Follow these Illustrators on Instagram
Hate social media bringing you down? Hate scrolling and slowly feeling down about yourself as the posts roll by? Follow these ten illustrators on Instagram we suggest below and you’ll perk right up. We promise!
We are all about inspiration these days. We have started a Facebook group for creatives and hope you’ll join. Head to the We Are Weapons – Go Media Creative Crew on Facebook and request to join in on the conversation.
A few more notes before the inspiration begins:
- If you love this post, check out our post entitled: Girl Power: Follow These 34 Female Creatives Now
- Make sure to follow Go Media on Instagram!
A space that honors the importance of choosing self-care over self-harm.
Empowering creative ladies! Started by @jessicavwalsh
powered by awesome ladies worldwide in over 200 cities.
THEY/THEM pls | queer trans artist & activist
A way of being | A space for embodied wisdom
Original artwork © Dani DiPirro
DC-area artist + author
illustrator trying her best
infamous anti-socialite and pug lady
London Based Artist & Social Issues Advocate
Due to the information revolution, marketing strategies are rapidly changing. What was in trend a couple of months ago, now is passé. With that along, ways of using the same marketing tools are constantly changing. Just a couple of years ago financial investment in commercials was at its peak – millions were invested in advertisement videos. Nobody could predict that social media would become so crucial in the marketing world.
it is not easy to keep up with all the trends that are going viral. Here are the most creative ways in which you should use social media if you want your business to keep up with hot trends.
1. Collaborate With Another Brand
This is a great way of gaining new followers and exposing yourself to a different audience. The only point of partnering with another brand is to choose not a competitor, but a brand with only a slightly different target audience. That way both parties will widen the audience and benefit from the collab.
2. Use The User-Generated Content (UGC)
The pressure of constantly creating good quality content for your social media and website can be a nightmare. Why on earth then you would not use and share the content your followers and fans are literally providing you with. You can make different Instagram campaigns asking your audience to engage and post a photo with certain hashtags. It can be anything from asking a simple question, to selfie with your brand’s product. Also, keep in mind that people will always believe more in your brand’s service if they see other people besides you enjoying it as well.
3. Giveaway Time!
Did anyone ever say no to free stuff? People love getting things for free. Giveaways and contests are a great way of getting new followers and UGC that you then share on your social media. Conditions of contests and giveaways are usually consisted of liking or following your account, and maybe posting a picture or writing a comment on a certain subject. Either way. it is a fun way of engaging your audience with your brand.
4. Hop on Hot Trends Wagon
Unlike before, when you only had to think about selling the product, now you have to think about sharing ideas, lifestyles, and humor with your audience. That is why it is super important to stay on track about trending topics and state your opinion here and there. Before you do that, you should be aware of a couple of things. First is that you have to completely understand the trend, and why people are buzzing about it. And second, make sure that it is relevant to your service/product in some, at least vague way. Adding something valuable to the topic will bring you more integrity, and respect from your audience. Plus you will earn some new ones as well. Keep in mind that keeping up with all the different trends and topics is a full-time job. If you want to do it right. It was never a better time to outsource this task to professional managers of social media, than today. Having an advantage of being a remote job, you can even choose experienced social media agency based in Sydney. Location does not matter.
5. Include Behind The Scenes
There is no better way of your audience getting to know your brand in depth, than by letting them see who is behind your products and posts. It is a more intimate strategy that builds trust and creates deeper, more personal relationships with your users. It helps them see your team and working environment in the right spotlight. You can share photos of your team working, having a break, team building… Or even short videos including funny moments with your coworkers.
6. Create Educational Videos
Good How-to video has never been left unshared. These videos are very eye-catchy, as they are visually appealing and the audience can learn something new from them. Most shareable contents are usually regarding crafts, hacks, and cooking. Try to find a topic that is in some connection to your product or service and that will at the same time be attractive to the audience. It will help you grow your followers and build trust in the knowledge that stands behind your brand.
7. Let Influencer Borrow Your Social Media
This is another creative strategy of using your social media. Basically, you are collaborating with a relevant influencer and letting them post on your behalf on social media for a certain period of time. This creative strategy brings your brand a fresh perspective and adds new faces to your followers. People are identifying with other people much easier than they do with brands. Allowing this takeover, influencer’s audience will be exposed to your brand, and vice-versa.
If you have not already, start implementing these social media marketing strategies. Invest your time in searching for the most effective marketing strategies, and make sure to keep up with the newest social media marketing trends.
How to Increase Your Web Presence: 4 Strategies
Nowadays, most businesses operate online. That being said, operating in the digital world means that you must have a well-established presence on the web. The main reason is that the market is overcrowded with various other companies that are competing for their customers and their spot on the market. That’s why you need to find a way to stand out. However, even though businesses operate in the digital world, not every company has a good online presence.
Just because your business is out there, it doesn’t mean that people will notice it or become interested for that matter. Building a web presence means that you must make your company recognizable online and known to your audience. Otherwise, you’ll soon be outrun by your competitors. Building online presence takes time and effort. There are various strategies you can implement, but you must plan ahead and determine which strategies are best for your business. Therefore, here are a few powerful strategies to increase your web presence.
Build an awesome website
Websites are the core of every modern business. Without a good website, you have no hopes of developing your business further or increasing your web presence. The main reason is that websites are the face of companies. Your leads will eventually visit your website to browse through your company information, as well as your products or services. If you cannot provide an exceptional experience for your website visitors, you can be sure that they’ll abandon your pages and move elsewhere.
Online consumers have certain needs and expectations when it comes to browsing company websites. In other words, your website must be fast, responsive, easy to navigate, user friendly and safe, among other things. Being able to meet consumer expectations won’t just guarantee their satisfaction. Moreover, satisfied customers will more likely recommend you to friends and family, as well as give out referrals to other consumers. That way, your web presence will experience an increase, thanks to the satisfaction of your customers.
Search engine optimization (SEO) is a cost-effective marketing strategy that can help you improve your presence online. Not only that, but it can also help you boost your visibility, credibility and exposure in the online world. SEO helps you optimize your website so that it ranks high on search engines, such as Google. Ranking for the right keywords helps your website appear on the first page of search results. That way, your website becomes more accessible and easily findable by your audience.
In addition, content marketing, guest posting and link building are also excellent SEO activities that can help you increase your web presence. However, consulting with an SEO company may be a good idea if you have difficulties effectively leveraging such activities. In addition, SEO takes time before it starts showing viable results and it requires constant improvements because search engine algorithms oftentimes change. That’s why it’s important not to give up on SEO, because sooner or later, you’ll start seeing the benefits of your efforts.
