Go Media™ · Creativity at work! http://gomedia.com Cleveland Graphic Design, Website Design & Development, Thought Leadership & Inspiration Mon, 07 Aug 2017 10:30:44 +0000 en-US hourly 1 http://gomedia.com/zine/podcast/feed/ Go Media's Bryan Garvin sits down with members of the Go Media team and community to discuss the business of design and how to improve the quality of your work and life. Go Media no Go Media websites@gomedia.us websites@gomedia.us (Go Media) Go Media Real-world advice from working artists and designers. Go Media™ · Creativity at work!Go Media™ · Creativity at work! http://s3.gomedia.us/wp-content/uploads/powerpress/gomedia-podcast-300x300.png http://gomedia.com Cleveland, Ohio Monthly How to Start a WordPress Blog: Part 6 – SEO Quick Tips http://gomedia.com/zine/insights/seo-quick-tips/ Mon, 07 Aug 2017 10:30:44 +0000 http://gomedia.com/?p=65783 SEO Quick Tips Congratulations! You have arrived on our last and final post in a six-part series on how to start a successful WordPress blog! If you happened to miss our previous articles, please check them out below: They cover: Technical… Continue Reading »

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SEO Quick Tips

Congratulations! You have arrived on our last and final post in a six-part series on how to start a successful WordPress blog! If you happened to miss our previous articles, please check them out below:

They cover:

Technical Requirements you need to fill when writing your first post
Previewing/Scheduling your first post
Promoting your Post on Social Media
Style Considerations and
Choosing Topics

Today, we’re covering Search Engine Optimization, or SEO. This is the process of creating more visibility for your website/blog in search engine results. It’s extremely important for your website or blog, which is why we have written about it several times.

Go Media’s Simple Yet Powerful Approach to SEO
WordPress SEO by Yoast Tutorial for Dummies
Positive Brand Experience and SEO Go Together like Peanut Butter and Jelly

We also have our very own SEO Quick Start Guide, an incredibly easy to follow manual that teaches you how to optimize your website/blog for best results. If you’re new to SEO, we highly recommend picking it up.

Today, though, we are giving nine quick tips in regards to implementing SEO best practices on your blog today. Let’s go!

1. Choose keywords based on phrases for which your target audience will be searching.
2. Weave keywords in your title & body copy (but don’t overload them; 2-3 references in body copy is plenty)
3. Link to an internal site page in your body copy
4. Include images with keyword-labeled ALT tags
5. Link to an outside credible source
6. Occasionally seek backlinks to your own site
7. Share/ promote your content on social media, encourage others (colleagues, other businesses, etc.) to share
8. Write quality blogs on topics people care about
9. Publish with regularity

Other notes about the Yoast tool:
Readability: Generally you can disregard this. It’s supposed to be a measure of how easily your copy is understood. It focuses on things like, “Do you have sub headings?” “Does your copy contain passive voice?” “Are your paragraphs too long?” “How does it score on the Flesch Reading Scale?” “Are your sentences short enough?” “Do your sentences have transition words?” While you should look at it and consider making adjustments, you should not worry too much about making this “green.” Ask yourself – Is there anything confusing? Does it have too much jargon? Any thoughts seem to meander? Are there run-on sentences? Make sure your back-reader will be honest with you.

Keyword. This is the more important part. But again, don’t kill yourself on it. Under “Focus Keyword” type your chosen keyword. Then open “Edit Snippet.” In the SEO Title, copy/ paste the title of your blog. The slug should appear automatically based on that.

Meta Description: You can literally copy/ paste a sentence from the blog here, or you can write your own. Your meta description briefly describes what the blog is about. Enter about two to three sentences until it shows up green. (If it turns red, lower your word count.) Make sure it includes your identified keyword (and make sure it is exact). Then click “Close Snippet Editor.”

Analysis: This contains a list of tips to improve your SEO. Give them a glance. See if there are any easy fixes. Don’t drive yourself crazy over it. For instance, “Your ALT tag doesn’t contain your keyword.” In that case, just go to your Feature Image and type your keyword in the ALT Tag. (Make sure it’s EXACT – uppercase/ lowercase/ plural & all). Easy. Keyword density low? Figure out a way to work in one more keyword reference. Keyword not in the first paragraph? Is there any way to fit it there? (Don’t worry too much if it doesn’t. You don’t want to risk it sounding unnatural.) Slug too long? Can you shorten your headline? Does the text have fewer than 300 words? Can you flesh out another sentence or two? Used that keyword before? Again, don’t drive yourself crazy.

