Go Media Podcast – Episode 17: Advice for a Graphic Design Student

In this episode, Jeff, Bryan, and Bill get together respond to an email we received from Sarah, a graphic design student who wanted advice on how she should step into her career when she graduates. We’ve also been working hard on the release of all of the supplemental resource for Bill’s Book: Drawn to Business.

Listen to the Podcast

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Show Notes

Sponsor of this Episode

Cover art for this episode was also created by Bryan Garvin using the Go Media Building Texture Collection and design assets from Drawn to Business. You can find textures like what he used at arsenal.gomedia.us.

Quick Tip: Follow Your Vibrations

Let your heart decide how to move forward when you’re stressing over a decision or trying to decide what to work on.

What Go Media Has Been Up To

  • Jeff’s been working with Heather, Simon, and Bill to produce and write all of the bonus materials for Drawn to Business.
  • We are hopeful that Arsenal V3 will be launched before Black Friday.
  • The windows are in and the blade sign is now up at the Go Media studio. There’s still quite a bit of work to do, but we’re all really stoked about how things are coming.

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Links

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business, project, event, or portfolio.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Join Us Live

This episode was recorded live on October 22nd, 2013 at gomediazine.com/live. Next recording will be announced in the near future.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 16: Recovering from WMC and Launching Drawn To Business

In this episode, Jeff and Bill get together to talk about how everyone’s been doing now that WMC Fest 4 is over. We also look forward to next year and what things need to change as Jeff’s vision continues to evolve. And shortly after WMC Fest, Bill launched his book: Drawn to Business. Since the launch, we’ve received some overwhelming feedback and talk about how we’re responding to some of the more negative comments.

Listen to the Podcast

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Show Notes

Sponsor of this Episode

Cover art for this episode was also created by Simon Hartmann. He used Dustin Schmieding’s Dust Textures and Go Media Building Texture Collection. You can find textures like what he used at arsenal.gomedia.us. Credit Drew Rios for the photo.

Quick Tip: Form A Relationship With A Lawyer Before An Emergency

It’s inevitable that you’ll one day find yourself in a position where you need legal help to get out of a situation. It’s better to make the choice on which legal team to work with when you aren’t in need.

What Go Media Has Been Up To

  • WMC Fest 4 is over. Lots of great memories. Did it change your life?
  • Speaker videos will be released in bundles once we start getting them done. Videos are being put together by students at Virginia Marti.
  • WMC Fest 5 is already in planning. Less bands and less stages is currently being discussed.
  • Should WMC Fest be turned into it’s own non-profit business? Or does it require Go Media’s cashflow to continue to put it on?
  • Bill’s Drawn to Business book was finally launched for a limited audience.
  • One of the major issues we ran into is a “perception problem”. Many saw it as an e-book, so the price tag just didn’t make sense to most who left us feedback.

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business, project, event, or portfolio.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Join Us Live

This episode was recorded live on September 18th, 2013 at gomediazine.com/live. Next recording will be announced in the near future.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 15: An Interview With Jon Contino, WMC Fest Is This Week!

In this episode, we sit down with WMC Fest Speaker Jon Contino. We talk to him about starting his design career, where he pulls his inspiration from, and what he feels about people using his techniques in their work. Plus, we touch on what he’ll be speaking about at WMC Fest. Bill and Jeff also talk about the general atmosphere in the Go Media office as we enter the week of the fest.

Listen to the Podcast

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Show Notes

Sponsor of this Episode

Cover art for this episode was also created by Simon Hartmann. You can find textures like what he used at arsenal.gomedia.us

Quick Tip: Get negative people out of your life.

It doesn’t matter if it’s an employee with a ton of talent or a customer who’s giving you a lot of money. Negative people affect your entire workflow and overall motivation. One bad employee can bring down the entire office. Time spent with negative people is wasted time.

What Go Media Has Been Up To

  • WMC Fest is this weekend. Seriously. We’re here. And Jeff has been engulfed in every aspect of the fest.
  • We’re looking for volunteers for WMC Fest.
  • The release of Bill’s book will be after WMC Fest. The deadline of selling it at the Fest was great for motivation, but not great for the overall strategy.

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business. Or, take part in our blind auction.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Join Us Live

Moving forward, we’ll be recording every edition of the podcast live at gomediazine.com/live. Next recording will be Thursday, August 8th, 2013 at 11am ET for Episode 15. There’s a chat, so join in the conversation.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 14: An Interview With Adam Garcia

In this episode, we sit down with WMC Fest Speaker Adam Garcia. We talk to him about starting his design career with his friends in the music industry and how he overcomes fear in his everyday design life. We also sit down with Simon to recap and react to the Go Media Arsenal Survey results and what they mean for the future.

Listen to the Podcast

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Show Notes

Sponsor of this Episode

Cover art for this episode was also created by Simon Hartmann using The Go Media Building Texture Collection. You can find this texture pack and more at arsenal.gomedia.us

This episode has been brought to you by Simeon Hendrix.

An Interview With Simeon Hendrix

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Go Media: Can you tell us a little bit about yourself, your background and why you decided to start this project?

