6 Essential Marketing Tips for Designers

6 Essential Marketing Tips for Designers

In today’s world, there are so many artists out there looking to get noticed. With design software readily available, everyone is a designer these days. But to those designers serious about getting your name out there, here are 6 essential tips brought to you by the Cleveland graphic designers at Go Media that will ensure some more exposure and more sales.

1.) Write articles and tutorials

One thing’s for sure, people love to learn. And learning for free! Writing good articles and tutorials will drive traffic to your website and get yourself some exposure. It helps establish yourself as an authority on the subject and builds trust and loyalty. Don’t make the mistake of writing an article about cliche subjects that have been covered many times before. Choose a niche. Write a unique article about how to get your work published in magazines and publications for example. Which leads me to my next tip:

2.) Submit work to magazines, books, and other publications

If there was an article out there with tried and true methods of getting published, you know it would be hot. First of all, your work needs to be good. And it needs to fit the publication’s criteria. But keep your eyes peeled for “Calls for Entry” and Submissions. Every publication needs content, so find their editors and submissions contact information and show them what you have got. At worst, your stuff will be rejected. But even then, they at least saw your work! If you can get published, that’s a huge amount of exposure.

Mask Animation in Flash Tutorial: An Angel Grows Wings

GoMedia_Vector_Freebie_An-Angel-Grows-Wings (INCLUDES THREE FREE VECTOR DESIGNS!)

Introduction

Like most Flash Motion Graphics designers, I am regularly perusing the web for design inspiration. I don’t know about you, but when I saw complex design elements like plants and tribal shapes grow on screen right before my eyes, I wanted to know how they did it. I assumed they were really good with shape tweening, but if you’ve tried to execute a complex shape tween, I’m sure you discovered quickly that Flash’s current shape tween renderer is about as predictable as Ohio’s weather. So the next best bet was masking a finished design and then revealing it magically as if it were being illustrated in real time. Sure enough, after testing some theories, we zeroed in on this process which we’ll now share with you!

Vector Pack Set 3 Released!

Beautiful Vector Illustration

One thing we do regularly at Go Media is create beautiful vector people. Having illustrated hundreds of these, I have worked out a few tips that I would like to share with you. This will make your job much easier.

Here is the final image we will be creating:

In this tutorial I will cover:

  1. Picking a photo
  2. Limiting your detail (picking a value range)
  3. Reducing work with better vectorizing techniques
  4. Exaggerating the good
  5. Putting it all together

Before we get started: Here are a few basics we need to cover before we begin. We are discussing creating vector illustrations of people. For the purpose of this tutorial I will be using Adobe Illustrator. Macromedia Freehand

Tutorial: Comic Book Style Graphic Design

Tutorial: Comic Book Style Graphic Design

Hey designers, want to meet the Go Media team? Attend our all-inclusive soul-fulfilling three-day design retreat, WMC: Off-The-Grid, this October 5 – 7th. To learn more, head to wmcfest.com.

We have often been asked the process by which we create our illustrated flyers and posters. I will try to give you a clear tutorial on how our Ohio graphic designers create our illustrations and turn them into flyers or posters. Our end product will be this flyer which was created for our recent Go Media Inc. art show:

Before I go into an insane amount of details I want to give you a quick snap-shot of the process:

  1. Draw with Pencil on Paper.
  2. Ink your penciled artwork.
  3. Scan your artwork at 300 dpi.
  4. Create a second copy of the artwork at 150 dpi.
  5. Create a color layer just under the artwork (set your artwork layer to multiply)
  6. Color your artwork.
  7. Delete the artwork layer, and return the color layer to 300dpi
  8. Open the original 300dpi artwork and paste it above the color layer.
  9. Flatten the image and save it.
  10. Import the image into your design software
  11. Add text and graphics
  12. Export the final design.

Step 1. Draw with Pencil on Paper. The very first step is the pencil drawing. I could write a novel about how to draw, but this tutorial will focus on the process of the steps it takes to go from pencil drawing to the finished, designed, commercial piece of artwork.

Tools you’ll need:

Paper: I use a plate finish Bristol. This type of paper is heavy enough

PS and AI Tutorial: Designing Ultra SceneXCore Apparel!

final design

Introduction

This is a tutorial or a simple “how-to” guide to help you with your design projects. This is not the end-all, be-all way of doing things. We will try to make what is normally a long and detailed process of creating commercial art into a simple and easy-to-follow guide. We encourage your use of artistic license and creative vision to make high quality work for your clients.

