David works for Radley, who design beautiful handbags and purses. When he’s not working, he enjoys studying product and user interface design.
Designing a logo is a delicate process. The entire tone and personality of a company can be affected heavily by how you choose to create the logo. The logo is one of the most visible parts of the brand’s identity, and so it’s design becomes an integral part of how the company is perceived.
I’m a big fan of logo designs that make use of illustration and hand-drawn lettering. Of course, this isn’t appropriate for every brand – but I personally think it’s a great choice if you’re trying to inject a bit of unusual and interesting personality into the piece. Hand-drawn designs often have the ability to come across as a bit more personal, and sometimes give off the impression that the brand doesn’t take themselves as seriously as others. That’s not necessarily a bad thing – but it is delicate, and it suits some companies much better than others.
I’ve brought together a selection of fresh, interesting and creative logo designs that make use of hand-drawn lettering and illustration to help give you some inspiration. Hopefully these logos will get you thinking about designs that you could try out yourself, or they might give you some inspiration for the next time you need to rework or design a logo for a brand that could do with a bit of extra personality. In either case, I hope you find this collection interesting, and I’d love to hear what you think about them in the comments below.
Which of these logo designs do you like best? Have you hand-drawn a logo that you’d like to share? I’d love to hear what you have to say in the comments below.