New Templates from the Best Mockup Template Site Ever in the History of the Earth. (Promise)

Hey look at you! You just finished the world’s best design. You’ve outdone yourself this time.

If you were back in the days of old you’d send that bad boy via horse and buggy, ride it off into the sunset.

But times have changed, my friend.  Now we need to step up our games. And step ’em up good.

Let’s be honest. You’ve got two options.

One: Upload the art, flat as a pancake.

jeff-sthress-hoodie3

or…

Two: Take a few minutes to mock up your work, giving your client a realistic view of the finished product.

Men's-Boardshorts

It’s the difference between being ordinary and being extraordinary.

Totally up to you.

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  • Fully customize the appearance of your design and end product
  • Completely revamp your portfolio

All you have to do is head over to MockupEverything.com, where you can find a growing library of over 175 templates in categories like technology, apparel, print, outdoor and food & beverage.

While you’re there, don’t forget to enter the easiest contest in the history of the Earth. Choose a great design and win $1,000 in cash and design weaponry. You got this.

Now let’s check out this month’s templates!

5 Panel Hat

5 Panel Hat found: All > Apparel > Headwear > 5 Panel Hat
Find me here: All > Apparel > Headwear > 5 Panel Hat
Mockup this 5 Panel Hat on MockupEverything.com!
Mockup this 5 Panel Hat on MockupEverything.com!

Pom Pom Beanie

Find me here: All > Apparel > Headwear > Pom Pom Beanie
Find me here: All > Apparel > Headwear > Pom Pom Beanie
Mock it up on MockupEverything.com!
Mock it up on MockupEverything.com!

Headband

Find me here: All > Apparel > Headwear > Headband
Find me here: All > Apparel > Headwear > Headband
Mock it up on MockupEverything.com!
Mock it up on MockupEverything.com!

Men’s Long Sleeve T-Shirt (Flat Front View)

Find me here: All > Apparel > Men's > Long Sleeve T-Shirt > Flat > Front
Find me here: All > Apparel > Men’s > Long Sleeve T-Shirt > Flat > Front
Mockup this Men's Long Sleeve T-Shirt Flat Front!
Mockup this Men’s Long Sleeve T-Shirt Flat Front!

Horizontal Poster with Clips

Find me here: All > Print > Paper > Posters > Vertical Poster with Clips
Find me here: All > Print > Paper > Posters > Horizontal Poster with Clips
Mock it up on MockupEverything.com
Mock it up on MockupEverything.com

Large Cup Koozie

Find me here: All > Food & Beverage > Koozies > Large Cup Koozie
Find me here: All > Food & Beverage > Koozies > Large Cup Koozie
Mockup it up on MockupEverything.com!
Mockup it up on MockupEverything.com!

Resort Cup

Find me here: All > Food & Beverage > Koozies > Resort Cup
Find me here: All > Food & Beverage > Koozies > Resort Cup
Mock it up on MockupEverything.com!
Mock it up on MockupEverything.com!

Can Cooler

Find me here: All > Food & Beverage > Koozies > Can Cooler
Find me here: All > Food & Beverage > Koozies > Can Cooler
Mock it up on MockupEverything.com!
Mock it up on MockupEverything.com!

Large Wine Cooler

Find me here: All > Food & Beverage > Koozies > Large Wine Cooler
Find me here: All > Food & Beverage > Koozies > Large Wine Cooler
Mock it up on MockupEverything.com!
Mock it up on MockupEverything.com!

Small Wine Cooler

Find me here: All > Food & Beverage > Koozies > Small Wine Cooler
Find me here: All > Food & Beverage > Koozies > Small Wine Cooler
Mock it up on MockupEverything.com!
Mock it up on MockupEverything.com!

 Trapper Hat

Find me here: All > Apparel > Headwear > Trapper Hat
Find me here: All > Apparel > Headwear > Trapper Hat
Mock it up on MockupEverything.com!
Mock it up on MockupEverything.com!

What are you waiting for? Let’s Mockup Everything!

Episode 22: Surviving As A Designer With OKPants

Why Working from the Beach Could Double Your Income

So recently I took a couple of months out from design to go travelling around South East Asia. Get me. I’d love to peg it as an adventure where I was searching for the lost city of whatever to find the hidden treasure of something something, but this was really just a straight up holiday.

I really don’t do holidays that often. I don’t really feel the need to – I love what I do for a living so why would I ever need a break? That being said, I’d had one too many big projects with tight deadlines in a row and even I was starting to feel like I was getting worn a little thin.

However after just maybe a week of exploring the Orient I genuinely started to pine for my wacom. I missed designing. I’d told myself that this was going to be a proper refresh for me, so I’d brought no laptop, no drawing pads, not even a pen! “Anyway”, I told myself “Bangkok really isn’t the kind of place you could sit down a get a really productive days work under your belt”, and so I tried to put it out of my mind.

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So I meandered on, from country to country, collecting currencies and filling up my passport with oversized visas, until I got about halfway through Vietnam, to a little city called Hội An.

I spent the first couple of days in Hội An doing the tourist thing, I wandered around the temples, ate in the ‘secret’ restaurants, I even had a very nice suit made. Hội An is a remarkably beautiful city, and there’s a real European vibe that comes from all the colonial French architecture that lines the river running through the city. There’s none of the hustle and bustle that I’d found in some of the larger Asian cities and it was also one of the cheapest places that I’d visited so far (I’m talking a beer for $0.14 cheap).

After those first few days though I had a realisation – I’d had WiFi connection everywhere I’d been.

I’m not just talking bars and restaurants here (although each and every one of those has their own network), the whole of Hội An actually has a giant network that you can connect to, just to make sure you’re still able to send those tweets between cafes. One of the days I actually decided to rent a motorbike (which was all of $3 for the day) and see if I could find the coast. It took me maybe ten minuets to reach a stunning almost deserted beach and guess what I found? Free WiFi.

It was insane, I was in one of the most beautiful places I’ve ever visited, I couldn’t seem to actually spend my money everything was so cheap and I could genuinely have worked from the beach.

And this wasn’t the only place I stumbled on in my travels where I could have happily and easily set up shop; Chiang Mai, Luang Prabang, Vientiane, the list goes on. All beautiful, all cheap to live (even in hotels), all with excellent WiFi and amenities.