Simeon Hendrix: I toured the US from 2000 – 2009 as frontman for the experimental rock band DOWN-STARES.  I was creating all the artwork for the band, T-Shirts, CDs, posters, etc.  Fell in love with graphic design.  Other’s saw my work, asked me to do it for them, etc.  The band dissolved, I went full time into learning and progressing as a graphic artist.  Through my educational training is how I found out about Go Media in 2010, that led me to Jeff Finley and WMC Fest… I reached out to Jeff Finley last spring before WMC 3, told him I wanted to document his festival, he gave the blessing.

Through last year’s WMC 3 documentary, I met Mike Jones, founder of Creative South, he loved our WMC doc and requested we please go to Columbus to document his Creative South 2013 Festival.  That’s how I found out about Creative South.

We raised $400 for our local Meals on Wheels organization during our campaign to secure funds to create this documentary.  Meals on Wheels provides meals for elderly people who might otherwise not receive a regular meal.

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Go Media: What do you want people to feel, learn or take away when they watch your documentary?

Simeon Hendrix: I want people to see what a great time we had in Georgia.  I want people to laugh, be engaged and interested, excited, hyper, joyous, inspired, curious, full of optimism and possibility.  I also what it to pump people up for WMC Fest which is in a couple weeks.  WMC is the father of Creative South and it’s an honor to know these people and interview and learn from and be inspired these who are heros of mine.

Go Media: Any chance of a second documentary when you make the trip up again?

Simeon Hendrix: I feel like this Creative South 2013 documentary IS a sequel to our WMC 2012 documentary.  It was a tremendous honor for Mike Jones to invite us to Georgia, it was an honor to interview Jeff Finley and William Beachy and hear their excitement about the upcoming WMC 4.  I would have loved to make it to WMC 4 to make the TRILLOGY, but it didn’t work out.  I plan to attend CREATIVE SOUTH 2014 as well as WMC 2014.

I love the graphic design community and look forward to growing with it and broadcasting about it for years and years to come.  This is such a warm and welcoming community, we love it.

Go Media: Is there anything else you want people to know about yourself or this documentary?

Simeon Hendrix: We just recently wrapped up on a Mini-Documentary series that chronicled the Historic Undefeated Inaugural Season of the minor-professional football team the Wichita Falls Nighthawks.  That was a great time.  Friends, family and fans can find that series on our YouTube Channel. Stay tuned to SimeonHendrix.com or Simeon Hendrix on Facebook or Twitter for more details on the Creative South Documentary or tune into Creative South on Facebook and Twitter.  Big thank you to Jeff Finley and Mr. William Beachy for the interviews they gave, for letting me guest blog on GoMediaZine.com.  I wish we could be in Cleveland for WMC4, but guys it just didn’t work out this year.  I hope everyone is inspired by the Creative South 2013 Documentary and it gets you so pumped up for WMC4 that you can’t sleep and you stay up all night writing, drawing, singing, and creating.

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business. Or, take part in our blind auction.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Join Us Live

Moving forward, we’ll be recording every edition of the podcast live at gomediazine.com/live. Next recording will be Thursday, August 8th, 2013 at 11am ET for Episode 15. There’s a chat, so join in the conversation.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 13: Interviews With Nick Disabato and Caroline Moore

In this episode, we sit down with WMC Fest Speakers Nick Disabato and Caroline Moore. We talk to Nick about his experience as an interaction designer and publisher from Chicago. And we talk to Caroline about her experience as a photographer for both metal shows and weddings. Simon joins us once again to give us the low down on a new texture pack that’s now available at The Arsenal.

Listen to the Podcast

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Show Notes

Sponsor of this Episode

Cover art for this episode was also created using Dustin Schmieding’s Wireframe Sound Wave Texture Pack. You can find this vector pack and more at arsenal.gomedia.us

Links

Credits

Hosts: Jeff Finley and Bill Beachy Producer: Bryan Garvin Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business. Or, take part in our blind auction.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 12: An Interview With Brandon Rike

In this episode, we sit down with WMC Fest Speaker Brandon Rike. We talk to him about his experience in designing music apparel and how he become one of the top designers in the field while betraying the institution. We also sit down with Simon to talk about the current status of the Arsenal and its design products.

Listen to the Podcast

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Show Notes

Sponsor of this Episode

This episode has been brought to you by Revision Path. Revision Path is a showcase of the world’s black graphic designers, web designers, and web developers. Through interviews, feature stories, and community participation, Revision Path will advance the interests of black digital creatives by giving them a platform to share knowledge, discuss issues, and meet their peers for networking and collaboration opportunities.

Cover art for this episode was also created using Fractal Space textures. You can find this vector pack and more at arsenal.gomedia.us

New from the Arsenal

Links

An Interview With Maurice Cherry From Revision Path and 3eighteen Media

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Go Media: Can you tell us a little bit about yourself, your background and why you started Revision Path?

Maurice Cherry: I’m Maurice Cherry, and I’m the creative principal at 3eighteen media , a one-man web studio in Atlanta, GA. I’m a Morehouse College alumnus, and I’m best known for founding the Black Weblog Awards in 2005. Along with 3eighteen media, I’m also the founder/editor of Revision Path.

Go Media: You showcase black graphic designers, web designers and web developers. How do you find this talent and what important characteristics do you look for when highlighting these individuals?

Maurice Cherry: Finding designers and developers to interview for Revision Path started with looking at my professional network. From there, it’s been pretty easy uncovering talent just through word of mouth or exploring profiles on LinkedIn. I’m looking for everyone from students to seasoned professionals who have an interest in talking about their craft. I’ve already reached out to over 100 people and I’ve got a list of over 200 I’m slowly working my way through.

