Boom Nutrition Inc. is a Cleveland based company that produces Carb Boom! Energy Gels®, the best tasting and best performing energy gel for endurance athletes. When approached by clients Tony and Mike, we plotted out a full rebrand and brand evolution – including logotype, mark, iconography, flyer design, packaging and website design. Gaining more and more traction in the energy gel market, a full, robust presence was needed to take the next step in the companies evolution. What follows are the different components we tackled do do just that.