The more I though about it, the more sense it made too. I’d put my entire business on hold to go on this trip, but there really wasn’t any need to. In fact I could probably have had the same number of free days and just stayed away for longer using the extra revenue from my work to pay my way.

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I know I’ve stumbled onto nothing new here, Tim Ferris coined the phrase ‘geoarbitage’ long before my epiphany, but what was perhaps new to me was just how possible it really was. You always hear stories of people packing in their 9 to 5 and living the good life, sipping coconut milk on a beach, and it kinda goes to the same part of my brain that emails from wealthy African princes go; the ‘bullshit’ section.

No doubt you’re reading this and part of you is thinking just that. Bullshit. Trust me, it totally isn’t. It’s totally totally possible. The fact I feel like a total idiot for not doing it is testament to that.

It doesn’t even have to be that mega life changing event either. Ask yourself really, what’s stopping you from leaving for say six months? Even three months? Are your clients all going to abandon you because you want to do a few meetings over Skype? Can you really not work without an office filled with stuff? Is that second monitor absolutely critical?

I’m not talking about changing your nationality here, just give yourself some new scenery for a bit.

There’s an article by Tim Gregg that I read that recommends renting out your home whilst you’re away, and it makes a lot of sense. Some of these countries are so cheap to get by in, what you make in rent could probably cover your mortgage and your day to day living expenses. Add to that the fact that you’re working and earning, and there’s a very good chance you could come home with a bigger bank account than when you left.

There are tonnes of places you can do this too, Thailand, Malaysia, Mexico, Panama, Ecuador, Argentina, Turkey, India, Indonesia, Romania, Uruguay, just loads. All with a very high quality of life and a very low cost of living.

So the next time you’re thinking of taking a holiday – be professional, take a sabbatical instead.

The Newest Addition to the World’s Best Mockup Templates

As requested!

I’m going to share a little trick we like to use to blow our clients’ minds every single time we deliver a design: guaranteed.

In our experience, when we present our clients with their finished design, mocked up in a realistic setting, they were *ten times more likely to be wow’d, impressed and baffled, as in “Wait, what? You’ve already printed the design? Just for me?”

(*more like twenty)

If you, too, want this reaction from your clients, you’ll need to be armed with the tools with which to produce the best mockups possible.

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Boardshorts

Men's Boardshorts

Basketball Shorts

Basketball Shorts

Boxer Shorts

Boxer Shorts

Jersey Shorts

Jersey Shorts

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Comic, Creature and Character Illustration: 4 Pro Tips

Tips for Comic Book Designers

Dei G of Deisign is a master of comic design. A provider of unique character and creature designs for the entertainment industry, as well as a generator of character driven covers and promotional illustrations, Dei has won numerous awards and has produced work for Paramount Pictures, Stone Circles Pictures and ToonBox Entertainment, to name a few.

His work is captivating, his characters jumping off the page with a refreshing sense of life, movement and vitality.

Just how does Dei animate his illustrations so exceptionally? Here are some of his pro tips for comic book style graphic design:

Designing Creatures & Characters

Move beyond emotion.

It is not so much about “the best way to depict emotion” but about the best way to emote. What I mean is that the goal shouldn’t be to draw great facial expressions that are identifiable, but believable and relatable ones. To achieve this, I try to abstract myself from the fact that I’m just drawing lines on a piece of paper, and believe that I am in fact revealing a character that was already there, who is genuinely alive in its own little universe and therefore, has got real emotions that I need to stay true to. Ideally, when looking back at the character, you wouldn’t go “boy, that’s a good sadness expression!”; you should say “boy, this character is heartbroken”. In fact, another thing that helps is to be precise with the vocabulary of emotions you are looking to express. Never go for generic emotions like sadness, happiness or fear. Instead, think in terms of specific shades of emotion, like feeling melancholic, bitter, defeated, thrilled, glad, anxious, terrified, etc. When you do all of the above, it becomes a matter of drawing with emotion (I frown, grunt and smile at my drawing table all the time) and asking yourself if you can truly empathize with the character’s expression you just drew. Drawing great expressions is not so much an exercise of draftsmanship, but an exercise of emotional honesty.

JohnStamosHWoFFeb2012

Evoke a sense of movement and life.

My background in Animation taught me that every pose and every drawing is not an isolated instance in time. Every drawing is coming from somewhere and going somewhere too, like a single frame from a film sequence. To evoke that sense of life, motion and emotion in drawing, one should be mindful of what precedes and follows the instance that is being depicted, both physically and emotionally. Additionally, a good base of anatomy and life drawing can’t hurt. Being aware of these things helps inform the drawing choices and ultimately increases that sense of dynamism and life in the illustrations.

Mind your composition.

I don’t use any actual grid systems when creating cover illustrations or character designs, but I am very mindful about composition, which does have some inherent guidelines. One example could be the famous rule of thirds: This particular rule states that when the canvas is divided in three equal vertical and horizontal segments, the top left and bottom right line intersections (and vice versa) are thought to be the most restful and comfortable for the human eye to settle on. However, one may also choose to set the focus at the very center of the page for a striking effect, etc. Composition is a very powerful tool that’s worth learning about and the possibilities it offers are endless. The only general recommendation I could give when it comes to planning the composition of a drawing, is to strive for clarity and to know beforehand which is going to be the focal point of the image.

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Know your Focal Point.

As a character oriented illustrator and character designer, the focus in my illustrations is usually on the character, but it could be any element in a composition. What’s important is to know what that focal point is (could be one or multiple) and to use the background and other compositional elements to direct the viewers attention to it. This doesn’t necessarily mean keeping the background plain, but using it to compliment the main element of the composition. This can be achieved through subtle directional lines/elements, but also through contrast in tone, color and detail.

Lastly, Dei reminds, always be prepared when inspiration strikes.

“For my professional work, for efficiency’s sake I usually use Photoshop all the way from initial sketch to final color. However, I always bring a sketchbook with me to doodle and sketch out ideas. Nothing beats the feeling of pencil on paper.”

For more Dei:  www.DEISIGN.com | Facebook | Twitter

Want to create a customized rock and roll tee (minus the lengthy design hours)? We can help.

