Go Media™ · Creativity at work! http://gomedia.com Cleveland Graphic Design, Website Design & Development, Thought Leadership & Inspiration Wed, 07 Dec 2016 21:27:02 +0000 en-US hourly 1 http://gomedia.com/zine/podcast/feed/ Go Media's Bryan Garvin sits down with members of the Go Media team and community to discuss the business of design and how to improve the quality of your work and life. Go Media no Go Media websites@gomedia.us websites@gomedia.us (Go Media) Go Media Real-world advice from working artists and designers. Go Media™ · Creativity at work! http://s3.gomedia.us/wp-content/uploads/powerpress/gomedia-podcast-300x300.png http://gomedia.com Cleveland, Ohio Monthly How CTAs Boost Your Revenue and Increase Business http://gomedia.com/zine/insights/graphic-design/importance-of-calls-to-action/ http://gomedia.com/zine/insights/graphic-design/importance-of-calls-to-action/#comments Tue, 06 Dec 2016 14:15:37 +0000 http://gomedia.com/?p=63332 The Importance of Calls to Action An effective call to action, or CTA, can have a resounding impact on revenue while also expanding customer reach. CTAs are common throughout the web, from social media to blog posts, but the most… Continue Reading »

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The Importance of Calls to Action

An effective call to action, or CTA, can have a resounding impact on revenue while also expanding customer reach.

CTAs are common throughout the web, from social media to blog posts, but the most successful speak for themselves with profitable results.

CTAs also possess an enjoyable versatility, both in regard to platform usage and actual content, that makes their usage recommended for business in all niches. When digging deeper into why and how successful calls to action work, while also looking at examples of poor calls to action, several things become clear:

1. CTAs Can Exist Anywhere

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The early age of the internet saw a fairly limited number of areas ripe for calls to action. Since CTAs can exist anywhere content can, today presents a wider range of opportunities than ever for businesses to take full advantage of CTAs. Facebook, Twitter, Pinterest, Instagram and other platforms all present ample opportunity for calls to action, whether in the form of conventional text or even a video or photo making the call to action. As the example above shows, platforms like Instagram even provide accessible call to action options.

This versatility aids in increased revenue because it allows for more creative opportunities. Audiences vary between the platforms. Viewers of a blog, for instance, are fully expecting to digest content, making lengthier calls to action appropriate. Meanwhile, viewers of Instagram are more in the mode of quick digestion. In this case, a quick video or photo with a concise call to action seems more appropriate.

Using the versatility of CTAs, while analyzing which CTAs are a fit for the particular medium, can result in a business seeing extreme increases in revenue. Reaching out to the entire user base via blogs and social media can ensure a wider net is cast than ever before.

2. They Serve as the Finishing Touch

One could convey a brilliant marketing pitch and be faultless in their delivery and content delivery, yet still fail to capture business if they don’t finish well. Summarizing all the benefits of joining a service or purchasing an item at the end of the pitch is integral to closing things up. Calls to action have the power to do this.

Aligning CTAs correctly is part of the art. Ideally, for a blog post, successful CTAs are placed at the end, with the preceding content leading into it and the CTA summarizing the beneficial points. A question like, “So what are you waiting for?” or “Ready to join?” is commonly included.

Prematurely placing a CTA can cause readers to forget to undertake the action entirely. They may get so swept up in your beautiful content that the CTA can be forgotten. That’s why placing it at the end is a better strategy — it can leave a more resounding impact and result in more conversions.

3. CTAs Can Reinforce Established Expertise

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Users are unlikely to respond to a call to action if they’re skeptical about you or what you’re offering. As a result, great calls to action are preceded by content that establishes a legitimate reputation and knowledge on the topic. For example, this guide to better landing pages from Hubspot includes eleven great tips. By the article’s conclusion, there is no question as to whether Hubspot is an expert on the subject.

