At the beginning of 2009, they enlisted Go Media’s graphic design expertise looking for apparel illustrations to be showcased in their new Touch and Feel store. They offer a wide variety of printing techniques to their customers, but they were lacking a good way of showing their customers how these techniques could be applied properly in the apparel printing process. As a result, they decided to do a “Touch and Feel” line of t-shirts that would be made available to their customers as samples for their various printing techniques.