Go Media™ · Creativity at work! http://gomedia.com Cleveland Graphic Design, Website Design & Development, Thought Leadership & Inspiration Tue, 23 May 2017 13:50:15 +0000 en-US hourly 1 http://gomedia.com/zine/podcast/feed/ Go Media's Bryan Garvin sits down with members of the Go Media team and community to discuss the business of design and how to improve the quality of your work and life. Go Media no Go Media websites@gomedia.us websites@gomedia.us (Go Media) Go Media Real-world advice from working artists and designers. Go Media™ · Creativity at work!Go Media™ · Creativity at work! http://s3.gomedia.us/wp-content/uploads/powerpress/gomedia-podcast-300x300.png http://gomedia.com Cleveland, Ohio Monthly Constructing An Email List: 3 Tips to Cultivating a Community http://gomedia.com/zine/insights/how-to-build-a-successful-email-list/ Tue, 23 May 2017 13:49:47 +0000 http://gomedia.com/?p=64949 How to Build a Successful Email List We all want to create an email list that matters, but doing so takes some know-how. Here are some of our suggestions for cultivating a community of email subscribers. Think about the who… Continue Reading »

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How to Build a Successful Email List

We all want to create an email list that matters, but doing so takes some know-how. Here are some of our suggestions for cultivating a community of email subscribers.

Think about the who
(…your subscriber is)

Think about who your subscriber is. What do they look like, figuratively speaking? What is their age range, their job title? What are they into? What motivated them to subscribe to your blog in the first place? If you are having trouble answering these questions, it’s okay to survey your subscribers. Once you have come to understand your subscriber, keep them in mind as you’re constructing each and every email. Fail to address your subscriber as the unique individual they are and you’re likely to lose their interest. If you feel like you have several different subscribers, make sure that you segment your list according to their interests.

How to Build a Successful Email List

example subscriber

Think about the why
(…you’ve created the list)
Many of us have created an email list to spread brand awareness and advertise a product or service, but to thrive, we have to focus on the value we can bring to our audience simultaneously. So, take the time to think about the why as it relates to the love of your audience, to begin with. Here at the Arsenal, we are obsessed with sharing resources with fellow artists and designers to make design fun. So, our email list is focused on, not only introducing new products but highlighting how designers can use these products. We also share free resources, offer discounts on products and share fun podcasts/interviews with designers to make their days brighter. So, when you think of building your list, think of questions like – What is the value you plan on bringing to your subscriber base and how will you deliver on that promise? How can you simultaneously provide beneficial content while boosting brand awareness?

Think about the what
(…you represent)
Last, but certainly not least, your email list and your brand personality, must match up. Your subscriber should be able to open up an email and know, without a shadow of a doubt, that you have written the email. It must come from you, your brand, your voice – each and every time. With time, you’ll become more and more confident expressing the human qualities that your brand represents. The more comfortable you are expressing these qualities, the more comfortable your subscriber will relate to you. Subscribers love to know that there is a human behind an email, after all.

Good luck everyone!

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WMC Fest Drawing Challenge with Lisa Lorek http://gomedia.com/zine/weapons-of-mass-creation-fest/wmc-fest-drawing-challenge/ http://gomedia.com/zine/weapons-of-mass-creation-fest/wmc-fest-drawing-challenge/#respond Thu, 18 May 2017 14:47:44 +0000 http://gomedia.com/?p=64942 WMC Fest Drawing Challenge Today, Weapons of Mass Creation Fest Event Director Heather Sakai is challenging Cleveland-born lettering artist, muralist, and designer Lisa Lorek to a good old fashioned drawing challenged all in celebration of this year’s Weapons of Mass Creation Fest.  Who… Continue Reading »

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WMC Fest Drawing Challenge

Today, Weapons of Mass Creation Fest Event Director Heather Sakai is challenging Cleveland-born lettering artist, muralist, and designer Lisa Lorek to a good old fashioned drawing challenged all in celebration of this year’s Weapons of Mass Creation Fest. 

Who wins this drawing competition? You decide. (Spoiler alert: the judging process isn’t a difficult one.)