At the article’s conclusion, they ask users: “What other landing page tips would you share with marketers taking an interest in landing page optimization?” This causes users to stop and think, reflecting on what they’ve read so far. With many at a loss for what to respond with, Hubspot cleverly includes right below that a very effective CTA: “Want more lead generation tips and tricks? Download your copy of The 30 Greatest Lead Generation Tips, Tricks & Ideas today.”

Asking readers a concluding question and then following that question up with a relevant call to action can work wonders in terms of increasing revenue and grabbing a reader’s attention. It’s generally a three-step process that entails capturing the reader’s interest, immersing their newly learned knowledge with an applicable question and using that question within the CTA.

4. Non-Specific CTAs Can Work, When Incorporated Intelligently

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Content-tailored calls to action can work wonderfully, though the power of CTAs is also evident in their ability to be placed anywhere regardless of topic. An entirely irrelevant CTA won’t work well, such as pitching an eBook about aviation in an article about pest control, but more general CTA tasks — like subscribing to the entire site’s newsletter or following them on social media — can be pushed regardless of the topic being presented in the blog or social media post.

Hubspot does this well, too, placing a call to action box at the bottom of many blog articles that give viewers an option to subscribe to their newsletter. After some time on their page, a pop-up also appears with the option to “Get expert marketing tips straight to your inbox, and become a better marketer” above a box where you can enter your email address.

The box only pops up after a minute or two on a page, with the site assuming you’re reading and interested enough in the content to consider subscribing. Using time-based pop-ups like these, as opposed to just popping up immediately, can be the difference between being perceived as a nuisance and a helpful suggestion.

5. Harness the Power of Testimonials

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In addition to strong content, testimonials can be a difference-maker when people are wondering whether to go through with a presented CTA. LinkedIn knows this well, dedicating an entire page to endorsements and testimonials from respectable figures. On their various product pages, where CTAs are used to get people to sign up, these testimonials are visible on the page.

This is a particularly wise method for businesses not as dependent on substantive blog content. If users aren’t going to gain good judgment of your reputability or success from content alone, have others reinforce that notion. CopyBlogger uses endorsements nicely in their call to action, with various endorsement quotes evident right below their “Take the Tour” CTA.

6. Establish Urgency! CTAs Love It!

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Effective calls to actions can vary in their content and tone, though they generally all do possess a relatively urgent quality. Creating the impression that something is limited or very timely can prompt users to make the action, as opposed to simply telling themselves “I’ll do it later” before forgetting about it entirely. The call to action on Leadpages’ weekly webinar is a great example of this, telling users to “Click Here to Claim Your Spot,” with a countdown timer below that. While the timer may be a bit much for some sites, it’s certainly an effective tool to tell potential leads “this won’t be here forever!”

CJ Pony Parts’ homepage CTA also successfully uses urgency. They offer a 10% off sale, while noting “this is your only chance all year to purchase select Cobb items on sale!”. Again, this informs users how much time they have can create a productive anxiety of sorts, with them opting to take care of it now before forgetting later.

Calls to action clearly possess a great ability to generate revenue and expand a business’ reach, as long as they show urgency, are implemented appropriately on a platform-specific basis and are uplifted by shrewd placement and copy. All businesses should be taking advantage of CTAs in our very social media and blog-active climate.

Lexie Lu is a freelance UX designer and blogger. She enjoys researching the latest design trends and always has a cup of coffee nearby. She manages Design Roast and can be followed on Twitter @lexieludesigner.

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The Elements of Great Poster Design http://gomedia.com/zine/insights/graphic-design/great-poster-design-tips/ http://gomedia.com/zine/insights/graphic-design/great-poster-design-tips/#comments Thu, 01 Dec 2016 14:00:46 +0000 http://gomedia.com/?p=63474 Great Poster Design Tips: Recently, we received an email from a Go Media friend asking a simple, yet incredibly complicated question: “What are the qualities of a good poster design?” And while we’ve done many a blog post about posters… Continue Reading »

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Great Poster Design Tips:

Recently, we received an email from a Go Media friend asking a simple, yet incredibly complicated question: “What are the qualities of a good poster design?”