Good luck with everything and please tweet us @go_media to let us know how your blog is coming along!

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Designing an At-Home Space that Invigorates Your Creativity http://gomedia.com/zine/insights/tips-for-designing-a-creative-space/ Fri, 04 Aug 2017 10:30:13 +0000 http://gomedia.com/?p=65815 Tips for Designing a Creative Space Negotiating boundaries and finding time for work can be difficult when you’re working from home. This is especially true for creative professionals, whose work often requires silence or a particular kind of environment at… Continue Reading »

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Tips for Designing a Creative Space

Negotiating boundaries and finding time for work can be difficult when you’re working from home. This is especially true for creative professionals, whose work often requires silence or a particular kind of environment at all hours of the day and night. At Modernize, we enjoy helping homeowners find ways to make their homes fit for purpose, so designing an at-home space that invigorates your creativity is right up our street. Here are some of our top tips to help you carve out a space that is appropriate and productive for you at home.

Find a secluded spot

While some creative types prefer to work with lots of noise and action, finding a private space in your home is essential for productive work. If you have a spare room, garage, or even summer house, you can shut the door and have peace and quiet—or loud music, if that’s what helps you—while you work. Anyone who works from home knows that designating a particular space for work helps boost productivity and lets the rest of your family know that while you’re in that space, you mean business. If space in your home is at a premium, a quiet corner of the kitchen or living room will do; you can rearrange furniture and add shelving or room dividers to make this area as private as possible.

Keep it bright

Hardly anyone enjoys working in the dark, and bright workspaces are known to increase productivity. Paint your at-home creative space white to reflect as much light as possible, throw open the curtains and blinds, and add a few bright accents to get the creative juices flowing. If you must use artificial lighting, opt for bulbs with cool blue hues to simulate an office environment for improved focus. Add a few green plants to freshen the air, clear your mind, and inject some color into your space.

Organize your space

Although creativity and organization don’t necessarily go hand in hand, a workplace is most productive when everything is in its designated place. Whether you opt for traditional filing systems and plain labeled boxes or get creative with glass jars and upcycled baskets, your creative space will feel much less chaotic once you have organized everything to your own particular specifications. As with any room in your home, a regular decluttering and cleaning session will keep your work area tidier for longer and you will have more time to focus on your work.

Stay comfortable

Traditional office environments tend to forget that employees like to feel comfortable while working. One of the best things about working from home is that you get to choose your own furniture for your workspace. An upholstered chair, large comfy sofa, and designer furniture is not off the table in your at-home creative space, so you can let your imagination run wild when filling your own area. While the sky—and your budget—is the limit here, we recommend finding pieces that will make you feel both comfortable and motivated to produce quality work.

Get inspired

No workspace is complete without a little personalization. Cubicles and offices may have limits on the amount of personal effects you can use in your space, but the same is not true for an at-home office or creative space. Fill your room with family photos, framed artwork, and anything else that makes you feel excited about coming to work. An inspiration wall is a great source of motivation for many creative people, so designate an area in your at-home space and fill it with your professional goals, past achievements, and your wildest dreams.

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WMC Fest Video: T-Shirt Challenge with Nadia from Jakprints http://gomedia.com/zine/video-and-podcasts/t-shirt-challenge/ Tue, 01 Aug 2017 17:54:48 +0000 http://gomedia.com/?p=65747 T-Shirt Challenge Time! Jakprints is your (and our) best friend in the print industry. They print it all (apparel, stickers, large format, etc.) and their customer service is top-notch. To make Jakprints even more amazing, they have been extremely supportive of… Continue Reading »

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T-Shirt Challenge Time!

Jakprints is your (and our) best friend in the print industry.

They print it all (apparel, stickers, large format, etc.) and their customer service is top-notch. To make Jakprints even more amazing, they have been extremely supportive of our design, art and music conference, Weapons of Mass Creation Fest, from the get-go. Today, in honor of the upcoming festival, Heather Sakai is challenging Nadia Bennett, the Marketing Coordinator at Jakprints, to see who can put the most t-shirts on in 3 minutes. Who do you think will be the ultimate champion in this t-shirt challenge video?

