With all the tasks a digital marketer has to face on a regular basis, anyone who dares take this career path should be, at the very least, a jack-of-all-trades. The ability to create great content is a must. Having a little more than just a basic understanding of SEO helps as well. Then there’s the world of social media and email campaigns, both of which a digital marketer must competently run.
Thankfully, we live in a world when there are tools for just about everything, including all the things required of those in the world of digital marketing. Here are some of those tools that digital marketers must have to help them do their job well.
With the amount of information that Google Analytics provides, tracking just about everything that is related to the traffic to your website in real time becomes indescribably easier. Google has already given us so much, and Google Analytics is proof the search engine giant doesn’t seem to get tired of giving.
Over 15 million users make Hootsuite one of the most popular tools used by digital marketers for social media management and analytics. Hootsuite boasts of many features, but getting the ability to schedule social media posts in advance and therefore save a lot of time is the primary reason digital marketers must have it in their toolkit.
If you’re running email campaigns, using MailChimp would be your best bet. MailChimp is easily one of the world’s most popular and powerful email marketing platforms with eight million daily users. Whether you’re a pro or a newbie email marketer, using MailChimp should be easy enough thanks to its very straightforward platform structure.
Customer relationship management or CRM is an integral aspect of digital marketing, and Charlie is one of the quickest and easiest ways to get to know a person well, which is a crucial element of CRM. With the help of Charlie, digital marketers learn a lot about people as it tells them everything it can about other people, from their interests to what their social media profiles say about them.
HubSpot Marketing Free
Getting visitors to your website is one thing. Converting them to leads is another, and HubSpot Marketing Free has proven to be pretty handy for doing just that. This free pop up tool generates email leads from your website and gives you the skinny on them, from their employers to the pages they have visited, all in real time. You also get to learn with the help of the tool which pages are doing better conversion-wise.
Any digital marketer worth his salt knows that YouTube isn’t the only platform for the amazing videos that you create. It’s not even the best one, simply because of the control limitations. With Wistia, you can add CTA buttons and view heatmaps with ease, among other things. Wistia also allows you to learn the viewing patterns of people who play your videos.
Creating images for blog posts and social media becomes so much easier with Canva. It features built-in templates and optimized sizes, both of which make it easy for you to create custom-shaped or sized images for most social media platforms.
The above are just a fraction of the wealth of tools that are available to digital marketers today. What’s more, these tools are the free ones or at least the free versions of their paid and more feature-laden selves. Imagine what you can do with tools that charge for additional features that can only make your digital marketing life even easier.
Andrea Ladera is an SEO professional for My Biz Niche. When not helping websites get to Page 1 of the SERPs, Andrea (she also answers to Andy) walks her Yorkie around the block, among other things. She also does yoga.