Flash, Floppy Disks & FreeHand
Apple’s Steve Jobs just posted a long open letter on the reasoning behind the decision to exclude Flash support on mobile devices such as the iPhone, iPad and iPod Touch.
Jobs lists six major points surround the decision, but wraps it up and confirms what I suspected was the driving force behind the decision. In Steve’s own words:
“We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform.
If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features.
We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.”
Apple dealt with this during the transition from OS9 to OS X, and Jobs even notes in his letter that only now in CS5 has Adobe finally shipped a native Mac OS X version of the Creative Suite software. With the success of the iPhone & iPad, you can’t blame them for not wanting it to happen all over again.
The Floppy Disk is Finally Dead
I find it interesting that also this week, Sony announced it will be phasing out the manufacturing of floppy disk drives. Apple chose to do this in 1998 with the first iMac. Jobs implies in his letter that HTML5 is a new era for the web, and I believe he and Apple look at Flash the same way they looked at the floppy disk in 1998. Is it really any surprise?
Interestingly, this week Apple finally opened up access to hardware acceleration on OS X 10.6.3 for plugins such as Flash, something Adobe has been telling Apple for years they need in order to optimize the Flash Player on OS X. So far it’s only supported on the newest of the new Macs, but it’s a start.
Jobs notes in his letter regarding the other Flash issue — namely their attempt with Flash Catalyst to provide a “packager” for Flash creations that would allow them to run on an iPhone in a “wrapper. I think most Apple-bashers on the Flash issue seem to have overlooked what Jobs points out: any app created with that sort of tool must rely on the lowest common denominator features across all mobile platforms.
Apple doesn’t want this. Apple wants developers to create apps using the unique features offered by the iPhone OS.
The Apple “Experience”
Some people look at a device as a “tabula rasa” — something that they should be allowed to do whatever they want on it. I believe the Android operating system is built on this approach. But not the iPhone OS.
Apple has always focused on the overall experience rather than a “jack of all trades” open-endedness with their offerings. They make their own operating system. They make their own software. They make their own hardware/computers. And now with the iPad and recent acquisitions, they now make their own processor chips.
It shouldn’t be surprising to anyone that Apple has no desire to be a company producing a blank slate device that runs every last thing out there. They want to offer a unique and specific experience for the end-user. It is my opinion that they believe the best way to go about this is to use the tools specifically designed to create for the iPhone OS platform.
Adobe has called Apple to task on this decision, calling themselves open and Apple proprietary. But it’s not like Adobe hasn’t had their share of cutting users out of preferred authoring tools. It’s a no-brainer to see that Adobe acquired Macromedia primarily for the Flash authoring tool.
But in this process, they also acquired authoring tools such as FreeHand which was discontinued in favor of Adobe’s own vector graphics software, Illustrator. There has been no relenting of the frustration former FreeHand users have felt having lost their favorite tool.
Adobe has implicitly said that you need to move to Illustrator, and no roadmap as to what will or will not be incorporated into Illustrator. While not exactly the same, still it echoes the Apple decision that if you want to create iPhone OS apps, you do so with the approved tools. In a certain sense, Adobe has said that if you want to create vector graphics, you do so with the approved tools.
I’d venture to say that Adobe’s decision to end support for FreeHand and force users to migrate to Adobe Illustrator is really not that much different from Apple telling app developers that instead of writing lowest common denominator apps, you must use the free tools offered to create specifically for the iPhone OS.
I am sure out dear readers have opinions on this situation, and I would love to hear them. Please leave us your 2 cents in the comments section below.
Go Media friend Brad Colbow has a nice comic on this topic, and I’ll leave you with that.