Purchase Tickets to WMC Fest!

Come see Nadia and the rest of the Jakprints team at Weapons of Mass Creation Fest August 18 – 20th at Mahall’s in Lakewood, Ohio. Give them a huge high-five, as they have supported us as sponsors yet again this year. They are part of our WMC Fest family and we are so thankful for that.

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How to Start a WordPress Blog: Part 5 – Choosing Topics http://gomedia.com/zine/insights/topics-for-blog-posts/ Mon, 31 Jul 2017 10:30:21 +0000 http://gomedia.com/?p=65755 You have made it to Part 5 of our six-part series on how to start a successful WordPress blog! If you happened to miss our previous articles, please check them out below: They cover: Technical Requirements you need to fill when writing… Continue Reading »

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You have made it to Part 5 of our six-part series on how to start a successful WordPress blog! If you happened to miss our previous articles, please check them out below:

They cover:

Technical Requirements you need to fill when writing your first post
Previewing/Scheduling your first post
Promoting your Post on Social Media and
Style Considerations

Now that you’re ready to start posting, you’re probably contemplating the topics you’d like to write about. So, today, we’d like to say a word or two about Choosing Topics.

First, we suggest that you start a document in regards to possible blog topics. Here, you can list out the initial ideas you have. A messy brain dump is just fine.

Reveal Your Secrets.
There are a million and one blog posts out there, many of them relating to your industry. (Well, likely so.) In order to stand out from the pack and really connect with your audience, you need to be willing to reveal what you’ve learned and willing to pass along tricks of the trade.

What problems have you come across as a designer, freelancer or business owner and in what unique way have you resolved those matters? What questions did you once have as a young professional that you have answered with experience? What tools have you found to be most helpful in your daily life and work? What methods do you use to hire, maintain a happy staff? What does your personal workflow look like?

Here at Go Media, we are constantly getting emails asking us how we price our work. We could keep this information to ourselves, but we’re happy to help our fellow creatives. So, we post this information on our blog regularly and answer questions as they come up. The more open we are, the more readers respond to us. Win, win.

Follow the news and industry-related blogs.
Bookmark Google News (here, search keywords related to your industry) and your favorite industry-related blogs. Take a quick glance at these each morning and/or when you need a little inspiration. When you find a story that fits, address how this bit of news or event affects you or your own customers/clients. Use it as a jumping off point for something that you can relate back to your work and experiences.

Similarly, did you learn about a new product or book in your research? Timely product and book reviews also make great blog posts.

Inspire!
Everyone needs a little inspiration in their life, so use your blog to boost your readers up with imagery, a story of success or by sharing tips and tricks about what keeps you motivated/creative on a daily basis. Some of our poster inspiration blog posts are among our top blog posts of all time.

Create a tutorial or guide.
Tutorials are huge for Go Media, as many of our readers are designers or illustrators. However, tutorials or educational guides can be helpful for those of any industry. Take your reader through your process step-by-step so that they leave your post with some real, tangible knowledge they can apply to their next project. These posts often take a bit longer to put together, but are well worth it in the end.

Use material you already have.
Did you give a talk at a seminar or write an email to a client or customer containing some great insights recently? This is great material to turn into a blog post and you can do so relatively easily.

Promote and attend events.
Promote local events. This benefits you both. Link to local organizations, post it on your FB & IG page – and then maybe send a quick, casual email to their PR rep or director, linking to the blog. Let them know you promoted their event, mention you linked to them and ask if they wouldn’t mind linking back to you. These kind of organic backlinks are great for your SEO! And speaking of events, if you are attending one or if you did attend one, consider writing about your experience. 

Strike up some controversy.
Controversial blog posts usually strike up a great bit of conversation among readers, so if you’re up for putting your unfiltered views out there, it may just benefit your blog. Consider expressing your feelings about a tweet, blog post or news article you’ve read recently, or airing a frustration you’ve felt about your industry. React to a brand refresh and note how you would have done things differently. Just be mindful of what reactions you may stir up. If you’re okay with that, go for it.