Make sure to come and root Lisa on when she takes this year’s Weapons of Mass Creation Fest stage on this coming Sunday, August 20th from 1:45 to 2:10 pm. You can purchase tickets to see Lisa and the rest of our incredible line-up over at our official site, wmcfest.com.

Now, onto the video!

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On Building Brand Consistency http://gomedia.com/zine/insights/graphic-design/brand-consistency/ http://gomedia.com/zine/insights/graphic-design/brand-consistency/#respond Mon, 15 May 2017 10:30:46 +0000 http://gomedia.com/?p=64904 Brand Consistency Building a brand is serious business. One that takes insight, perseverance, personality, and patience. Here at graphic, web and branding firm Go Media, we love building solid brands with strong voices. We believe that a solid brand identity is… Continue Reading »

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Brand Consistency

Building a brand is serious business. One that takes insight, perseverance, personality, and patience.

Here at graphic, web and branding firm Go Media, we love building solid brands with strong voices. We believe that a solid brand identity is one that is authentic, memorable and consistent. The consistency is key, as we emphasize that a consistent brand builds loyalty. And loyalty, well, that’s what we’re all after. Consumers love to buy from a brand that they can depend on and trust.

If you feel you’re struggling to maintain a consistent look or feel, here are some ways you can tighten up your brand and make it more consistent overall:

Develop Brand Guidelines / a Style Guide and Stick to It
What people love about Starbucks is the consistency they experience from one store to another. The store looks the same. The environment feels the same. Their coffee of choice tastes exactly…the same.

You, too, want your consumer to feel a similar comfort throughout your brand experience. Use the concept of consistency to make sure that your consumer or client knows, without a shadow of a doubt, that they are interacting with your brand at every touchpoint. Developing distinctive style guidelines, that you’ll hold true to true, will really help you stay consistent. So, if you’ve yet to develop brand guidelines / a style guide for your brand, jump on it! This will ensure that your design and marketing team is on the same page regarding your messaging and brand assets. If you need help creating one, use our template.

Drill into the Heart of Your Company
Sure, many elements represent your brand from the outside perspective – everything from your mark to your logo to your product itself. But who is at the core of your brand? What are the values you were founded upon and what human qualities would you like to have the brand embody? Without that human touch, your brand can seem unrelatable. A great example of a brand with an unfailing and fun personality is Mailchimp.

Brand Consistency

Mailchimp’s tone and messaging seems as if it is based on a real, human quality instead of something manufactured in a stuffy conference room. Their personality rings true and can be seen everywhere the Mailchimp brand appears – whether it’s on their official site, on their social media profiles, or on their YouTube channel. Their staff even carries out this fun persona when you meet them face-to-face. Now that’s consistency.

Think About What You Don’t Want
Part of being consistent with your brand isn’t about only knowing what you will, but knowing what you will not offer your consumers. Early in your brand building process, make a list of the services you will refuse consumers and the standards you will not budge on, no matter what. Standing firm on these issues will help you stay consistent in both who you are and what you represent in the long run.

Assign a Brand Boss
Whether you’re a small company or a large corporation, it’s always a good idea to have someone (or several folks) ensuring that your brand stays consistent across all platforms. Don’t think that you can simply set yourself up for success at launch and leave it on autopilot from that point forward. Brand consistency is something you have to work on continually.

We wish you the best of luck building a brand that people love and trust. Go Media has been building quality brands for over fifteen years, including names like Honda’s Indy 200, Jim Beam’s Red Stag and West Palm Beach’s SunFest. If you need assistance with yours, please contact us and mention this post.

Cover photo from our work with Jack Frost Donuts

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Why You Should Attend a Design Conference (like WMC Fest) http://gomedia.com/zine/insights/why-you-should-attend-a-design-conference/ Mon, 08 May 2017 10:30:14 +0000 http://gomedia.com/?p=64869 Hello current and future friends of Weapons of Mass Creation Fest, If you have yet to hear of us, we are the premier art, design, and music conference in the Midwest. We welcome you to join us for this year’s… Continue Reading »

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Hello current and future friends of Weapons of Mass Creation Fest,

If you have yet to hear of us, we are the premier art, design, and music conference in the Midwest. We welcome you to join us for this year’s festivities, August 18 – 20th in Lakewood, Ohio. Mahall’s, a west-side Cleveland landmark for bowling, good music, good times, and good friend chicken will be our host. If you love design, music and bowling – get ready to party with us!