Life as a designer can be completely overwhelming. With projects constantly coming through, work piles up and never-ending revisions make for long days and late nights. It isn’t like we’re not completely thankful, but let’s be honest:

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break_the_design gma_tmp_mens-triblend_front-ghosted roadhog-feature-header

On Developing a Dedicated Sales Team

Building a Sales Team You Can Trust:

One of the best part of our jobs here at Go Media is connecting with fellow creatives.  Recently, Jeff Gapinski, Co-Founder and Creative Director at Huemor Design in Farmingdale, New York, reached out us. Jeff had some great feedback about Drawn to Business, as well as some questions about developing a killer sales team.

We thought we’d share the exchange with all of you. Enjoy and please feel free to continue the conversation with us in the comments below!

Image shared by Huemor Designs
Image shared by Huemor Designs

Lead Your Sales Team to Success

Jeff Gapinski:

First and foremost, I would like to thank you for the time and effort you took to put together the book “Drawn to Business”.  I honestly wish I would have had the book when I started out, it would have made my journey to this point a bit easier, but none-the-less there was still insight to be gained from the read, even though we’re slightly beyond start-up stage.

I often found myself going YES YES THAT’S EXACTLY HOW I FEEL throughout the book, which was extremely reassuring because:

1.  It made me feel like I’m not crazy

2.  I’m not alone

3.  I have to be doing something right if I’m following the same path

That being said, I do have a question that perhaps you could shed some further light on. Towards the end of the book you discuss always having an active sales team, and I have to say, in terms of my business, it’s definitely a weakness of mine.  We’ve been lucky enough to always be busy from the start, but it’s a huge fear of mine that the work will run out, and when it does, we won’t be prepared.  My question specifically is, who did you seek for your sales roles?  Did you find individuals with a background in sales for our industry, or did you find someone with a knack for sales and show them the ropes?  I’m finding it especially difficult to find qualified individuals I feel are worthy of being the “face” of my brand that aren’t myself, or my business partner.  Problem is, we both wear a lot of hats, and it’s especially difficult to actively pursue new leads on top of our 100 other tasks.

Image shared by Huemor Designs
Image shared by Huemor Designs

William Beachy:

Hey Jeff! Thanks for the feedback. I’d be happy to shed some light on the latest and greatest insights I have on using and developing a sales team. Let me start by saying I was also terrible at developing and properly using a sales team. It’s only been in the last two years that I’ve gotten it right. 2013 saw a 75% growth in design services – directly attributable to our new sales team and how I used them.

You should be afraid of running out of work! That’s healthy. It’s easier now, while you are busy, to ramp up your sales efforts than it will be if you run out of work. Being out of work and trying to spur sales is a stressful place. Make this a priority now! Use your strong cashflow to get marketing and people in place to push sales.

Find a good salesperson, not necessarily someone who knows the design industry. At the end of the day, sales is about communication, relationships, being competitive/self-motivated and having a knack for closing. None of these traits are specific to the design industry. Go Media’s top sales person didn’t have a background in design. We had to teach her. Of course, it’s a bonus if you can find someone with that knowledge base, but it’s not necessary. I would recommend finding someone with sales experience. Ask to see their track record and talk to their previous managers. And of course, all new employees need to be a cultural fit for your company.

Image shared by Huemor Designs
Image shared by Huemor Designs

Turn your salesperson into a clone of yourself. I completely hear your concern about your salesperson not being “worthy of being the face of your company.” So, here’s the solution: MAKE THEM WORTHY! You don’t hire a salesperson, give them a little dull sword and throw them into the lion’s den! You have to spend a long time training them. By the time they go sell for you on their own, they should have a full suit of armour, battle ax and mace! I think the best way to do this is to have them mirror you. Take them on sales calls with you. CC them on all your client e-mails. Have them on the phone with you. The salesperson needs to learn your “pitch.” They need to learn your personality, style, company culture, company story, anecdotal business stories, jokes – everything. Your salesperson is going to become a mini-you, a clone. This doesn’t happen overnight, but we’re starting from the premise that your sales pitch is working. So, you want to teach them what’s working. Did you see the movie The Wolf of Wallstreet? He became successful because he taught other sales people his pitch – he gave them a script!

So, how does this look in the real world for your sales team? The salesperson starts as an assistant to you. They take notes in the sales meetings. They listen and learn. They write the proposals – which you review. Bit by bit you let them do more and more of the sales work. Every step of the way you read what they write and listen to how they talk. You give feedback on what’s good and what needs modified. And of course, you teach them about the design industry. Once you’re confident in them, you start letting them lead the sales meeting and you simply sit and listen. Eventually they start going out on sales calls without you.

Over time a good salesperson will shed some of your personality and infuse their own. They will learn ways to get sales that you didn’t even think of. The education will go back and forth between you and your sales team. But your sales team needs to learn the rules before they can start breaking them. In the past I failed at building a sales team because I “put them on an island” and expected them to just sell without my help. That was completely wrong. Now I hold their hand, put words in their mouth and teach them all I know. The results have been dramatic.

Image shared by Huemor Designs
Image shared by Huemor Designs

Not chasing down all your leads is leaving money on the table! The owner of a company will ALWAYS be wearing many hats. I also have a hard time chasing down leads. This is exactly why you need a person (or two or three) that are only wearing one hat – the SALES hat. This way, when you are out networking and someone offhand mentions a slight interest in your design services – a lead that you might otherwise let pass you by, now you have someone to pass that lead along to – a hungry salesperson!

Don’t forget about developing your existing customers! Chasing down new leads is important, but even more important is developing the customers you already have. If you’re too busy to chase new leads (and wearing your many hats), then you’re probably not developing your current customers fully. How often do you call to check in? How often do you ask them what upcoming needs they have? How often do you pitch them on new services? Are you being a proactive salesperson or a responsive salesperson? If you only send proposals when your customers ask for them – you’re leaving money on the table.  This is where your dedicated sales team shines. This is exactly the kind of work that you don’t have time for, but a dedicated sales team does.

More about Jeff: Corporate Portfolio | Behance | Dribbble | Twitter

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Purchase Drawn to Business now

Become a Master Typographer: How to Choose the Perfect Typeface

Choosing the Right Type: 10 Considerations

A critical question we often ask ourselves and know other designers contemplate when working on any given design is, “How do I choose the right font?”