Go Media: What do you want people to feel, learn or take away when they visit Revision Path?

Maurice Cherry: I want people to see that there is a ton of talent out there that you might not see featured on popular design websites or on speaker panels for conferences. I know that talking about diversity in tech is always a touchy subject, but I wanted to do so in a way that wasn’t positioned as some sort of we/they dichotomy. And believe me, I’ve heard the excuses when it comes to outreach! “It’s a pain the rear.” “It’s too much work.” “It takes a lot of effort.” I haven’t found that to be the case at all unless my melanin granted me special research powers.

I want people to look at Revision Path as a platform to showcase these black creatives, learn who they are, and reach out to them to open doors to more opportunities! We all succeed when there are diverse voices and viewpoints at the table, and I really believe that Revision Path can help make that happen.

Go Media: If someone is interested in being featured in Revision Path, how might they do so?

Maurice Cherry: Contact me! There’s a contact form on the website and on http://facebook.com/revisionpath, and folks can reach out to us on Twitter @revisionpath. Revision Path isn’t just interviews either — I have job postings from time to time and people are more than welcome to submit articles that would be good for the site’s audience.

Go Media: Is there anything else you want people to know about yourself or your site?

Maurice Cherry: Right now, I’m doing a reader survey, and one lucky respondent will win a $50 Amazon.com gift card!

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business. Or, take part in our blind auction.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 11: An Interview With Mark Brickey from Adventures in Design

In this episode, we sit down with WMC Fest Speaker Stage MC Mark Brickey from The Adventures in Design Podcast and Hero Design Studio. We talk to him about the challenges of podcasting, the Circle of Trust, and why being a Rockstar in the Design Community is a good thing. Go Media president, Bill, also talks with us about a Responsive Pricing Model, a topic from his upcoming book “Drawn to Business”.

Listen to the Podcast

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Show Notes

Quick Tip: Get Up Early

Jeff walks us through his latest experiment: waking up an hour earlier every day. This lead into how Jeff gets things done. You can find his progress at MakerMistaker.com.

Sponsor of this Episode

This episode is sponsored by WMC Fest 4. WMC Fest is the premier art, design, and music festival in the Midwest. Uniting creative dreamers and doers since 2010. WMC Fest takes place from August 16th through 18th at Cleveland Public Theatre. 20 speakers, 20 designers, and 30+ bands.

What’s Go Media Been Up To

  • WMC Fest Update: Marketing is ready to be sent to print and all the sponsors are sending in swag for the gift bags.
  • Also just added Ink Wars to the Sunday schedule. Ink Wars will be an 8-artist battle. They’ll have an hour to create something awesome with just a blank canvas and black markers. It’ll be hosted by Matt Helm and Mike Jones.
  • Proof Lab is no longer a public product. We still use it internally, but we just can’t support the upkeep for it right now. So, if you’ve got a team of developers who want to partner with us in completing it, contact Bill directly. In June we annoyed a lot of our beta users and customers when a bug in the system caused many of them to be emailed billing notices, despite most not being paying customers.
  • All of our interns are kicking ass. Nathanial joined us in the middle of June. He joins Alex, Kyle, and Carly to work on personal projects, as well as our internal projects including our storefront renovation.
  • Design sales are skyrocketing this year. Thanks in-large to our new accounts team that we brought in last year.
  • We are hiring developers and developer interns.
  • The podcast is now recorded live and we tested out Tlk.io’s embeddable chatroom. You can check that out at GoMediaZine.com/Live
  • We began testing out using mostly-functional prototypes instead of graphic-based wireframes to map out the construction of a site. We’ve got it working with two client projects now, and both are getting excellent reviews. To make these Prototypes, we’re using Foundation 4.

A Topic From Bill’s Book: Use A Responsive Pricing Model

We discuss the idea of not following a fixed model when pricing out projects. Instead, base it on your total workload. If you are packed, then charge full price. But, if you have time open and you need to bring in projects to fill that time, be more open to offering lower prices on your proposals to get clients in the door.

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 10: An Interview With Jess and Tim from Kern and Burn

In this episode, we sit down with WMC Fest speakers Tim and Jess from Kern and Burn. We talk about their upcoming book, the entire writing process, and how they overcame some of the roadblocks of self-publishing.

Listen to the Podcast

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Show Notes

This is a short episode of the podcast, which is part of our WMC Fest series. In it, we interview Tim and Jess from Kern and Burn, and play “Sunflower” by Extra Medium Pony, one of the 30+ bands performing at this year’s WMC Fest brought to you by your friends at Cleveland’s best website design company, Go Media.

Sponsor of this Episode

This episode is sponsored by WMC Fest 4. WMC Fest is the premier art, design, and music festival in the Midwest. Uniting creative dreamers and doers since 2010. WMC Fest takes place from August 16th through 18th at Cleveland Public Theatre. 20 speakers, 20 designers, and 30+ bands.

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 9: Myths of Owning Your Own Design Firm plus an Interview with These Are Things

In this episode, we talk about the myths of owning your own design firm and we also sit down with WMC Fest speakers Jen and Omar from These Are Things. This was also the first “live” episode of the podcast.

Listen to the Podcast

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Show Notes

We want to hear what you have to say about the podcast. Leave your comments below.

