
  • Take part in tradeshows with a strong marketing campaign to ensure viewers.
  1. Collect your ideas

Ideas are precious things, but sadly, they are very volatile. You could have an inspiration when taking a bath and forget all about it when you actually sit to work. No matter how hard you try, you will not be able to recollect it again. a valuable idea lost. Instead, you can collect your ideas and keep them safe for later. Here are some different ways you can do it.

  • Keep a small handy diary that you carry with yourself and pen thins down whenever they occur to you. This way you will never forget new ideas.
  • Use notes on your phone to type in new concepts. You will certainly have your phone everywhere you go which means you can write and use your ideas whenever you want.
  • Use cloud storage, this will make your ideas accessible wherever you are. It will also help give others a rough draft of your plan o that you can convey your thinking to your team. You can also, connect your team members and ask them to record any ideas so that you can access them as well.

Searching for new content can be tiring, but if you use the right tactics, you will not be searching for long. Use the tips above to keep your website updated with interesting content for your users. Remember, you need to think out of the box. What you like may not necessarily be what your viewers want. This is why we recommend thorough research and group analysis to find highly relevant content ideas, boosting your conversion rates!

About the Author, Madan Pariyaar

A blogger at WebPrecious and a digital marketing strategist helping clients to resolve their website woes. When not busy with all things, you may find me occasionally watching movies, traveling and spending time with my family.

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