So many factors go into this decision, however thanks to the help of some friends, including Creative Director Michael Prewitt as well as Art Directors Craig Weiland and Harley Peddie, we’re here to share with you ways you can choose the perfect typeface for every project.

Use this tool from inspirationlab.wordpress.com, Pinned on Go Media's Pinterest
Use this tool from inspirationlab.wordpress.com, Pinned on Go Media’s Pinterest

How to Choose a Font

1. Ask yourself:Is the typeface appropriate for the subject?”

Before venturing into your design, investigate the mood, personality, and attitude of the project.

Then, as Michael Prewitt notes, ask yourself, ‘Is the typeface appropriate for the subject?’

“This question,” he finds, “is the king. Every typeface conveys certain ideas, emotions, and associations — even fonts that are not display faces, designed for body copy. Typefaces may be strong, graceful, elegant, brash, businesslike, quirky, playful, traditional, understated, fierce, etc. They may convey a certain period or historical/geographic context, such as Old West, Roman era, Victorian, Art Deco, 1950s, Art Nouveau, High-Tech/Sci-fi, etc. They may be designed to look very geometric/precise, flowing and curvy, hand-written or calligraphic, distressed or grungy, or traditional serif or sans serif type for copy. So it’s important to ask what you want the font to say, and what do you not want it to say. Think clearly and fully about this point, because you don’t want to be one of those designers who picks a font because it’s informal, but fails to consider that the job calls for ‘elegant and informal,’ not ‘drawn while smoking weed informal’ — or maybe the other way around.”

Adds Craig Weiland, “A designer has to be aware of the basics of type usage. Serifed type is often used for long copy, like books and magazines. This is because the serifs make the characters more recognizable, and the text easy to read in bulk at small sizes. Serif body copy usually pairs well with sans-serif display type. There are mountains of exceptions, but you have to understand the rules before you can effectively break them.”

Does this logo's typeface communicate the kind of things you'd go to a massage parlor for? I'd expect to walk out of there bruised and bloody. Is Agatha even a woman? - Craig Weiland
Does this logo’s typeface communicate the kind of things you’d go to a massage parlor for? I’d expect to walk out of there bruised and bloody. Is Agatha even a woman? – Craig Weiland

The process of choosing the perfect typeface not only comes from experience and education, but also through trial and error.

Weiland continues, “I test a lot of fonts when I design a logo. I’ll sometimes go through 20-30 different faces looking at how the characters relate to each other, the overall mood presented by the forms, readability at large and small sizes, how I might use color, how the letterforms create negative spaces and how I might use them, and so forth. I have to have a solid understanding of the attitude I want to project. For instance in the massage logo example above, the attitude communicated is strength, confidence, power, pride. A massage parlor should be welcoming, warm, relaxing and soothing. The typeface chosen must broadcast these attributes, or at least not be in conflict with them.”

2. And…Is the typeface technically appropriate?

Another aspect of being appropriate is technical, Prewitt points out.

“Some typefaces are too thin for the size at which they will be used, or maybe too heavy for the ink level on a medium that could allow bleed-through. Thin fonts will tend to choke (plug up) when printed reversed out of a dark background. For web fonts, readability on screens and devices is important. A font that will be screened onto a small object like a pen needs to have enough thickness that it won’t quickly deteriorate when the item is used.”

3.  Be aware of trends and clichés in type.

As with any other design, trends and clichés should factor into the design decision making process. Great designers can stay up to date by hungrily consuming the world of type around them, following fellow artists, social media sources, inspirational blogs, etc.

Prewitt notes, “Every decade, there are fonts and type styles that become popular and that become passé. There are trends in type that are affected by many things, including styles of clothing, popular movies, cultural movements, and more. The more you are in touch with trends in society, the better you will be at choosing typefaces that will resonate with current thoughts and feelings. This does not mean you should focus only on the fonts everyone else is using; but if you understand why those fonts are popular, it can help you find new typefaces that will stand out and still look contemporary. In the same way, you can avoid typefaces that have become synonymous with past fads.”

“In the 1990s, a font called Officina Sans was quite popular,” Craig Weiland recalls. “It was used everywhere someone wanted to project ‘contemporary office chic’. Today, I can’t use it at all. It’s worn out… it only projects ‘we think it’s still the 90s.’ You can’t pick up things like that if you aren’t paying attention to the design world around you. As a designer, you are (or should be) always paying attention to design in your environment and media. If you notice a cool typeface in something, like a movie poster or a billboard, see if you can track it down later using Google searches or WhatTheFont, so you can add it to your arsenal for future use.”

4. Look for a typeface that excels in the small details.

Prewitt begs designers to ask themselves, “How well do the letters flow together? Is there some little flourish, or ligature, or other detail that would give this typeface some extra class, without going too far? If you are designing something like a company logo where you are using just a few letters, a font that has a really nice letterform for one or more of the letters you are using could really make the design. Look at the punctuation and non-Latin characters. A well-designed font will include many glyphs besides the Latin alphabet, and they will be well-designed and not generic-looking (the punctuation will be in the same style as the letters, etc.).”

He notes, “People without a background in design will sometimes say that every roman typeface ‘looks like Times New Roman,’ or every sans serif font ‘looks like Arial.’ But the more you study typefaces and become familiar with them, the more you will see that even the most basic typefaces can be great designs or poor designs. The details make all the difference.”

5. Think about how different typefaces will work together.

When marrying typefaces, designers should tread carefully. Like coupling two people (or more) together, typefaces have personalities, and these must mesh well together in order to live in perfect harmony.

Prewitt agress. “Most designs involve two or more different typefaces. Some fonts work really well together, others are too similar and clash, or too wildly different. The fonts should complement each other, and they should all support the message of the piece.”

Found on Quora, Pinned on Go Media's Pinterest
Found on Quora, Pinned on Go Media’s Pinterest

6. Make use of your options.

“On my work computer I have over 3,500 fonts,” reports Prewitt. “I have my favorites, and there are some I have never used and probably never will use. But it’s great to have a diversity. Many designers, especially beginners, tend to use a lot of the fonts that came with their system — such as the fonts that come with Adobe products. There is nothing wrong with many of those fonts, except that they are sometimes overused. When a font is overused, people may connect your design with other designs that are completely unrelated, or they may see your design as clichéd. Besides that, when you use default fonts, you have to realize that lots of amateurs are also using the same fonts, and that can give an amateur feel to your work.