Build presence on social media
One of the best ways to increase your web presence is through social media platforms. The main reason is that social media allows you to directly communicate with your target audience, while you effectively build awareness for your business in the meantime. Actively engaging in conversations with your audience on social media allows you to establish more personal relationships with them. After all, the more familiar people are with your business, the better your presence and visibility will be.
However, when building presence on social media, it’s important to determine which social media channels your audience prefers. That way, you can focus on networks that have value to your business, instead of wasting resources on building presence on every social network out there. In addition, you can leverage influencer marketing to gain more publicity and exposure. That way, you’ll increase your web presence by having an influencer supporting your business on social media.
Publish amazing content
Content can easily increase your web presence and help you position yourself as an industry expert. Good content is widely accepted by online consumers and it’s always a good way to deliver value to audiences, while gaining recognition in return. However, you must focus on relevancy and quality of your content. The more relevant and useful your content is, the more impact it will have.
That’s why it’s important to ensure that your content is authoritative, informative, educational and entertaining. Otherwise, it won’t yield the results you need to increase your web presence. If you’re not a well-versed writer or you feel preoccupied with some other aspects of your online marketing strategy, you should consider outsourcing your content to an outside agency. They have both the knowledge and the tools needed to create a solid content creation and promotion plan for you and tailor it to your goals. Remember, only impeccable content can go viral and take your marketing efforts to the next level.
Building and improving your online presence requires a lot of dedication and effort. Not everything you do will get you the positive publicity you need to make your business famous. That’s why it’s important to plan ahead and develop a good strategy that will increase your web presence in the best way possible.
Hey Designers, one of our most popular posts is about Top Social Media Hashtags for Designers. We thought we’d continue to shed light on this topic, this time focusing on the best hashtags for creative business owners. We hope that these hashtags enable you to expand your audience. You deserve it!
Now onto the hashtags…
Top Social Media Hashtags for Creative Business Owners
Use a mix of broad and specific hashtags.
Posts with broader hashtags like #Art and #Design will compete with millions of others.
Specific hashtags like #WatercolorArt will afford your post the opportunity to stick around longer.
Are you following your favorite influencers on Twitter and Instagram?
Take tips from them on which hashtags they are using!
Question: How many hashtags should I use?
TrackMaven did a study, and found that posts with nine hashtags received the highest engagement.
Instagram allows the most hashtags, at 30. It’s best to use minimal hashtags on Twitter due to the
Consider coming up with a hashtag that is specific to your company.
Some examples from companies here in Cleveland are Destination Cleveland’s #thisiscle
and Townhall’s #TownhallorNowhere. Keep clearly using your brand hashtag and your customers just
may join in on the action, too.
9 Marketing Myths
When it comes to marketing, you’ll hear a lot of different advice. One expert will say to always do A, while another expert says to never do A. At the end of the day, you have to take in all the advice you read and hear and figure out what works for you as a small-business owner.
One study showed that around 70 percent of marketers are not handling the era of big data well and a mere 3 percent said their data was aligned with their marketing efforts. One of the reasons marketing and business goals aren’t aligned may have to do with the many marketing myths business owners face.
Here are nine marketing myths you shouldn’t believe and what you should do instead:
1. The ROI of Inbound Marketing Isn’t Measurable
You may have heard that it’s impossible to measure the ROI of inbound marketing, but it’s actually quite easy to track analytics and see where your traffic comes from. If you seek leads from sources such as social media, they have their own analytics to show you which ads are most effective.
In fact, marketing teams who used automation software and checked analytics a few times a week saw 20 percent more ROI than those who didn’t. Instead of assuming you can’t control inbound marketing, stay on top of your results. Study what works and what doesn’t to convert browsers into leads.
2. It’s Impossible to Set Specific Goals
You might think it’s impossible to set specific marketing goals, because you never know how a campaign might go, but this simply isn’t true. Those who set goals are 429 percent more likely to find success, and top marketers document the processes they use and determine which ones are successful and which ones aren’t.
Instead of avoiding goals until you see how successful a campaign is, set specific goals for what you want to achieve and then figure out how to get there.
3. You Can’t Buy Their Love
You may have heard that promotional products don’t work. People who want something free will take your products and you’ll not get any return from it. However, people tend to view a brand more favorably if they receive an eco-friendly or made-in-America product. About 85 percent of consumers remember a brand that gave them apparel, such as a T-shirt or hat.
Promotional products do work. The key is finding the item your customers will keep and display proudly. This turns the customer into a walking billboard for your brand.
4. Local Businesses Don’t Need Online Marketing
If you run a small mom-and-pop shop, you may assume your online presence doesn’t really matter. After all, most of your business is foot traffic, right? Not having an online presence, even for a small local business, is a mistake.
About 30 percent of all mobile searches tie to a location, and around 28 percent of searches for something near the person turn into a purchase. Instead of ignoring your online presence, figure out where your target audience spends their time and reach out to them via social media.
5. All Millennials Think Alike
Millennials often get a bad rap for being self-absorbed and broke. While they have faced some challenges generations before them may not have, today’s millennials are simply savvy with their money. They also can’t all be pigeonholed into a single description.
Instead of assuming you can create a blanket marketing campaign that covers all millennials, take the time to get to know your customers on a personal level. Understand they are each unique and must be marketed to as individuals.
6. Mobile Readiness Doesn’t Matter
Mobile internet traffic is about 51.2 percent, and some users only access the web via their mobile devices. As more people purchase smartphones and wireless networks adopt 5G and faster mobile internet service, expect to see the percentage of mobile users creep up even higher.
Mobile readiness matters, and Google even penalizes your site for not being friendly to smaller screens. Instead of ignoring your mobile presences, embrace the small screen.
7. Email Marketing Is Dead
Some business owners think email marketing isn’t a wise investment of time and resources. Thanks to loads of spam, people just delete any email that lands in their inbox, don’t they? The truth is that email has a high ROI compared to other forms of marketing. You just have to take the time to get the tone and the offers right.
About 77 percent of consumers prefer email as the No. 1 method of communication by 68 percent over the next nearest method. An email list also belongs to you rather than being controlled by a social media platform. If you aren’t building an online mailing list, you should.
8. Get on All Social Media Platforms
Myth No. 8 says you need to have a presence on as many social media platforms as possible. If you’re going to post on one, you might as well post on them all. However, each platform is a bit different in tone and audience, so a post you created for Facebook may not translate well on LinkedIn.
A presence on social media takes time and resources. Instead of trying to be everything to everyone, choose the social media site that attracts your typical customer type. You can always expand into other platforms later.
9. Every Lead Is Valuable
This myth states you need to just collect leads. However, this isn’t true. A good lead is someone who is right in your target audience and most likely to purchase your product or service. Simply gathering names is a waste of time and money.
