Your product is amazing. Your website is on point. Now, you need solid web marketing strategies to ensure your message is driven home to your target audience.
The Cleveland web marketing experts at Go Media can help.
Sometimes called, "internet marketing" or "online marketing," web marketing refers to a number of advertising and marketing techniques that employ online tools to drive sales and compel action. These efforts can be rolled out in conjunction with more traditional marketing and ad campaigns, such as those on radio, television, billboards, newspapers and magazines. Often though, a calculated web marketing can be very effective all on its own because increasingly, people are relying solely on the web to conduct everyday business and transactions.
Go Media's web marketing strategy services include:
Search Engine Optimization (SEO). Search engine optimization is one of the most important web marketing strategies - one that absolutely cannot be ignored. It involves optimizing pages so that search engines know what you offer, recognize your value and rank you favorably. This is a complex and evolving area of digital marketing, and it involves things like identifying effective keywords, producing regular, quality content, writing your meta description/ SEO title and more.
Copywriting. Copywriting involves crafting strategic copy that will compel action. The length, style and language will depend heavily on client goals and reader preferences. The primary goal is to deliver high-impact messaging to online readers. Sometimes, it's about overtly selling a product. It could be short, punchy advertising copy: A slogan or a tagline. Alternatively, it could be a lengthier piece that intends to inform, recommend or advise.
Content Strategy. Content strategy involves elements of information design, content planning and user experience (UIX) planning. A good content strategy will reach users at all the most important touch points and do so in a way that serves them and helps you achieve your goals.
Blog Writing / Ghostwriting. A blog is one of the most powerful web marketing tools you can employ. Every post you write becomes another page on your website, and thus it is another opportunity for you to rank well for a specific search and to reach your ideal customer. Plus, great content can be evergreen. It can reach your customers in a month or even year. It gets shared. It generates leads. It incorporates keywords and provides information that customers seek - without throwing them a hard sell or seeming preachy.
Content Population. This is a strategy that involves taking the copy that you, the client, provide and effectively arranging it on the site or incorporating it into the design.
Pay-Per-Click Marketing. Pay-per-click is a type of web marketing campaign that involves paying a fee each time one of your ads is clicked. It's basically a way to pay for visits to your site, as opposed to organically earning them. On search enginges, businesses can bid on certain keywords that will help them turn up at the very top in the results, though most are clearly desginated as being a paid ad. In order to effective and worth your time and money, your PPC campaign has to be well-planned, well-organized. If a search engines find your ads are relevant, intelligent and useful to users, they will ultimately end up charging you less per click - which means higher profits for you!
Newsletter Marketing. This strategy involves sending out informational newsletters to interested parties. It could be a mix of interesting statistics, company news, "How-To" articles, new product information and the latest deals. Newsletters are an excellent way to keep in touch with customers without shelling out thousands of dollars every month on expensive advertisements.
All this can seem overwhelming - we know! But it's totally worth it. And the other great thing is it can be unveiled in stages. And you might not need every single one, depending on your individual business model. Our web marketing team will help you determine which combination of services will best serve your purpose.
What we can tell you for sure is that launching a new website without a web marketing strategy is going to land you on an uphill climb for clicks.
Consider research from eCommerce product analytics think tank MineWhat.com:
- 81 percent of shoppers research online before buying;
- 60 percent start their research on a search engine before heading to a specific site;
- 52 percent wanted extensive information about the product/services before buying.
B2B (business-to-business) companies also need a smart web marketing strategy. For them, content marketing strategy has proven especially important. Industry surveys show huge swaths of B2B firms are focusing their efforts on increasing and improving their content as a means to improve search engine optimization, customer experience and credibility.
Our digital landscape is constantly evolving. Competition for visibility is fierce. Customers are savvy. Your website needs not only to show up in the search results, but also to have credibility.
Web marketing is one of the best ways to edge out your competitors. It requires an internet strategy road map. The skilled web marketing team at Go Media will guide you to the best strategies for your firm.
To learn more about our Cleveland web marketing services, call Go Media at 216.939.0000 or contact us online.