Blog Writing

Blog writing is one of the most powerful tools in your SEO arsenal.

Yet it is so commonly overlooked.

Too many businesses don't give blog writing the attention it deserves. In order to be effective, blog writing has to be consistent, and that requires commitment. It needs to be:

  • Relevant
  • Fresh
  • Well-written
  • Strategic

Failure on any of these fronts is going to mean your blog writing efforts are wasted. But of course, who has time for any of that? Small businesses especially struggle to keep up a regular blog. Even when they know its value, business owners simply don't have the resources to generate a regular blog in-house.

Our Cleveland blog writing staff at Go Media can help.

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Blog writing is one of the most powerful tools in your SEO arsenal. Yet it is so commonly overlooked.

Too many businesses don't give blog writing the attention it deserves. In order to be effective, blog writing has to be consistent, and that requires commitment. It needs to be:

  • Relevant
  • Fresh
  • Well-written
  • Strategic

Failure on any of these fronts is going to mean your blog writing efforts are wasted. But of course, who has time for any of that? Small businesses especially struggle to keep up a regular blog. Even when they know its value, business owners simply don't have the resources to generate a regular blog in-house.

Our Cleveland blog writing staff at Go Media can help. Our ghostwriters can help you generate thoughtful content that is current, helpful to your users and beneficial to your bottom line and conversion rates.

Why You Need Cleveland Blog Writing

Having an exceptional web design that is responsive across digital platforms and easy to navigate is essential. But that's just the foundation. In order for your site to really take off, you need two other elements:

  • Content that will optimize your site for search engines;
  • Content that will entice visitors and give them a reason to stay.

Having dynamic copy on the core pages of your site will help to boost visitor confidence in your authority. But you also need new content regularly to drive more traffic.

Sure, it is possible that some people will simply type your company name right into the search engine or browser. However, that's the audience you already have. Those are the people who know you, get what you're about and will probably be coming back. That's not going to get you more traffic over and above what you have.

It's also possible that you could pay to place heaps of advertisements, but that tends to be an expensive venture. Plus, when you stop paying for it, the traffic typically grinds to a halt.

Blog writing is an organic way of improving your SEO (search engine optimization).

Think about it this way: You have maybe a dozen or so fixed pages on your site. You probably don't update those pages regularly. That makes sense, especially if you spent a fair amount of time or money to write them. Blog writing gives you the opportunity to create more indexed URL pages on your website. It also provides the search engines with a big flag to your site that says, "I'm active." Plus, every time you have a blog written, you can share it on social media platforms - Facebook, Twitter, LinkdIn, Pinterest - which helps to increase your exposure even more.

In every post, you can add a clear call-to-action that will help you convert that traffic into tangible leads.

Additionally, what you spend for one hour of blog writing will reward you for days, weeks, months and sometimes more than a year to come. That's because blogs are often read and shared after the fact. Hubspot reported that 70 percent of the traffic on its blog comes from posts that weren't published in the current month. In fact, 90 percent of the leads the company generates are from prior-months' posts. This is called "compounding," and it's one of the many benefits of contracting with a blog writing service.

Can't I Just Write My Own Blog?

Sure. And if you have the time and the in-house resources to do it - and do it well and consistently - we encourage it.

But let's be honest: Many small business owners view blog writing as a burden. It requires generating topics, picking keywords, choosing the right anchor text and then balancing it all with well-crafted, original copy - regularly over the course of weeks, months and years. It's understandable that most don't have the time or the energy to invest.

Frankly, if you can find a good blog writing service, your efforts are better focused on the business.

Your Cleveland blog writer should:

  • Understand and adhere to the style and tone of your company;
  • Have the storytelling skills to capture an audience quickly;
  • Generate fresh, relevant topic ideas;
  • Be comfortable researching and citing pertinent industry facts and statistics;
  • Have confidence in conducting the occasional interview with in-house experts and industry leaders.

Go Media hires former successful newspaper reporters and other professional writers who have perfected these skills over time. Whether you are in the market to start a new business blog or you'd like to get help with the one you've already started, our Go Media blog writing team can help.

To learn more about our Cleveland blog writing services, call Go Media at 216.939.0000 or contact us online.