Run a contest or giveaway.
Get your readers engaged by running a contest or giveaway. We have had success using WooBox in the past, however, you can always run your own pretty simply on your blog.

Promote what you do.
Use your blog to promote your work in an inventive way. If you’ve just launched a new portfolio item, avoid simply posting images for the sake of doing so. Try using a case study to talk about how you went about the project from start to finish, or interview the client about the experience and the impact you had on their brand.

Write a roundup.
There are many different types of roundup/list posts you can create as related to your industry. Some list posts we have created include Go Media staff’s favorite blogs, TED talks, design resources, female creatives, design/developer tools, Instagram profiles, creative quotes, design podcasts and more.

If all fails, just ask!
If you’re looking for some additional topics, it’s okay to ask your readers what they’d like to see on your blog. You can address them with a survey or ask them to comment with future blog ideas in your comments section. We also get inspiration for future blog posts by paying close attention to the questions that customers and clients are constantly asking us via email, phone and chat.

Good luck everyone and stay tuned for the last post in this series, coming up next week.

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Hey WMC Fest Attendees: Here’s how to apply your new patches from Patch Superstore! http://gomedia.com/zine/weapons-of-mass-creation-fest/how-to-apply-patches/ Thu, 27 Jul 2017 10:30:52 +0000 http://gomedia.com/?p=65579 How to Apply Patches from Patch Superstore Our friend Bill Stevens and the team over at Patch Superstore were kind enough to sponsor some killer patches for this year’s Weapons of Mass Creation Fest. The Go Media/Weapons team sent our… Continue Reading »

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How to Apply Patches from Patch Superstore

Our friend Bill Stevens and the team over at Patch Superstore were kind enough to sponsor some killer patches for this year’s Weapons of Mass Creation Fest.

The Go Media/Weapons team sent our completed design over to Patch Superstore and within the blink of an eye, received a shiny package from their team. Opening the box felt like Christmas morning! We dropped our jaws at the quality of the patches and are so delighted that our attendees will be able to get their hands on these beauties.

If you’ll be attending Weapons this year, please help us thank Patch Superstore by sending out the following tweet:


Thanks @patchsuperstore! Can’t wait to sport my new @wmcfest patch!
Click To Tweet


See you at Weapons of Mass Creation Fest this August 18 – 20th at Mahall’s in Lakewood!

Purchase WMC Fest Tickets

Patch Superstore kindly shared with us some infographics about how to Iron on, as well as Apply Patches with a Heat Press. Find these instructions below.

How to Iron On Patches - An Infographic from PatchSuperstore

Embedded from PatchSuperstore

How To: Apply Patches With Heat Press - An Infographic from PatchSuperstore

Embedded from PatchSuperstore

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Ink Wars! Presented by Industry Print Shop http://gomedia.com/zine/insights/ink-wars-presented-by-industry-print-shop/ Tue, 25 Jul 2017 18:46:52 +0000 http://gomedia.com/?p=65601 Presenting Ink Wars: Sponsored by Industry Print Shop, also Official Merch Sponsors of WMC Thanks to our friends at Industry Print Shop, Ink Wars is returning to Weapons of Mass Creation Fest! Ink Wars, an 8-person illustration battle, is one of… Continue Reading »

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Presenting Ink Wars: Sponsored by Industry Print Shop, also Official Merch Sponsors of WMC

Thanks to our friends at Industry Print Shop, Ink Wars is returning to Weapons of Mass Creation Fest!

Ink Wars, an 8-person illustration battle, is one of our most popular events and is not to be missed. The premise: Eight Artists. Eight foot canvases. Some pencils, sharpies and a theme. One hour to furiously create as the minutes tick down and the attendees excitedly, nervously pace, weave amongst the work and cheer the artists on. The fun takes place on Friday, August 18th from 8 to 10 pm.

SWAG, too!
As both Official Ink Wars sponsor and Official Merch Sponsor, Industry Print Shop will not only be sponsoring this event but will be screen-printing swag for you on the spot. How cool is that?

Learn more about artist-run Industry Print Shop, who has a reputation for a keen eye for detail and outstanding customer service, here.

