Websites are critical for business success.

They have emerged as the single most important way to connect with a target audience. Web design is now more meaningful than ever because sites must convey the right message, right away.

The Cleveland web design experts at Go Media are constantly pushing the boundaries of possibility. We take careful stock of your identity and goals to carefully craft a site that is not only captivating and unique but also efficient and fully functional.

Web users are impatient. They demand instant gratification. We consider it our responsibility to make sure your website meets user expectations.

Go Media offers our clients an advantage in all elements of web design, including:

• Website Development
• Responsive Web Design
• WordPress Development
• User Interface Design
• eCommerce Design & Development

Virtually every business and organization in existence today has a website. Unfortunately, a substantial number are poorly-designed. Many come straight from a commodity hosting or WordPress template and look exactly the same from one to the next. There is no character. No excitement. Nothing that entices users to stay, let alone motivates them to buy.

Carving out an edge amid fierce competition is what we do. Everything about your web design requires deliberate attention. Some of the elements to be considered:

• Layout/ Hierarchy
• Color Scheme
• Typography
• Graphics
• Interactive Features
• Images
• Content
• Usability/ Responsive Web Design/ Mobile Design

We tailor your site to accentuate your most valuable features and serve the core needs of your customers.

Our designers collaborate with your sales and marketing team to ensure your web design is an accurate reflection of your brand at every turn. It also needs to be effective in achieving your objectives.

Web Design and SEO

Web design is more than simple aesthetics.

One of the most compelling reasons why business owners still need custom web design over rigid templates is the benefit of improved search engine optimization (SEO). Of course, a significant part of this is content strategy. But good design also incorporates optimization for usability and other functions.

Good SEO establishes a strong online presence that drives user traffic.

When companies opt for mass-produced templates, they end up later hiring SEO firms to fix the search engine issues that inevitably arise. And they will arise because search engines are constantly updating their algorithms. By working with our custom web design firm, you receive custom support.

Plus, working with a team that offers responsive web design - with features that are compatible across all mobile applications - improves user experience and SEO rankings.

Web Design and Branding

Your web design is not your brand. However, it is one of the branding elements that will help you build trust with your target audience.

Extensive analysis of user habits online has revealed consumers are less likely to trust a company when the website contained:

• Layouts that were busy or complex
• Flashy advertisements or excessive pop-ups
• Tiny, hard-to-read print
• Bland color and/or design
• Snail-paced intros and load times

These are common problems. Here is the good news: Every single one of these issues - and more - can be addressed with exceptional web design.

Branding is an investment that is going to accumulate over time. The way it is presented in your web design will affect user perceptions and ultimately trust.

Web Design and Conversion Rates

Conversion rates are the percentage of users who take a desired action. Perhaps one of the best examples of this is the percentage of website visitors who ultimately buy something from your site.

Too many companies erroneously think online sales will be cinch because they have a great product or service. To be sure, that's a big part of it. But web design has a direct and substantial influence on conversion rates.

These include:

• Optimal usability. Is there enough information in the drop-down menu? Is the site easy to navigate? Does the site function at a good speed? Is it responsive to mobile users?
• Conversion-centric design features. Does the sign maintain the appropriate hierarchy to promote sales? Is the call to action clear? Is the search bar easy to access? Are purchases easy? What about social media feedback?
• Use the right aesthetics. Browsing and purchase decisions can be influenced by a combination of colors, visuals, brand recognition and a pleasing layout that invites visitors in and encourages them to stay.

The bottom line is that web design is more than what you see. It's about using an aesthetic strategy to make your site dynamic, fast, accessible, efficient and high-ranking.