Email etiquette for creatives
We exchange emails with clients and potential sponsors on a daily basis. Sometimes multiple emails in a day. It’s vital that these messages mean what they say and say what they mean. Here is a guide to writing emails that make you look like the professional creative you are.
Ask Google first.
Have a question that you think Google can answer? Definitely check there first. There is nothing more annoying than receiving an email or IM and thinking ‘Why didn’t they just Google this?”
Be positive always.
Avoid using negative verbiage in your email. Make sure that everything has a positive spin to it. No one likes an email that starts with: “Unfortunately…” or “I’m sorry to have to annoy you with this question, but…” Either put a positive spin on it or rethink what you’re sending.
Provide value in return.
When you send an email with a request for value, make sure you’re giving value in return. For example, when reaching out to a possible mentor, asking to pick their brain about everything they’ve learned about business in 30 years, you’ve got to:
– Only offer them something valuable right back and
– Give them an easy way out in case they’re busy or uninterested.
Do not put them in the position where they have to feel rude if they have to/want to say no.
Be a unicorn in a field of horses.
Here’s the thing to keep in mind. Time is currency. I don’t know about you, but I have a constant rush of emails flooding my inbox on any given day and it seems like they never stop. The most refreshing emails that I open are the ones that have a few lines or less…what I like to call the magical unicorn of emails. They get to the point and even better, make my ability to respond a whole lot easier.
– If this is an initial reach out with a sponsor or potential partner: introduce yourself, say hello, who you are, and that you see a synergy between your brand and theirs. Attach some information about what they do and ask that they get in contact with you should they agree.
– If this is your ordinary email and you need something or have a question: ask for it, ask it. Be polite, but leave out the fluff.
Pro tip: Leave your social media links in your signature, so that potential clients or brands can take a look at your work if they’re so inclined. This will reduce the amount of material you have to put in the body itself.
Good luck and happy emailing!
How to Run A Successful Design Business:
a Quick Guide by Your Friends at Go Media
Welcome to the Go Media’s Zine!
Are you a passionate creative, student, designer, entrepreneur?
You’re in the right place.
Inside you’ll find the tools you’ll need to successfully do what you love. We’ll share real-world practical advice, solid business techniques, step-by-step tutorials, as well as educational podcasts and webinars to take you to the next level courtesy of the best web design company in Cleveland, Go Media.
We give all of our secrets away and cultivate an open environment for the sharing of insights and inspiration.
When you’re ready, we would also love for you to be a part of our community. Please comment on posts, become an active member of our social media community and/or email to find out ways you can contribute your own designs or tutorials to the GoMediaZine.
With hundreds of posts in our archives sometimes it’s hard to know where to begin. Our Start Here page is a great place to get started. This page holds 7 quick guides to becoming the creative you’ve always dreamed you’d be. You’ve landed on one of these lists so let’s get started, shall we? Read on:
Tips to Launch and Run a Thriving Design Business
1. How to Launch your Freelance Business: 9 Simple Tips
2. Moving beyond Freelancing: 4 Insights to Growing your Design Firm
3. A Designer’s Guide to Pricing
4. How to Charge For Your Graphic Design Work (& Get What You Deserve)
5. 12 Tips for Flawless Service & Happy Clients
6. Beating Busters: How to Identify and Avoid Bad Clients
7. Accountants, lawyers, and doctors, oh my! A designer’s guide to business.
8. Everything You Need to Know About Dealing with Difficult Clients
9. Thoughts on Design Integrity. Getting what you want from your client
10. Secret to Success: Track Your Metrics!
11. On Developing a Dedicated Sales Team
12. The Number One Myth of Hiring (& How You Can Overcome It)
13. 10 Mistakes Freelancers Should Avoid Today
14. How to Make (and Save) Money as a Graphic Designer
15. How to Build a Stand-Out Brand: Whys and Ways to Stand Out
16. How to Land and Maintain Big Clients: 11 Absolutely Essential Tips
17. 6 Questions to Consider When Rebranding Your Company
18. Networking Tips: Secrets to Networking Success
19. F#@% Your Function, Find Your Fire
20. Want to Get Comfortable Charging What You’re Worth? Start Shifting YOur Mindset about Pricing Structures. Here’s How:
21. The Biggest Surprise When Starting My Design Business
22. Invoicing Clients for Graphic Design Work: How-To
23. Answers to Your Top Questions about Pricing Your Design Work