This episode focuses on the commoditization of design and a good customer experience with special guest photographer Dan Morgan of Straight Shooter. We also talk about elevator pitches and the redesign of GoMediaZine with Wilson Revehl.
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Go Media Quick Tip: Elevator Pitches
- What is an elevator pitch?
- Go Media’s elevator pitch is?
- Bill’s story at his Business Class.
- How you can create a better elevator pitch.
What’s Go Media Been Up To?
- Feedback from first episode.
- On the Map – Date is Nov 9th.
- Jeff’s speech at AAF Cleveland.
- Shoutout to Mark Brickey of Hero Design, Adventures in Design Podcast.
- GoMediaZine launch & discussion with Wilson via Skype.
- MockupEverything launch and response from community. Future plans.
Topic 1: The Commoditization of Design
Special Guest: Dan Morgan in-studio
- Discussion with Liz Hunt and Dan Morgan.
- Automation of design processes.
- Oversaturation of competition.
- Technology makes it easier to produce pro results.
- Products that solve common design problems.
- Race to the bottom. How are designers affected?
- How photographers have dealt with it.
- Offering consulting and strategy, not just design.
- Service based agencies getting into the product business.
- Other products that are commodities – websites, themes, vectors, fonts etc.
- Selling your own products.
- Arsenal Marketplace.
Topic 2: Selling the Customer Experience
- Instead of only selling your skills, talent, expertise, portfolio – sell the experience
- Rethink what your product is – is it your logo? Or the experience the customer gets while their logo is being designed by you?
- A well made logo is really the end result. It’s a commodity.
- Going golfing. Gifts.
- Never eat alone. Lunch with customers.
- Messaging, takeaways, project milestones that reward the customer.
- Good Experiences: Starbucks example.
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