And while we’ve done many a blog post about posters that inspire us, we haven’t covered why they have done such a great job of doing so.

So today we are going to do our best to answer that question – as simply as possible.

As we all may know, a poster’s job is often three-fold; it serves to advertise and communicate information while acting as a piece of artwork.

A great poster communicates a message clearly.

Of those three tasks, the poster absolutely must deliver a message as clear as a bell, so that it is as digestible in as little time as possible.

To accomplish this, make sure your poster flows well to do that:

  • make sure it is easy to read from a distance
  • grabs the viewer’s attention with a main image or headline, then
  • answers the questions who, what, when, where and how and
  • leaves the least important details to the fine print
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A great poster is simple.

In order to communicate your message, your poster should be relatively simple. If you bombard them with too much information, they’ll leave overwhelmed.

Remember:

  • Less is more.
  • Let it breathe! Leave enough white space so that the viewer can absorb the information.
  • Choose complimentary color palettes

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A great poster captures your attention.

When designing your poster, certain elements will capture the attention of your viewer above others. These include playing with:

High contrast

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Dominant images

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Bold and/or playful typefaces

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Extreme minimalism

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Bold color palettes

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A monochromatic theme

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A great poster motivates your viewer to take action.

Many posters serve to advertise shows, concerts, movies or other events. Your goal is to entice the viewer to respond to your art in some way, shape or form – by making a call, hitting up a website or heading to a show. Can you think of an out-of-the-box way for them to take action immediately, such as with a coupon code, QR code or by enticing them to enroll or sign up by a certain date for some wonderful reason?

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A great poster knows where to call home.

When designing, it’s vital to keep in mind where it will call home. If it will exist in one environment only, you can cater its size and color to that environment. If not, make your choices understanding that this poster could live almost anywhere. Picture it both living in a dark dingy club or a on a bright red gallery wall.

A great poster starts a conversation with your viewer.

Most folks are on the move when they encounter a poster. If it’s clever in concept, they will be more likely to take time to interact with it. So, take the time to start a conversation with your viewer. Evoke an emotion in them. Make them laugh, think. Take them on a journey – if only for a moment.

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A great poster is just plain lovely.

Yes, posters serve to communicate and call your viewer to take action, but they also serve as pieces of artwork. This only helps to reinforce their message. Enjoy the process!

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Follow us on Pinterest for more posters we love!

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30% Off Designer Website by Go Media thru Monday, Dec. 5th http://gomedia.com/zine/news/30-off-designer-website-by-go-media-thru-monday-dec-5th/ http://gomedia.com/zine/news/30-off-designer-website-by-go-media-thru-monday-dec-5th/#comments Wed, 30 Nov 2016 14:00:21 +0000 http://gomedia.com/?p=63455 Cyber Monday Tech Steal Reserve your new website between now and Monday, December 6th to receive 30% OFF the down payment!  Reserve Now Learn More Go Media’s Designer Sites is one the most state-of-the-art platforms, for website content management, on the market today.… Continue Reading »

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Cyber Monday Tech Steal

Reserve your new website between now and Monday, December 6th to receive 30% OFF the down payment! 

Reserve Now Learn More

Go Media’s Designer Sites is one the most state-of-the-art platforms, for website content management, on the market today. Your new website will be designed & implemented by Go Media to match the brand of your business or organization. Save up to $1500 on your new website design and development when you reserve today.

Beautiful Designs: Picking your website design is just the first step. All of Go Media’s mobile friendly and search engine optimized web designs are custom crafted where style meets functionality.

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Designed for You. Next, work directly with our designers to customize the web design. We set up your pages and functionality. We implement your brand logo, colors and fonts. You’re not along when you work with Go Media.

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Populated and Launched. We teach you how to add content. We help you populate your site. We make sure it looks great. Finally, we launch your new website to the world. Party time.