Help us thank Industry Print Shop by giving them a big high five when you meet them at the fest, as well as tweeting them now:


Thanks for being awesome Industry Print Shop! #wmcfest
Click To Tweet


Purchase Tickets More About Ink Wars

Meet Your Contenders

Purchase Tickets More About Ink Wars

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Answers to Your Top Questions About Pricing Your Design Work http://gomedia.com/zine/insights/answers-to-your-top-questions-about-pricing-your-design-work/ Mon, 24 Jul 2017 13:13:59 +0000 http://gomedia.com/?p=65522 How much should I charge for my graphic design work? Here at Go Media, we receive countless emails about how we price our design work. This is a fantastic question, but a complicated one, as it depends on a couple… Continue Reading »

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How much should I charge for my graphic design work?

Here at Go Media, we receive countless emails about how we price our design work. This is a fantastic question, but a complicated one, as it depends on a couple of factors – mainly your skill level and the number of customers you have / the amount of work on your plate. Too, we don’t mind giving advice, but we never want to lay out what your pricing structure should be. You’re the boss here! 

Having said that, here are some words of wisdom we often share with new designers on the topic of pricing design work. We hope they assist you as you decide what works best for you today.

I’m a Brand New Designer & Don’t Know How Much to Charge. Help!
When Go Media was getting started, we had to take on small projects at low rates. (For example, $100 for a flyer that took 20 hours to design = $5 per hour.) Soon enough, folks heard about our incredible pricing structure and wanted similar work done. As a result, we started getting busier and busier. We were able to start charging more. Some of our original customers stayed and some couldn’t hang, which was okay as we gained new customers that were willing to pay more. Fast forward to present day. We now charge $100/hr for print design and $125/hr for web design and multimedia work.

For those of you wondering what a brand new designer (freshly out of school to in the field from 3 to 5 years) might charge, here is what is common in our market and area. Please simply use these as a reference.
Average Hourly rate for Graphic Design Services: Newly out of School – $15 to $25
Average Hourly rate for Graphic Design Services: In the Field 3 to 5 Yrs – $25 to $40
Average Hourly rate for Web Development Services: Newly out of School – $20 to $30
Average Hourly rate for Web Development Services: In the Field 3 to 5 Yrs – $30 to $50
Example Project Fee – Logo Design: Newly out of School – $300
Example Project Fee – Logo Design: In the Field 3 to 5 Yrs – $900

Find the entire Pricing Chart in our Drawn to Business Supplemental Material.

How do I know when to raise my rates?
As a general rule, we suggest raising your rates when your schedule has been booked solid for three months and you have requests still pouring in. Repeat as needed!

How do I develop an accurate quote?
As you may have noticed, we started off with flat-rate billing, then transitioned to hourly based on the number of hours we estimate the project to take us. As we have a substantial amount of experience quoting hours, our quotes tend to be very accurate. The development of our hourly billing structure came with time, and your own unique structure will take time as well. Even if you start with flat-rate billing, take very specific notes on how long the project takes you in hours and take diligent notes on what those hours consist of (not only design work and development, but client meetings, file prep, and strategizing, too!) We use Toggl to track our time. You may also find that helpful.

As you create your own billing structure, you may decide to increase your rates on any project dependent on different factors. These may include situations like when working with rush turnaround times when factoring in detailed illustrations and even when working with extremely high maintenance clients.

Another note about quoting: It’s easy to make assumptions about your client (namely, what they can or cannot afford) when quoting a project, but all clients deserve to be treated fairly. Take the emotion out of the game and you will benefit in the long run.

Should I require a deposit for every client?
We require a deposit on almost all of our projects and suggest you consider one as well. Deposits will scare away any potential scammers or “busters” as we like to call them, as well as ensure overall project security. Our general policy is 50% of the project total for those under $5,000 and 25% for those over $5,000.

When do I charge my clients?
Similarly, at the beginning of any project, we sit down with our clients to discuss a payment schedule that suits both of our needs. We advise discussing a payment schedule, as it really streamlines the billing process overall and makes communication with the client very clear from the beginning. An example of a $5,000 project might look like:

Deposit: $1,250
8/2017: Payment installment 1 of 4: $937.50
9/2017: Payment installment 2 of 4: $937.50
10/2017: Payment installment 3 of 4: $937.50
11/2017: Payment installment 4 of 4: $937.50

Contracts – yea or nay?
Contracts have their time and place, in our opinion. Regarding contracts for small projects with all the time, money and follow through involved, it’s usually more trouble than it’s worth. We usually only write up contracts for projects over 50k.