I wrote a brief tutorial on Apparel Design roughly a year ago for Go Media, the source for web development in Cleveland and it received a lot of good response. But it’s a bit outdated now. We’ve done lots more apparel work, including stuff for Avenged Sevenfold, Red Hot Chili Peppers, Evanescence, Atticus Clothing, Strhess Clothing, and tons more notable bands and clothing companies.

Needless to say, we’ve learned a lot about what’s hot in today’s “underground” fashion market. And when I say underground, it’s actually not so underground. Just take a peek into your local Hot Topic or Pac Sun and you’re going to see some great apparel graphics. And this tutorial will show you just how it’s done.

Everything you see in Hot Topic or Pac Sun these days features some combination of skulls, flourishes, splatters, and miscellaneous grunge effects. Why? Don’t ask me, but I’m sure it’s got something to do with the recent rise of popular screamo, metalcore, and hardcore bands into the mainstream. With bands like Avenged Sevenfold and My Chemical Romance paving the way for that ultra sceneXcore aesthetic. Which can look ultra lame if done bad, but hella cool if done right. And I’ll show you how it’s done right.

Before You Begin

How do you make all those flourishes, splatters, and other design elements? Well, some do it by hand and draw their own flourishes, wings, skulls, etc. But what most t-shirt designers are doing these days is using stock design elements and clip art. Old floral graphics and whatnot. It’s a quick and easy way to get that cool look without actually doing a lot of custom work.

We at Go Media prefer to create our own elements. But to make it easy on you, we’ve created a bunch of stock vector elements for you to get started right now. We’ve created custom shapes to destroy and beat up your designs at the highest quality possible. And just about every trendy element today is covered such as wings, crests, tech shapes and more. And they’re freakin cheap as hell. So if you want to skip the hard part and go straight to designing kick-ass apparel graphics, then check out our kick ass stock vector packages – for that ultra sceneXcore aesthetic!

On With the Tutorial!

You’ll need these:
— Photoshop
— Illustrator CS2

So with that said, let’s get on with the tutorial! First you need to open up Photoshop and Illustrator, as you’ll be using both. Mostly Illustrator. So get that Pen Tool ready!

Expert Advice: What Makes a Great Logo Design?

What Makes a Great Logo Design?

Having a quality Corporate Identity (Commonly referred to as a “logo”) is the critical first step in building a business!

Go Media Bumball Co Logo

What makes a great corporate Identity? (What makes a great logo?)
Your corporate Identity must have several characteristics to make it “great.”

First and foremost your logo must be relatively simple. A logo needs to be instantly recognizable at great distances or when printed at very small sizes. Often times we will have clients request extremely complex logos. These complex logos do accomplish one of our goals of a great logo; they further the brand by communicating a message. Unfortunately that message is only delivered to the customer successfully when they have the time and proximity to take in all the details of the art. A complex logo looses it’s effectiveness on a billboard when a potential customer has only a moment to glance up at your logo. Something too complex may look like nothing more than a blob of color to a passing driver. My all-time favorite example of a great “simple” logo is the Nike swoosh.

Apparel Design Tutorial: A Quick and Easy 13 Step Guide

Apparel Design Tutorial

This is reposted from my previous blog entry at thewetcat.com (which I never update much). I figured it’d be a good way to get the ball rolling here.

This tutorial is brought to you by your friends at Go Media, Cleveland’s go to graphic design firm for a quick and easy way of doing a 2-3 color shirt design that’s all vector. Like I have said before, these tutorials are just tutorials – they aren’t the end all be all way of doing things. It’s just stuff I do. This is a quick way of doing a shirt design for a band. Doesn’t really matter what genre, but if you have the assignment of just coming up with “something” then this is a good thing to do. Again, you should spend time on your projects to make them the best they can be, but this a quick and dirty approach and will save you time and money in the long run. You’ll need Adobe Photoshop, Streamline, and Illustrator for this tutorial. And you should be familiar with most of the tools already. Because I assume you are.

Welcome to the GoMediaZine!

You are viewing this site in it’s infancy. Soon there will be plenty to read. From business insights, design tips, tutorials, commentary, and more. You will learn something from reading this. But give us some time to get it started! We already have a contact at SEO Brisbane that will help provide this site with great visibility. We’re coming out of the gate flying!!

In the meantime, have you checked out the Go Media Store?