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Reserve Now Learn More

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PS Tutorial: Create a text portrait poster based on your favorite book (Free mockup included) http://gomedia.com/zine/tutorials/ps-tutorial-create-a-text-portrait-poster-based-on-your-favorite-book-free-mockup-included/ http://gomedia.com/zine/tutorials/ps-tutorial-create-a-text-portrait-poster-based-on-your-favorite-book-free-mockup-included/#comments Tue, 29 Nov 2016 14:15:14 +0000 http://gomedia.com/?p=63327 Let’s Create a Text Portrait Poster! In today’s tutorial, we are going to be creating a text photo poster created by combining the image of our choice with related text. I’ll create mine based on my favorite book of all time, The… Continue Reading »

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Let’s Create a Text Portrait Poster!

In today’s tutorial, we are going to be creating a text photo poster created by combining the image of our choice with related text. I’ll create mine based on my favorite book of all time, The Catcher in the Rye. Which book will you choose?

You will need:

STEP ONE: Open your image in Photoshop. Duplicate your photo layer so that you have two identical layers.

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STEP TWO: Using the top layer, make a selection in order to cut the photo out from its background. I used the pen tool, but you can choose the implement of your choice. Once you have finished cutting your subject from the background like you see below, choose your PATH tab, right click on “Work Path,” then choose “Make a Selection.” You’ll see your subject selected.

step-one

Next, you’ll want to apply a layer mask to your photo.

That's me!

That’s me!

If you don’t know how to do that, find this little icon below the two layers you have created. Make sure your top layer is selected, then click on it. You know you’ve done it when you see a black and while silhouette of your image to the right of it. This is your layer mask.

Now, select your layer mask, then click CTRL + I. You’ll see your background disappear. Well done! Let’s label this layer Image 2.

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STEP THREE: I decided to enlarge my photo, so that I’d have more surface area for my text to cover later on. If you’d like to do this, make sure both layers are selected, CTRL + T and increase the size to your liking.

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STEP FOUR: It’s time to add our text! Add a new layer above your existing two layers. Next, add a rectangular selection like you see below. This is where your text will end up, so feel free to choose how large or small an area you’d like the text to end up in.

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Go ahead and layout your text in white, so that you can clearly see it in all its glory. When you’re finished, you can change it over to black.

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STEP FIVE: Next, select your text and place a guideline to distinguish the text area versus the plain image space.

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Oh, while you’re at it, slide your text layer beneath your image 2 layer. Now, select your image layer. Use the rectangular marquee tool to select the plain image space, ie. that which isn’t covered in text.7

STEP SIX: Copy, paste this space into its own layer. (CTRL + C, CTRL + V) You’ll see it show up as below.

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STEP SEVEN: Staying on this same layer, let’s use the rectangular marquee to select the opposite side. Choose your paint bucket tool and making sure your foreground color is #000000, fill this side with black.

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STEP EIGHT: Let’s highlight our Image 2 and text layers. Press SHIFT and ALT at the same time, until you get an arrow and symbol indicating it’s time to clip the layers together. Right click to accept.

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STEP NINE: Play around with your final product so that it’s to your liking!

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I headed down to my layer 1 and took the opacity down to 77%, but you do you.

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STEP TEN: Save it out and File > Place it into the free mockup we’ve provided you with today. Then, tweet it out or Instagram. We wanna see! 

final-with-poster

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In Defense of the Dreaded Cold Call, Part 1: Going Door to Door http://gomedia.com/zine/insights/how-to-succeed-at-door-to-door-sales/ http://gomedia.com/zine/insights/how-to-succeed-at-door-to-door-sales/#comments Tue, 22 Nov 2016 16:19:26 +0000 http://gomedia.com/?p=63358 Peddling Your Design Services the old fashioned way in 6 simple steps… There are a million different ways to market your design services nowadays, and countless tools to connect with potential clients. Thanks to the advent of technology, the conquest of… Continue Reading »

