The Art of the Marketing Makeover: Grooming Legacy Companies for Today’s More Dynamic Marketplace

You don’t have to be hip, trendy, or in an arrantly dynamic new market to pique our interest here at Go Media. We love the challenge of working with clients who have a long history in business but are in need of what I like to call a Marketing Makeover. This could amount to any number of things: from re-imagining a logo, to a complete brand refresh, to freshening up your communications with copy that sheds new light on your business while adding a singular twist to the ongoing dialogue you enjoy with your customers.

Fact is, there are many seasoned and vibrant company’s out there looking for a little TLC, commercially speaking. From re-introducing you to the world with a beautiful, new, fully responsive website, to employing a comprehensive inbound marketing strategy [complete with SEO and social media marketing], the potential for engagement with your audience is staggering nowadays.

And from our perspective here at Go Media, there are few things more rewarding than taking the scattered brand assets and outdated communications of what we like to call a legacy company with a notable history and updating them for today’s marketplace. The process is kind of like treating you to a long weekend at the spa while we rummage through the attic of your house for old family photos, heirlooms, and clues to your family history.

As a copywriter, I particularly enjoy the challenge of updating a company’s overall communication strategy. The task of casting a company’s vision in a new light with a fresh new narrative is one that I relish. And no matter how conventional, or seemingly mundane the subject matter, the prospect of making a company’s communication strategy comprehensible and appealing across new and different platforms (website, blog, social media, etc.) is exciting and should be handled with gusto.

Case in point, Allied Tool & Die [a 70+ year old, Cleveland-based manufacturer of metal stampings for Automotive, Medical, electronic, and commercial industries worldwide] approached Go Media in early 2017 requesting a marketing makeover themselves: new Web Design, Inbound Marketing services (SEO), Upgraded Logo Design, and comprehensive Copywriting Services. Fortunately, the good people at Allied gave us the keys to their “attic” and free reign to rummage.

The Go Media team went for a more acute, contemporary approach to an otherwise fixed industry traditionally accustomed to staying in their own lane. And like a duck to water, we dove in and delivered punchier communications for the pages on their website (Capabilities, Services, Equipment, etc.). Then we launched it all on an intelligently designed, fully responsive Go Media Designer Site complete with artful photos and video presented on a cinematic scale. Phew! Now that’s one stunning Marketing Makeover!

If you know of a company that you’d like to recommend for a Marketing Makeover, or you suspect the company you work for could benefit from one too, give us a nudge!

Secret to Success: Track Your Metrics!

It’s a new year. A great time to look at what’s been working for us here at Go Media, as well as what hasn’t worked and what we’ll be doing better in the year to come.

We do this in the most accurate, meaningful way possible, one that benefits us ten-fold.

Ready for the simple, yet essential key to Go Media‘s success?

We track our metrics.

metrics

What, you say, are metrics?

As Bill Beachy describes in Drawn to Business, metrics, are “key measurable components of your business” tracked by way of a dashboard (i.e. spreadsheet).

They are imperative.

Think of it like this, Bill visualizes, “when you drive your car down the street, how do you know how fast you’re going? You look at your dashboard—a collection of gauges that give you the most important pieces of information you need while driving your car. The speedometer tells you how fast you’re going. The odometer tells you how far you’ve gone. The gas gauge tells you how much fuel you have left. These readings such as miles per hour, fullness of your gas tank and total miles are known as “metrics.” Can you imagine driving your car without a dashboard? It’s certainly possible. But you might get a speeding ticket, run out of gas or burn your engine up because you didn’t change the oil on time.”

“Running your design firm without metrics and a dashboard is very much like driving a car without one. It’s possible, but sooner or later you’re going to get yourself into trouble. Not only will metrics and a dashboard keep you out of trouble, they’ll also let you know when you’re doing well, when you need to hire more staff or when you deserve a bonus!”

They will drive your decision making.

“Tracking your metrics over time will also give you valuable information that will drive your decision-making. Imagine if you started tracking the realized rate of all your design projects. And through this tracking you learned that your realized rate on branding projects is $200/hour, but your realized rate on web projects was $75/hour. What might you conclude with this information? Maybe you want to sell more branding work. Or, maybe you realize that you’re overestimating your branding work and under estimating the workload for website development. The point is, you can’t make informed decisions about your company if you don’t have the data to base decisions on. This data comes from your metrics and dashboards.”

They can be kept simple.

