Copywriting

Copywriting is one of the most essential elements of online marketing.

Yet, it's often overlooked.

Most web design agencies fancy themselves primarily as "pixel pushers." That is, they are hyper-focused on aesthetics. At Go Media, we know an attractive, functional website is universally better than one that is not. But we also recognize the inherent value of great Cleveland copywriting.

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Copywriting is one of the most essential elements of online marketing.

Yet, it's often overlooked.

Most web design agencies fancy themselves primarily as "pixel pushers." That is, they are hyper-focused on aesthetics. At Go Media, we know an attractive, functional website is universally better than one that is not. But we also recognize the inherent value of great Cleveland copywriting.

In fact, design and copywriting are closely interrelated. They're practically married. That's because the user doesn't analyze the design and then separately look at the text. Rather, the user sees the entire site as a whole. Your website is going to be viewed as a single, integrated entity.

Think about it this way: Your website design should serve to reinforce the message in the copy. At the same time, even good copy placed haphazardly in a sloppy design isn't going to be effective either. These two elements are symbiotic.

So whether you're looking for permanent copy on your site, a regular blogging service or simply trying to come up with a catchy tagline or slogan, our Cleveland copywriting team can help.

What is Copywriting? 

Copy communicates directly with the users. Of course, we strive to ensure our visuals "speak" to the users, but it's the text on the page that will literally talk to them.

Part of what our Cleveland copywriting team does is help you determine what you want to say and how you should say it. Is it a casual greeting? Helpful instruction? Details on your latest product? An update on the latest industry news?

You can find sites out there that do alright without a host of flashy visuals (think Craigslist.com), but we have yet to see a site that succeeds 100 percent solely on visual elements. In terms of communicating and messaging: Content is king.

There is a misconception that almost anyone can write a halfway decent sentence, toss it up on a web page or ad and, "Voila!" Sure, that's one way to go about it, but that doesn't mean it's advisable. The truth of the matter is, in order for your content to serve its purpose, it has to be strategic, succinct and written with the end user in mind. It must strike the right tone. It needs to be an appropriate length, and it should contain the information visitors are seeking in an easy-to-navigate format.

The main goal is to deliver high-impact messaging to your readers. The exact style, language and length of copy will depend on client goals, reader preferences and search engine optimization (SEO) best practices.

Complimentary Web Design and Copywriting

At Go Media, our copywriting and design team work together to maximize project success.

We work to ensure the tone of the copy matches the elements of the design, and visa versa. For example, extensive use of slang or casual slang would seem out-of-place on a more conservative website. But you also want to avoid bright, flashy colors that would accompany serious content.

Another reason graphic designers and copywriters also work closely together early on in the process is to make sure that the length of text will work with the slot allocated. In some cases, that "lorem ipsum" placeholder text can be a bit deceiving in terms of how real copy is going to look on a page. Identifying the typography early on can help the writer ascertain how much space they actually have to work with.

Finally, your copy is going to create the tone and personality of your page. Sometimes, it's not so much what you say as how you say it. Your tone, phrasing and word choice - all of it needs to match both the visuals and the product or service.

Our professional copywriters and graphic designers are dedicated to ensuring all elements of the site blend seamlessly to offer the best user experience - and ultimately boost your conversion rates.

To learn more about our Cleveland copywriting services, call Go Media at 216.939.0000 or contact us online.