The last six months of any year seem to pass at lightning speed. Once summer hits, there are marketing promotions to run, gearing up for back-to-school and then the holidays... Read More →
A business to many (B2M) model sells goods and services to both consumers and other businesses, so is a mix of both business to business (B2B) and business to consumer... Read More →
Video Marketing Tips Videos have consistently grown in popularity in recent years and are a big part of most marketing budgets. However, you can spend a lot of time and... Read More →
Inbound marketing is a set of marketing tactics and techniques concentrated on utilizing content relevant strategies to current and prospective purchasers and then pulling them toward a business and its... Read More →
Omnichannel Marketing Strategy for Small Businesses As technology keeps evolving, the line between the online and offline world is beginning to blur. Namely, with the rise of social media, automation... Read More →
Selling to both consumers and businesses is one way to gain an edge on the competition and increase your market share. However, figuring out the best method of selling to... Read More →
It’s not a matter of opinion, but rather, a simple fact that a business needs to have a business plan. In order to function properly, to break even, and to... Read More →
Determining Your Marketing Budget Every business, no matter if it's a startup, a small business or a large enterprise, has difficulties setting aside a budget for anything, let alone marketing.... Read More →
New technologies come and go, regardless of whether people consider them innovative or exciting. Some of them have staying power, while others disappear into the abyss as if they were... Read More →
Although the capability for virtual reality (VR) was invented in 1957, it's only in recent years that VR pops up in nearly every industry. Better screen resolutions, as well as... Read More →
Ecommerce keeps flourishing. Research predicts that it will reach $4.88 trillion by 2021. This sounds impressive, but what does this mean for you as an online retailer? Well, the growth... Read More →
Using SEO to Improve Your Online Reputation The search engine optimization game is constantly evolving and changing with the algorithms. While this powerful digital marketing method has been used for... Read More →
There is a certain draw, a certain magnetism towards being an entrepreneur. Sure, the potential profits can be amazing, there is barely a ceiling on how much money you can... Read More →
Where should you invest your online marketing dollars? Tracking online marketing efforts isn't an easy task. Results aren't immediately noticeable for some campaigns, and building a brand name adds value... Read More →
Due to the information revolution, marketing strategies are rapidly changing. What was in trend a couple of months ago, now is passé. With that along, ways of using the same... Read More →
Marketing Strategies for Freelance Designers If your success as a freelance designer only depended on your talent and work ethic, you’d have an endless stream of clients. Unfortunately, that’s not... Read More →