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SeeSaw

SeeSaw is a fun way to connect with Moms and their children in close proximity to you. View profiles of other moms, chat with connections and create or join PlayDates.

SeeSaw is an app which connects local Moms and their children for PlayDates. With the branding we wanted to portray a fun, lighthearted personality akin to the types of Moms who are looking to socialize and engage their children in new, exciting ways. That idea of fun and adventure was paired with a more refined visual style to create a sharp new identity which helps round out the voice of the new brand.

Final Direction:

1629_SeeSaw_R5_Master

Additional Logo Concepts and Brand Styles:

1629_SeeSaw_R1_Master 1629_SeeSaw_R1_Master 1629_SeeSaw_R1_Master