Sponsor of this Episode

This episode is sponsored by WMC Fest 4. WMC Fest is the premier art, design, and music festival in the Midwest. Uniting creative dreamers and doers since 2010. WMC Fest takes place from August 16th through 18th at Cleveland Public Theatre. 20 speakers, 20 designers, and 30+ bands.

Go Media Quick Tip: Don’t Feed The Trolls.

  • We just posted the results of our WMC Design Contest. We thought it was going to be great news for the community, however we received a lot of unexpected backlash.
  • Traditionally, we curate the 20 designer list. Last year, we opened it up to the public to submit their work and we would decide. This year, we also opened it up to a popular vote. Basically, if an artist could hustle and get people interested in their work and the fest, would be in consideration, even if their portfolio isn’t the strongest.
  • Tracy from The Daily Quipple received over 1,000 votes and showed that she hustled to get her fan base, including non-designers, to come in and support her.

What’s Go Media Been Up To?

  • WMC’s Kickstarter is underway. Still some time to help fund this year’s Fest.
  • All speakers and bands have been booked and the full list is now available on WMCFest.com.
  • Bill and Jeff went to Montreal Meets, a design conference in Montreal, Canada.
  • Bryan has been working with Dave on improving “Lorain”, our WordPress theme. We’re also preparing to move development from the 1140 grid to Zurb’s Foundation 4.
  • Bryan has also been looking into changing our wireframe process. Instead of static, graphic representations, or quick sketches, he’s working towards building low-level functional prototypes with the Foundation framework.
  • The interns have started. Kyle and Carly joined us in May. Alex and Andrew will join us in June.
  • Simon has been pushing forward with the new Arsenal. Vector Pack 22 was also released.

Myths About Owning Your Own Design Business and Why It’s Worth It

Myths

  1. “I can make my own hours.”
  2. “I can work fewer hours because I have employees!”
  3. “I’m going to be RICH.”
  4. “I can pay myself whatever I want.”

Why It’s Worth It

  1. You’ll learn a lot.
  2. Life’s short.
  3. You have the opportunity.
  4. You just might succeed.
  5. Ownership has it’s privileges.
  6. You won’t be alone.
  7. Co-workers will inspire you and push you.
  8. If you love what you do you’ll never work a day in your life.
  9. Respect.
  10. Perks.

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 8: Interview with WMC Fest Speaker Troy DeShano

In this episode, Jeff Finley and Bill Beachy sit down with WMC Fest speaker Troy DeShano from The Old and New Project.

Listen to the Podcast

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Show Notes

We want to hear what you have to say about the podcast.

Sponsor of this Episode

This episode is sponsored by WMC Fest 4. WMC Fest is the premier art, design, and music festival in the Midwest. Uniting creative dreamers and doers since 2010. WMC Fest takes place from August 16th through 18th at Cleveland Public Theatre. 20 speakers, 20 designers, and 30+ bands.

Go Media Quick Tip: Don’t Over Think Things

  • Be a little naive, jump in, and figure out how to swim later.
  • A common theme we’ve seen after interviewing a lot of the WMC Fest speakers this year is that they didn’t always know how to do what they wanted to do. They just knew that they wanted to do it and worked out the kinks as they ran across them.
  • Take advantage of your naivety.
  • Dive in, take a risk, and don’t get bogged down by the details.

What’s Go Media Been Up To?

  • Bill is now finished with the first draft of his book. It’s in the hands of the editor.
  • It’s Spring, which means some office reorganization. The design and Arsenal team moved their desks around. Plus, our storefront restoration project should be beginning soon. Most have moved away from the center of the office.
  • Heather Sakai also worked on cleaning up our storage areas, which allowed us to store all of the new WMC Fest merch coming in.
  • Bryan and Bill have been interviewing the new group of interns that are coming in over the Summer to work with the best small business website designers in Cleveland, Go Media.

Customer Retention: A chapter from Bill’s new book “Drawn To Business: Designed For Success”

  • If you can keep the customers you already have, you’ll save yourself time, energy, and money. Historically, we were always seeking new leads instead of being proactive on retaining those who were already here.
  • You can only make a first impression once. How you come out of the gate with that customer will dictate how well things can move forward. The initial steps and deliverables are so powerful. If you stumble out the gate, you create a sense of wariness. It can cause negative feelings towards the project, which could result in work being looked at with a far more critical eye.
  • Know what expectations you need to meet by setting those expectations with the client.
  • Under promise and over deliver. Over promising outrageous expectations will cause disappointment if you can’t meet those expectations. It will also put you in a position where you no longer enjoy doing the project because you’ve put yourself under a lot of unnecessary stress.
  • Being realistic to a client, by giving them some news that they don’t want to hear, allows you to set realistic expectations that both sides can agree upon. And, if you set the bar too high, the client will expect that kind of turn around the next time, and that’s not necessarily a client you want to retain.
  • The relationship is key to customer retention.
  • Be an advisor, not just an order taker. If you see an opportunity for your client to do something better, offer that advice.
  • Stay in touch with your customers. It doesn’t matter how or why, give them a call, or shoot them a quick email, to let them know you’re thinking about them. Watch a movie or read a blog post that reminded you of your client, tell them. You reaching out to them could spur conversation about new projects and opportunities.
  • Give your best customers your cheapest rates.