What tips do you have about negotiating?
When negotiating with a client, we’d suggest that you go into the conversation as prepped and ready, yet as unemotional as possible. We’d also suggest that you quote high, leaving wiggle room as needed and keep your absolute rock bottom in mind, too. If, during the course of the conversation, you start to feel things to go off course, do not hesitate to stop the conversation and re-engage at another time.

How do I know if I’m underselling myself?
If you are following the tips outlined above, you should be in pretty good shape. However, if you are consistently hearing back from potential clients who are consistently and eagerly getting back to your quotes with a big old “YES!,” we suggest you consider raising your rates and seeing what response you get. While you are a new designer and just gaining momentum, it is important to keep in mind that a client has come to you because they see your talent and potential. Keep your standards high while gaining valuable experience for your growing business. We believe in you!

Where can I learn more?
Great question! Our President knows best, so we highly suggest picking up his book, Drawn to Business, as well as the supplemental materials (videos, PDFs and workbook) that go along with it. If you’re starting your own freelance business, you really have to pick up the whole shebang – the Drawn to Business Plus Package. For more materials on being a top designer, pricing and more, head to our Start Here page.

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What Makes WMC Fest Sweeter? Graeter’s Ice Cream! http://gomedia.com/zine/video-and-podcasts/graeters-ice-cream-cleveland/ Wed, 19 Jul 2017 15:52:57 +0000 http://gomedia.com/?p=65565 Today, Heather goes to visit Clem, Manager at the Crocker Park Graeter’s. If you are not familiar with Graeter’s, you are missing out on life! Graeter’s ice cream has over 145 years of history of handcrafting French Pot ice cream. They… Continue Reading »

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Today, Heather goes to visit Clem, Manager at the Crocker Park Graeter’s.

If you are not familiar with Graeter’s, you are missing out on life! Graeter’s ice cream has over 145 years of history of handcrafting French Pot ice cream. They also serve a host of other goodies that you can drool over on their website, including ice cream cakes, candy, pastries, pies and donuts.

Why are we so excited about Graeter’s? Well, here are three amazing reasons:

1. They moved up to Cleveland from the Columbus/Cincinnati area about one year ago and we’re pretty thrilled about it.
2. They have kindly offered to sponsor this year’s Weapons of Mass Creation Fest in order to support creatives like YOU! Please thank the Graeter’s crew when you see them at WMC.
3. Watch the video and wait for it, but we’re pretty sure you can guess it…


I can’t wait for great design & incredible @Graeters Ice Cream at @WMC Fest!
Click To Tweet


Learn more about Graeter’s: Official Site | Twitter | Facebook | Pinterest | Instagram | YouTube

Here is the video Clem mentioned:

Thanks Clem and Graeter’s!

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How to Start a WordPress Blog: Part 4 – Style Considerations http://gomedia.com/zine/insights/how-to-start-a-wordpress-blog-part-4-style-considerations/ Mon, 17 Jul 2017 21:19:30 +0000 http://gomedia.com/?p=65511 Blog Post Style Considerations Congratulations on making it to Part 4 of our six-part series on how to start a successful WordPress blog! If you haven’t already, please read the first four articles in our series before reading today’s post, during which… Continue Reading »

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Blog Post Style Considerations

Congratulations on making it to Part 4 of our six-part series on how to start a successful WordPress blog! If you haven’t already, please read the first four articles in our series before reading today’s post, during which we review some style considerations to keep in mind when blogging.

Our previous posts have covered: Technical Requirements you need to fill when writing your first post, Previewing/Scheduling your first post, and Promoting your Post on Social Media.

Today, here are our tips on some style considerations you may want to consider when posting your first blog:

Basic Tips.