Once you have your system down, tracking your metrics can be quite simple.  Like anything else, start small, go slow and build as you see fit.  As Bill notes, “At Go Media, the data recording that goes into our metrics is running every day. Employees are logging hours, invoices are being made in QuickBooks, sales leads come in through our website, etc. But we only gather this data and reflect on it once a month. We have a spreadsheet where we drop the data at the conclusion of each month. This way we can look back at the month-by-month performance of our company.”

What do I track?

Here are some examples of what we track, how we track them and what’s important about them:

Bank Balance: it’s as simple as looking at your bank statement!

Sales: this is the monthly total of cash in the door.  We use our bank statement for this one too. Go Media runs our books on a cash-basis accounting method: we only count actual dollars in and out the door as real.

Expenses: again, this is real basic stuff. We pull this number off our bank statement: dollars out the door.

Net profit/loss: sales minus expenses. Did we lose money or make money this past month?

Leads: how many new inquires did we get? It’s also critical that you track where these leads are coming from. Ask your customers!

Proposals sent: we track both the number of proposals we send out and the total dollar amount. Over time we’ve been able to calculate our “close rate.”

Hours networking: this is a metric specific to the sales team. I’ve learned over the years how important it is to get out from behind your desk.

Stress level: how are we feeling? Don’t forget that you are not a machine. Keeping track of your team’s stress levels will let you know in advance if someone needs help.

Web traffic: we keep an eye on all the website traffic to our different properties. For this we use Google Analytics.

Project realized rate: your realized rate is the hourly amount you actually earn on a project. Calculating this is very simple. It’s the amount paid divided by hours worked.

Estimation accuracy: estimate accuracy is closely related to project realized rate. Except in this case we are only looking at hours. Did the hours estimated for the project match the hours projected? To calculate this, we divide the hours estimated by the hours worked.

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These are the main metrics we track.  Find what works best for you and your company.  Remember, as Bill reminds, “the more information you gather over time on your company, the more informed your decisions will be. And as I stress over and over, you need to be making decisions based on knowledge. You need to gather your facts, gather your customer feedback, gather staff input and then decide how to move your company forward. Your dashboards are an important part of that.”

Learn more Metrics, Dashboards and Business systems by picking up Drawn to Business. If you’d like to download our Dashboards for your own use, be sure to pick up either the Plus or Pro packages.

We want to know…do you track metrics? What do you track? Are we missing something? Please leave your thoughts in the comments below!

How to Create a Winning Email Marketing Campaign

Email marketing is a great way to blast your brand to the millions of fans following your every move. But like anything else, there is an art to creating the perfect campaign that will not only be worth reading, but worth opening in the first place.

We asked our friend Fabio Carneiro, over at Mailchimp, to share with us some words of wisdom on this very topic.  Read on for Fabio’s 7 tips to creating an email marketing campaign that matters.

7 Tips by Fabio Carneiro

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1. Short and Sweet

The rule of thumb for email length is simple: shorter is better. But that’s very dependent on a few factors, like the audience you’re sending to, or the type of content you’re sending. A good example is our MailChimp UX newsletter; they tend to be quite long for an email, but they’re geared to an audience that wants to read in-depth articles; the length of each email is fine for them. An eCommerce email, on the other hand, would benefit more from being very short and focused, concentrating on, say, just four or six products instead of a long list of fifteen.

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2. Analyze frequency and sending date

While sending frequency is ultimately dependent on your audience, I don’t think I’m going out on a limb when I say that many people send too often. In my personal experience, finding eCommerce emails in my inbox from one retailer more than once a week is aggravating, but that’s certainly not true of the all email subscribers. Frequency is a tricky thing to get right, but I think it helps to temper sending frequency with sending date. It might work out better to send an email once a week, but on a Tuesday, when everyone’s come off the Monday work-week email blitz. If your content is more leisurely or humorous, maybe the beginning and end of the week work well; everyone needs a break at the beginning of the week, and they’re also generally more carefree at its end, and the content suits the mood.

Ultimately, nailing down frequency takes a lot of experimentation. Many senders make a decision to send emails out on a certain day and time, and never go back to test different scenarios. It really pays (figuratively and even literally) to treat a subscriber list as a complex conversation with your readers, and then tweak what you send, when you send it, and how often you send it according to reader interest.

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3. Include Images

Images in email are good. They’re often crucial to well-crafted, interesting content, and images can make a huge difference in how engaged your readers are. Is there a right number of images to try to include? I don’t think so. The proverb, ‘One picture is worth a thousand words,’ holds just as true in email as anywhere else. Where you can run into trouble is the inclusion of too many images, or images too large in size (both file- and dimension-wise).

