Go Media Podcast – Episode 3: The Role of a Designer

This episode focuses on the role of a designer with special guests Connie Ozan from Twist Creative and Julia Briggs from Blue Star Design. We also talk about setting up metrics for your business and the redesign of the Arsenal.

Listen to the Podcast


Show Notes:

Go Media Quick Tip: Setting up Metrics for your Business

  • What are metrics?
  • Setting up stats to clearly identify success and weak points in your business.
  • Bill’s story at his Business class.

What’s Go Media Been Up To?

Jeff & Bill talking on podcast
Jeff Finley & Bill Beachy discussing “What’s Go Media Been Up To?”

Topic: The Role of a Designer

Special Guests: Connie Ozan & Julia Briggs in-studio

Julia Briggs and Connie Ozan
Julia Briggs and Connie Ozan discussing “the role of a designer”
  • Define “Designer” (graphic designer, not industrial/interior).
  • Define “Role” (what’s the context? role with a client? role in the world?)
  • Labels like Designer, Graphic Designer, Art Director, Artist, Commercial Artist, Illustrator.
  • Artist vs. Designer?
  • Evolution of a Designer over time.
  • Ideal Role vs. Actual Role

Roles of a Designer

  • Context
    • With a client/boss
    • With other team members
    • With your wallet/bank account
    • With your self/your own products
    • With society/the world/the environment
  • Production Roles
    • Commercial Artist (art as product), Illustrator
    • Visual Designer, Pixel Pusher (make stuff look pretty)
    • Style Jockey (designer performs his/her style)
    • Idea Generator (designer ideates on behalf of client)
    • UX Designer (how will the user actually USE this?)
    • Front End Developer (HTML/CSS/JS)
  • Non Production Roles
    • Salesperson (communicate value)
    • Order Taker/Client Pleaser (similar to salesperson)
    • Strategist
    • Educator, Researcher (understand)
    • Business Consultant
    • Therapist, Psychiatrist (helping client understand themselves)
    • Facilitator (extended family, connector)
  • Social/Worldly Roles
    • Environmentalist
    • Social Changer
    • Innovator
    • Risk Taker (society expects creative people to take the risks)
Adam Law
Go Media Designer, Adam Law discussing “the role of a designer”
Chris Comella
Go Media designer and On the Map creator, Chris Comella talking about the “role of a designer” and the upcoming On the Map screening party



Hosts: Jeff Finley and Bill Beachy
Special Guest: Julia Briggs, Connie Ozan, Adam Law and Chris Comella
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Want More?

Keep learning and listening to more Go Media podcasts.