Simple. Distinctive. Memorable.

Logos instantly convey ownership and identity of products, companies, campaigns and concepts. A great logo evokes immediate recognition. It connects. It inspires enthusiasm.

The best logos accomplish all this with a single letter, word or sometimes no words at all.

At Go Media, our Cleveland logo designers know this is an integral element of your brand identity. Our dedicated professionals take it seriously. We understand this is an important vehicle to drive your image into the minds of consumers.

You may only have a general idea of what your corporate logo should be. Maybe you have a color scheme. Perhaps you have a precise concept but you need someone to help expertly execute it. Wherever you are at in the process, we will help you deliver.

Our process involves incorporating careful consideration of:

• Branding - Establishing your organization's identity, public perceptions and goals.

• Brand Style Guide - A unifying template to ensure your logo design branding is always consistent and correct.
• Brand Bible - A document that establishes distinct guidelines for how all aspects of your company's branding will be handled.
• Brand Experience - Creating a positive user connection with your brand at every stage.

Hordes of outlets tease dirt-cheap logo services. That can be tempting to a budding business on a budget. But your logo shouldn’t be an afterthought left to an amateur. Consumer psychology experts say purchasing decisions are often made in seconds. Your target audience will rapidly form an opinion about who you are, what you do and whether you are worth their time. You may only get a few blinks before they look away. Your logo is your initial impression. You need to make a good one, or else risk losing prospective buyers.

Your corporate logo signifies to consumers and other companies that your firm is passionate about its products, services and purpose.

Our experienced graphic designers combine clever techniques and creative intuition to give you a unique, quality mark that offers instant recognition. We carefully consider:

• The style, tone and purpose of the company.
• The needs of your consumers/ target audience.
• The ideal and varied placement of your logo (i.e., websites, letter head, billboards, apparel, business cards, labels, etc.).

Endless possibilities of color shades, typography, lines, shapes, images and symbols exist. This can seem daunting. We walk you through it. We’ll provide you with options by tapping the creativity of multiple designers to identify the best approach.

We collaborate with our clients and each other to tailor these many key elements into a signature branding tool that captures the organization’s philosophy. It’s also got to be versatile, original and it must speak to the target market.

Every corporate logo is different, but most all of them need:

• To create memorable association with brand character.
• To incorporate an interesting and intelligent combination of fonts, colors, images, etc.
• To make use of symbols that will stay relevant.

Great business logos are timeless. For you, this is an investment. The logo needs to be effective now and well into the future. Generally, that means our designers avoid the too-trendy. We present fresh concepts while also aiming for symbols with potential to grow with the brand. We also want the logos we generate to transfer easily to expanded products and services.

Of course, we make it look easy. The reality is, logo design that hits all the right notes doesn’t just happen. It requires a discerning eye, inspired ideas and considerable skill.

To learn more about our Cleveland logo design services, call Go Media at 216.939.0000 or contact us online.