Web Marketing & Search Engine Optimization
Web Marketing & SEO
Your product is amazing. Your website is on point. Now, you need solid web marketing strategies to ensure your message is driven home to your target audience.
The Cleveland web marketing experts at Go Media can help.
Call us at 216.939.0000 x239!
Go Media's web marketing strategy services include the following:
Search Engine Optimization (SEO). Our job? Getting you to the top of Google through search engine optimization.
SEO is one of the most important web marketing strategies - one that absolutely cannot be ignored. It involves optimizing pages so that search engines know what you offer, recognize your value and rank you favorably. This is a complex and evolving area of digital marketing, and it involves things like identifying effective keywords, producing regular, quality content, writing your meta description/ SEO title and more. Our services include:
- Keyword Analysis
- Page Rank Analysis
- Yoast Page Optimization
- SEO Guide
Google Ads Management/PPC Marketing. Now that we've optimized your website for SEO, it's time for us to market your product or services, hyper-targeting your audience. If your clients or customers are searching for your product online, we recommend using Google Ads as a marketing tool.
Google Ads is an extremely effective way of driving targeted, qualified traffic to your website, no matter what the industry. Living in this platform daily, we have come to understand how to write ads that convert, dial in settings to reach your target audience and ensure we are using your budget most effectively.
Google Business Page Set-Up, Review & Management
With Google now processing over 40,000 search queries per second on average, the number of people using this search tool is increasing by the day, month, year. In order to be discovered, it’s vital that your business be where your customers are searching. Let's ensure your Google My Business page is optimized, up-to-date and as buttoned up as possible. We are here to help with anything you need, whether it's to set-up your page or to fully manage it, ensuring no stone is left unturned. We are here manage posts and offers, respond to comments and questions, modify business hours and more. We've got your back!
Localized Landing Pages
Localized landing pages help you gain local, organic search results for cities you serve surrounding your physical address. These pages are key for your overall marketing strategy, giving you the opportunity for more traffic, leads, and better conversions. We will set-up, write copy, then launch these pages for you.
User Analysis. Go Media will install and track software on your website, including HotJar and Google Analytics, that will allow us to understand what your users want, care about, and do on your site. We will gain valuable information to ensure your website is user friendly, running as efficiently and effectively as possible. Tools like heat-maps, conversion funnels and recordings will assist us in monitoring user behavior. Google Analytics will give us valuable information about both your website and business as a whole. We will stay in close communication, making our recommendations and providing monthly reports.
Blog Tag & Category Set-Up.
Blogging is a relevant marketing channel for businesses looking to drive traffic to their websites, establish authority and create authentic connections with their audience. Put the work in place upfront and your blog will be positioned to rank high in search engine ratings, ready for a flurry of web traffic. We are here with a host of best practices to set your blog up for success.
Full-service Email Newsletter Marketing. Email marketing is a powerful tool, a way to reach your target audience instantly. There is an art, however, to creating, crafting and sending the perfect email. We offer a full email newsletter marketing service, which includes:
- Creating custom email templates
- Importing subscribers
- Creating custom lists
- Managing your campaigns
- Designing imagery
- Reporting on the success of your campaigns
Content Strategy. Content strategy involves elements of information design, content planning and user experience (UIX) planning. A good content strategy will reach users at all the most important touch points and do so in a way that serves them and helps you achieve your goals.
Content Population. This is a strategy that involves taking the copy that you, the client, provide and effectively arranging it on the site or incorporating it into the design.
Our web marketing team will help you determine which combination of services will best serve your purpose.
Web marketing is one of the best ways to edge out your competitors. It requires an internet strategy road map. The skilled web marketing team at Go Media will guide you to the best strategies for your firm.
To learn more about our Cleveland Web marketing or Search Engine Optimization services, call Go Media at 216.239.0893 or 216.939.0000 or contact us online.
“...our site traffic is up more than 40% from this time last year and first time visitors are up over 300%. We’ve been knocking all of our conversion goals out of the park...”
- Billie Jo David, Summit Developmental Disabilities Board