Get your tickets here

If you need a little more convincing, here are some reasons we believe a design conference like ours should be in your future:

Why You Should Attend a Design Conference

Real Relationships

Conferences are the perfect place to meet like-minded people. While it’s often difficult to put yourself out there and attend an event, especially solo, it’s so well worth it. After all, there aren’t many opportunities to totally geek out with so many folks that love the same things you love, in one space, all at the very same time. It’s the ultimate time to bond, build friendships and find your tribe. When you come back the next year, it’s your opportunity to renew those friendships and it feels oh so nice. (*Hearts*) I’m biased, but there is something special about our own conference, Weapons of Mass Creation Fest, that brings our attendees close, quickly. Since we provide time for lunches, dinners, meet-ups and parties, there are many opportunities for folks to get to know one another on a personal level. And because the feel of the fest isn’t corporate, people let down their guards instantly. This results in friendships that have lasted since year one.

Direct Feedback

If you’re looking for feedback on your work or advice about building your business, get yourself to a design conference now! Next, attend as many of the talks, panels and workshops as you can and take notes! Attend meet-ups, hook up with fellow creatives for lunch and dinner. Head to the parties and not only talk, but truly listen.  Soak up all the information you can. Don’t be afraid to raise your hand during the Q and A’s and be brave enough to ask that speaker you admire the question you’re dying to have answered.

Up Your Game

Did you just create a new poster series, start a sticker subscription service or launch a new apparel line? Attending a design conference like Weapons of Mass Creation Fest is a great way to get the visibility you’re looking for. You can do this by setting up a vendor booth, hooking each attendee up with promo items (by way of their swag bags), or simply working the room like a champ, all weekend long.

If you’re looking to be more visible as a public figure, put in the effort by showing up to as many design conferences as possible. Put yourself out there and show the design community that you’re a creative that “takes up space.” Make an effort to get to know the conference coordinator(s) and have conversations with them about possibly speaking at a future event. (In person if possible.) Show them you genuinely care about their event.

Battling Burnout

Most of us have faced some amount of burnout at some point in our careers. When you put your heart and soul into what you love to do, it seems inevitable. If you’ve experienced exhaustion as it relates to your creative career, attending a conference can help. The authentic conversations are really what have helped many of us pull through. At this year’s Weapons of Mass Creation Fest, we’ll even be holding a panel on this very topic, “How to Battle Creative Burnout.” So, there you go.

Paving Your Way

Design conferences are filled with talented, connected creatives that are more than willing to befriend you and help you become a better creative or entrepreneur. If you attend, take the time to form meaningful connections (face-to-face) and then, in turn, give back, opportunities will abound. You do, however, have to put in the work, so make sure you go in ready and willing to chat up speakers, vendors, attendees, and absolutely anyone who is willing to exchange in a conversation. In this creative environment, you never know what magic will come of it.

Kick in the Pants

Inspiration is an overused word, so we’ve decided to use “kick in the pants,” as a way to describe what Weapons of Mass Creation Fest does to us. The three days are so jam-packed with activity, friend-making, and just plain fun, that we come out on the other side a tad bit exhausted, but mostly motivated unlike ever before. We feel like we’ve gotten a big old kick in the pants to go achieve, pursue our path and ya know, dance like no one is watching.

So yeah, we’re pretty into design conferences for many reasons, which is why we started our own. We’d love to see you at Weapons of Mass Creation Fest this summer, so please make it a point to come, squeeze every ounce of content out of it and enjoy. Have any questions before you come? Please ask. Hope to see you there!