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 7: How to Close Design Leads

In this episode, Cleveland graphic designers Jeff Finley and Bill Beachy sit down to talk through a chapter from Bill’s upcoming book. In that discussion, Bill talks about putting yourself in a position to get hired by a client by putting together a great proposal.

Listen to the Podcast

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Show Notes

We want to hear what you have to say about the podcast.

Sponsor of this Episode

This episode is sponsored by Mockup Everything. With Mockup Everything, you can produce high resolution, photo realistic mock ups of your designs. There are at least 5 new templates released every month. From iPads to billboards to t-shirts: if you have to mockup anything, use Mockup Everything.

WMC Fest is holding a benefit show on March 22nd, 2013 at the Beachland Ballroom. It’s the first Weapons of Mass Creation event in 2013.

Go Media Quick Tip: Executing After Inspiration

  • Comes from ideas pushed in “Execute”, a new book by Josh Long. Based on the principle of executing after inspiration. He wrote a book about Drew Wilson who built a Stripe-powered app in 8 days.
  • We are filled with inspiration and creativity all of the time, and because of that, you should take advantage of it. Clear your schedule and finish what you’re inspired to create.
  • Don’t stifle your energy because you think you’ll burn out.
  • Several weeks ago, WMC Fest’s Music Director, Jesse Sloan came to Jeff with the idea of doing a WMC Fest-themed show at SXSW. The original thought was prepping it for next year. But, the week before SXSW, Jesse decided he couldn’t wait and hopped in a van ready to take SXSW 2013 by storm. So, Jeff created the artwork and got a rush order through to Jakprints. Jesse secured the venue with the help of 1Up PR, and Truth About Music scheduled the bands and put on a last-minute show. Even Wired.com found the event and helped publicize it on their Instagram feed.
Wired.com’s photo from the WMC Fest event at SXSW.

What’s Go Media Been Up To?

  • Jeff’s been putting more and more hours into WMC Fest and prepping for this Friday’s benefit show at the Beachland Ballroom.
  • Bill’s been spending more time with his upcoming book titled, “Drawn To Business: Designed For Success”.
  • Bryan’s been prepping the podcast to start streaming the recording live, including a live chat for instant feedback. Expect an announcement on that soon.
  • The sales team has been bringing in a lot of big projects, which is helping Go Media reach their design sales goals ahead of schedule.
  • Liz has left Go Media as she moves up in her career. We’re happy for her success, but sad to see her leave.
  • Simon Hartman has been officially hired and will start at Go Media in early April. He was the former Zine editor, but will now help run The Arsenal.
Jeff and Bill discuss Bill’s new book in recently reorganized GoMP Studios.

Closing Deals: A chapter from Bill’s new book “Drawn To Business: Designed For Success”

“Every battle is won or lost before it’s fought.” – “Art of War” by Sun Tzu

  • Starting with a well-designed proposal is an important step in the process of building trust.
  • Go Media normally gets our leads through the contact form on the site.
  • We follow that up with a phone call to create that initial personal contact. That call is also to qualify the project: is there a budget that meets their requirements? Do they have real needs that you can fulfill? We qualify before setting up the discovery meeting, so that if the project is outside of our scope, then we didn’t waste their time scheduling a meeting that won’t go anywhere. A budget is a necessary thing to discuss. If the lead isn’t willing to offer that up, find out what they want out of the project, and give them a ballpark figure of what something like that would cost.
  • After a lead is qualified, we schedule a discovery call with a member of the design or development team. We have a master questionnaire that we try to get answers on before going into the proposal stage. Whether or not you land a lead is determined in that discovery call. Having that budget up front, along with the full project scope, will give you the proper information you need to land the project you’re writing the proposal for. Every piece of the proposal needs to be written around the needs of client. It doesn’t need to be written from scratch every time, but create a template. Write segments for all services you offer, that way you can plug it in or remove it as needed, and then tailor it to that specific project.
  • What goes into a good proposal?
    • A cover letter should include some kind of connection between you and the client. If you have a shared passion or there was a comical moment in the meeting, write about it. Also thank them for coming to you for the project and show that you are excited for the opportunity. This is your introduction to the proposal and to working with them.
    • In your overview and requirements, include what the client wants and needs, why they want to do it, and why your solution is the right one.
    • Also share your process. Make sure everyone knows what is expected from the client experience. That way you aren’t playing telephone with your sales team. They need to sell what you can do with the energy that you will be doing it with. The client needs to know what the expectations are, and everyone on the team needs to know that ahead of time so those expectations can be either met or exceeded.
    • For the purposes of the proposal, include a cost estimate that summarizes the main sections of the project.
    • Since they’re reading your proposal and since you know the project, provide some additional related services that might make sense for their project.
    • Provide samples of your work as well as testimonials.
    • Always provide some terms and conditions that cover guarantees and how they can accept the agreement and any liability.
    • Our proposals are our contracts. If they put a down payment on the project, then they have legally accepted the proposal. So, there is no second document that they need to sign.
  • Choose a program that works best for you. We chose InDesign, because it gives us the most flexibility to design a beautiful proposal, yet it still allows the sales team to edit it easily. Your proposal is a direct reflection of your design ability. It needs to be beautiful and easy to use and understand.
  • Complete the personal connection by hand-delivering the proposal. The client gets to see your face, they get to shake your hand, and now that they “know you”, they’re more apt to call you to ask questions or have a conversation with you to negotiate. If it’s a huge project, why not travel a long distance. Build the relationship up so that the proposal is not a faceless document.
  • After you’ve delivered the proposal, follow up within 3-5 business days. You don’t need a specific reason, other than to make sure that they received the proposal and to see if they have any questions about it. Since you reached out to them, even if they chose someone else, it’s possible that you still have an opportunity to land the project by negotiating with them.