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Peddling Your Design Services the old fashioned way in 6 simple steps…

There are a million different ways to market your design services nowadays, and countless tools to connect with potential clients. Thanks to the advent of technology, the conquest of the internet, and the proliferation of the social network, connecting with people across multiple boundaries, real or imagined, is just a hashtag away. Sure, the search for new markets can often feel like a search for life on other planets. But in the celestial spheres of business, niche markets be damned. The possibilities are endless. The potential for new business, boundless. The ability for an enterprising young designer to plot a course through the far corners of the galaxy, and penetrate sectors of the marketplace once deemed too remote, have become a heck of alot easier. Sadly, however, much of this technology has rendered our communications with one another soulless.

You can email, tweet, instagram, WHATEVER your clients to death. But, sometimes, nothing moves the needle more than simple, honest-to-goodness human interaction.

And so, today, we re-examine the importance of connecting with clients through the lost art of the dreaded cold call.

Part One: Going door to door. It’s a necessary approach to doing business that can solicit dread among even the most ambitious among us. But it doesn’t have to be that way. The following is a kind of instruction manual designed to help you overcome the dread, find the joy, embrace the challenge, and master the art of the cold call in six simple steps:

  • Determine a need in the Marketplace. Identify your Target Market

Maybe you’ve already done your homework and identified your target market. You’ve catered to them for years. Your loyalty is charming. But let’s face it, you can’t live in a bubble forever. It goes against the natural order of things. You run the risk of stagnating. Sooner or later, you’re going to have to expand into new territory and hunt for bigger game. Take stock of what it is that you do best. Then take a moment to think outside the box, step outside your bubble. Think of the most popular item in your portfolio, then do a complete 180, aesthetically speaking. Imagine your work being applied at opposite ends of the commercial spectrum. There are a lot of companies out there, for instance, whose brand and marketing collateral could use a re-boot, an upgrade. On the surface, it may appear that they are part of the “old economy”. Not as glamorous, true. But that’s beside the point. They have the means. They just lack strategy and guidance. Like treasure on a map, you can find them. Make it your business to educate them on the importance of getting their house in order.

  • Strategize: Ground Game

After you’ve determined a need in the marketplace, a void that you can fill, get excited about it! In fact, get very excited! It’s okay. Thanks to this article, you’ve just accomplished – within the span of only a few short minutes – what a lot of designers have struggled their whole lives to figure out. And now you just can’t wait to get in touch with your new clients, and show them what you can do. Develop a ground game. Prepare a list of companies that meet your new target market criteria. Map these companies out in your area, and break them up into manageable, geographic segments, or territories. But be sensible. If you have an opportunity all the way on the other side of town, identify opportunities that surround it. Build your day around tackling them together. Identify key players within the organization, and, if it’s public record, gather the necessary phone numbers and email addresses of those individuals. Reach out. Provide a friendly heads up, and inform them that you’ll be in their area soon and you would appreciate a moment of their time to tell them about your design services. [*Note: we will explore the art of cold calling by phone in more detail in Part Two of this series.]

  • Get all your ducks in a row. Gather your collateral.

Of course you don’t want to  go out there empty handed. But don’t overdo it. Travel light. Keep your message lean. Don’t overwhelm potential clients with too much information. Distill your message down to a small sample of bite sized collateral describing your business, and put them in a sales folder with the usual suspects (and maybe even a few surprises): Business card (because it’s more than a calling card, it’s a badge of honor), a one page description of your services, a special “for your eyes only” promotion, exclusive to the recipient. And, by all means, be sure to include some swag from the office if you have it. But no junk. Make sure it’s useful. Something as simple as a pencil or pen with your company name & logo on it goes a long way in breaking the ice. It’s important to make clients feel like they’re getting something they can use for giving you the time of day. People appreciate it, and it makes for good conversation.

