The Art of the Marketing Makeover: Grooming Legacy Companies for Today’s More Dynamic Marketplace

Michael Miller
  • Nov 28, 2017
  • Comments Off on The Art of the Marketing Makeover: Grooming Legacy Companies for Today’s More Dynamic Marketplace
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You don’t have to be hip, trendy, or in an arrantly dynamic new market to pique our interest here at Go Media. We love the challenge of working with clients who have a long history in business but are in need of what I like to call a Marketing Makeover. This could amount to any number of things: from re-imagining a logo, to a complete brand refresh, to freshening up your communications with copy that sheds new light on your business while adding a singular twist to the ongoing dialogue you enjoy with your customers.

Fact is, there are many seasoned and vibrant company’s out there looking for a little TLC, commercially speaking. From re-introducing you to the world with a beautiful, new, fully responsive website, to employing a comprehensive inbound marketing strategy [complete with SEO and social media marketing], the potential for engagement with your audience is staggering nowadays.

And from our perspective here at Go Media, there are few things more rewarding than taking the scattered brand assets and outdated communications of what we like to call a legacy company with a notable history and updating them for today’s marketplace. The process is kind of like treating you to a long weekend at the spa while we rummage through the attic of your house for old family photos, heirlooms, and clues to your family history.

As a copywriter, I particularly enjoy the challenge of updating a company’s overall communication strategy. The task of casting a company’s vision in a new light with a fresh new narrative is one that I relish. And no matter how conventional, or seemingly mundane the subject matter, the prospect of making a company’s communication strategy comprehensible and appealing across new and different platforms (website, blog, social media, etc.) is exciting and should be handled with gusto.

Case in point, Allied Tool & Die [a 70+ year old, Cleveland-based manufacturer of metal stampings for Automotive, Medical, electronic, and commercial industries worldwide] approached Go Media in early 2017 requesting a marketing makeover themselves: new Web Design, Inbound Marketing services (SEO), Upgraded Logo Design, and comprehensive Copywriting Services. Fortunately, the good people at Allied gave us the keys to their “attic” and free reign to rummage.

The Go Media team went for a more acute, contemporary approach to an otherwise fixed industry traditionally accustomed to staying in their own lane. And like a duck to water, we dove in and delivered punchier communications for the pages on their website (Capabilities, Services, Equipment, etc.). Then we launched it all on an intelligently designed, fully responsive Go Media Designer Site complete with artful photos and video presented on a cinematic scale. Phew! Now that’s one stunning Marketing Makeover!

If you know of a company that you’d like to recommend for a Marketing Makeover, or you suspect the company you work for could benefit from one too, give us a nudge!

About the Author, Michael Miller

Michael Miller

On the ClockI am an Account Manager & Copywriter at Go Media. I seek the human element in the bottom line, and I take a personal approach to help you make important decisions for your business. Branding. Web Design. Graphic Design – all fundamental. But they can be daunting, even to the most savvy individual. Soapbox: Sure, the work we do at Go Media is cutting edge stuff, but it’s born with a genuine aesthetic. The human element is key to leaving a lasting impression in this business, and Go Media brings it. Off the ClockIt’s an interactive world we live in. Off the clock, I interact with the great outdoors, a mess of musical instruments, and my remarkable family. I’m all about running, biking, and exploring the boonies or bright lights with equal enthusiasm. Each has its own wild terrain. I’m a firm believer in laughter and the art of conversation. I love to shoot the breeze on just about anything.

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