User Interface & User Experience Design

Go Media provides expert consultation & design for mobile, tablet and desktop apps.

"Begin with the end in mind."   "To begin with the end in mind means to start with a clear understanding of your destination. It means to know where you’re going so that you better understand where you are now so that the steps you take are always in the right direction." - Dr. Stephen R. Covey

This renowned paradigm from the Seven Habits is about as true in User Interface and User Experience design as it is anywhere.

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Looking for a UI or UX Designer in Cleveland, Ohio? Go Media has some of the best. We provide expert consultation & design for mobile, tablet and desktop apps.

"Begin with the end in mind."   "To begin with the end in mind means to start with a clear understanding of your destination. It means to know where you’re going so that you better understand where you are now so that the steps you take are always in the right direction." - Dr. Stephen R. Covey

This renowned paradigm from the Seven Habits is about as true in User Interface and User Experience design as it is anywhere. It is critical to take the appropriate steps in planning and design of custom software as early as possible in the process. Go Media has nearly two decades of experience in the digital and software space. We can guide you in taking the steps that are right and appropriate for your next project. We offer Information Architecture, User Interface Design, User Experience Planning & Design and many other phases of mobile, tablet and desktop application design and development.

Any good user experience starts with a simple intuitive design, but we like to take the customer experience further. When using your website or app, we want your customers to think: "Ooohh, that was fun!" They should be surprised and delighted at the everyday process of filling out a form, finding some relevant information or utilizing your app's functionality. We call that "sticky" because it makes people want to come back and use it again. And what's better for your business than people coming back for more?

Our user experience/user interface (UI/UX) design process starts with us gaining a thorough understanding of your company, your clients, your industry and the goals of your website or app. We then work through the user experience with pencil sketches and wireframes. Those wireframes are then coded up as living clickable web pages that you can test for yourself. Once working wireframes have been approved, the sparks really start to fly as we marry our artistry with the functionality of the wireframes in pixel perfect Photoshop mock-ups. Once the mock-ups are approved, we code it into the website or app of your dreams.

User Interface Design - known as UI for short - is the design of systems that connect users and their devices, such as computers, smartphones and tablets.

At Go Media, user interface design prioritizes User Experience - or UX for short. UX describes the overall experience one has when using a product (i.e., website, computer application, etc.).

In other words: We want users to, "Don't Worry, Be Happy."

Their interaction with your website or mobile application should be a pleasant one. We develop user interface design that makes the user experience as simple and efficient as possible. These interactions should have the user's end-goals in mind. The very best user interface design accomplishes this without attracting any unneeded attention to itself.

UI/ UIX vs.Your Favorite Movie

User interface design is sort of like acting. When an actor or actress gives a poor performance, it's painfully obvious. Their facial expressions are too strained. Their tone of voice is far too dramatic. Their laugh is so irritatingly fake. Overall, it's not believable. The effect of bad acting is it ruins what might otherwise be a good film.

But when acting is stellar, you hardly notice that those involved are in fact pretending. You're captivated by the characters and drawn into the plot. You may be moved to side-splitting laughter or heaving sobs.

User interface design is much the same.

Poor user interface design distracts from or ruins what might otherwise be a great product. It returns error messages. The flow is disjointed. It forces users to think more carefully about their navigation.

On the other hand, good user interface design:

  • Enhances aesthetic appeal;
  • Improves function;
  • Is easy-to-use and understand.

Users may not recognize that what they are experiencing is good user interface design, but they will walk away with a positive impression - and come back for more!

Creating Cleveland's Best User Interface Design

A web design that is simple and intuitive is just a baseline goal. Go Media's user interface design takes that experience even further.

With more than two decades of experience in the digital and software space, our team offers:

  • Information Architecture
  • User Interface Design
  • User Experience Planning and Design
  • Wireframes
  • Ergonomics

We start with an in-depth analysis of your company. We want to know your clients, your industry and the goals of your website. This gives us an idea of where to start with the Information Architecture of your site. Information architecture is critical to user interface design because it involves organizing, labeling and structuring the information on your website in such a way that user experience is made easy.

While some companies prefer to leave user navigation to chance, this sort of "just let it happen" approach almost always fails. Why? Because visitors will bounce quickly if they don't find what they're looking for fast. Good information architecture is like an invisible map and flashlight, leading the way.

Once we have established information architecture, work through the user experience with wireframes.

Wireframes are the skeleton of your website layout. It's what allows us to identify what objectives you have for your visitors so we can help guide them through it. With wireframe mock-ups, we are able to determine the easiest possible path for visitors to find what they're looking for when they get to your site.

When we're drawing up these wireframes, our design team is acutely aware of the Ergonomics of the user experience. Ergonomics in design refers to the science of arranging or designing things in a way that ensures personal interaction is as safe and efficient as it can be. In doing this, our Cleveland web developers will consider the habits of visitors to your site. We take into account their age, education, experience and expectations. That gives us the opportunity to ensure their navigation experience is simple, organic and adaptable.

Even the U.S. Department of Health & Human Services recognizes the value of thoughtful user interface design. According to Usability.gov, the best practices for designing any interface include:

  • Keep it simple.
  • Create consistency and use common UI elements.
  • Make sure each page layout is purposeful.
  • Employ strategic use of color and texture.
  • Effectively use typography to create hierarchy and clarity.
  • Be sure the system is communicating what is happening.
  • Think about the default settings.

Go Media is committed to ensuring your company's user interface design is the best it can be.

To learn more about our Cleveland user interface design services, call Go Media at 216.939.0000 or contact us online.

User Interface & User Experience Design Examples