  • Get scripted, but don’t tell anybody, sort of…

You may look good on paper, but it won’t mean a thing if you can’t speak with confidence to the value of your design services. No one appreciates a message more than when it comes from the horse’s mouth. Be the horse. Get scripted. Formalize your message into a brief set of talking points, but don’t sound so formal. Keep it simple. And avoid language that sounds too insulated, or trade specific. Think about what you’re saying and who you’re saying it to. Grab a thesaurus if you have to. Never mind the tricks of the trade, because people hate feeling like they’re being tricked. Clients want to hear about solutions. Respect your audience. You’ll earn their trust a whole lot faster.

  • Pop in for a chat

And now the moment of truth, the moment you’ve been waiting for. Time to hit the streets. Get your map. Grab your collateral. Get in your car. Hop on your bike (they don’t call it peddling your wares for nothing). Whatever it takes. There’s gold in them there hills. Now go get it. And let your conscience be your guide if dropping by unannounced. Let’s face it, you wouldn’t like it if someone popped in on you and demanded time out of your busy schedule. Always go in with the courtesy of a deliveryman, but be prepared to have a conversation. Bare in mind, for every nine people that are just too busy to engage with you, there’s always that one individual with a genuine need, and a little time to spare to talk about your design services. Know when to split and when to stick around. Follow the performer’s maxim: always leave your audience wanting more. Deliver the script. Pass the collateral. Confirm a time when it’s appropriate to follow up, and move along.

  • Follow up

It’s important to maintain regular communication with your new target market. After all, you’ve already invested a great deal of time and effort in them, and you’ve only just begun. Take heart. You’ve worked hard in the old school tradition. And now’s the time to take advantage of all that new school technology. Revisit your new target market regularly from the comforts of your office through inbound marketing, and other appropriate forms of communication available to you these days (email, LinkedIn, whatever works). And when going out again in search of other opportunities, be sure to leave room in your calendar to touch base again when you’re in the neighborhood. Just be sure to give advance notice. And, no matter what, always be willing to get on the horn and reach out with a simple phone call. You can’t beat the human touch. 

Tune in next month for Part Two: The Phone Call

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How to Get Better at Graphic Design – Go Media’s Creative Advice to Young Designers http://gomedia.com/zine/insights/advice-to-young-designers/ http://gomedia.com/zine/insights/advice-to-young-designers/#comments Mon, 21 Nov 2016 18:56:07 +0000 http://gomedia.com/?p=63350 Advice to Young Designers The Creative Kids Academy visited Go Media to gain some insight on what makes this great multimedia company great, advice on starting a company and some one on one brainstorming with some good ole drawing. Go… Continue Reading »

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Advice to Young Designers

The Creative Kids Academy visited Go Media to gain some insight on what makes this great multimedia company great, advice on starting a company and some one on one brainstorming with some good ole drawing. Go Media talked to the young creatives about developing your skills as a designer, being able to adapt to your client needs and how to stay relevant in this ever so changing market.

The overall vision of Creative Kids is to provide disadvantaged at-risk youth with the beneficial resources to develop the necessary skills that will introduce them into the creative field. We provide a solid visual educational experience by guiding youth in developing the capacity for challenging their sense of imagery and creativity, systemic critical thinking, and preparing them for client-based practices. They also learn about social awareness, marketing, branding, promotions, and present their portfolio on Behance. Youth are engaged through educational social media platforms, interviews on their creative process, speed art tutorials, and field trips. Creative Kids are encouraged to think as business-minded individuals, and realize that entrepreneurship does not have to wait until the completion of a higher education.

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Download of the Day: Polaroid Photo Effect Template & How-To http://gomedia.com/zine/insights/polaroid-photoshop-tutorial/ http://gomedia.com/zine/insights/polaroid-photoshop-tutorial/#comments Thu, 17 Nov 2016 14:15:45 +0000 http://gomedia.com/?p=63137 Polaroid Photoshop Tutorial: Simplified! Join us every Thursday, when your friends here at the Arsenal take over the Go Media blog to share insights, tips, freebies or other fun to brighten your work day. Today we’re talking about how to… Continue Reading »

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Polaroid Photoshop Tutorial: Simplified!