With the meteoric rise of mobile readership, we’re required to consider how your data is received on the reader’s end. Small screens and slow cell service carriers are very real concerns that everyone should keep in mind when creating content for email. Dimensionally large images will either require a lot of awkward scrolling on the reader’s behalf or, if the email is responsive, will be difficult to make out in detail when its size is reduced for small displays. Large file sizes can clog up the works on the reader’s end as well, making an email slow to download and actually costing the reader more money if their carrier’s data rates are high and bandwidth is restrictive.

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4. Create a Custom Template

There are a lot of good code bases floating around out there to help anyone get started. MailChimp provides a large selection of starter templates on GitHub, ranging from non-mobile fixed designs to mobile-friendly, responsive ones, all created with stability and ease-of-use in mind. They can all be used in MailChimp or any other email service provider. The HTML Email Boilerplate is another good resource, with code built around simplicity that’s great for newbies.

These code bases offer a great foundation, but to get the most out of an email it’s best to eventually create your own. A lot of designers see that as a daunting task, because there are so many more hurdles in HTML email design than there are in traditional web design. To help dispel some of that mystery, I’ve created a sort of one-stop reference site that guides anyone through the broad concepts of how email works, on to how to design an email, through the development of an email.

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5. Create a Catchy Headline

Subject lines are a tricky thing. I’d hesitate to say there’s a “best” subject line or lines out there, because it’s very subjective and dependent on your content, your audience, and tons of other factors; The personality of your email matters and word choice matters, but something like line length doesn’t. Ultimately, it comes down to this: creating a good subject line is a craft all its own, and it’s one that requires experimentation and testing.

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6. Grow your List with Great Content

Two words: great content. That’s what matters most in any email because if your audience isn’t interested, you don’t have a leg to stand on. It’s easier said than done, but it’s certainly possible – Dave Pell’s NextDraft is a perfect example. Dave is a spectacular writer, though. If you aren’t, there are a few things you can do to improve.

First and foremost: engage with readers. If your email delivers content that’s worthy of discussion, make yourself available to your readers and actually have a discussion. Humans crave interaction with others, and email is a wonderful medium for that.

Second, narrow your focus. Don’t try to please everyone using the exact same content – it won’t work in the long run. Find out what your readers are most receptive to, and segment your list based on those interests. If you send to 1,000 people, but you know that half wants to see photos and the other just wants to read, make the effort and serve both interests.

Third: personalize. The simple act of including a person’s first and last name, and making content more specific to their location will make your email meaningful to them and their immediate circle of friends, who then are more likely to share with their circles of friends, and so on.

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7. Avoid the Unsubscribe

What makes people hit “unsubscribe”?

There’s no shortage of discussion on this subject, because so many things can cause people to unsubscribe. Email frequency is chief among those reasons. Too much email is a huge annoyance. Even if someone loves what you’re sending, if you’re sending it every day, it’s almost guaranteed that you’ll drive them away because of the burden you’re placing on that person to read every email, then eventually delete lots of emails. No one enjoys being nagged.

Too little email can also cause people to unsubscribe, because of a lack of engagement or even confusion; if a person signs up to receive your email, only to find one in their inbox 8 months later, it’s entirely possible that they’ve forgotten about you. At that point, an email from you can be an unwelcome sight and even thought of as spam.

People will also unsubscribe if they feel your email is irrelevant. Pay attention to their interests, and craft your content accordingly. Avoid being boring as well; don’t send the same staid content in each email – getting the sale or increasing readership is important, but maybe it’s not necessary to make it the focus of every message you send. Mix it up a little.

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Keeping all of these factors in mind takes patience, time and dedication.  However, careful attention to your audience, and their changing needs, will ensure you produce an excellent email marketing campaign reflective of your equally engaging subject matter.  Good luck and let us know about your successes, and misses, below in the comments section!

Thank you to Fabio and Mailchimp for your time! 

More Mailchimp: Blog | Twitter | Vimeo | Facebook

What Your Business Can Learn From the Failed Launch of the ObamaCare Enrollment Website

On Oct. 1, the federal government formally rolled out the Affordable Care Act, also known as “ObamaCare,” beginning with the launch of online healthcare exchanges.

It was disastrous.

I’m referring not to the federal government shutdown that ensued as part of the bitter politics involved, but rather the system design and hosting failures that led to the site to crash. Millions of people were staring at an “error” message, causing many to offer further criticism of the healthcare initiative itself.

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According to various media reports, the Obamacare website received 7 million unique visitors in the first two days of its launch. Some 4.6 million of those arrived in the first 24 hours.

While some have commented that a glitch-free unveiling of the site was an “impossible task,” given the scope, intensiveness and concrete deadlines involved, I disagree.