WMC Fest Official Site Purchase Tickets

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How to Power Through When You’re Overwhelmed http://gomedia.com/zine/insights/what-to-do-when-youre-overwhelmed/ Mon, 01 May 2017 10:30:10 +0000 http://gomedia.com/?p=64850 What to do When You’re Overwhelmed Ever find yourself in a situation when you’re so overwhelmed with work that you actually feel paralyzed? Us too. Here are some ways which help us to power through during those times when we’re… Continue Reading »

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What to do When You’re Overwhelmed

Ever find yourself in a situation when you’re so overwhelmed with work that you actually feel paralyzed? Us too.

Here are some ways which help us to power through during those times when we’re under the gun.

Write it down. No, but seriously. There is nothing better than a to-do list. Sure, Teux-Deux and GoogleTasks are great, but there is no better feeling than physically writing down your list of to-dos. Getting everything down on paper allows you to understand what you’re up against and lets you plan accordingly. Making sure to turn even little to-do’s into formal tasks will allow for you to feel more accomplished, as crossing them off feels oh-so-good. A brand new planner will really help facilitate this process.

Delegate! For many of us, it’s not easy to give up control to other members of our team. The delegation of tasks, however, can be one of the best tools in your toolbox, and one of the most powerful moves to make. Though delegation takes a lot of upfront work, the backend is often smooth sailing.

Try SMART goal setting. When setting goal for yourself, be SMART about it. Goals should be: Specific, measurable, achievable, realistic, and trackable. Too lofty and the anxiety will start to sneak in.

Pump…yourself up. A great tip we found once that we love involves Star Wars (and what great tip doesn’t)? When you’re distracted, strap on those headphones and motivate yourself with some great music (sans-lyrics) like the Star Wars soundtrack or video game music. It will make you feel like you’re taking on the world, one tiny task at a time.

Create consistency. Whether you’re a blogger, social media manager, designer, or entrepreneur, there are tasks that you do on a somewhat consistent basis (or should). These might include writing blog posts, publishing tweets or Facebook posts, emailing potential clients or writing proposals. When you feel overwhelmed, these tasks may become unwieldy. Instead, block out consistent chunks of time in your week to dedicate to these important tasks, making sure not to overcommit yourself to anything unreasonable. Remember, quality over quantity always wins.

Phone a friend. In times of desperation, phone a “friend”. This not only takes some of the pressure off but also introduces some fresh new life into your work and content. Here at Go Media, we have a great list of extended family on hand at any time, as well as some great freelancers and bloggers who can step in at any time and lend a hand.

Put your blinders on. When you have a huge project to attend to, office chatter, music or small interruptions can be an unwelcome distraction. Besides gritting your teeth to power through, think about what you can do to alleviate some of these disruptions. This could be anything from getting into the office early or using an app to practice the Pomodoro timer (work for 25 minutes, take a 5-minute break). (Try Freedom, Focus Booster or Stay Focused.) You could also try changing scenery and work from home or a coffee shop or completely shut down your computer and work strictly on pen and paper.

Underpromise, overdeliver. Setting expectations is an important part of communicating with clients, family, and friends. When you consistently overpromise something you may or may not be able to deliver upon, you are setting yourself and the relationship up for failure. We suggest setting honest expectations upfront and then overdelivering whenever possible. It’s such an awesome feeling all around.

Good luck and go get ’em!

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Last Chance to Purchase Early Bird Tickets to WMC http://gomedia.com/zine/news/last-chance-to-purchase-early-bird-tickets-to-wmc/ Fri, 28 Apr 2017 16:19:57 +0000 http://gomedia.com/?p=64863 Early Bird Ticket sales to this year’s WMC Fest end on Sunday, 4/30. This is your last opportunity to enjoy the entire Weapons of Mass Creation Fest weekend at only $85. This includes entrance to the event, including every single speaker, panel discussion,… Continue Reading »

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Early Bird Ticket sales to this year’s WMC Fest end on Sunday, 4/30.

This is your last opportunity to enjoy the entire Weapons of Mass Creation Fest weekend at only $85.

This includes entrance to the event, including every single speaker, panel discussion, art battle, band, and party we have planned.

This year’s Weapons of Mass Creation Fest, the premier art, design and music conference in the Midwest, will be taking place at in Lakewood, Ohio, a suburb of Cleveland. Mahall’s, a west-side Cleveland landmark for bowling, good music, good times, and good chicken, will be our host. Design, music, bowling — get ready to party!

