Jim Beam Red Stag Mascot Design - Henry

Red Stag

Meet Henry, the Red Stag.

Go Media was approached by PR%F-Beam to create a mascot logo design for their new line of spirits, Red Stag. It needed to represent a new breed of Bourbon catered to a younger more energetic customer. The mascot, dubbed internally as ‘Henry,’ needed to have a swagger… a classic yet youthful demeanor.

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