Instead, narrow down your focus so you attract only those people who are most likely to be interested in what you have to offer. If a lead will never buy your product, then it isn’t worth your time.
Overcoming Marketing Myths
Whether the myths you’re following are from other marketing experts or personal truths you’ve adopted over time, spend a few minutes thinking through which ones are accurate and which ones should be ignored. With a little foresight, your marketing will rise to the next level and you’ll avoid the pitfalls other marketers disappear into.
With the rise of the web, people’s approach to making purchases has changed significantly. They are now aware of how important they are to small businesses trying to survive in such a competitive marketplace. And, in return for their loyalty, they expect you to provide them with the exceptional buying experience and they won’t accept anything less than that.
Your customers not interested in your products only. Namely, they want to know the story behind your brand, as well. They expect you to answer their questions fast, connect with them on social networks, and create relevant and interesting content. They don’t want to waste their time, either. If your site takes more than 3 seconds to load, they will abandon it and look for your competitors. The same goes for your navigation, mobile-friendliness, content, and the overall visual appeal of your site.
Given all these facts, here is how you should do digital marketing in 2018.
Prepare for the Google Mobile-First Index
If you haven’t heard yet that Google has finally rolled out their mobile-first index, then you’re living under a rock. This has become one of the hottest news in the digital marketing sphere, but what does it actually mean? From now on, Google will focus on the mobile version of your site when indexing it.
So, make sure you optimize your site for mobile searchers. After all, 60% of all web searches are done via mobile devices. Make your keywords longer and more conversational to optimize them for voice search. Use Google’s AMPs to speed up your site significantly. Your navigation should be simpler, while all important elements of your website should be above the fold. For additional information, take a look at what Google says about preparing your site for the mobile-first index.
Do you know that an average U.S. household participates in about 29 loyalty programs? They love them for different reasons- some join these programs to save money, while others want to receive a reward for their loyalty. For some, the availability of rewards programs is the major factor that determines whether they will buy from you or not.
Now, loyalty programs vary and you need to choose the option that works for your target audience. You could give them points or vouchers that can be later redeemed at your stores or offer them exclusive deals for every purchase or referral they make. However, recent studies point out that people have labeled financial rewards or highly targeted incentives far more enticing. So, to make customized loyalty programs, you could offer personalized visa gift cards, with your customers’ names on them or even organize a contest and let them win your premium products.
Focus on User-Generated Content
Let’s face it- people trust other customers more than you. According to the Local Customer Review Survey, 85% of them trust online reviews as much as their friends, while 73% of them will trust your business more if your customers’ reviews are positive.
In light of statistics like this, it’s obvious that user-generated content (UGC) is one of those tactics you simply cannot allow to ignore. After all, it’s your customers that sell your products today.
Use your social networks to invite people to share their own videos of your products or services.
Boost the visibility of this content by sharing it regularly and creating dedicated hashtags.
Most importantly, you need to know what works for each of the social networks you use. Share live stories and videos on Facebook, post photos on Twitter, while the user-generated content your Instagram account could be the combination of these forms of UGC.
Use Social Networks to Offer Instant Feedback
In the past, your communication with your customers was based on phone calls and emails. However, the times have changed and, today, your communication channels cannot be observed in isolation. All instant messaging apps, video conferencing tools, social networks, email providers, and telemarketing strategies are highly intertwined, creating what we call the omnichannel approach to communication.
Today, your customers can move from one device to another uninterruptedly. They can find your phone number on your site and call you instantly, not having to switch between different apps. They can scan your QR code that will lead them to the piece of content they want to read or a product they want to buy. They can stumble upon your business on social networks, read the reviews, ask questions, and follow the link to your site to learn more about you.
If you’re too busy answering your customers’ messages regularly, then hire someone to do so for you. Even better, use a chatbot. Even this is still a pretty new concept, chatbots are predicted to revolutionize the digital marketing industry in 2018. Namely, these AI-powered tools have become smarter and more intuitive. They will provide your customers with relevant, real-time feedback and, at the same time, do all repetitive and time-consuming tasks for you.
You can use social media monitoring tools to keep track of your brand or product mentions. Whenever someone mentions you, you’ll get notified. This is called social listening and it’s immensely important in providing your customers with real-time customers services and collecting their feedback.
Create Interactive Content
Gone are the days when you could write a 1000-word blog post and generate a bunch of links, shares, and comments. We’re living in the era of augmented reality and people expect your content to surprise and excite them. So, update your content strategy with interactive content, the one your customers can actively participate in, such as polls and quizzes. Don’t forget about visual content, especially videos, as they’re expected to account for 82% of the total internet traffic by 2020.
Tell your Customers a Story
You’re not doing content marketing for SEO purposes solely. You’re creating your content for your customers. And, to engage them and get them emotionally involved, each article you write needs to have a good story to back it.
That’s what storytelling is about.
Namely, 92% of people emphasized that they expect all major brands to create ads that feel like stories. Stories share a real-life experience, add the human element to your brand promotion, and evoke nostalgia and empathy. Most importantly, as they don’t seem overly promotional, they will take your relationship with your customers to a completely new, more personal level.
Over to You
Digital marketing is not about promoting your business and ranking higher on Google. It’s also about building and nurturing strong relationships with your target audience. That’s exactly what will set you apart from a sea of businesses similar to yours.
Hope these tips help!
The social proof of testimonials lends a lot of credibility to your brand. It also allows people who might not be familiar with the work you do to see that you have happy customers. When it comes to content marketing, customer testimonials and case studies are considered the most effective forms of content. In fact, 89 percent of marketers indicate that testimonials are a necessary part of their overall content strategy.
You’ve probably already learned that testimonials are an effective way to reach new customers from the minute they land on your website. However, there are many different ways to implement testimonials into your content strategy. Here are the best types of testimonials and what they bring to your business model:
Taking the time to feature a customer does a couple of things for your brand. First, it helps you get to know your target audience better, which in turn will allow you to perfect your marketing to this demographic. Second, it shows potential customers you have satisfied customers who are already using your product or service.
Your first step is to recruit customers to interview. One easy way to do this is to choose customers who’ve written a positive review recently. Ask them if they’d be willing to be interviewed about their experience. However, don’t overlook customers who’ve complained, but whose issues have been resolved. Your ability and willingness to strive for perfection can be a powerful testimony.
Software AG offers an in-depth look at some of its customers. For example, it tells the story of how a Chinese automaker utilizes its business software platform, how one retailer uses it to build a model for customer success and how it has simplified data-reporting for another company.