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 6: Weapons of Mass Creation Fest 2013 Kick Off!

In this episode, Jeff Finley and Bill Beachy sit down with Jesse Sloan and Todd Gauman to talk about Weapons of Mass Creation Fest. Plus, they share what makes a great design conference and music festival.

Listen to the Podcast

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Show Notes:

Sponsor of this Episode

This episode is sponsored by Mockup Everything. With Mockup Everything, you can produce high resolution, photo realistic mock ups of your designs. There are 10 new templates released every month. From iPads to billboards to t-shirts: if you have to mockup anything, use Mockup Everything.

Go Media Quick Tip: Landing Projects with Good Proposals and Communication

  • Mark on your calendar 3-5 days after you’ve delivered a proposal to follow up. See if they have any questions or concerns with the proposal or estimate. It’ll usually start a conversation which will give you another opportunity to land the project.
  • Find out why you were or weren’t chosen. Why did they decide with another company? Or, what was it about you and your proposal that sealed the deal? By doing this, you can find out what adjustments you can make on future proposals that might make for a better experience.
  • Sometimes, spec work is okay.

What’s Go Media Been Up To?

  • We’ll be having our annual Year in Review company-wide meeting this month. We’ll be heading out of the office for the day and going up to Punderson State Park for a day of reviewing last year, setting goals for 2013 and some general team building and fun. Lots of prep has been put towards that.
  • Bill’s been spending more time with his upcoming book titled, “Drawn To Business: Designed For Success”.

How Did Weapons of Mass Creation Fest All Start?

  • The idea for WMC came out of an ad campaign we were going to run for The Arsenal. We flew in artists that we admired to our studio for a photo shoot to feature them and their work with the tagline, “I am a Weapon of Mass Creation.” However, the photo shoot became a secondary part of the event as everyone was sharing stories and sketches and just enjoying the company of other artists in the community. They all wanted to do this again at some point. Simultaneously, Jeff Finley wanted to start an art/music fest. We combined the two ideas into one, thinking it would be great to bring in artists and let them share their stories while having a bunch of bands to see. Boom, WMC was born.
  • Todd and Jeff were connected by Jenny Kelley, from Kelley Green Web. Todd came from NeoVentures, his own event planning business.
  • Jesse Sloan was brought in to organize and schedule bands. Jesse and Jeff were connected because Jesse was a fan of Jeff’s illustrations and wanted to work together with him. He also plays in the band Cherry Cola Champions.
  • The first fest, which could have been called “Jeff Fest”, was a punk rock music fest with Jeff’s favorite artists and designers. He even screened a few films from some of his favorite directors.
  • The third year, Joseph Hughes was brought in officially after volunteering the year before to organize and schedule speakers. Joseph was able to sell the fest from a fan’s perspective. So, he was able to tell speakers why it’s important and why they should be involved in ways that Jeff couldn’t.
  • Creativity doesn’t just have to live on the West Coast or the East Coast. We want to make Cleveland a destination for creativity and inspiration.

What’s Coming in WMC Fest 4?

  • WMC Fest 4 will be in Cleveland Public Theatre in Gordon Square. Instead of having each part of the event isolated at different locations, this year everything will be under the same roof. There are multiple stages in this amazing theatre. One place to buy tickets, one place to enter into the community experience.
  • Another huge change is that there will be more seating for all speakers. So, no need to save your seat. You can get up after a speaker, go see a band, come back later that day and still be able to find a seat.
  • Hopefully no more power failures. We’ve hit power failures at every Fest so far. But, CPT was built for simultaneous events.
  • At Cleveland Public Theater, there will be a bunch of different spaces inside of a beautiful 101 year old building. You like beautiful decay? It’s here in this “fun house of design”. 1 theater dedicated to bands, another for speakers. Featured music acts will also be on the main stage. There will also be an outdoor stage for music again this year. The design gallery space will be a huge upgrade this year. We’ll also be doing video and audio streaming of the event, as well as putting on live podcasts throughout the event. Rumor has it that Adventures in Design will be coming to Cleveland to do a live podcast…
  • WMC has been very organic with it’s growth. But, we constantly have been trying to outdo ourselves each year without spreading ourselves thin.
  • Melissa Olson and Katie Dawson are helping Jesse organize this year’s band list. Music options will be changing as well. Not just one or two genres. Alternative and punk will still have a presence like always, but we’re opening our minds to jazz, alt-country, big-band, etc. It’s not about bringing in bands that everyone’s heard of. It’s about bringing in up and coming creative leaders into the community.
(From left to right) Bill Beachy (in red), Todd Gauman, Jesse Sloan, Jeff Finley and Bryan Garvin (in flannel) recording Episode 6 of Go Media Podcast.

Question of the Month

From a financial standpoint, an event like WMC Fest costs anywhere from $75,000 to $150,000 to put on. Go Media puts in a portion of that cost and, at times, has barely broken even. Over the last 3 years, we’ve depended on our Kickstarter fund to help support this event. However, some fans questioned our annual usage of the fund raising platform, so we’re considering dropping it. But we’re not sure!