Even though I have lots of fonts, they are all sorted into groups and styles, so it is fairly easy for me to find just the font I want, without perusing the whole collection.

It is also helpful to collect pictures of good fonts for future reference. Probably you don’t have the budget to purchase every font that catches your eye. But if you save it to Evernote, or Pinterest, or some other place, you can refer back to it later when you have a hot project that needs a great typeface.”

7.  Consider the cost

Designers should considers clients pocketbooks when choosing an appropriate font, as Harley Peddie reminds. “Unfortunately, clients still squirm paying $100 to license a typeface when they’re so used to getting this stuff for free, especially with webfonts from our good friends at Google.”

8. But…avoid freeware fonts.

Per Prewitt, “Although professionally designed fonts can be pricey, they can also be exceptionally well designed. With commercial fonts, you usually get better kerning pairs (very important), more alternates, more ligatures, and more styles/weights that pair well together. With freeware fonts, you often get very bad kerning and sometimes even font errors such as overlapping paths that can cause problems in production. Also, many freeware fonts come with usage restrictions that will prevent you from legally using them in some projects. This is not to say that all free fonts are bad. But you have to be careful about which ones you use. Also be aware that there are often deals where you can get pro fonts for cheap or even free. Some free fonts are designed by professional designers or foundries, and so you could expect them to be high quality.”

9. Time
Time, too, can be an issue in choosing the perfect typeface. Peddie adds, “Sometimes you just gotta get it out the door, so instead of spending hours lost in the wonders of independent foundry sites, you dust off Univers one last time.”

10. Pick something (appropriate) from your arsenal.

What exactly to start with?

Prewitt comments, “The ‘starter fonts’ question is difficult, because everyone has their own taste in fonts, and different styles of projects that they do. Personally, I like Minion and Myriad quite a lot, although these fall into the category of somewhat overused. They are neutral enough that I find they are good base fonts to start a new project with, and I might replace them with other typefaces later in the design process. Besides those, I would recommend any of the following: Adobe Garamond (or the Premier Pro version), Arno Pro, Chaparral Pro, Chronos Pro, Didot, Encore Sans Pro, FF Absara, FF Acanthus, FF Milo, Gloriola, Helvetica Neue, Rayuela, Ronnia, Vista Sans and Vista Slab, and Warnock Pro as good starting points. None of these are display fonts and are not particularly exciting; but they are good sturdy fonts with a wide range of supporting roles.”

He adds, “I would recommend against using any typefaces that have been heavily overused in desktop publishing: Algerian,  Avant Garde, Benguiat, Bank Gothic, Bradley Hand, Brush Script, Cooper,  Copperplate Gothic, Curlz, Impact, Kristen, Mistral, Souvenir, Times New  Roman, Papyrus, Vivaldi, Zapf Chancery, Zapf Dingbats, etc. Always use Helvetica (or Helvetica Neue) instead of Arial.”

And last but not least:

“Don’t ever use Comic Sans.”

Cover Photo credit: Brenda Gottsabend | Flickr

How do you find the perfect typeface? Add your thoughts in the comments below!

For further reading:
100 Top Resources for Typography and Hand-Lettering

You’ll never buy big bolts the same way again

Present Professional Photorealistic, 3D Designs in Minutes using the World’s Best Mockup Templates

Separate the men from the boys…

Want to knock the socks off of your clients, whilst instantly boosting your street cred?  Take a few extra moments in your design process to mock up your art using the World’s Best Mockup Templates. (Promise: It works every time my friends).

The mockup is a trick of the trade for Go Media and the top design professionals in our community. Why? It gives your clients professional, high quality, palpable, photorealistic 3D imagery of your designs. The result fools them into believing you went the extra mile to produce a physical mockup!  (But it’s okay, we won’t tell!) Not only will your client be über impressed, but you’ll just generally be able to communicate your vision to your printer and have a clearer vision of the end product yourself. (You’ll stand a little taller, too.)

Read on to choose the best templates for you.

Pick Your Templates!

We have three options, all giving you the highest quality mockups. You can select the best site for you, depending on your wants and needs, skill level and access to software.  Take a quick glance below and choose your own adventure.

smulogo
Shirt Mockup
What is it?
An Easy-to-use online platform to realistically
mockup your designs on tees.
How much will it cost?
Access to free mockup templates as well as
pro subscriptions at $9.99 per month are available
What will I get?
To save out jpeg snapshots on site
Try it free for 7 days!

mockupeverythingwords
Mockup Everything
What is it?
An Easy-to-use online platform to realistically mockup your designs on t-shirts, as well as variety of print products in categories such as technology, outdoor, food & beverage, sporting goods and more. At least 5 new templates added every month.
How much will it cost?
Access to free mockup templates as well as
pro subscriptions at $12.00 per month are available
What will I get?
To save out jpeg snapshots on site, with the option of purchasing individual templates at an additional (but small!) charge
Try it free for 7 days!

arsenal_logo
Arsenal
What is it?
Go here to purchase the world’s best templates in the form of layered Photoshop files set up to give your artwork a photorealistic presentation
How much will it cost?
PSD files are available in packs, bundles and collections
starting at only $9
What will I get?
To download the PSD files you have purchased: they’re yours for life – the perfect design and mockup tool for personal and commercial use!
Click to Buy Some Templates Now!

Questions? I’m your girl! Email me, Heather, now.

How to Get Your Apparel Line into Retail Stores

Launching Your Apparel Line

Check out the "How to Start your own Clothing Line" section of the GoMediaZine's Start Here page
Check out the “How to Start your own Clothing Line” section of  our Start Here page

Start Here

Designed your own original and unique t-shirt, printed and branded your work, ready to launch? Now you’re ready for the big time.

For a lot of brands, the holy grail of going big-time is getting into well-known retail shops. There’s certainly an appeal to being able to go into your local mall and see your brand on the racks. How do you get there? Here are some general tips for breaking into retail, straight from Cleveland Design Agency, Go Media Partner Jeff Finley’s book, Thread’s Not Dead: The Designer’s Guide to the Apparel Industry.