2. High-Profile Testimonials
When you think about sharing a high-profile testimonial on your website, your first thought might be using an influencer or a celebrity to tout your brand. While a high-profile testimonial can certainly encompass those elements, another way to show you are an up-and-coming brand is by using big-name companies for this purpose. As a result, you’ll gain the halo effect, where a big name makes the things they endorse look better.
Take a look at your client list. Choose your top five clients as far as how well known they are. As your company grows and you gain new, bigger clients, you can revamp this testimonial list from time to time. One creative way to use this method is to do a case study of how you’ve helped said company and then take snippets to show this to the reader, such as how a campaign helped XYZ Co. increase its conversions by 1,500 percent.
If you aren’t already using video testimonials, this is something you can easily add to your brand to better engage your site visitors or your followers on social media. About 78 percent of people online watch videos every week. Creating a video testimonial does a number of positive things for your brand, such as forming a better emotional connection with your readers and lending a sense of credibility to your marketing efforts.
Hubble features software with real-time reporting that allows for data visualization and integration. It features a video of its customers describing how they personally use Hubble and the benefits. The video features people from different industries to show how flexible the software is.
4. Social Media Posts
If you plan to share testimonials on social media, there are a couple of options. First, you could reach out to customers with a large following and simply ask them to give your company a shout-out. This is likely the most effective way to add a testimonial, because it looks more organic. About 80 percent of Americans look for a recommendation from someone they know before making a purchase.
Your other option is to add short snippets and combine them with a photo of the customer or the product to encourage shares and retweets of the post. If your customer is online, it is also a good idea to tag them in the post.
You don’t have to use a long testimonial in every instance. Creating blocks of quoted text that highlight a small part of what your business does is a smart tactic. You can pull these from a larger testimonial or case studies, or you can simply ask your customers to give you a short, one-line review.
Today’s average person is extremely busy. They might have 10 minutes on the train to work to glance at your website or social media page. If you provide them with snippets of information that can be quickly scanned, then the testimonial is likely to stick with them.
Vanderbilt University’s MBA program does a good job of highlighting students and professors who make the program memorable. Note the short snippet from one of its students who earned an MBA. This allows potential students to see what the program did for someone similar to them.
Reviews are a form of testimonial if you think about it. They highlight a customer and what that customer thinks about the product or service. The last time you booked a hotel, what did you do first? More than likely, you checked out the online reviews. Make it easy for your customers to review your product by adding a review form to your website or sending a push on social media asking for their feedback. You can then pull short quotes from these reviews to highlight elsewhere as testimonials.
Best Types of Testimonials
Companies that were centered on the customer were around 60 percent more profitable than companies without this focus. The benefits to your brand are that you’ll lend credibility to your claims, show you are focused on the customer and reach new customers you otherwise might not have found. Take the time to make testimonials a part of your marketing plan and you’re certain to see positive results.
In today’s hyperconnected world, building a reputable brand is more difficult than ever. Maybe there was a time in the past when you could entirely control your brand’s development, but today, that’s not possible.
With the rise of the internet, word of mouth has become more powerful than ever. Coming in a form of blog comments, Google business reviews, social media likes, shares, and comments, your customers’ opinions of your brand shape its authority and trustworthiness.
However, this isn’t something you should be afraid of.
On the contrary, you can leverage this rising phenomenon, to see how your target audience really feels about you and tailor your approach to their expectations.
Here are a few reputation marketing strategies your customers will love.
Collect Feedback Regularly
Today’s tech-savvy customers are aware of how important they are to you. To buy from you, they expect you to provide them an outstanding user experience. And, it doesn’t matter if they are satisfied with what you have to offer or not, they will share their opinion on your brand online. They will rate your services, review your products on social networks, or even write a blog post about them.
Precisely because of that, you should go out there and try to collect their feedback on your own.
Here is how:
- Offer effective live chat support. It helps you get closer to your customers. You will be able to understand what the major challenges they come across when visiting your site are. Once you help them solve these problems, you can ask them for feedback in a form of a few simple questions.
- Add a dedicated feedback form to your website. Just make sure it’s not too long or confusing.
- Call your customers to see what they think of you.
- Use social media monitoring tools to check your brand and product mentions on social networks.
- You can also track your brand mentions on other sites with tools like BuzzSumo, Google Alerts, etc.
- Ask for feedback when a user wants to abandon a shopping cart.
Prove your Trustworthiness
If you’re new in the industry, many people will feel reluctant to do business with you. And, the reason behind that is pretty logical- they’re afraid that you won’t be able to deliver the project successfully. So, to grab their attention and prove that there is nothing to worry about, you need to give them something valuable.
For example, you can get a performance bond, a guarantee by a bonding company that all your tasks will be completed per the specifications of the contract. The only difference between performance bonds and the insurance is that the bonding company doesn’t simply write a check if you fail to do your job. On the contrary, they hire new contractors or even complete the project on their own.
Once you get a surety bond, you should let your clients know about it. Post this information on both your website and social networks, assuring them that they will see their money back if you fail to reach an agreement.
You could also offer free return shipping. Adweek emphasizes that 68% of shoppers believe that this is very important.
Offer Social Proof
You need to show your customers why they should trust you and here is how to do so:
- Use customer testimonials on your site.
- Seek influencer endorsements.
- Inspire your customers to rate and review your products and services. According to the Adweek’s infographic mentioned above, 49% of customers believe that product reviews on a website are important.
- Share your business’ milestones, such as reaching a certain number of customers.
- Show your existing customer base. To prove how reliable you are, highlight which reputable companies have worked with you.
- Add trust seals to your checkout page to boost your sales.
Create Valuable Content
Content marketing is the nerve center of your digital marketing strategy. It helps you implement your keywords organically, boost your rankings, and become visible to your target audience. Above all, the more quality content you write, the more appreciated you will be in your industry.
And, when I say „quality,“ I mean an industry-specific, original, educative, intriguing, and highly interactive piece of content. This approach helps you establish yourself as an authority in your niche and grow your customer base fast.
What you need to keep in mind is that, with the rise of VR technologies, writing articles is not enough to spark your target audience’s curiosity. You need to upgrade your content strategy, by making your content more engaging.
Here are a few types of content that may work for you:
- Case studies
- Gifs and memes
- Ephemeral content on social networks, such as live stories
Monitor your Reputation Continuously
Even though building solid online reputation is complex, these techniques may be your optimal starting point.
But, always keep in mind that your hard work doesn’t end here.
Marketing trends are constantly changing. Things that were hot yesterday may be completely irrelevant today.
This is why you need to keep track of your online reputation constantly.
Stay on top of the latest industry trends, collect your customers’ feedback regularly, and tailor your approach to them.
This is how you will manage to boost user experience, earn quality referrals, and even turn your leads into loyal customers.
Hope this helps!