The complications that arose from the launch of this site were foreseeable and avoidable. Those behind the controls should have planned properly and effectively leveraged the modern cloud.

The truth of the matter is, there are countless websites that manage daily traffic volumes far exceeding what the healthcare site was required to handle – and they do it without a single hiccup.

With proper planning, any firm can effectively tailor their website to fit all their capacity needs, both at the time of launch and well into the future. Any experienced web developer will tell you that there are a number of well-tested methodologies and approaches that are effective in shouldering major spikes in traffic – so long as they are done correctly.

Part of it is the responsibility of the business. Business owners and operators should have a solid grasp on the consumer base, which will allow a fairly accurate estimate of traffic volumes.

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Of course, you want to be prepared for the unexpected too. If Oprah one day decides you’re one of her “favorite things,” you want your site be ready!

There was a time when this might have seemed an extreme challenge. Historically, companies basically had two options: dedicated servers and commodity hosting. The first option limited users to the amount of computers to which it could connect. The latter involves shared hosting. There are limitations to that option as well because any one of those users had the potential to bring down large swaths of that network.

In the last decade, we’ve seen a game-changer in the form of something called cloud computing. It’s a complex form of technology that allows vendors to offer highly-advanced hosting that can expand and shrink as necessary. The software and hardware is specifically designed for maximum elasticity with regard to traffic volumes.

The beauty of cloud computing is that in addition to being superior technology, its developers also made the system available to “pay-as-you-go.” That makes it accessible to those with smaller budgets too.

Compare that to dedicated hosting. For that, companies were on the hook to pay for whatever capacity they had estimated they might need, even if those estimates turned out to be inflated.

As great as cloud computing is, it still isn’t everything. It won’t replace good design when it comes to a smooth launch. You still need experienced system administrators who can put into place the proper design and configuration to ensure your website will be ready.

At Go Media, we offer managed cloud hosting and system design as a value-added service for our clients. We’re not a public web hosting firm – and we’re not trying to be one. We do, however, want to make sure our web customers are housed on a stellar system that’s going to perform well at every turn.

Many of our clients have praised this as a major benefit during a launch because it helps to eliminate surprises. When we’ve designed the stack, we know what’s in it. We know its capabilities. We know we’ve got certain monitoring systems in place to be able to react immediately if there is a problem with high volumes. We design our systems so that the mission-critical components are going to operate without a hitch, regardless of how many people flood your site.  It’s a process we’ve been perfecting for well over a decade.

SHOP

Choosing a competent web design and management firm is the first step toward ensuring a problem-free launch of your new website.

There are other steps your firm can take too.

As I mentioned earlier, proper planning is essential. Know your consumer base. Know the kind of capacity you can generally expect. Make sure you clearly communicate this with your web developer. Also inform your developer if at any point you anticipate a marked increase in web traffic. There may be preemptive ways the developer can address these potential issues.

Another thing I’ve learned over the course of unveiling hundreds of web applications and campaigns for a variety of brands is this: Go to market with the most basic version of what you consider a viable product. This is particularly important if you are on a deadline.

If you try to shoot for the moon and get every single thing in there and do it on an extremely limited timeline, you may find yourself, your staff, and your consumers disappointed.

It’s worth noting that many clients ultimately come to the realization within the first year of launch that many of the bells and whistles they considered to be “must-haves” were not truly necessary.

Know that more can always be added later.

Deadlines should be realistic. However, good system design need not take an inordinate amount of time if you are working with a skilled web developer who already has good tools in place.

One of your primary goals in launching your new site should be to avoid alienating your users. Establishing a positive first impression will go far in keeping your consumers coming back again and again.

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Daily Inspiration: Patience

Daily Inspiration Videos by Go Media President Bill Beachy

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Prooflab
The Daily Inspiration video series is brought to you by Prooflab – a client and project management app built and used by Go Media for designers.

Proolab - the best client and project management app for designers

Hope you enjoy the video!

Or download the podcast

[powerpress]

Daily Inspiration: Go with the Flow

Daily Inspiration Videos by Go Media President Bill Beachy

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Prooflab
The Daily Inspiration video series is brought to you by Prooflab – a client and project management app built and used by Go Media for designers.

Proolab - the best client and project management app for designers

Hope you enjoy the video!

Or download the podcast

[powerpress]

Daily Inspiration: Battling a Business Lull

Daily Inspiration Videos by Go Media President Bill Beachy

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Prooflab
The Daily Inspiration video series is brought to you by Prooflab – a client and project management app built and used by Go Media for designers.

Proolab - the best client and project management app for designers

Hope you enjoy the video!