Never Say Die.

Most of the successful “big-time” brands will tell you it wasn’t easy getting to where they are and that there’s no formula for success. But you’ve got to be willing to tough it out, deal with rejection, and be ready to ride the roller coaster. You must also have the capabilities to manufacture hundreds or thousands of shirts. For those wanting to go beyond the side project phase and go bigtime, read on.

Our Taking Back Sunday "Sink Into Me" Design
Our Taking Back Sunday “Sink Into Me” Design

“How to My Apparel Line into Stores,” you ask?

1.  Be Proven. Your line needs to have a history of selling well. If you consistently sell out online or have built up a large fan base online, this increases your chances of getting into a retail shop. If all you have are mockups and no history of selling anything, you need to prove yourself first. It’s like a band trying to get signed to a major label and play big shows when they can’t sell out the local pub down the street.

2. Be retail-ready. This includes hang tags, custom poly bags or packaging, printed shirt tags, etc. You need to look put-together in order to be taken seriously by retail stores. Johnny Cupcakes often reminds people at his talks that those that pay extra attention to these little details are the ones that stand out and are successful.

3. Have a line sheet or lookbook. A line sheet is basically a PDF of your t-shirt line with product info and photos of product. Include info about your brand, the names of the shirts, t-shirt color and specs, item number, prices, sizing, and other specs unique to your product.

TBS_Flash3

Don’t forget to mockup your designs.

4. Do your homework. Find out what stores you want to be in and get all the information you can about them. Make sure your brand fits the style and will look good
with the rest of the products they sell. Talk to the buyers. Find out who makes the buying decisions and set up an appointment to show them your samples. The employees at your local retail shop are not likely the ones making decisions.

5. Talk to other brands who have made it. Learn from their experience! Walk into the stores you want to be in and write down the names of the brands you find. Do your homework and look up contact information for them and introduce yourself. Be polite and see you can set up an interview with them to discuss their experiences. If you have trouble finding information about a brand, it might be because they’re a store brand under a different name. For example, I saw a brand called Aces & Eights at JCPenney once and couldn’t find a damn thing about them online. From what I gathered, it was just JCPenney putting out a line of tees under that name.

6. Go to Trade Shows like Magic or Pool. You can meet a lot of retail buyers and talk to brand owners and consumers alike. You can really get a feel for what the current trends are at these events. Eventually, setting up your own booth should be on your annual to do list. There are others like Agenda, ASR, and Threadshow.

7. Hire a Sales Rep. Find someone who has experience selling apparel to retail buyers. They do this for a living and are likely better at it than you. They also already have the contacts that everyone wants but doesn’t have. Some stores already have relationships with certain reps and buy from them often.

8. Bring samples. Retail buyers and sales reps like to be able see the actual products before they make a decision. It makes sense right? They like to feel the garment and test the quality and fit. This also gives your buyer a chance to notice all of your attention to detail!

9. Be professional yet personable. This is common sense in the industry. Buyers are attracted to people that know their product inside and out and can speak about it with passion and conviction. They buy from people they are comfortable with. If you can’t manage to clean up and persuade someone to want your tees, then get a sales rep.

10. Be persistent and follow up. When you contact a store, rep, or buyer, don’t be surprised if you don’t hear back. These people can have hundreds of brands trying to get into their store! Make a spreadsheet of all the people you are contacting and when you need to follow up. Make sure you follow up and be persistent. Just don’t be annoying and if they say no, it usually means no. Don’t nag anyone, you don’t want to damage your reputation.

Jeff's Bold is Beautiful design
Jeff’s Bold is Beautiful design

Other Options:

Sell at Local Boutiques and Consignment Shops

You can swing by your local clothing boutiques and ask if you could sell your line on consignment. The terms vary, but you only get paid if the shirts sell. The shop gets to keep a percentage. This is a good way to get your feet wet selling in stores. There’s no guarantee of making any money, but you can test the waters and get your brand name out there a little bit. You’ll need to find shops that sell to the type of consumer you are looking for. Do your tees fit in with the boutique? If you find that your tees are selling locally, then you can consider moving on to more national stores.

Sell at National Chains and Department Stores

If you want to sell your stuff at Hot Topic, H&M, or other chain stores like that, you’ll need to talk to their regional sales reps. You can find them at the major apparel trade shows looking at hot new brands to buy up. However, if you’ve got a large following online, these stores may find you through word of mouth. Urban Outfitters contacted Go Media asking to purchase a bunch of Obama skate decks that Oliver Barrett designed. We agreed on a price, signed the deal, and saw the deck in their stores. It was kind of a lucky shot there, but his design was timely and fit with what they were looking for.

Working with Distributors

Dave from Paint the Stars says, “Distributors are a great way to get your brand into places that you might not be able to reach independently.” They can also help you with manufacturing and producing your tees. Getting a distribution deal is like getting a record deal, which is one way to get more exposure and sales. Dave says he’s had good and bad experiences with distributors. “We’ve found ourselves bound by some pretty unreasonable contracts that have only benefited the distributor and left us with nothing but a bunch of empty promises.” He warns, “It’s easy to get drawn in with promises of brand exposure, marketing you never dreamed of, and crazy production. So make sure you go through every minor detail of a contract before you sign it.” Through their roller coaster experience, they have decided to start their own distribution company called Breakout Distribution to help themselves and other indie brands take it to the next level without a lot of the fine print from major distros.

tnd
Grab it:
Thread’s Not Dead: The Essential Strategy Guide for
Dominating the T-Shirt Design Business

Beautiful Logo Sketches

100 Top Resources for Typography and Hand-Lettering

100 Top Resources for Typography and Hand-Lettering

Best Typography Resources

Some of the questions we hear asked often around the design community are:

  • What is the best way to learn about typography?
  • Where do I find the best hand-lettering/type inspiration?
  • Who are your favorite letterers?
  • What are the best typography and and lettering tutorials?

We decided to pull together some of our very favorite typography and design resources for you today. Here’s what you’ll find below:

  • Some of our favorite hand-letterers and typographers (some modern day experts on type, you might say!)
  • Online educational resources
  • Awesome type and hand-lettering tutorials
  • Best sources of type and hand-lettering inspiration we’ve found
  • Super inspirational found-type collection posts
  • Books about type and hand-lettering

Off we go!