Expanding Your Brand Presence: 5 Tips
Are you feeling a stagnant air in your business? Strategy planning is a key element of any business, so here are 5 simple ways to further your reach!
How to Further Your Reach
1. Invest in yourself!
Let everyone know who you are by professionally branding your business. Start with a logo and simple website. Creating a relationship with a professional designer will help you throughout your businesses lifetime, you never know when you’ll need something! It helps to have someone on standby who understands your brand and can help support your direction. Designers do a lot more than just create pretty pictures. We create marketing plans, help plan strategies, consult and more. As you grow, your advertising needs change and your designer should be there by your side to guide you. When you are professionally branded and have a user friendly, modern website, it gives your business instant legitimacy in the eyes of your customer. If you are unsure about your logo or website, lots of designers do brand consulting and can help point you in the right direction and show you where you need improvement.
2. Utilize Social Media
The best thing about Social Media is that it is FREE! The worst? You can get lost, easily. The best advice I ever heard was pick the best social media for your business and focus your time and energy on creating great content for your audience there. Do not spread yourself thin posting to countless social media accounts every day. If your biggest audience is on Facebook, utilize groups, events and business pages. Maybe you find your following is more Instagram central. Post updates, stories and go live! Pick your best social media platform and run with it. What about sponsored posts, you ask? Personally, I hardly ever sponsor posts because I know how to reach my target on social media. When I have a post performing exceptionally well, reaching thousands without much effort, I will occasionally boost those. It is already performing for me and converting it to a paid ad will only help my reach!
3. The Right Content
You picked your perfect social media platform, but now you need to post. Create relevant content for your target customer. We’re not talking click bait. Research shows valuable content builds better customer relationships and leads to positive returns for your business! Create each piece with a “Call to Action” or the intent to trigger a specific action in your customer. Pro Tip: Create your content for a few weeks and mass upload them as scheduled posts!
4. Be Engaged
The right content grabs your customer’s attention, now it’s time to engage WITH them! Your created content gets people excited and they want to learn more about you. You start getting comments and messages, engage with them and reply! Your customer base needs to think of you as someone they can count on, someone they are comfortable with. When people feel like they already ‘know’ you from connecting and engagement on social media, you’ve already built the foundation of trust in your relationship with them. Comment on posts in and outside of your social media community. I’m not talking about a sales pitch saying “I’m Sally & I do blah blah blah..”. Comment on things that ENGAGE YOU and that YOU are the expert in. Show off your knowledge, the rest will follow. Engaged networking goes a long way with expanding your reach beyond your own two walls.
5. Get Listed!
Are you listed on the big 7? What is the big 7? Google, Bing, Yahoo, Yelp, Foursquare, YP & Superpages. Maybe your business doesn’t need to be listed on all 7, but you can absolutely benefit from being listed on the others. Not only is it a FREE way to get out to your customer base, it helps populate your website and business on search engine rankings. Listed on these websites goes back to tip #1, instant business legitimacy in the eyes of your customer.
What about you? Do you know or practice any other creative ways to further your reach that should be included in this list? Let me know!
How do you build links to your website?
Every online business wants to reach the top and be the best on the market. That’s why the online market is so overcrowded in the first place. Nevertheless, the competition is ongoing and businesses implement different strategies that will help them reach the top regardless. One such strategy is SEO (Search Engine Optimization) which helps businesses rank high on search engines and appear on the first page of search results. That way, businesses can improve their online visibility and allow their potential customers to easily find them online.
Link building is one of the most important SEO activities. Even though search engines change their algorithms often, thus changing the rules for SEO, it’s estimated that backlinks still account for around 80% of ranking factors for websites. The main reason backlinks are so important is that they build credibility and reputation of a website they link to; this is why it’s important that they come from reputable sources. Here are a few ways backlinks can boost your website traffic.
Build authority with backlinks
Backlinks are hyperlinks on a specific web page that point back to your website. Simply put, your website will appear on various web pages as a reference for further exploration or as a source of additional information. The more reputable and relevant backlink sources – i.e. websites that point back to you – will provide higher quality backlinks. Many business owners believe they’ll improve their SEO ranking by creating as many backlinks as they can, wherever they can.
However, that’s not the case. In fact, search engines, such as Google, penalize this activity. Instead of spamming backlinks, you should focus on building authority by creating high-quality backlinks. That means you should find websites and blogs that already have good reputation and authority, and are relevant to your niche to create backlinks on. This will undoubtedly build your own authority as you’ll be recommended by reputable sources. Not just that, but the audience on those sources will deem you worthy of attention and will want to check out what you have to offer.
Engage in guest posting
Guest posting on other websites or blogs is a great way to build relationships with popular people in your industry and for creating top-quality backlinks. Basically, guest posting is an opportunity to write and publish articles on someone else’s blog or website. However, you’ll have to find the right blogger or a webmaster and convince them to allow you to share your content.
You could use a reliable link building tool to help you identify prospects that are the most valuable to you and design a compelling outreach message. Furthermore, the content you want to publish has to be high-quality if you want your backlinks to have any real value. That means that the content has to be relevant, creative, informative and entertaining. That way, the audience from the blog or website you’re currently guest posting at, will find your content interesting enough to explore further and even check out your links.
Fix broken links
Broken link building is a great method for creating quality backlinks for your website and for boosting your web traffic. So what exactly is broken link building? Basically, you search for links that are no longer live on websites and blogs that are relevant to your industry and ask bloggers or webmaster to allow you to replace those broken links with links of your own. However, the content you provide has to be relevant to the content that was hosted on the broken link.
That way, you’ll help the webmasters fix their broken links, while you’ll also have an opportunity to create backlinks. Not only will you have backlinks on multiple sources, which will boost your web traffic, but you’ll also find out that it’s easier to fix a broken link than it is to create a new one. For instance, alerting a webmaster about a broken link may take a lot less time to generate a response than waiting for a response to an outreach mail.
Post content on social media
Social media is essential for every online business today. Various businesses build their presence on social networks and publish their content in order to drive engagement in their target audience. However, social links do not account for search ranking factors, but they can indeed boost your website traffic. Creating backlinks on social media can generate a lot of referral traffic to your website, especially if your content goes viral on social networks.
On the other hand, your social profiles do in fact rank in the search engines, so if someone searches for you by name or brand, chances are your social accounts may appear in the search results. Therefore, it’s important to maintain your social activity and publish content that will generate backlinks for your website on social media. Your social links may not influence your search rank, but they’ll definitely get people to visit your website.
Backlinks are one of the most important aspects of every SEO strategy. Not only do they improve online credibility, but they also boost website traffic by increasing the reach and exposure of online businesses. Having high-quality backlinks can greatly improve your business success, not to mention that search engines favor businesses that have quality backlinks as well.
