Brand experience describes the way customers and stakeholders connect with your brand at every stage of interaction.

It's more than just whether they recognize your brand. It's how they feel about it.

Evolution of technology in recent decades has radically altered the way consumers engage with brands. There are a growing number of "touchpoints," or points of contact between the organization and the audience. These include:

• Websites
• Mobile apps
• Advertisements
• Social Networks
• Signage
• Packaging Design
• Menu Design
• Services

At Go Media, our Cleveland brand experience experts know our clients' customers expect these experiences to be positive and consistent across all platforms. They also want the freedom to choose how and when to interact with those products and services.

Brand experience should be enriching, enlightening, rewarding, stirring and/or fun. When it works, it builds brand recognition and ultimately, brand loyalty. That translates to sales!

Achieving this involves the implementation of a uniform design strategy that considers the tone and totality of each user experience with the brand. Customers are quick to disregard services and products after just a single negative brand experience.

You can boost your competitive edge by creating a brand experience that moves and motivates your client base. Don't simply let the brand experience happen. Let us help you design it!

The first step: Customer Experience Design.

Your brand will be judged not so much by what you say as what you do. Of course, those front-line interactions are important. But designing customer experience begins long before a customer logs on your site or walks through your front door.

At Go Media, we empower clients by packaging products, services and events consistently across touchpoints in ways that focus on top-quality user experience.

Beyond simply designing a logo or a web page, our team knows how to ensure effective communication of key corporate messages. We understand flashy graphics and a catchy slogan won't be enough to win over the market. That's why we also carefully explore ways to engage your customers through visuals that tell your story. When brand experience strikes the right tone at the right time, customers become invested in your products and services.

It starts with Touch Point Planning.

Our experienced team will:

• Identify all existing touchpoints, as well as those that should exist. This includes those that occur before, during and after purchase. These can be internal, such as customer contact points, public relations efforts, signage, packaging and menu design. They can also be external, such as those controlled by retailers or other third parties.
• Evaluate each touchpoint to determine which are managed efficiently and which need work.
• Examine which touchpoints have the greatest impact on customer experiences and decisions.
• Prioritize enhancement of those touchpoints that are the most mission-critical, improving brand cohesiveness, value proposition and customer loyalty.
• Develop a touchpoint plan. Goals will be clearly identified and we'll ensure they are properly executed.

Customers are usually looking for touchpoint experiences to be simple, easy to understand, use and navigate. If you give them too much information or your message or systems are too complex, they will quickly get frustrated and overloaded.

Consider, for example, a Harvard Business Review study that found brands that ranked in the top 25 percent for delivery of simple, relevant information were nearly 90 percent more likely to secure customer purchases and 115 percent more likely to be recommended by those customers.

So how does graphic design play into that? When a website, menu, sign or package incorporates cohesive, comprehensive, client-based design, customers can easily grasp your message.

• Packaging Design - Your package design should stand out on the shelf. Competition can be fierce and consumers are busy. You need to quickly and efficiently communicate with your customers. Dynamic design helps you sell.
• Signage - Signage today is more than simply slapping letters and numbers onto a frame. It is an extension of your brand and your image. Good design helps to connect the brand, the customer and the environment in a way that enhances customer experience. It should draw the attention of new customers, enhance the brand's image, create impulse and motivation and contribute to the environmental decor.
• Menu Design - Menus are one of the most important tools to help boost profitability. Customers are increasingly selective, and the onus is on you to provide all the necessary information in an effortless format that is both neat and complete. Good menus should offer simple navigation and relevant information that highlights the popularity of profitable goods and services.

Winning brand experience involves engaging design, relevant information and ease of use.

To learn more about our Cleveland brand experience services, call Go Media at 216.939.0000 orcontact us online.