Talented folks

100 Top Resources for Typography and Hand-Lettering
Found on benjohnson.ca | Pinned on Go Media’s Pinterest

Ben Johnston

found on bryanpatricktodd.com | pinned on Go Media's Pinterest
found on bryanpatricktodd.com | pinned on Go Media’s Pinterest

Bryan Patrick Todd

Found on christianschwartz.com | Pinned on Go Media's Pinterest
Found on christianschwartz.com | Pinned on Go Media’s Pinterest

Christian Schwartz

Cyrus Highsmith

Found on tanamachistudio.com | Pinned on Go Media's Pinterest
Found on tanamachistudio.com | Pinned on Go Media’s Pinterest

Dana Tanamachi

Found on youngjerks.com | Pinned on Go Media's Pinterest
Found on youngjerks.com | Pinned on Go Media’s Pinterest

Dan Cassaro

Found on darrenbooth.com | Pinned on Go Media's Pinterest
Found on darrenbooth.com | Pinned on Go Media’s Pinterest

Darren Booth

Found on yourjustlucky.com | Pinned on Go Media's Pinterest
Found on yourjustlucky.com | Pinned on Go Media’s Pinterest

Drew Melton

Found on erikmarinovich.com | Pinned on Go Media's Pinterest
Found on erikmarinovich.com | Pinned on Go Media’s Pinterest

Erik Marinovich

Found on MyFonts.com
Found on MyFonts.com

Erik Spiekermann

Found on v4.jasonsantamaria.com | Pinned on Go Media's Pinterest
Found on v4.jasonsantamaria.com | Pinned on Go Media’s Pinterest

Jason Santa Maria

Found on jessicahische.is | Pinned on Go Media's Pinterest
Found on jessicahische.is | Pinned on Go Media’s Pinterest

Jessica Hische

Found on joncontino.com | Pinned on Go Media's Pinterest
Found on joncontino.com | Pinned on Go Media’s Pinterest

Jon Contino

Found on kateforrester.co.uk | Pinned on Go Media's Pinterest
Found on kateforrester.co.uk | Pinned on Go Media’s Pinterest

Kate Forrester

found on fromkeetra.com | Pinned on Go Media's Pinterest
found on fromkeetra.com | Pinned on Go Media’s Pinterest

Keetra Dean Dixon

Found on linziehunter.co.uk | Pinned on Go Media's Pinterest
Found on linziehunter.co.uk | Pinned on Go Media’s Pinterest

Linzie Hunter

Found on lukelucas.com | Pinned on Go Media's Pinterest
Found on lukelucas.com | Pinned on Go Media’s Pinterest

Luke Lucas

Found on martinschetzer.com | Pinned on Go Media's Pinterest
Found on martinschetzer.com | Pinned on Go Media’s Pinterest

Martin Schmetzer

Found on marykatemcdevitt.com | Pinned on Go Media's Pinterest
Found on marykatemcdevitt.com | Pinned on Go Media’s Pinterest

Mary Kate McDevitt

Found on moegly.tumblr.com | Pinned on Go Media's Pinterest
Found on moegly.tumblr.com | Pinned on Go Media’s Pinterest

Nicholas Moegly

Found on paulshawletterdesign.com | Pinned on Go Media's Pinterest
Found on paulshawletterdesign.com | Pinned on Go Media’s Pinterest

Paul Shaw

Found on ryanhamrick.com | Pinned on Go Media's Pinterest
Found on ryanhamrick.com | Pinned on Go Media’s Pinterest

Ryan Hamrick

Found on seanwes.com | Pinned on Go Media's Pinterest
Found on seanwes.com | Pinned on Go Media’s Pinterest

Sean McCabe

Found on seblester.co.uk | Pinned on Go Media's Pinterest
Found on seblester.co.uk | Pinned on Go Media’s Pinterest

Seb Lester
Stephen Coles

Found on willco.co | Pinned on Go Media's Pinterest
Found on willco.co | Pinned on Go Media’s Pinterest

Will Staehle
Alex Trochut

Online Education:

An introduction to typography: some basics from our friends at Tuts Plus
Font Shop
: Improve your design skills with typography tips and tutorials.

fontfeedlogo_11

Font Feed: is a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world. Eat up.
Fonts in Use: an independent archive of typography
Designing Type Systems – a post by Peter Bilak
Learn Lettering: a course by Sean McCabe
Jessica Hische’s Thoughts: Jessica shares answers to frequently asked questions
Lettering for Designers: One Drop Cap Letterform at a Time: a Skillshare Class by Jessica Hische

Title2
Lettering Made Simple: Efficient Methods for Custom Type: a Skillshare Class by Brandon Rike
Nice Web Type: is one place for web typography, following experiments, advancements, and best practices in typesetting web text. Handcrafted by Tim Brown

Found on seanwes.com | Pinned on Go Media's Pinterest
Found on seanwes.com | Pinned on Go Media’s Pinterest

Sean McCabe’s Podcast | Recommended Resources
Stephen Coles Answers to Type Questions: 9 pages of Stephen’s answers to your burning questions about type
The First Steps of Hand Lettering: Concepts to Sketch: a Skillshare Class by Mary Kate McDevitt
Typedia: a community website to classify typefaces and educate people about them.
Understanding The Difference Between Type and Lettering: a must-read by Joseph Alessio on Smashing Magazine
Webtypography.net: the elements of typographic style applied to the web
Woodtyper: notes on large and ornamental type and related matters
Typography First: A web designer’s guide to typography

Tutorials:

Hunters & Gatherers Hand Lettering Tutorial: Techniques from Concept through Completion – on Go Media’s Arsenal

A Crash Course in Typography: The Basics of Type – on Noupe.com
A Crash Course in Typography: Paragraphs and Special Characters – on Noupe.com
A Crash Course in Typography: Principles for Combining Typefaces – on Noupe.com
A Crash Course in Typography: Pulling it All Together – on Noupe.com
DD Tutorial: From Start to Finish: from sketch to vector illustration