Tips on How to Boost Usability of a WordPress Website
It is a small world, but the digital world is even smaller. Therefore, it is important to safeguard your brand’s reputation as a single miss from your end can affect your brand’s identity. One of the places where you have to keep your brand’s identity in mind is your website and blog. It is your brand on the virtual world. It is your window of getting more opportunities. Therefore, it is essential to ensure that your website is easily accessible and attracts your target audience.
While there are many several web development options that you can use to create your website, one of the easiest and efficient ones is WordPress.
WordPress allows you to develop user-friendly websites and helps in making it usable with its easy-to-use plugins, navigational tools, etc. We are going to give some easy tips on how you can boost the usability of your WordPress website.
Below are few tips that will help you:
Tip # 1 – Website should be visually appealing
First impression, as we always say, is the last impression. Now, imagine for a minute – would you explore a website with confusing navigation, garish colors, and designs that take ages to download, Or would you prefer to explore a website that is easy to navigate and has eye-appealing color combination and good design. Most likely, you will choose to explore the latter website.
You might find us repeating us ourselves, but we cannot stress enough on the importance of creating a website that has an easy workflow with good visual impact. Also, ensure that you update your website with the latest principles of website designing as what worked ten years ago might not appeal the visitors anymore. So, it is important to update your website regularly to keep your visitors engaged in your website.
Tip # 2 – Go mobile!
Let us face it – people access information on mobile more than on laptops and desktops. So, it is critical for your website to be mobile-friendly. Your target audience should be able to access your website on the go! And this is possible only if your website has a responsive design. Now, you might ask if you have to upgrade your website. The answer to it is a loud YES! Earlier, websites were typically designed keeping the PC in mind.
The mobile screens are small and viewing your website on mobile can be an arduous task. Your visitor may have to scroll sideways and downwards to read even a small paragraph of text, and that can be a great disadvantage considering that people no longer have the patience to scroll so much to read a small chunk of text.
A responsive design makes your website mobile-friendly, so the visitor can read the content easily without having to scroll/zoom much. If you are wondering if it is a tough task, then let us assure you – it is not! With free WordPress plugins such as Jetpack, you can optimize your website for smaller screens and make your content accessible on all devices.
Tip # 3 – Don’t break the link with your website visitors
Imagine this scenario – a reader comes across your blog post that has a link to another website, they click on it and come across an error saying the page is not found. Disappointing isn’t it? You almost lost a potential visitor there.
It is important to ensure that there are no broken links on your website. Be wary of adding broken links that direct visitors to empty pages. There are chances that the link you added today might not work few months down the line.
Now, monitoring every link might not be possible. But, WordPress has a solution to it. There is a plugin called Broken Link Checker checks for posts and pictures that have a broken link or missing images and notifies you about it. That will help you rectify the issue and keep your website updated.
Tip # 4 – Make website navigation seamless
Yes, we know we are repeating ourselves. However, this is crucial, and no matter how many times we repeat, website developers miss this simple but very important aspect of your website. It is a fast-paced world, and no matter how beautiful your content is, people are not going to read it if your website navigation leaves them with a bad experience.
From logical navigation (you don’t want the website visitor to navigate from About Us to directly Contact Us without going through the other parts of your website), to adding a sitemap to make it easier for the visitor to explore the website, and linking your logo to your website’s homepage; every small aspect adds to the customer experience.
Tip # 5 – Interaction with website visitors = potential customers
We live in a time where we require immediate solutions to our queries. Earlier, visitors had to either post their queries on the ‘contact us’ form of the website or call the helpline and wait for their turn to get their queries resolved.
Now, times have changed. Customers prefer to use different Omni-channels to resolve their queries. Therefore, while you can provide offline options such as a helpline to enable visitors to reach out to you, there are also options such as live chat window that can help you chat with your visitors real-time and resolve their queries at a less turnaround time. With quick solutions and proactive suggestions, you will be able to convert the leads into customers. WordPress offers plugins such as WP Live Chat Support that can help your website visitors to connect with you easily without third-party interference.
Tip # 6 – Attract your users with your content
When we talk about the usability of the website, we often focus on the design and user interface of the website. However, one thing that distinguishes your website from your competitor’s is the quality of content. Ensure that your content is useful and is regularly updated. Remember that while a picture talks a thousand words, it is your content that will convert your visitors into leads. So, always keep your content as the focal point even as you update your website.
Website is not just another marketing exercise to be done for the sake of creating online presence. It is an important means of generating leads for your business. So, always ensure that your website is user-friendly and dedicate time to maintaining it regularly. A good content with great design, navigation, and real-time customer service is the key to success of your website and your brand identity on digital space.
You don’t have to be hip, trendy, or in an arrantly dynamic new market to pique our interest here at Go Media. We love the challenge of working with clients who have a long history in business but are in need of what I like to call a Marketing Makeover. This could amount to any number of things: from re-imagining a logo, to a complete brand refresh, to freshening up your communications with copy that sheds new light on your business while adding a singular twist to the ongoing dialogue you enjoy with your customers.
Fact is, there are many seasoned and vibrant company’s out there looking for a little TLC, commercially speaking. From re-introducing you to the world with a beautiful, new, fully responsive website, to employing a comprehensive inbound marketing strategy [complete with SEO and social media marketing], the potential for engagement with your audience is staggering nowadays.
And from our perspective here at Go Media, there are few things more rewarding than taking the scattered brand assets and outdated communications of what we like to call a legacy company with a notable history and updating them for today’s marketplace. The process is kind of like treating you to a long weekend at the spa while we rummage through the attic of your house for old family photos, heirlooms, and clues to your family history.
As a copywriter, I particularly enjoy the challenge of updating a company’s overall communication strategy. The task of casting a company’s vision in a new light with a fresh new narrative is one that I relish. And no matter how conventional, or seemingly mundane the subject matter, the prospect of making a company’s communication strategy comprehensible and appealing across new and different platforms (website, blog, social media, etc.) is exciting and should be handled with gusto.
Case in point, Allied Tool & Die [a 70+ year old, Cleveland-based manufacturer of metal stampings for Automotive, Medical, electronic, and commercial industries worldwide] approached Go Media in early 2017 requesting a marketing makeover themselves: new Web Design, Inbound Marketing services (SEO), Upgraded Logo Design, and comprehensive Copywriting Services. Fortunately, the good people at Allied gave us the keys to their “attic” and free reign to rummage.
