How Important is a Mobile App UX Design for Startups?

  • Mar 22, 2018
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The dawn of the new mobile age is upon us. Mobile apps are not just darlings of corporate giants in the league of Facebook or Walmart. Any business can capitalize on developing a strong mobile product. As for startups, they can use it as a breakout strategy to increase visibility, reach new customers, spread brand awareness, and establish a potent marketing channel.

However, they often do not even get a chance to communicate the groundbreaking intent behind an app because they do not have the right presentation. Well, that is when user experience (UX) comes into play as a vital component of any app’s success, a natural part of the designer’s workflow. It allows you to keep up the pace and take your business game to the next level.  

Mobile App UX Design for Startups

A game-changer

To really stand out in an overcrowded landscape of mobile apps, you need a unique visual identity. This is a great way for startups to make a stunning first impression and drive engagement. But, to do this, the app has to be created with UX as a focal point, guiding light during the design and development stages. This is a multi-faceted concept that encompasses elements such as layout, colors, sound, brand, text, and interaction, tying them all up into one coherent amalgam. It depicts the reaction and emotion of people who come in contact with an app.

Users in focus

An app is supposed to solve a particular problem or add value to the user’s everyday life. This is the promise you have to deliver on, which is to say that usability (user-friendliness) is one of the main qualities that a successful app needs to ooze. In other words, eye candies account for little when main functions of an app are not easy to accomplish. Therefore, one has to always consider how users will interact with and navigate the digital environment of an app. Nowadays, they tend to rely on functional staples like pop-out navigation bars, so make sure to implement them.  

Success by design

Recent years have demonstrated that if you are on the lookout for ways to turn your app into a business, you must use stellar UX design in combination with other assets.  After all, the success is not guaranteed.  To really yield results, your UX has to be aligned with monetization, marketing, and retention strategies. This requires a sustained and joined effort of multiple departments, including BI, sales, digital, marketing, design, and other teams. It all starts with field research, finding the right market, and becoming aware of what users really want and need.

Pieces of the puzzle

Most often, UX designers focus on creating wireframes and design layout. However, their efforts are not limited to these tasks. It takes much more than cute buttons, vivid colors, and picturesque fonts to hit it big. Ultimately, app design should facilitate, not get in the way. It needs to bring more utility and accessibility, and performance, not impede them. It emphasizes positive sides of an app and delivers real value. What makes a real difference is the smart disposition of design elements: everything must fall together in a seamless fashion and be displayed flawlessly on different screen sizes.

Simply the best

Mobile app explosion has brought a slew of trends into existence and one that towers above the rest is minimalist design. Indeed, in the area of user interface (UI), less is often more. We are talking about sleek and sophisticated solutions that both look good and are easy to grasp, process, and manipulate. Apps that attract armies of fans are ones that are intuitive, feature amazing moving elements, run like greased lighting, and are a perfect combination of amazing UI and UX. They streamline functions and simplify user journey and consequently outperform those that overwhelm and confuse with visuals.

Long-term view

You do not know what works until you try it. In the context of UX, this implies a lot of prototyping and testing. These activities precede coding and have a profound effect on the app’s popularity with the users. Now, one crucial thing to remember is that UX is a dynamic, ongoing process. It is not something you do once and that sit back to reap the benefits. To set themselves for long-term success, developers and brands commit to constantly updating and tweaking their design. Soaking in the user feedback is the key to being able to delight them on a regular basis.

Ahead of the game

There are numerous benefits that stem from a well-designed mobile app, but also many moving parts that make or break it. Though it all, UX is what truly elevates an app and puts your work above a myriad of other products. It lands startups on the map and enables them to make leaps and bounds towards their goals.

So, take your time generating ideas for visual representation. Note that UX design efforts gravitate around the user as the main axis. Invest in UX research. Blend prime usability with engrossing visuals. Set yourself apart from the competition, cultivate customer loyalty, and boost engagement across the board.

About the Author, Sean Lockwood

I’m an IT expert with years of prolific experience. I specialize in IT programming, photoshopping, and moving effects. Over the course of my career, I have collaborated with websites in the league of AppNext and developed an interest in all the innovative ways that marketing and technology can help businesses spur long-term success and growth. You can thus count on me to share my deep insights with you and provide only the most actionable information. In my free time, I eagerly explore the thrilling world of extreme sports and embark on outdoor escapades with my beloved companion, a German Shepherd dog.

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