How to Design A Font: {Part 1} Get Inspired!
– by Katie Major on the GoMediaZine
How To Design a Font: {Part2} Draw Up A Storm! -by Katie Major on the GoMediaZine
How to Design a Font: {Part 3} Make it Digital! – by Katie Major on the GoMediaZine
How to Design a Font: {Part 4} Finishing Touches! – by Katie Major on the GoMediaZine
How to Make Any Font a Handmade Font on Creative Market
Old School Type – Line Gradients by Jeff Finley on the GoMediaZine
Ornate Lettering Process by Jeff Finley on the GoMediaZine
Typography in ten minutes on PracticalTypography.com
Vintage Typography Tutorial – by Bobby Haiqalsyah on the GoMediaZine
12 Sources of Inspiration for Creating Your Own Lettering or Typeface Designs on the Go MediaZine

Inspiration:

Found on dailydishonesty.com | Pinned on Go Media's Pinterest

Found on dailydishonesty.com | Pinned on Go Media’s Pinterest

Daily Dishonesty: lovely little lies from a hungry graphic designer
Daily Drop Cap
: a font project by designer Jessica Hische
Designspiration: search found type, lettering, script, calligraphy inspiration
FontShop: Improve your design skills with typography tips & tutorials. Free downloads & goodies galore!

Found on friendsoftype.com | Pinned on Go Media's Pinterest
Found on friendsoftype.com | Pinned on Go Media’s Pinterest

Friends of Type: original art for inspiration

Found on designspiration.net | Pinned on Go Media's Pinterest
Found on designspiration.net | Pinned on Go Media’s Pinterest

Designspiration: a resource to help discover and share great design
I love Typography: articles, free fonts, found fonts
Fonts in Use: an independent archive of typography
Ministry of Type: a weblog by Aegir Hallmunder about type, typography, lettering & calligraphy

Found on theartofhandlettering.tumblr.com | Pinned on Go Media's Pinterest
Found on theartofhandlettering.tumblr.com | Pinned on Go Media’s Pinterest

The Art of Hand Lettering: found type on Tumblr
Typographica: Type Reviews, Books, Commentary

Read me:

pinned on Go Media's Pinterest
pinned on Go Media’s Pinterest

Posts:
FOUNDFONT™ and the Art of Typographic Archaeology – on the GoMediaZine
20 Beautiful Custom Lettering Typography Designs – on BlogSpoonGraphics
30 Beautiful Hand Lettering Typography Illustrations – on BlogSpoonGraphics
40+ Excellent Hand-Lettering Inspirations – on the GoMediaZine
30 Inspiring Hand Drawn Lettering Poster Designs – on BlogSpoonGraphics
34 Inspiring Typography Designs– on the GoMediaZine
Showcase of 20 Inspiring Typography Poster Designs – on BlogSpoonGraphics
Crash Course in Hand-Lettering – How To/Tools and Tips

Books:
About Face: Reviving the Rules of Typography
An Essay on Typography
Detail In Typography
Fonts & Logos: Font Analysis, Logotype Design, Typography, Type Comparison

Getting it Right with Type by Victoria Squire
Getting it Right with Type by Victoria Squire

Getting it Right with Type: The Dos and Don’ts of Typography
Jan Tschihold, Master Typographer: His Life, Work and Legacy
Just My Type: A Book about Fonts
Letter by Letter
Logo, Font & Lettering Bible
Logotypes & Letterforms: Handlettered Logotypes and Typographic Considerations
Scripts: Elegant Lettering from Design’s Golden Age by Steven Heller, Louise Fili Reprint Edition (2012)
Stop Stealing Sheep & Find Out How Type Works, Third Edition (3rd Edition) (Graphic Design & Visual Communication Courses)
The ABC’s of Bauhaus, The Bauhaus and Design Theory
The Elements of Typographic Style
The Non-Designer’s Design Book (3rd Edition)
The Form of the Book: Essays on the Morality of Good Design (Classic Typography Series)

Thinking with Type by Ellen Lupton
Thinking with Type by Ellen Lupton

Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
The New Typography: A Handbook for Modern Designers (1st English translation)
The Typographic Desk Reference
Treasury of Alphabets and Lettering
Type and Typography
Type: The Secret History of Letters
Type, Volume 1: A Visual History of Typefaces and Graphic Styles
Typographie: A Manual of Design

It’s Here! Introducing the Technology Mockup Templates Pack

PSD Technology Mockup Templates

Here at Go Media, we’re proud of our work and love to show it off.

Thanks to the magic of our Photoshop mockup templates, we can do so in the blink of an eye.

gma-tmp-technology-pack_Responsive-Master
Boom.

Introducing the Technology Mockup Templates

Ready to see your work on the big screen?

It’s simple.

After purchasing the Technology Mockup Templates Pack, open those puppies up and get busy.

To place your design, simply double click on the “Your Artwork Here” thumbnail. For those objects in perspective, click on the smart object thumbnail to appropriately adopt your art to the item you’ve chosen. (More about smart objects here).

And…you’re done.

I want it now – $35

Now, let’s look at the goods.

Check out the 13 PSD Templates included to Mockup Your Technology Designs!

Responsive Master Template

Responsive-Website-Master-Template_preview

Responsive iPad & iPhone

Responsive--iPad-iPhone_preview

Mac Desktop

Blank modern computer monitor isolated on white background with

iPad – Angled

iPad-Angled_preview

iPad cover

iPad-Cover_preview

iPad – Straight

iPad-Straight_preview

iPhone 5 case

iPhone5Case_preview

iPhone – Angled

iPhoneAngled_preview

iPhone in Hand

iPhoneInHand_preview

iPhone – Straight

iPhoneStraight_preview

Laptop – Straight

Laptop-Straight_preview

Laptop Sleeve

Laptop-Sleeve_preview

PC Monitor

PC-Monitor_preview

I want it now – $35

gma-tmp-technology-pack

Go Media Podcast – Episode 21: Why Should Designers Use A CRM?

In this episode, Jeff, Bryan, and Bill sit down with Chris Finnecy from TrellisPoint to talk about CRMs and why a small design firm like Go Media should be using them. We looked at all of the benefits, as well as reasons why people tend to avoid them, and try to determine what is stopping Go Media from bringing in a CRM into our every day lives.