Forest City Shuffleboard

Based on the success of their original shuffleboard business in Marblehead Ohio (the Erie Social), owners Jim and Kari looked to elaborate on their concept by venturing to the city of Cleveland. As the branding began, we quickly realized a tweaked direction based off the original concept could be fruitful, and thus we arrived at vintage varsity aesthetic. Orienting visuals to the feel of late-century gymnasiums and sports movies helped develop the voice of the concept. To further cement the brand voice,  we decided to rename what would have been Cleveland Shuffleboard, Forest City Shuffleboard -- A throw-back, nickname oriented approach which was the cherry on top of their new brand.

Flying FCS
FCS
Flying FCS
IDENTITY SYSTEM
1302_Forest-City-Arena Awaits 2_Arena-Awaits-2
1302_Forest-City-Shuffleboard_Slide the Hammer_Slide-the-Hammer
1302_Forest-City-Shuffleboard_Patch-FC-3Color_Patch-FC-3Color
1302_Forest-City-Shuffleboard_Squad_Squad
1302_Forest-City-Shuffleboard_FCS Badge 2_FCS-Badge-2
1302_Forest-City-Welcome to the Arena_Welcome-to-the-Arena
WALL CARDS
FCS Wall Card
FCS Wall Card
FCS Wall Card
FCS Arena