The Go Media team went for a more acute, contemporary approach to an otherwise fixed industry traditionally accustomed to staying in their own lane. And like a duck to water, we dove in and delivered punchier communications for the pages on their website (Capabilities, Services, Equipment, etc.). Then we launched it all on an intelligently designed, fully responsive Go Media Designer Site complete with artful photos and video presented on a cinematic scale. Phew! Now that’s one stunning Marketing Makeover!
If you know of a company that you’d like to recommend for a Marketing Makeover, or you suspect the company you work for could benefit from one too, give us a nudge!
Hey Designers, are you making the most of hashtags on social media? If not, you can easily throw a tasteful number after each post and get some more eyes on your work. Let’s look at some graphic design hashtags that will give you the most bang for your buck, shall we?
By being named one of Inc. Magazine’s 30 Coolest Entrepreneurs under 30, Zach Spitulski (Enplug) has been grouped with the likes of Mark Zuckerberg, Elizabeth Holmes of Theranos, Hayley Barna and Katia Beauchamp of Birchbox, and Drew Houston and Arash Ferdowsi of Dropbox. Not a bad crowd to run with, right?
So what is Enplug?
Enplug is a revolutionary digital signage software company. Because it uses a universal operating system and app marketplace, businesses can showcase engaging content real-time, integrating social media with ease. This means that businesses using Enplug can essentially turn their displays into a giant smartphone, making their content approachable, relevant, and engaging.
Go Media was excited to sit down with Zach, Creative Director at Enplug, to learn about how Enplug did it. What worked? What didn’t? What tips did he have on becoming an entrepreneur?
Go Media: So tell us about how you started your Enplug journey:
Zach, Enplug: I was at attending UCLA at the time. I was on a Southwest flight (open seating) to San Francisco to see Pink Floyd–I tripped over a bag and ended up sitting next the the guy’s bag that I tripped on. His name was David Zhu, an original founder of Enplug. I showed him some things I was working on at UCLA and he asked me to join his team. It was the summer between Junior and Senior year at school, I had to decide: school versus dropping out.
Go Media: So, goodbye UCLA?
Zach, Enplug: In school, I thought I wasn’t doing enough. I remember being unhappy just doing school. I was preoccupied with wanting to do something else…something that utilized what I was capable of. I was always itching to do more. It was a simple decision for me–I just decided to believe. Convincing my parents that it was going to be okay was tougher.
Go Media: So, what happened next?
Zach, Enplug: UCLA ended up being accommodating and said I could come back if it didn’t work out. So, I started working with Enplug. Through David, I met Nanxi, Enplug’s CEO and Navdeep, but I call him Petey…Enplug’s CIO. After I decided to leave school, we all pooled our cash and lived in Koreatown in a 1 bedroom. It was cozy living–there were 4 of us and an engineer. We worked the whole summer and then pitched to Start Engine.
Go Media: Out of all the incubators out there, why Start Engine?
Zach, Enplug: We applied to a few: Y-combinator and others, but Start Engine had Howard Marks. He knew interactive space and seemed savvy in the industry. We thought he would have the guidance and the opportunities to raise a good base.
…And he did. We moved out of the 1 bedroom at the end of 2012 and then rented a house in Bel Aire. It’s actually the same house we still have. About a dozen people still live there, but now we have offices in Culver City.
In the beginning, we were trying to convince people to find organic growth. But now we’re a leader in the space, especially in the LA space. We’re very prominent, and it’s really exciting to see. My friends, or even just other people will say, “Hey, I saw the Enplug software running here,” to me most of the time. We’re locally relevant with big goals. We’re not just in LA–our software is used across the world.
Go Media: Let’s talk more about your evolution of sorts–what are your company’s goals now? Have you changed them since you started?
Zach, Enplug: When first started, we wanted to rework the space. When we looked at what the space was offering, it seemed prehistoric. “Where do we start?” Was our biggest question.
Well, we had to start over. “Let’s rebuilt this,” we thought. “Let’s make it interactive, scalable, and reliable with a software development kit.” Essentially, we wanted to show people we could tap into social media and make it work.
In that respect, we have similar goals. Now we’re modifying our own product and making sure we stay ahead in the space.
Go Media: Let’s talk about your team. It started with a small, core group, and now you have a team of over 50 people across the U.S, Africa, and Europe. How do you build a successful team?
Zach, Enplug: It starts and ends with the people. You have to trust each other. Honestly, you have to get along with one another. We’re strong on having a good vibe. With David, I trusted him. I believed it. I was willing to take the risk. People who join now have the at similar trust and belief.
Go Media: So far, it all sounds like rainbows and roses. Let’s dig deeper. Can you tell us about a mistake that you’ve made on your entrepreneurial journey?
Zach, Enplug: Personally, I always should trust my gut. A few times, I ignored it. Whether when I was hiring staff or a making a decision on the product–the decision seemed logical and rational, but my gut didn’t like it. For hires, for example, there have been qualified hires with previous success at various companies. But my gut said that maybe they weren’t a cultural fit. We’ve done it a few times, and it’s always been a mistake and always causes more problems than it’s worth. Trust your instincts.
Social Networking 101
Even if you are living under a rock, you know that you can’t escape social media. As a small business owner, you simply a) shouldn’t live under a rock, and b) should embrace the powers that be…social media.
Networking via social media can be a tricky feat, however. You don’t want to come off as a creeper. But how do you connect with people when you aren’t face-to-face?
Facebook may be the easiest place to start since it’s a platform that most people are on. First, make sure you have nothing to hide on the platform (remove embarrassing photos, etc). Then, think of an influential friend you may have. We’re not saying that this “influential” person needs to have 1000 friends. Instead, when we say “influential,” we mean that this person shows meaning in a field of interest. Take a look at that person’s friends (yes, this is stalker-esque. Deal with it). Do any of these friends show value to you in a business capacity? See if you have friends in common, and then, simply ask the mutual friend for an introduction! If you’re feeling full of gumption, you can take matters into your own hands and message him/her. If you don’t want to come off that strong, start interacting with the person of interest via their business page and see where that takes you. You should also take a look at the groups your influential friends have joined. Perhaps there’s something that will resonate with you and help you with your networking journey.
DO clean up your profile. DON’T post last night’s escapades.
DO (lightly) stalk your influential connections. DON’T be afraid to ask for an introduction.
DO search for groups to join (via influential connections, a simple search, etc). DON’T join “Yelling at Inanimate Objects” or any other group with similar embarrassment factor.
LinkedIn is the most traditional social networking tool out there. It’s more formal than Facebook and, we find that people usually connect on LinkedIn only in a business capacity (whereas Facebook connections are usually much more social). Their groups can be extremely useful–you can search by keyword or even search for specific people. Join groups, soak up the wisdom within the groups, and start messaging people to see if you can connect in a business capacity. You can also play the “friend-of-a-friend” game mentioned in the Facebook blurb above. However, make sure you are making meaningful connections. Be prepared to explain why you are interested in connecting (i.e. do you research!). It also goes without saying that your profile should look and feel professional.
