Print design is an essential element of targeted messaging, whether you are a small mom-and-pop spot or a Fortune 500 company.

Go Media, Cleveland's premier graphic design firm, got its start primarily in print design, creating elaborate illustrations and designs for entertainers and venues. Our roots are in print design, so we know it better than anyone else in town.

Effective print design involves not just the skill needed to produce aesthetically-pleasing designs, but also a keen awareness of the variations needed for each medium. For example, the design we propose for a business card is going to be much different than what we present for a billboard. What works well for a trade show display might not translate well to your letterhead.

Understanding medium-specific print design is crucial right from the outset of any project.  Our long print design history has given us ample opportunity to work with many of the largest printing companies in the country. Go Media's print designers know what it takes to creatively design what's best for each print size and purpose.

Go Media Print Design Services

• Poster Design
• Book Cover Design
• Album Art Design
• Annual Reports Design
• Apparel Design
• Banner Design
• Billboard Design
• Book Design
• Brochure Design
• Business Card Design
• Calendar Design
• Catalog Design
• CD Booklet Design
• CD Sleeve Design
• Door Hanger Design
• DVD/ CDR Design
• Envelope Design
• Trade Show Display Design
• Flyer Design
• Folder Design
• Hang Tag Design
• Invitation Design
• Label Design
• Letterhead Design
• Magazine Design
• Mailer Design
• Menu Design
• Newsletter Design
• Notepad Design
• Postcard Design
• Poster Design
• Program Design
• Sell Sheet Design
• Stage Scrim Sticker Design
• Table Tent Design
• Ticket Vehicle Wrap Design

The Surprising Power of Print

Some argue the digital revolution has replaced the need for conventional paper publishing, we have found that for the majority of firms, that just isn't true. However, it has somewhat altered the way we approach each print design project. For one thing, whatever we design for print usually needs to be able to transfer easily to some digital format, whether that is a website or mobile application. Secondly, because people rely more heavily on the web than ever, print design products tend to enjoy a longer shelf life. They also get more exposure because less is printed overall. Plus, with more companies increasingly relying heavily on internet marketing, many of those traditional outlets for print advertising (magazines, newspapers, storefronts, billboards, etc.) are less crowded. That means your print design has more room to shine.

Making each piece count as standout, standalone marketing is imperative.

Print design is important because:

• It engages more of the senses than digital media. That makes it more memorable.
• It allows you to use better target marketing. When you put ads or reach out to customers through other print mediums, you can effectively reach niche audiences that you may have had a tough time reaching online.
• Print is tangible, which helps to build credibility with your target audience.
• Print design pushes consideration of how well the visual elements translate across the spectrum of media. Colors that look good on a screen may not have the same effect on paper-and-ink (which is why all graphic designers - even those working primarily on the web - should have some background in or basic understanding of print design).
• It tests your brand's true ability to engage without digital crutches like flashy animations or clickable components.
• Print is personal. It is a reminder to your target audience that there is a face behind the business.

There are so many applications for print, even in this digital age. For example, print media can offer a boost to ecommerce. Many companies that do most of their business online still include catalogs, coupons or advertisements in those shipped orders. This has proven to boost future sales. The package design on those products matters too. Circulars, mailers and print ads can also be effective.

Your print design is not merely a decoration and it shouldn't be an afterthought. It's an investment.

When done right, print design can be leveraged as a strategic asset. It allows you to communicate clearly, quickly and meaningfully. Competition in so many industries is increasingly fierce. You need to set yourself above the fray. Go Media can help with the very best in Cleveland print design services.