Join us every Thursday, when your friends here at the Arsenal take over the Go Media blog to share insights, tips, freebies or other fun to brighten your work day.

Today we’re talking about how to get an authentic photoshop effect for your photos. To get this effect, you’ll need a photo, the Photoshop template we’ve created just for you, and a few moments to follow the steps you’ve provided for you. We promise it will be worth it!

Love our products? Access our huge product library ($11k in resources) and exclusive content for only $15/mth. Yes, seriously. Learn more now.

To get started, please download the Polaroid Effect Template. This template was created with resources we found on line including this awesome photo from akinna-stock on Deviant Art. Thanks Akinna!

The Download: Polaroid Photo Effect Template by Go Media

Polaroid-Photoshop-Document

STEP ONE: Open your template in PS. Make sure the “Place your Art Here” layer is selected. File > Place your photo into this layer. It will place your art into the mask like so.

step-one

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STEP TWO: If you’d like to add some vintage effects to your photo, let’s proceed. Right click on your photo > Rasterize Lazer.

Here are some tools you can use to age your photo. Feel free to play around with these in order to get the look you’re after >

The first: Head to Image > Adjustments > Hue and Saturation (Shortcut Ctrl + U) – now, under present, try selecting Sepia or Old Style

My photo using the "Old Style" preset

My photo using the “Old Style” preset

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STEP TWO: 

Try Filter > Texture > Grain – Experiment with adding grain here!

Here, I used an intensity of 7 and a contrast of 53

Here, I used an intensity of 7 and a contrast of 53

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STEP THREE:
Try to play with your curves. I suggest working with Red, Green, Blue, as well as your RGB setting separately. This will adjust your colors in order to give it the vintage effect you’re after.curves

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STEP FOUR: 

Try to play with your curves. I suggest working with Red, Green, Blue, as well as your RGB setting separately. This will adjust your colors in order to give it the vintage effect you’re after.brightness

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STEP FIVE: 

You can further mute the colors in your image by going to Image > Adjustments > Brightness. I chose a contrast of -20 to achieve this affect.final

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STEP SIX: 

Want to make some last minute color changes, head to Layer > New Adjustment Layer > Color Balance. Clip your Color Balance layer to your photo by selecting both layers then putting your cursor between the layers and right clicking to “Create Clipping Mask.” Use the RGB selections to achieve our final vintage look.

You’re done!

Here is my before and after.

before-and-after

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100+ More Poster Design Inspirations http://gomedia.com/zine/insights/poster-design-inspiration-2017-2016/ http://gomedia.com/zine/insights/poster-design-inspiration-2017-2016/#comments Wed, 09 Nov 2016 15:00:42 +0000 http://gomedia.com/?p=63175 100+ Poster Design Inspiration Every Wednesday, we scour the web for the best in inspiration from designers killing it at their craft. Please enjoy this incredible art and join us on Pinterest, where we’re dedicated to collecting our own work,… Continue Reading »

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100+ Poster Design Inspiration

Every Wednesday, we scour the web for the best in inspiration from designers killing it at their craft. Please enjoy this incredible art and join us on Pinterest, where we’re dedicated to collecting our own work, as well as the work of those we most admire.

Today, our focus is poster design inspiration. For more, check out our past posts, including:

50+ Gig Poster Designs We’re Obsessed With
Instant Inspiration: Exceptional Gig Poster Designs
40+ Cool and Inspiring Poster Designs
50+ Inspiring Poster Designs

Enjoy!

Click on each poster for more information >>

1 Poster Design Inspiration Poster Design Inspiration 3f189c1ffae5b788ab51984cdc5b98a0 4 5 6 7 8 9 10 3c648c6722079421e7d8740d4bc9c0ba 56 55 54 53 52 51 50 49 48 47 46 45 44 43 42 41 40 39 38 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 57 58 59 60 61 62 71 70 69 68 67 66 65 64 63 91 103 102 92 93 94 101 100 99 98 97 96 95

Which poster was your favorite? Let us know in the comments section below!

