Content Marketing
Content is the foundation of your digital marketing success.
Content marketing is how we ensure your website delivers your message - clearly, quickly, effectively.
You may have heard the phrase, "Content is King." And it's true. The more fresh, relevant, engaging content your website generates on a regular basis, the better off your search engine standing is going to be. The higher your search engine ranking, the faster your target audience will find you online.
At Go Media, our Content Marketing team understands that excellent design is essential in ensuring the words on the page are attractive and navigable. But the words themselves need to be equally compelling - and optimized for search engines.
As content marketers, we start with the "why" of what you do.
With each client and project, we take the time to develop a solid understanding of who you are, what your company is about. And of course, we want a good grasp of your products and services.
We'll also analyze your goals - short- and long-term, assess your search engine ranking, and gauge the top competition. Frequently, we'll recommend an SEO Keyword Analysis to help identify smart keywords and phrases to weave into the copy to make sure copy your site gest the greatest possible digital marketing boost.
All this information is used to help us formulate a robust content marketing strategy. That may include some combination of writing new copy, expanding on additional copy, adding fresh content pages, blog writing, or social media marketing.
Our professional marketing team has the polished writing and the SEO expertise to ensure your website shines.
Trust the content experts to help you tap into the combination of marketing services that best serve your purpose.
Online content marketing is critical to edging out the competition. Go Media's star Content Marketing Team is spearheaded by Rachel Revehl, award-winning print journalist and SEO/content marketing expert. Her clients range from large law firms to expansive logistics operations to boutique pediatric therapy clinics. Whether you're starting from scratch or building on a solid foundation, our Content Marketing Team has the SEO strategies and on-point prose to make your website a powerhouse of productivity.
Our Content Marketing Services
Content Strategy
Content strategy involves elements of information design, content planning and user experience (UIX) planning. A good content strategy will reach users at all the most important touch points and do so in a way that serves them and helps you achieve your goals.
Content Population
This is a strategy that involves taking the copy that you, the client, provide and effectively arranging it on the site or incorporating it into the design. This includes services like migrating existing pages or supplied text, uploading images, improving the layout of pages using the rich text editor, setting up menus & links and formatting typography.
Copywriting & Blogging
Having dynamic copy on the core pages of your site will help to boost visitor confidence in your authority. But you also need new content regularly to drive more traffic.
Social Media Marketing
You do not need to strive to become a Social Media Influencer to reap the rewards of social media networks. Simply keeping your followers updated with your brand happenings and taking advantage of advertising on the platforms can go a long way.
Content marketing is a fundamental element of every modern successful business marketing plan.
Your website content has to be:
- Unique
- Engaging
- Educational
- Timely
- Frequent
If your content is poorly-written, uninformative or stale, readers will quickly "bounce" to a competitor site.
Search engines track these "bounce rates," and constantly scan for relevant copy that benefits users. Absent a solid content strategy, your search engine optimization (SEO) score will tank. That beats up your bottom line.
Go Media's Cleveland content marketing and strategy specialists understand SEO and how you can carve out a competitive advantage with well-placed, compelling content.
Elevating customer experience, click rates and SEO ranking involves more than simply writing an occasional blog. Slapping together a rushed, keyword-crammed mess every other month and throwing it up on your Facebook page won't work. Increasingly, search engines rely on content to figure who you are and how valuable you are to their customers. That's how your rank is determined.
Here is what you need to understand when you're developing content strategy:
- Content is mission-critical. By a wide margin, it's the most important factor in advertising and marketing. It has been proven to inform customers, drive leads and promote sales.
- Content must be good. The average human attention span fell from 12 seconds in 2000 to just 8 seconds in 2015, according to the National Center for Biotechnology Information. To put that into perspective: A goldfish has an attention span of 9 seconds. If you want to capture audience attention, you better do it fast. Content strategy pushes for higher-quality content, which in turn gets consumed, liked and shared.
- Content should tell your story. Americans overwhelmingly report they are far more likely to pledge brand loyalty to companies "actively trying to make a difference." Make sure you are communicating your core values and any ongoing efforts to propel progress.
- Promote engagement at every stage. That means using charismatic content to address the challenges and rewards for buyers or readers at every level of the process.
To meet these objectives, your content strategy must be tailored to your target audience and true to your brand identity. This involves:
No longer is this a task to squeeze in the summer intern's schedule. Content strategy is necessary to establishing an edge and authority in your industry. By connecting with your audience and stepping up brand experience, you are increasing and improving your brand "touch points," which almost always translates to more sales.
Results are undeniable. Business-to-business firms that maintain a regular blog generate nearly 70 percent more leads monthly than those who don't, according to HubSpot.
The more you blog, the more web traffic you generate. That's why companies with more than 200 blog articles have five times the number of leads as those with 10 or fewer. That means even older blogs might still give you an SEO boost, as long as they are still relevant to visitors - and relevance is only ensured when the blog is high-quality to begin with.
Marketing strategists who prioritize blogging report they are a dozen times more likely to see an ROI (return on investment). More than three-quarters say exceptional, branded content is more effective at drawing customers than magazine adverts. By the year 2020, analysts speculate consumers will handle 85 percent of business relationships without conversing with another human. That makes regular blogging is one of the best and sometimes the only way to build a bridge to your audience.
And yet, only 35 percent of B2B content marketers have any kind of documented content strategy.
If you are one of the lagging 65 percent, it's not too late to dive in! Let us help you develop a savvy content marketing plan that will improve your authority, SEO ranking, sales rates and customer loyalty.