Official speaker announcements start the first week of May, so keep your eye on wmcfest.com.

Purchase Tickets

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A Quick Guide to Sending Emails that Don’t Suck http://gomedia.com/zine/insights/email-etiquette-for-creatives/ Wed, 26 Apr 2017 10:00:31 +0000 http://gomedia.com/?p=64806 Email etiquette for creatives We exchange emails with clients and potential sponsors on a daily basis. Sometimes multiple emails in a day. It’s vital that these messages mean what they say and say what they mean. Here is a guide to… Continue Reading »

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Email etiquette for creatives

We exchange emails with clients and potential sponsors on a daily basis. Sometimes multiple emails in a day. It’s vital that these messages mean what they say and say what they mean. Here is a guide to writing emails that make you look like the professional creative you are.

Ask Google first.

Have a question that you think Google can answer? Definitely check there first. There is nothing more annoying than receiving an email or IM and thinking ‘Why didn’t they just Google this?”

Be positive always.

Avoid using negative verbiage in your email. Make sure that everything has a positive spin to it. No one likes an email that starts with: “Unfortunately…” or “I’m sorry to have to annoy you with this question, but…” Either put a positive spin on it or rethink what you’re sending.

Provide value in return.

When you send an email with a request for value, make sure you’re giving value in return. For example, when reaching out to a possible mentor, asking to pick their brain about everything they’ve learned about business in 30 years, you’ve got to:

– Only offer them something valuable right back and
– Give them an easy way out in case they’re busy or uninterested.

Do not put them in the position where they have to feel rude if they have to/want to say no.

Be a unicorn in a field of horses.

Here’s the thing to keep in mind. Time is currency. I don’t know about you, but I have a constant rush of emails flooding my inbox on any given day and it seems like they never stop. The most refreshing emails that I open are the ones that have a few lines or less…what I like to call the magical unicorn of emails. They get to the point and even better, make my ability to respond a whole lot easier.

– If this is an initial reach out with a sponsor or potential partner: introduce yourself, say hello, who you are, and that you see a synergy between your brand and theirs. Attach some information about what they do and ask that they get in contact with you should they agree.
– If this is your ordinary email and you need something or have a question: ask for it, ask it. Be polite, but leave out the fluff.

Pro tip: Leave your social media links in your signature, so that potential clients or brands can take a look at your work if they’re so inclined. This will reduce the amount of material you have to put in the body itself.

—–

Good luck and happy emailing!

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WMC Fest Podcast: BF Tag with Hey! Monkey Design’s Lenny Terenzi http://gomedia.com/zine/video-and-podcasts/graphic-design-podcast-lenny-terenzi/ Mon, 24 Apr 2017 15:59:53 +0000 http://gomedia.com/?p=64837 Graphic Design Podcast with our Emcee, Lenny Terenzi We are beyond thrilled to announce that Lenny Terenzi, designer, illustrator, screen printer and founder, owner of Hey! Monkey Design Studio, is this year’s Weapons of Mass Creation Fest emcee. Lenny is a… Continue Reading »

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Graphic Design Podcast with our Emcee, Lenny Terenzi

We are beyond thrilled to announce that Lenny Terenzi, designer, illustrator, screen printer and founder, owner of Hey! Monkey Design Studio, is this year’s Weapons of Mass Creation Fest emcee.

Lenny is a long-time friend of Weapons of Mass Creation Fest friend, having being a vendor at the fest, as well as having supported us by sponsoring the event, speaking at the 2015 event, and emceeing Ink Wars. Lenny has also supported us by being a cheerleader in many ways.

Heather, Event Director of Weapons, had the opportunity to sit down with Lenny to ask him some burning questions, getting to know him better as a person, friend, and our beloved emcee.


”I need to make sure I’m giving you all 33% that I’ve got.” – Lenny Terenzi
Click To Tweet


Please enjoy!

Please enjoy!

