In the U.S. we call a sport where the ball is moved by hand, Football. When feet do the passing work... soccer. Internationally 'football', rather fútbol, draws attendance that levels the playing field. We helped Pepsi bring a caliber of design, worthy of fútbol, to the world stage.
Fans around the world were asked to ‘make the commercial’ where they told the director who they wanted to see in it and painted a scene for them. In true Pepsi style, they brought in the most requested athletes and Go Media helped make the fans wildest dreams a (virtual) reality. The result – super athletes in supernatural environments doing incredible things with the ball.
Passing the ball in Pepsi Fútbol took on a new meaning on the ‘Kick it’ page where users would upload video of themselves showcasing their unique footwork and then kicking the ball offscreen. Together they created a series of clips where fans from allover the globe shared a virtual fútbol and more importantly, their passion for the sport.
Go Media created photo compositions to download as desktop & mobile wallpaper.
Check out the Pepsi Futbol 60 second spot by BBDO<