So, we ask you now: for an event in it’s 4th year, is it acceptable that we are still using Kickstarter as a fund raising platform? 

In the meantime, we’ll be doing a benefit show on March 22nd, 2013 at the Beachland Ballroom. It’s the first Weapons of Mass Creation event in 2013.

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 5: 2012 Year in Review

This edition of the podcast is our 2012 Year in Review. A look back at our successes and failures of the year, what we’ve learned, and what we have in store for 2013.

Listen to the Podcast

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Show Notes:

Sponsor of this Episode

Header images features image files from our new Arsenal product Texture Set 5

This episode is sponsored by Mockup Everything. With Mockup Everything, you can produce high resolution, photo realistic mock ups of your designs. There are 5 new templates released every month. From iPads to billboards to t-shirts: if you have to mockup anything, use Mockup Everything.

Go Media Quick Tip: Put Together A Monthly Report

  • Every month at Go Media, we produce a 1-page document that recaps hours, cash flow and “boos and bravos” for that month.
  • Don’t drive yourself crazy by trying to analyze your data every day.
  • With monthly reports, you can get a good idea of what you’re doing well and what you need to improve on.
  • It’s important to remind yourself of what you’ve accomplished.

What’s Go Media Been Up To This Year?

  • Go Media’s failed attempt at only working with larger companies. It lead to some horrific months, however it lead us to rethink our pricing model and it pushed Bill to go back to school to get some business education.
  • When you’re only trying to hit home runs, you miss the base hits, and those can be crucial when times are tough. We started using some different metrics to decide what type of work to bring in based on how empty our schedule is. If we don’t have any work planned in 2 weeks, then we’ll adjust what our project price minimum is. Be willing to negotiate if your plate is empty.
  • We assigned staff members to be “owners” of our revenue stream properties. For example, Marissa took over Mockup Everything and Liz took over Arsenal. That way, the work isn’t just on one person’s shoulder, and we can treat them more like clients rather than something we worked on when we had some free time.
  • We redesigned the entire Go Media brand. New GoMedia.us, Mockup Everything and Go Media Zine designs were rolled out, and we’re planning on releasing the rest in 2013.
  • The birth of the Go Media Podcast.
  • We moved most of our hosting over to Amazon CDN, which gave us a better, more reliable service for about $600 less a month.
  • We launched “Lorain”, our new WordPress theme. We wanted to be able to provide a better solution for clients looking for a custom theme but without a large budget. Building our own theme also allowed us to ensure that we could fully support it when there are changes in plugins and in WordPress itself.
  • We installed a full gym in the second floor of the building.
  • We lost a few dear staff members. Adam Wagner moved to San Francisco, Adam Law moved to Seattle and Heather Mariano is having a baby later on this year and will be focusing on her photography career.
  • We brought on some new staff members. Bryan Garvin was brought in as front-end developer. Jenny Kelley was brought in to build the new Account Services department. Lauren Prebel was also brought in to help Jenny grow the sales team. Aaron Roberts was brought in as a Junior Designer. Sarah Traxler was brought in as our new project manager.
  • We have some internship opportunities available.
  • Weapons of Mass Creation Fest and On The Map Cleveland were both successes.
  • Networking and “getting out there” is now a priority. Jeff spoke at and coached fellow entrepreneurs at Bad Girl Ventures. Jenny and Bill set up a booth at the COSE Small Business Convention.
  • The release of Bill’s book has been delayed until the middle of 2013.
Bill Beachy excited for the Go Media Podcast.

What’s Upcoming in 2013?

  • New Arsenal site, rebuilt from the ground up. It will also be a marketplace for artists we admire and trust.
  • Improving the gym, and cleaning up the second floor in general.
  • The store front renovation project will continue in the Spring.
  • WMC Fest Benefit Show happening in March at the Beachland Ballroom.
  • We will be launching our in-house design management suite. It’s been available for beta testers, but we’re ready to make it live for everyone. A new Prooflab.us will be launched in early 2013 to support and sell it.
  • WMC Fest 4 will take place at Cleveland Public Theatre in August.
  • On The Map Cleveland 3 will take place in November.

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Ready for More?

Keep learning and listening to more Go Media podcasts!

Go Media Podcast – Episode 4: Pricing, Haters, and Bad Clients

This episode answers questions that you guys sent to us in comments here on the Zine, on Facebook and over Twitter.

Listen to the Podcast

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Show Notes:

Go Media Quick Tip: Under Promise and Over Deliver

  • Know what it is you can actually deliver.
  • Hold back the desire to make crazy promises just to get a project.
  • Hand-off between sales person and the designer is critical.
  • Review proofs with the sales person before presenting.

What’s Go Media Been Up To?

  • On the Map – Event recap with Chris Comella.
  • Arsenal – Black Friday and Cyber Monday sales.
  • Jeff and Jenny recently spoke about Crowd Funding and Social Media at Bad Girl Ventures and the Shaker Heights Launch House.
  • “Brand Positioning and Advocacy Process” work book for designers by Jackie Bebenroth coming out next year.
  • Bill attended a “Goldman Sachs 10,000 Businesses” event and met Warren Buffett.
  • Bill transitions from being a designer.
  • Another update on the storefront renovation.
Jeff and Bill talking on the podcast
Jeff Finley and Bill Beachy talk on the podcast while Bryan Garvin takes notes.

