Episode 2: The Commoditization of Design and a Good Customer Experience

Bryan Garvin
  • Oct 8, 2012
  • Comments Off on Episode 2: The Commoditization of Design and a Good Customer Experience
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This episode focuses on the commoditization of design and a good customer experience with special guest photographer Dan Morgan of Straight Shooter. We also talk about elevator pitches and the redesign of GoMediaZine with Wilson Revehl.

Listen to the Podcast

Show Notes:

Go Media Quick Tip: Elevator Pitches

  • What is an elevator pitch?
  • Go Media’s elevator pitch is?
  • Bill’s story at his Business Class.
  • How you can create a better elevator pitch.

What’s Go Media Been Up To?

Wilson Revehl in his studio in Florida

Wilson Revehl in his studio in Florida discussing the new GoMediaZine design

Topic 1: The Commoditization of Design

Special Guest: Dan Morgan in-studio

Special guest Dan Morgan

Veteran photographer Dan Morgan looking handsome

  • Discussion with Liz Hunt and Dan Morgan.
  • Automation of design processes.
  • Oversaturation of competition.
  • Technology makes it easier to produce pro results.
  • Products that solve common design problems.
  • Race to the bottom. How are designers affected?
  • How photographers have dealt with it.
  • Offering consulting and strategy, not just design.
  • Service based agencies getting into the product business.
  • Other products that are commodities – websites, themes, vectors, fonts etc.
  • Selling your own products.
  • Arsenal Marketplace.

Topic 2: Selling the Customer Experience

  • Instead of only selling your skills, talent, expertise, portfolio – sell the experience
  • Rethink what your product is – is it your logo? Or the experience the customer gets while their logo is being designed by you?
  • A well made logo is really the end result. It’s a commodity.
  • Going golfing. Gifts.
  • Never eat alone. Lunch with customers.
  • Messaging, takeaways, project milestones that reward the customer.
  • Good Experiences: Starbucks example.
producer Bryan Garvin in the editing room

producer Bryan Garvin in the editing room

Jeff and Bryan prepping for recording

Jeff and Bryan prepping to record



Hosts: Jeff Finley and Bill Beachy
Special Guest: Dan Morgan, Wilson Revehl, Liz Hunt
Producer: Bryan Garvin
Recorded at: Go Media

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About the Author, Bryan Garvin

Bryan Garvin

I'm a Web Designer and Front-End developer at Go Media. I have major crushes on Wordpress and jQuery. I'm pretty sure I have the best beard in Cleveland, OH.

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