Fave Font: Knockout

We all have our favorite bunch of typefaces we use on a regular basis. When I first started out I was a font-a-holic downloading every free font that I could get my hands on.

Over time, perhaps I’ve become less adventurous, but I’ve limited my pool to just a handful that I often use. Right now, my current favorite typefaces are Knockout, Gotham, Plantin, and Minister.

I’ve been using Knockout for my Weapons of Mass Creation branding and Parachute Journalists posters. It’s so versatile and has condensed and extended versions. Plantin and Minister are my serif typefaces of choice because of their subtle vintage flair and personality to their characters.

Knockout is versatile because it’s a “sweeping collection of 32 sans serifs.” It’s got 9 widths and 4 different weights.  It can be used for headlines and copy.

The sheer volume and variety here is what makes it so usable.  It was also designed by Hoefler & Frere-Jones who are masters at their craft.

The reason why I like Knockout, aside from its versatility, is mostly because I’m a fan of tall and condensed sans serif typefaces. I like the subtle details like how the “R” flares out at the bottom.

I used these the tall condensed styles because I like the bold and powerful statement that it creates. It’s definitely geared more towards poster art headlines or credits on a film poster. I like the way they stack up and fill a space.

So what is your favorite typeface? Can you show us examples of how you used it?

About the Author, Jeff Finley

I'm a partner at Go Media, a Cleveland web design, branding, and design studio. I started Weapons of Mass Creation Fest and wrote the book Thread's Not Dead, teaching artists and designers how to start a clothing company. I'm also writing a new book called Wake Up: The Morning Routine That Will Change Your Life

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