sports branding
Branding Cleveland’s Own Forest City Shuffleboard
Cleveland Design Firm Go Media helps to develop Forest City Shuffleboard brand
Based on the success of their original shuffleboard business in Marblehead Ohio (the Erie Social), owners Jim and Kari looked to elaborate on their concept by venturing to the city of Cleveland. As the branding began, we quickly realized a tweaked direction based off the original concept could be fruitful, and thus we arrived at the vintage varsity aesthetic. Orienting visuals to the feel of late-century gymnasiums and sports movies helped develop the voice of the concept. To further cement the brand voice, we decided to rename what would have been Cleveland Shuffleboard, Forest City Shuffleboard — A throw-back, nickname oriented approach which was the cherry on top of their new brand.
Wall Cards
Website
- Categorized: Go Media, News
- Tagged: brand, brand development, branding, cleveland, forest city shuffleboard, go media, Graphic Design, inspiration, logo, sports, sports branding
Sports Branding Insight With Todd Radom
Design Conference Podcast
In this edition of the Go Media Podcast, we sit down with Todd Radom to talk about his extensive experience designing for the sports industry.
- Categorized: Video and Podcasts
- Tagged: go media podcast, podcast, sports branding, todd radom