  • You do not have to be uber-formal. In fact, most blogs tend to be more conversational. This more matches the tone of this clinic anyway. Yes, you want to sound professional and provide helpful information and credible resources, but engage too and meet people at their level. Avoid using too much jargon. If you do introduce jargon (not necessarily a bad thing), just make sure you break it down in layman’s terms.
  • One common mistake a lot of people make is to get too flowery or try to explain too much with their opening paragraphs. In general, it’s better to just get to the point as soon as possible. This also helps you make sure you get your chosen keyword up higher.
  • Consider putting important phrases (and sometimes keywords) in bold – particularly if it isn’t what you use for your anchor text. This helps it to stand out (making it easier on the reader) and may also improve your SEO.
  • You can write in the first person, but try to stick to “We” and “our” rather than “I” – unless you’re talking about a specific personal experience.

Making it easily digestible.

  • Bullet points are good for blogs. So are sub-heads. Both help to break-up the copy and make them easier for readers and search engines to digest.
  • Lists also work well for this same reason.
  • Avoid lengthy sentences and break larger paragraphs into more manageable pieces for the reader’s ease.
  • Ensure you are using a font size that is easy to read, a legible font and avoid colors that will strain the reader’s eye.
  • When writing your blog title, try to keep your title under 70 characters so that it will not get cut off in search engine results. According to the folks at Outbrain, titles with 8 words and those with a colon or hyphen in the title performed best.

Good luck and we’ll see you next week for our last post in the series!

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How to Start a WordPress Blog: Part 3 – Promoting your blog post on social media http://gomedia.com/zine/insights/promoting-your-blog-post-on-social-media/ Tue, 11 Jul 2017 10:08:04 +0000 http://gomedia.com/?p=65478 Promoting your blog post on social media Hey bloggers! We’ve made it to Part 3 of our six-part series on how to start a successful WordPress blog! If you haven’t already, please read the first two articles in our series, including the… Continue Reading »

The post How to Start a WordPress Blog: Part 3 – Promoting your blog post on social media appeared first on Go Media™ · Creativity at work!.

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Promoting your blog post on social media

Hey bloggers! We’ve made it to Part 3 of our six-part series on how to start a successful WordPress blog! If you haven’t already, please read the first two articles in our series, including the posts about the Technical Requirements you need to fill when writing your first post and the second post about Previewing/Scheduling your first post.

Today, our message is short but sweet and has to do with how to post to social media in order to get maximum exposure you’re after.

How to: After you’ve published your post, copy the published URL and post to Facebook, Instagram, Twitter, LinkedIn, Google Plus, YouTube and any other relevant social media channels just as you would any other link. Additionally, add it to your own personal page and encourage others to share. Tag companies, groups or other parties if relevant to the article to really stir up some excitement about your post. Wonder when you should post? In this study by Track Maven, we read that blog posts published at 3 p.m. EST receive the highest number of social shares on average, so we have recently played around with sharing in the afternoon as of late. In a study by Noah over at AppSumo, the team found that posts published on Tuesday had the best chance of going viral. We encourage you to do some A/B testing of your own and see what works!

Schedule out your blog post: You’ve put time into your blog post, so squeeze all the value you can out of it by making sure your audience sees it! Do this by posting your blog post on social media multiple times, which will give your audience more opportunity to view it. We love social media management tools like Coschedule and Buffer, which make scheduling out future blog posts really simple. We suggest posting about your new blog post at least twelve times over the course of the next month. We follow this schedule as suggested by Coschedule.

Up the ante: Now that you’re getting in there and scheduling out your posts, take the time to make sure they sound as enticing and look as engaging as possible. Vary up your language and use imagery to draw the eye to content. As designers, we love sharing imagery along with our posts and suggest you do the same.

Some tips here:

  • When introducing your post, use emotion to drive attention to the URL, share quotes or snippets from the content, or cite an interesting fact to mix it up a bit.
  • Use imagery to draw the eye to content. As designers, we love sharing imagery along with our posts and suggest you do the same. Facebook makes this easy, so be sure to take advantage of the image previews they suggest to you. Buffer also makes image sharing easy. Definitely give them a shot.

Use hashtags. Use industry relevant hashtags when posting on social media. Quicksprout recommends up to three. If you’re a designer as well, here are some we recommend.

Good luck, happy posting and we’ll see you in part four!

The post How to Start a WordPress Blog: Part 3 – Promoting your blog post on social media appeared first on Go Media™ · Creativity at work!.

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