This episode focuses on the role of a designer with special guests Connie Ozan from Twist Creative and Julia Briggs from Blue Star Design. We also talk about setting up metrics for your business and the redesign of the Arsenal.

Listen to the Podcast

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Show Notes:

Go Media Quick Tip: Setting up Metrics for your Business

• What are metrics?
• Setting up stats to clearly identify success and weak points in your business.
• Bill’s story at his Business class.

What’s Go Media Been Up To?

• On the Map – Date is Nov 9th. Be there!
• Arsenal ReDesign – products integrated into developer’s stage.
• COSE Small Business Conference (Bill and Jackie speaking, Go Media had a booth).
• Storefront Renovations update.
• A client hated one of our designs.
• Hurricane Sandy, leaking roof, losing power.
• Hiring Project Manager & a Jr. Level Designer.

Topic: The Role of a Designer

Special Guests: Connie Ozan & Julia Briggs in-studio

• Define “Designer” (graphic designer, not industrial/interior).
• Define “Role” (what’s the context? role with a client? role in the world?)
• Labels like Designer, Graphic Designer, Art Director, Artist, Commercial Artist, Illustrator.
• Artist vs. Designer?
• Evolution of a Designer over time.
• Ideal Role vs. Actual Role

Roles of a Designer

• Context
  • With a client/boss
  • With other team members
  • With your wallet/bank account
  • With your self/your own products
  • With society/the world/the environment
• Production Roles
  • Commercial Artist (art as product), Illustrator
  • Visual Designer, Pixel Pusher (make stuff look pretty)
  • Style Jockey (designer performs his/her style)
  • Idea Generator (designer ideates on behalf of client)
  • UX Designer (how will the user actually USE this?)
  • Front End Developer (HTML/CSS/JS)
• Non Production Roles
  • Salesperson (communicate value)
  • Order Taker/Client Pleaser (similar to salesperson)
  • Strategist
  • Educator, Researcher (understand)
  • Business Consultant
  • Therapist, Psychiatrist (helping client understand themselves)
  • Facilitator (extended family, connector)
• Social/Worldly Roles
  • Environmentalist
  • Social Changer
  • Innovator
  • Risk Taker (society expects creative people to take the risks)

Links

• Go Media Arsenal
• On The Map (OTM)
• Go Media Twitter
• Twist Creative
• Blue Star Design

Credits

Hosts: Jeff Finley and Bill Beachy
Special Guest: Julia Briggs, Connie Ozan, Adam Law and Chris Comella
Producer: Bryan Garvin
Recorded at: Go Media

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