DO create a professional, current profile. DON’T be as casual as you would be on Facebook.
DO utilize LinkedIn groups to network. DON’T join groups without understanding the group’s dynamics, expectations, or purpose.
DO your research. DON’T randomly ask to connect with people.
Twitter all starts with your bio–make sure it’s crafted succinctly to demonstrate your rock-star status. Your business interests should be apparent. Make sure you are keeping your own content fresh, as people won’t want to follow-you if you only offer stale nuggets here and there. We also recommend using a #FollowFriday, retweet often, and ask questions–these methods may help you get more people to notice you on what can seem like a deep abyss of information and contacts.Then, take some time to find the right people to follow. Start by using Twitter’s own search platform–simply search for a person or handle! We also find that these sites to be helpful, thanks to the all-knowing people at Mashable.
DO craft an amazing, compelling bio. DON’T try to be cute if cute doesn’t fit your job description.
DO ask questions and seek advice. DON’T YELL FOR ATTENTION VIA CAPS DURING YOUR TWEETS or tweet the mundane.
DO find interesting people to follow. DON’T spam them by tweeting at them all day long, thus becoming the horrible “super-fan.”
Instagram has this awesome blog to help you figure out how to get oriented on this very visual (and awesome) social networking site. Definitely take some time to sift through their wisdom. Then, focus on using imagery to tell your story. Post imagery that helps elevate your brand and makes potential contacts want to know you. Follow relevant industry peeps, and unleash the power that is the hashtag.
DO figure out what instagram is on a personal level before using it on a professional level. DON’T jump right in if you’ve never used it before.
DO treat Instragram as part of your social media strategy. DON’T simply treat it as a place for “pretty pictures.”
DO utilize smart, effective hashtags. DON’T use endless hashtags that make us wish we had never found you on insta. #stopthehashtags #besmart #youcandoit
There are so many different social media platforms that can help you network–these are the top ones out there, in Go Media’s opinion. Go forth and conquer! Still nervous? Social media is all about testing things out–so try a few things, analyze what you’ve learned, and then reassess your methods. Good luck!
How Designers Use Social Media
These days, you can’t go anywhere without noticing someone staring at their phone, laptop or tablet. Most of the time spent on these beloved devices is on social media like Instagram and Facebook. Social media runs a large part of the public’s everyday lives and many choices are made by the content they see. Why not use social media to your advantage as a designer to get your work out to more prospective clients? Here are some designers who took to the web in order to broaden their reach and made a name for themselves in cyberspace:
Youtube isn’t just for gamers
Joanna Zhou, who goes by Maqaroon on Youtube, is a professional illustrator/designer based in Austria. She first created a Youtube account in 2011 to build a following and gain exposure for her budding online shop. When she started posting videos in 2013, she had little to no experience in the online world and how to create a niche for herself. But, two years later, her YouTube account has become a hub for all things girly “Do-It-Yourself”. With 208,296 subscribers and 10,444,514 total views in two years, Joanna became the most successful Youtuber in Austria, now partners with Tastemade and has 22.5k Instagram followers. Since her online exposure, she has been featured in magazines like Cosmopolitan.
Homemaker to Facebook extraordinaire
Facebook isn’t just for friending anymore. Many people spend their time liking, sharing and commenting their little fingers off. What most people don’t consider are the business benefits available to you because of it. Homemaker turned designer, Brandi Temple, made a name for herself on Facebook. Now the CEO for Lolly Wolly Doodle, a clothing company for children, Brandi created an empire overnight with her designs. She originally started by just posting clothing designs on Facebook and selling to friends. Now a full-fledged company, Lolly Wolly Doodle uses their Facebook page to let fans know about deals, sales and upcoming seasonal lines. What started as a homemaker’s hobby in 2009 turned to a startup conquering Facebook sales, Lolly Wolly Doodle boasts over 1.1m likes, made $11 million in 2013 and has been featured in The Business Journal many times.
Instagram first….then the World
Instagram is one of the newer social media platforms, at least compared to Facebook, Youtube and Twitter. Originating in 2010, the social media app focuses on sharing photos and short videos with your following and allowing them to like and comment on them. Below are two artists who took this app to the next level and used it to not only showcase their hard work but even get them the exposure of their dreams!
Designer and photographer, Mike Kus, turned his Instagram in a mobile on-the-go portfolio. Boasting a whopping 859k followers and 1,461 posts, Mike uses the app for traditional social media purposes and also keeping fans and clients up to date with progress. Since he was one of the early adopters of the app, he also found himself at the forefront of a budding phenomenon. Instagram featured him as a suggested user for other users to follow and offers started pouring in. Some of these projects include being approached by the clothing company Burberry to shoot them backstage at London Fashion Week 2011 and to shoot for the European cell phone company O2. Using the social media app, he shows off his finished projects with hints on where to pick them up. Mike has also worked with HP Europe and Techné Watches, and posted mockups and photos of the designs to his Instagram followers.
Instagram was what sealed the deal for young designer and illustrator, Maura Creighton. Currently majoring in Arts Management and minoring in Design at Chatham University in Pittsburgh, Maura gained notoriety on social medias for her art and designs. What started out as a hobby for Maura, turned into something she found could make her money online. Her exposure on Instagram allowed the creator of the clothing brand Anthem Made, Kellin Quinn, to contact her on the app after seeing some of her work to create two designs for the Summer and Fall 2014 lines for the company. After her stint with Anthem Made, she was commissioned to make t-shirt design for the band Man Overboard. Since then, she has gained a following and commissions designs straight from her Instagram for those who are interested and constantly updates her followers with designs that are in progress.
Not only are comic books a very popular endeavor as of late, but some designers have found notoriety on the web for their stories. Web-comics came to be a gold-mine for Andrew Hussie, who created the popular hub of MS Paint Adventures. MS Paint Adventures houses his four series, which are Jail Break, Bard Quest, Problem Sleuth and most famously Homestuck.
The use of the online platform not only allowed Andrew to get his work out to a larger audience but also employ different design techniques like GIFs, Flash plug-ins and music to make his comics come to life and capture readers. The popularity has grown so large that Andrew’s Homestuck has merchandise in Hot Topic.
Whether you use any of the social medias listed above or another one entirely–they are an important tool to consider. Using social media in a technology driven world like ours to create a name for yourself is one of the more clever business moves to make. Just because your accounts are online, you can still promote yourself in person with Favicards. The above designers took to the web to not only promote themselves but also get their designs to the masses and you can do the same.