Marina Vape — Product Line Branding

Over the course of a year, we had the privilege of working with e-liquid company, Marina Vape. The name of the game for these projects was building a visual brand around different flavor concepts. Ranging from abstract fruit flavors, to graham cracker, there was no shortage of visual inspiration to pair with the creative flavors. Below you can see 3 executed products under the Marina Vape brand umbrella.

1. ALTERNATIV     2. Honey Bear     3. Gummy Squirms

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For the line of ALTERNATIV flavors, we came up with a graphic abstraction of the plume of 'smoke' everyone thinks of when they hear the word vape. The goal was to create an eye-catching visual for the line, which would adapt via color to accomodate for the different flavor profiles. Above were the chosen iterations, where below you can see some initial visual experiments.

MV_Smoke-02
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Honey-Bear_Logo
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Honey-Bear_template box_3mg

Alternate Directions

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Marina Vape_Early Concept B1-04
Marina Vape_Early Concept A1-04
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GummySquirms_Logo
Gummy-Squirms_box-02