While in New York, Dan helped Sotheby’s auction house convert it’s entire cataloging operation to digital photography. In 1999, during the Dot Com boom, Sothebys.com hired Dan to oversee 13 young digital photographers. Dan’s expertise here was not in just in Digital Photography, but also in lighting and working with people – skills Dan uses today to help companies in Cleveland get the most out of photography in a digital age.
The very same technology that gives mostly anyone the tools to capture image files, allows Dan and his associates the ability to confidently shoot in nearly every conceivable situation. In Early 2012, Dan worked extensively with Go Media and Adam Wagner (now in California, but no worries, he’ll be back). Mock Up Everything is an evolving project that demanded the use of this entire Straight Shooter “toolbox”, product and fashion photography, both in the studio and on location.