Questions Asked

  • Do clients get in the way of good design?
  • How do you deal with criticism when working with clients? – Jessie Ng
  • How you guys develop Creative Briefs? – @josephnicklo
  • How do you differentiate yourself in an ever homogenizing world of digital design and communication? – Stefek Andrzej
  • What are the pros and cons of being a Jack of All Trades vs. having a specialization? – Raji Purcell
  • How do you price your services? – Michael Greeves, Benedikt Hoffman and Anthony Gargasz

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Special Guest: Chris Comella
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Go Media Podcast – Episode 3: The Role of a Designer

This episode focuses on the role of a designer with special guests Connie Ozan from Twist Creative and Julia Briggs from Blue Star Design. We also talk about setting up metrics for your business and the redesign of the Arsenal.

Listen to the Podcast

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Show Notes:

Go Media Quick Tip: Setting up Metrics for your Business

  • What are metrics?
  • Setting up stats to clearly identify success and weak points in your business.
  • Bill’s story at his Business class.

What’s Go Media Been Up To?

Jeff & Bill talking on podcast
Jeff Finley & Bill Beachy discussing “What’s Go Media Been Up To?”

Topic: The Role of a Designer

Special Guests: Connie Ozan & Julia Briggs in-studio

Julia Briggs and Connie Ozan
Julia Briggs and Connie Ozan discussing “the role of a designer”
  • Define “Designer” (graphic designer, not industrial/interior).
  • Define “Role” (what’s the context? role with a client? role in the world?)
  • Labels like Designer, Graphic Designer, Art Director, Artist, Commercial Artist, Illustrator.
  • Artist vs. Designer?
  • Evolution of a Designer over time.
  • Ideal Role vs. Actual Role

Roles of a Designer

  • Context
    • With a client/boss
    • With other team members
    • With your wallet/bank account
    • With your self/your own products
    • With society/the world/the environment
  • Production Roles
    • Commercial Artist (art as product), Illustrator
    • Visual Designer, Pixel Pusher (make stuff look pretty)
    • Style Jockey (designer performs his/her style)
    • Idea Generator (designer ideates on behalf of client)
    • UX Designer (how will the user actually USE this?)
    • Front End Developer (HTML/CSS/JS)
  • Non Production Roles
    • Salesperson (communicate value)
    • Order Taker/Client Pleaser (similar to salesperson)
    • Strategist
    • Educator, Researcher (understand)
    • Business Consultant
    • Therapist, Psychiatrist (helping client understand themselves)
    • Facilitator (extended family, connector)
  • Social/Worldly Roles
    • Environmentalist
    • Social Changer
    • Innovator
    • Risk Taker (society expects creative people to take the risks)
Adam Law
Go Media Designer, Adam Law discussing “the role of a designer”
Chris Comella
Go Media designer and On the Map creator, Chris Comella talking about the “role of a designer” and the upcoming On the Map screening party

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Special Guest: Julia Briggs, Connie Ozan, Adam Law and Chris Comella
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] if you are interested in advertising your business.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Want More?

Keep learning and listening to more Go Media podcasts.

 

Episode 2: The Commoditization of Design and a Good Customer Experience

This episode focuses on the commoditization of design and a good customer experience with special guest photographer Dan Morgan of Straight Shooter. We also talk about elevator pitches and the redesign of GoMediaZine with Wilson Revehl.

Listen to the Podcast

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Show Notes:

Go Media Quick Tip: Elevator Pitches

  • What is an elevator pitch?
  • Go Media’s elevator pitch is?
  • Bill’s story at his Business Class.
  • How you can create a better elevator pitch.

What’s Go Media Been Up To?

Wilson Revehl in his studio in Florida
Wilson Revehl in his studio in Florida discussing the new GoMediaZine design

Topic 1: The Commoditization of Design

Special Guest: Dan Morgan in-studio

Special guest Dan Morgan
Veteran photographer Dan Morgan looking handsome
  • Discussion with Liz Hunt and Dan Morgan.
  • Automation of design processes.
  • Oversaturation of competition.
  • Technology makes it easier to produce pro results.
  • Products that solve common design problems.
  • Race to the bottom. How are designers affected?
  • How photographers have dealt with it.
  • Offering consulting and strategy, not just design.
  • Service based agencies getting into the product business.
  • Other products that are commodities – websites, themes, vectors, fonts etc.
  • Selling your own products.
  • Arsenal Marketplace.

Topic 2: Selling the Customer Experience

  • Instead of only selling your skills, talent, expertise, portfolio – sell the experience
  • Rethink what your product is – is it your logo? Or the experience the customer gets while their logo is being designed by you?
  • A well made logo is really the end result. It’s a commodity.
  • Going golfing. Gifts.
  • Never eat alone. Lunch with customers.
  • Messaging, takeaways, project milestones that reward the customer.
  • Good Experiences: Starbucks example.
producer Bryan Garvin in the editing room
producer Bryan Garvin in the editing room
Jeff and Bryan prepping for recording
Jeff and Bryan prepping to record

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Special Guest: Dan Morgan, Wilson Revehl, Liz Hunt
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at [email protected] for sponsorship opportunities.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Want More?

Keep learning and listening to other Go Media podcasts.