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Podcast: Surviving Creative Burnout with Jason Carne & Lenny Terenzi http://gomedia.com/zine/video-and-podcasts/podcast-surviving-creative-burnout-with-jason-carne-lenny-terenzi/ http://gomedia.com/zine/video-and-podcasts/podcast-surviving-creative-burnout-with-jason-carne-lenny-terenzi/#comments Tue, 08 Nov 2016 15:00:45 +0000 http://gomedia.com/?p=63169 On today’s podcast, Heather sits down with designers Jason Carne and Lenny Terenzi to talk about what happens when your passion for art and design is dampened by a stretch of creative burnout. Both Jason and Lenny have faced this common… Continue Reading »

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On today’s podcast, Heather sits down with designers Jason Carne and Lenny Terenzi to talk about what happens when your passion for art and design is dampened by a stretch of creative burnout.

Both Jason and Lenny have faced this common issue and are here to give advice on getting through it with grace.

Listen in on their candid conversation and contribute to it by commenting below about the issues you have encountered with creative burnout, where you are in the journey, as well as how you managed to get through it if you’ve made it to the other side.

Listen in on: How to Survive Creative Burnout

How to Survive Creative Burnout

Click to Play Podcast

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Following Your Fear http://gomedia.com/zine/insights/tips-for-facing-fear/ http://gomedia.com/zine/insights/tips-for-facing-fear/#comments Tue, 08 Nov 2016 14:13:30 +0000 http://gomedia.com/?p=63106 Tips for Facing Fear We posted this soundbite by Stefan Sagmeister from last year’s Weapons of Mass Creation Fest video by Aaron Freeder. It got us thinking about the beauty of fear and how much it can influence our life… Continue Reading »

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Tips for Facing Fear

We posted this soundbite by Stefan Sagmeister from last year’s Weapons of Mass Creation Fest video by Aaron Freeder.

It got us thinking about the beauty of fear and how much it can influence our life and work. Today, we’re asking you to think about a fear that has been buzzing in your ear for far too long – the one related to work, your life’s passion, or a part of yourself you’ve been longing to reveal but haven’t due to worries of failure of rejection. Hear it loud and clear?

Here are some tips for following this fear here and now:

  1. Recognize that this fear is likely irrational. We often create irrational statements in order to keep ourselves from having to act upon fears we know will move us forward. It’s just easier that way, isn’t it? In order to move past these thoughts, try creating a list of your irrational thoughts, as well as any negative statements you’ve received from others. Then, next to each statement, explain why in your heart of hearts you know it actually isn’t the case.
  2. Understand that when you face this fear, future fears will seem less scary. Once you’ve faced this fear head on, you’ll be less likely to stay stagnant in the future. So, get moving and on your way to fear mastery!
  3. Try to reverse your thought pattern completely. When facing your fear, fill your brain with nothing but positive thoughts and flip the switch. For example, when deciding to leave your job and go out alone as a freelancer, put your game face on, show the world that you’re going to completely crush it. (Though you might be scared out of your wits.) We’re confident that you’ll crush it.
  4. Call upon your support system during this time. Reach out to friends and family who will support you 100%. If you don’t think someone will give you that, don’t reach out.
  5. Reach out to someone who’s faced this fear before. If you know someone who’s faced this fear before, give them a call, email, tweet. Chances are, they’ve come out on top, swinging, and they’ll be more than happy to give you some great insights. If not, read up on all the amazing folks who have faced their fears, failed and gone on to be the best of the best.
  6. Take a baby step. Completely thrilled, yet paralyzed at the thought of finally facing your fear? Take a small step, right now, which moves you closer to it.

Which baby step did you take today? Please let us know in the comments section or tweet us @go_media.

Good luck everyone!

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