This episode focuses on the commoditization of design and a good customer experience with special guest photographer Dan Morgan of Straight Shooter. We also talk about elevator pitches and the redesign of GoMediaZine with Wilson Revehl.

Listen to the Podcast

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Show Notes:

Go Media Quick Tip: Elevator Pitches

• What is an elevator pitch?
• Go Media’s elevator pitch is?
• Bill’s story at his Business Class.
• How you can create a better elevator pitch.

What’s Go Media Been Up To?

• Feedback from first episode.
• On the Map – Date is Nov 9th.
• Jeff’s speech at AAF Cleveland.
• Shoutout to Mark Brickey of Hero Design, Adventures in Design Podcast.
• GoMediaZine launch & discussion with Wilson via Skype.
• MockupEverything launch and response from community. Future plans.

Topic 1: The Commoditization of Design

Special Guest: Dan Morgan in-studio

• Discussion with Liz Hunt and Dan Morgan.
• Automation of design processes.
• Oversaturation of competition.
• Technology makes it easier to produce pro results.
• Products that solve common design problems.
• Race to the bottom. How are designers affected?
• How photographers have dealt with it.
• Offering consulting and strategy, not just design.
• Service based agencies getting into the product business.
• Other products that are commodities – websites, themes, vectors, fonts etc.
• Selling your own products.
• Arsenal Marketplace.

Topic 2: Selling the Customer Experience

• Instead of only selling your skills, talent, expertise, portfolio – sell the experience
• Rethink what your product is – is it your logo? Or the experience the customer gets while their logo is being designed by you?
• A well made logo is really the end result. It’s a commodity.
• Going golfing. Gifts.
• Never eat alone. Lunch with customers.
• Messaging, takeaways, project milestones that reward the customer.
• Good Experiences: Starbucks example.

Links

• Go Media Arsenal
• Mockupeverything.com
• Go Media
• On The Map (OTM)
• Go Media Twitter

Credits

Hosts: Jeff Finley and Bill Beachy
Special Guest: Dan Morgan, Wilson Revehl, Liz Hunt
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

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