Content Population

Content is the foundation of your digital marketing success.

Content population is the way in which your website design helps to deliver your message, textually AND visually.

There is an erroneous assumption that content population is as easy as Ctrl+C, Ctrl+V (copy-and-paste). It's not. The actual mechanics of uploading content to a web page are typically quick and simple. However, that assumes every single piece of content is fully developed, properly placed and ready to move. In truth, content population is in itself its own separate phase of website design and development that requires organization and preparation, creation, revision and THEN uploading. It can be a huge task.

But our experienced Go Media content population specialists are here to help.

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Content is the foundation of your digital marketing success. Content population is the way in which your website design helps to deliver your message.

At Go Media, our Cleveland content population team understands that designers can't simply slap the content on the page and expect it to be effective. We take the time with each site to create effective content population by creating a storyboard for your entire site. We analyze not just the layout but the flow of content - from your Home page to your Product Catalog to your Contact page and everything in between.

We work to develop a solid understanding of who you are, what your company is about, how your products and services work and then we determine the best way to decipher all that into a functional, responsive website design with top-level content population optimized for search engines.

What is Content Population and Why Do I Care? 

The term "content population" actually encompasses a variety of services that involve getting words, images, logos, videos and SEO metadata on your website.

Content population can include:

  • Moving existing content from an old site to a new site;
  • Evaluating and updating your menu layout;
  • Repurposing copy from print materials, advertisements and other sources for your site;
  • Creating new content (via a ghostwriter/ blog writer) or updating the content you have;
  • Resizing or optimizing images;
  • Creating/ populating online product catalogs.

All of this is typically done via a web Content Management System (CMS) interface. The goal is to prepare your site to go "live" on the web.

There is an erroneous assumption that content population is as easy as Ctrl+C, Ctrl+V (copy-and-paste). It's not. The actual mechanics of uploading content to a web page are typically quick and simple. However, that assumes every single piece of content is fully developed, properly placed and ready to move. In truth, content population is in itself its own separate phase of website design and development that requires organization and preparation, creation, revision and THEN uploading. It can be a huge task.

But our experienced Go Media content population specialists are here to help.

How Website Designers Help With Content Population

Figuring out the format of your page and the general flow of information is key before actually putting words on the page.

That involves developing the text and font styling that is dictated by a Cascading Style Sheet (CSS). It's important to keep this styling consistent from page-to-page because you want users to be able to intuitively and easily find what they are searching for. This will require determining:

  • Font size
  • Font face
  • Treatment of italics, bolding and justification;
  • Boarder treatments;
  • Color choices for certain words/ links;
  • How images will be displayed across the site.

In some respects, starting a brand new website from scratch can be a simpler task than content population because the latter requires going through each page - each paragraph - and determining what should stay, what should go and what should be refined.

A good Cleveland website designer will lay the ground rules for basic site styling and font rules and how existing and old content is going to fit within those guidelines. It's important to adhere to these rules because your content not only needs to be good, it has to be web-friendly and render properly across all intended browsers.

Keep in mind that any page of your site could be the point at which someone enters your site. That means every page has to leave a good first impression. So not only does the copy need to be good, it needs to be legible. The call-to-action needs to be easy to act upon. Users should also have an obvious way to find out more information about the company, product, service or industry, if they so desire.

Understand that content population can be time intensive. It's best to have the process be ongoing in conjunction with the design.

Consider also that a website redesign can be a great opportunity to clean up and organize your copy, your images and your documents. With our background in branding, marketing and design, our talented professionals can help you identify solutions.

To learn more about our Cleveland content population services, call Go Media at 216.939.0000 or contact us online.