Or download the podcast

[powerpress]

Daily Inspiration: When You’re Down, Just Focus

Daily Inspiration Videos by Go Media President Bill Beachy

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Prooflab
The Daily Inspiration video series is brought to you by Prooflab – a client and project management app built and used by Go Media for designers.

Proolab - the best client and project management app for designers

Hope you enjoy the video!

Or download the podcast

[powerpress]

Daily Inspiration: Practice, Practice, Practice.

Daily Inspiration Videos by Go Media President Bill Beachy

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Prooflab
The Daily Inspiration video series is brought to you by Prooflab – a client and project management app built and used by Go Media for designers.

Proolab - the best client and project management app for designers

Hope you enjoy the video!

Or download the podcast

[powerpress]

Daily Inspiration: Humility is not Complacency

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Prooflab
The Daily Inspiration video series is brought to you by Prooflab – a client and project management app built and used by Go Media for designers.

Proolab - the best client and project management app for designers

Hope you enjoy the video!

Or download the podcast

[powerpress]

Daily Inspiration: Happiness is a Choice

Daily Inspiration Videos by Go Media President Bill Beachy

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Weapons of Mass Creation
The Daily Inspiration video series is brought to you by WMC Fest – a grassroots event put on by Go Media to inspire and enable the creative mind. It takes place in Cleveland, OH on June 11 and 12, 2011 (this weekend!) and will feature 20 speakers, 20 bands, and 20 designers in what aims to be the premier event for artists/designers in the midwest.

Weapons of Mass Creation Fest is in Cleveland, OH

Hope you enjoy the video!

Or download the podcast

[powerpress]

Daily Inspiration: Eat Well

Daily Inspiration Videos by Go Media President Bill Beachy

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Weapons of Mass Creation
The Daily Inspiration video series is brought to you by WMC Fest – a grassroots event put on by Go Media to inspire and enable the creative mind. It takes place in Cleveland, OH on June 11 and 12, 2011 and will feature 20 speakers, 20 bands, and 20 designers in what aims to be the premier event for artists/designers in the midwest.

Weapons of Mass Creation Fest is in Cleveland, OH

Hope you enjoy the video!

Or download the podcast

[powerpress]

Daily Inspiration: Getting Started

Daily Inspiration Videos by Go Media President Bill Beachy

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Weapons of Mass Creation
The Daily Inspiration video series is brought to you by WMC Fest – a grassroots event put on by Go Media to inspire and enable the creative mind. It takes place in Cleveland, OH on June 11 and 12, 2011 and will feature 20 speakers, 20 bands, and 20 designers in what aims to be the premier event for artists/designers in the midwest.

Weapons of Mass Creation Fest is in Cleveland, OH

Hope you enjoy the video!

Or download the podcast

[powerpress]

Daily Inspiration: The Courage to Quit

Daily Inspiration Videos by Go Media President Bill Beachy

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Weapons of Mass Creation
The Daily Inspiration video series is brought to you by WMC Fest – a grassroots event put on by Go Media to inspire and enable the creative mind. It takes place in Cleveland, OH on June 11 and 12, 2011 and will feature 20 speakers, 20 bands, and 20 designers in what aims to be the premier event for artists/designers in the midwest.

Weapons of Mass Creation Fest is in Cleveland, OH

Hope you enjoy the video!

Or download the podcast

[powerpress]

Daily Inspiration: Design Firm Business Systems

Daily Inspiration Videos by Go Media President Bill Beachy

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Weapons of Mass Creation
The Daily Inspiration video series is brought to you by WMC Fest – a grassroots event put on by Go Media to inspire and enable the creative mind. It takes place in Cleveland, OH on June 11 and 12, 2011 and will feature 20 speakers, 20 bands, and 20 designers in what aims to be the premier event for artists/designers in the midwest.

Weapons of Mass Creation Fest is in Cleveland, OH

Hope you enjoy the video!

Or download the podcast

[powerpress]

Daily Inspiration: Attack Your Obstacles Creatively

Daily Inspiration Videos by Go Media President Bill Beachy

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity.

For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business.

View all episodes of Daily Inspiration here

Sponsored by Weapons of Mass Creation
The Daily Inspiration video series is brought to you by WMC Fest – a grassroots event put on by Go Media to inspire and enable the creative mind. It takes place in Cleveland, OH on June 11 and 12, 2011 and will feature 20 speakers, 20 bands, and 20 designers in what aims to be the premier event for artists/designers in the midwest.

Weapons of Mass Creation Fest is in Cleveland, OH

Hope you enjoy the video!

Or download the podcast

[powerpress]