Small Business

How to Build an Omnichannel Marketing Strategy for Your Small Business
Small Business — May 16, 2019 — Raul Harman
Omnichannel Marketing Strategy for Small Businesses As technology keeps evolving, the line between the online and offline world is beginning to blur. Namely, with the rise of social media, automation... Read More →
How to Create a Unified B2B and B2C E-commerce Website
Small Business — May 14, 2019 — Lexie Lu
Selling to both consumers and businesses is one way to gain an edge on the competition and increase your market share. However, figuring out the best method of selling to... Read More →
Fundamentals of Lean Business Planning for Small Business Owners
Small Business — May 1, 2019 — Chloe Smith
It’s not a matter of opinion, but rather, a simple fact that a business needs to have a business plan. In order to function properly, to break even, and to... Read More →
How Much Should You Budget for Marketing in 2019?
Small Business — April 18, 2019 — Raul Harman
Determining Your Marketing Budget Every business, no matter if it's a startup, a small business or a large enterprise, has difficulties setting aside a budget for anything, let alone marketing.... Read More →
Is It Too Soon to Invest in the Internet of Robotic Things?
Small Business — March 26, 2019 — Lexie Lu
New technologies come and go, regardless of whether people consider them innovative or exciting. Some of them have staying power, while others disappear into the abyss as if they were... Read More →
Is It Too Late to Invest in Virtual Reality?
Small Business — March 21, 2019 — Lexie Lu
Although the capability for virtual reality (VR) was invented in 1957, it's only in recent years that VR pops up in nearly every industry. Better screen resolutions, as well as... Read More →
Overlooked SEO Mistakes Ecommerce Websites Make
Small Business — March 19, 2019 — Raul Harman
Ecommerce keeps flourishing. Research predicts that it will reach $4.88 trillion by 2021. This sounds impressive, but what does this mean for you as an online retailer? Well, the growth... Read More →
5 Ways SEO Can Help You Manage Your Online Reputation
Small Business — February 28, 2019 — Raul Harman
Using SEO to Improve Your Online Reputation The search engine optimization game is constantly evolving and changing with the algorithms. While this powerful digital marketing method has been used for... Read More →
How to Determine Which Franchise Business is Best for You
Small Business — February 15, 2019 — Chloe Smith
There is a certain draw, a certain magnetism towards being an entrepreneur. Sure, the potential profits can be amazing, there is barely a ceiling on how much money you can... Read More →
Why Your Business Should Consider Investing in Influencer Marketing
Graphic Design, Small Business — February 14, 2019 — Lexie Lu
Where should you invest your online marketing dollars? Tracking online marketing efforts isn't an easy task. Results aren't immediately noticeable for some campaigns, and building a brand name adds value... Read More →
Creative Social Media Marketing Ideas You Can Implement Today
Graphic Design, Small Business — January 31, 2019 — Chloe Smith
Due to the information revolution, marketing strategies are rapidly changing. What was in trend a couple of months ago, now is passé. With that along, ways of using the same... Read More →
7 Marketing Strategies to Promote Your Freelance Graphic Design Business
Graphic Design, Small Business — January 29, 2019 — Bridgette Hernandez
Marketing Strategies for Freelance Designers If your success as a freelance designer only depended on your talent and work ethic, you’d have an endless stream of clients. Unfortunately, that’s not... Read More →
The Best Predictors of a Franchisor’s Success
Small Business — January 11, 2019 — Raul Harman
The franchising business model has grown in popularity over the years. From 1983 to 1993 the number of franchisors, i.e. companies that sell licenses or rights to third parties that... Read More →
How to Set Business Goals for 2019 and Beyond
Small Business — January 9, 2019 — Lexie Lu
As we welcome 2019, business owners look into the future for growth and improvement beyond mere sales figures. Goal setting is a big part of business growth. Those who set... Read More →
How to Create a Company Slogan
Small Business — November 30, 2018 — Lexie Lu
Your company slogan sends a message about who you are as a company and shapes how consumers see your brand. Think about some of the more famous slogans that immediately... Read More →
Growing Your Small Business: 14 Questions for Entrepreneurs
Graphic Design, Small Business — October 29, 2018 — Heather Sakai
Starting your own firm or freelance business? Have your own small business, but looking for a boost? We here at Go Media, your favorite Cleveland design firm, are here to... Read More →