SeeSaw is an app which connects local Moms and their children for PlayDates. With the branding we wanted to portray a fun, lighthearted personality akin to the types of Moms who are looking to socialize and engage their children in new, exciting ways. That idea of fun and adventure was paired with a more refined visual style to create a sharp new identity which helps round out the voice of the new brand.

Final Direction:

1629_SeeSaw_R5_Master

Additional Logo Concepts and Brand Styles:

1629_SeeSaw_R1_Master

1629_SeeSaw_R1_Master

1629_SeeSaw_R1_Master