Learn more about Lenny here: Official Site | Dribbble | Instagram | Twitter | Facebook

Come see Lenny at Weapons of Mass Creation Fest this year:

Official Site WMC Fest Tickets

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Designing a Better Earth, One Tree at a Time http://gomedia.com/zine/news/earth-day-2017/ Fri, 21 Apr 2017 19:18:59 +0000 http://gomedia.com/?p=64829 Introducing OneTree.org We’re proud to have partnered with OneTree.org to create their new site in conjunction with Earth Day. The One Tree site was created using our Designer Sites platform. One Tree’s mission is to save the planet, plain and… Continue Reading »

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Introducing OneTree.org

We’re proud to have partnered with OneTree.org to create their new site in conjunction with Earth Day. The One Tree site was created using our Designer Sites platform.

One Tree’s mission is to save the planet, plain and simple. Their goal is to help replace as many of the 15 billion trees cut down each year, 11 billion of which are never replaced. OneTree.org represents the single most ambitious reforestation effort in human history, with the goal of planting one tree per person, per year.

We also developed a certificate generator plugin for their Trees for Moms campaign allowing you to name a tree after your mom. One Tree will plant the tree for her and then send you its exact coordinates on the planet.

Happy Earth Day and congratulations, One Tree!

Learn More and Donate Now

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Hey Newbies: Here are 6 Effective Ways to Improve your AI Skills http://gomedia.com/zine/insights/graphic-design/hey-newbies-here-are-6-effective-ways-to-improve-your-ai-skills/ Fri, 21 Apr 2017 13:47:27 +0000 http://gomedia.com/?p=64799 Adobe Illustrator is a vector drawing tool meaning you can easily create unlimited amazing rasterized artwork or graphics with compromising on ideas and quality. It is an amazing tool that provides with a variety of tools that can help you… Continue Reading »

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Adobe Illustrator is a vector drawing tool meaning you can easily create unlimited amazing rasterized artwork or graphics with compromising on ideas and quality. It is an amazing tool that provides with a variety of tools that can help you design logos, mascots or any complex graphics. However, its true potential will be kept hidden unless you really learn how to utilize those tools. At Miami SEO, you will get an absolute training to hone your illustrator skills also providing you with link building services.

Here are some amazing tips that you can use turn your ideas into reality.

1. Get hang of Bezier:
Bezier is one of the trickiest and not the most favorite of most people. However, if you learn the tricks it is the most effective and powerful tool. Manipulating points and curves, click on the conjunction next to pen tool of press keywords Alt/shift. Keep on clicking the curve to make more control points to help you define your figures and turn them into the shape you want.

2. Strokes and paths:
Illustrator automatically strokes your path (if it’s formed using the Pen tool or a shape tool, etc.) with a 1pt black (and by default fills the shape with white if the points are connected). You can easily change the color using the swatches as desired.The small stroke and fill tool underneath the main tool pane lets you swap between the two selected objects.

3. Appearance panel:
If you want to have a quick view of the strokes and effects you have applied you can easily check them on appearance panel anytime. You can also quickly modify the stroke and fill type and color from swatches. If you’ve applied any effect that you want to change then you can easily write its name and click the name of it to go back and twist it. Extremely useful.

4. Easy brushes:
You can easily get natural media effects through illustrator. Illustrator offers a huge range of brush library. You can easily go to the brush panel on the left and apply the desired brush, for instance, you want paint strokes to your lines. Also by double clicking on the brush enables you to edit it which will by default reflect on your illustration.

5. The symbol tool:
Symbols are an easy way of making complex artwork quickly. Imagine you want a flock of birds. Simply draw one bird, then click it and using the Symbols board arrow menu, you can make it into a symbol. Then, select the Symbol Sprayer from the tool panel on the right and spray it around your page.

There are other tools that you can resize your symbols, color or rotate them giving a more natural look to your design or artwork.

6. Easy wrapping:
If you have objects that are looking a little uniform, illustrator provides you with effects tools to warp, roughen, pucker, bloat and normally subtly change their look. Use one or each tool (they are brush-based) to moderately warp and tweak your object. By double-clicking on each tool in the flyout, you can play with the options.

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