Go Media™ · Creativity at work! http://gomedia.com Cleveland Graphic Design, Website Design & Development, Thought Leadership & Inspiration Wed, 29 Mar 2017 12:41:46 +0000 en-US hourly 1 http://gomedia.com/zine/podcast/feed/ Go Media's Bryan Garvin sits down with members of the Go Media team and community to discuss the business of design and how to improve the quality of your work and life. Go Media no Go Media websites@gomedia.us websites@gomedia.us (Go Media) Go Media Real-world advice from working artists and designers. Go Media™ · Creativity at work!Go Media™ · Creativity at work! http://s3.gomedia.us/wp-content/uploads/powerpress/gomedia-podcast-300x300.png http://gomedia.com Cleveland, Ohio Monthly New Mockups Released Every Single Month on Mockup Everything http://gomedia.com/zine/news/mockup-app/ http://gomedia.com/zine/news/mockup-app/#respond Wed, 29 Mar 2017 10:00:58 +0000 http://gomedia.com/?p=64675 New Mockups via Mockup App Mockup Everything provides an easy-to-use online platform for applying your graphic designs to a growing variety of print products. Since all of the work is done right on our homepage, you need not use any fancy software… Continue Reading »

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New Mockups via Mockup App

Mockup Everything provides an easy-to-use online platform for applying your graphic designs to a growing variety of print products. Since all of the work is done right on our homepage, you need not use any fancy software like Photoshop.

Just select your template, choose your apparel or print product color, select your background and press save. The result is a jpeg snapshot to share with your marketplace.

Every month, our Pro users are treated to at least six new templates, adding to our growing library of over 250.

This month, we’re treating these users to more women’s fitness mockups.

Check them out here and if you’re not yet a user, please sign up for a free 7-day trial here >

Try Pro, Free for 7 Days

Ladies Poly Cotton Running Shorts – Ghosted, Back View

Ladies Poly Cotton Running Shorts – Ghosted, Front View

Ladies Poly Cotton Running Shorts – Ghosted, Side View

Sports Bra – Ghosted, Back View

Sports Bra – Ghosted, Front View

Sports Bra – Ghosted, Side View

Triblend Athletic Crop Sweatshirt – Ghosted, Back View

Triblend Athletic Crop Sweatshirt – Ghosted, FrontView

Triblend Athletic Crop Sweatshirt – Ghosted, Side View

Find all of these mockups at mockupeverything.com under All > Apparel > Women’s > Fitness

These mockups can also be purchased as Photoshop files individually on our Template Library page or over at the Arsenal, where they are sold as part of a pack.

Try Pro, Free for 7 Days

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11 WordPress Hacks and Blogging Tips for Newbies http://gomedia.com/zine/tutorials/11-wordpress-hacks-and-blogging-tips-for-newbies/ http://gomedia.com/zine/tutorials/11-wordpress-hacks-and-blogging-tips-for-newbies/#respond Tue, 28 Mar 2017 15:52:23 +0000 http://gomedia.com/?p=64605 Tools you can use today: In order to successfully navigate WordPress and reap its rewards, we all need to put the time in. After all, nothing compares to a little patience and perseverance when coming to understand this powerful CMS. But… Continue Reading »

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Tools you can use today:

In order to successfully navigate WordPress and reap its rewards, we all need to put the time in. After all, nothing compares to a little patience and perseverance when coming to understand this powerful CMS.

But once you’ve laid the groundwork, there are some WordPress hacks and blogging tips to kick your productivity into overdrive. We’re sharing eleven of them with you today. Enjoy!

Hack 1: Insert Link Shortcut

For years, when I wanted to insert a link, I would highlight my text, head up to the menu bar and right-click on the link option to select the text I wanted to link. Sounds easy enough, right?

Well, there’s an easier option.

When you’d like to insert your link, simply highlight your text and press CTRL + k (on PC) or CMD + k (on MAC) and poof! You’re linked!

Hack 2: Adding Images

Adding media through the “add media” option is an extra step that can be avoided now that WordPress allows us to drop images straight into the post! Having said that, please make sure you have captioned the image and included an alt text, too. Google (and your SEO check) will thank you.

Tip 3: Using free resources.

There are a ton of free resources that bloggers can use when stocking their website with quality content. Photo and other free materials can be found on sites like Unsplash, Pixabay, Pexels, StockSnap.io, and the Arsenal.

Tip 4: Grammer check.

The Google extension Grammarly is immensely helpful when checking grammar within WordPress. It’s an easy install and will aid you in looking like a grammar snob. (We think that’s a good thing!)

Hack 5: Internal Link Discovery

Want to link past content to the blog post you’re currently putting together? It’s easier than you might have previously thought. Simply highlight the story you’re looking back upon, click on the link options wheel, and search for the past content under “or link to existing content.”

Choose the content you want to link to and you’re done!

Done: Introducing our Watercolor Alphabet Font Texture Pack!

Hack 6: Heading Shortcuts

If you’re sick of pulling the heading option bar down each and everytime you want to change your heading from paragraph to Heading 1 to Heading 2 and so forth, simply learn your heading shortcuts:

Shift + Alt + 7 = Paragraph
Shift + Alt + 1 = Heading 1
Shift + Alt + 1 = Heading 2
Shift + Alt + 1 = Heading 3
Shift + Alt + 1 = Heading 4
Shift + Alt + 1 = Heading 5
Shift + Alt + 1 = Heading 6

Hack 7: Single Line Break

Hate the double-line spacing WordPress forces upon you when starting a new section, paragraph or bulleted item? Simply use the Shift + Enter shortcut in one of these cases and…
Ta-Da! You’ve moved down one single space. I don’t know about you, but my world has been rocked.

Test with Enter >

Ugh

Test with Shift + Enter
Yay!

Tip 8: Page Analytics

Get a sense of how visitors are interacting with your blog/website when you download the Page Analytics extension for Chrome. It takes a few seconds to install, and is easy to pop open/hide when you’re in the mood.

Hack 9: Get to work without returning to the post editor

If you’ve exited the post editor and are instead taking a glance at your post in the real world, you can easily make edits, add a new post, new media and more via the drop-downs in the menu bar above the post. (Don’t see the menu bar above your post? You’re likely not logged in anymore.)

Tip 10: Click to tweet

Want to highlight a cool quote that one of your interviewees said? Download a plugin like Click to Tweet so that you can easily post it on any blog post like this:


“That one really cool thing that that one person said.” – That gal
Click To Tweet


No, we weren’t sponsored. We just really love this feature.

Hack 11: Creating Multiple Pages

Have a long post you’d like to split into multiple pages? Enter the “text” mode of your article in order to split it up into sections. Decide where you’d like to break your text. Enter “<!–nextpage–>” here.

Here is what will result >>>

Your content here

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Go Grunge Collection: 18 Products, 89% off thru 4/1 http://gomedia.com/zine/news/go-grunge-collection-18-products-89-off-thru-41/ http://gomedia.com/zine/news/go-grunge-collection-18-products-89-off-thru-41/#respond Mon, 27 Mar 2017 14:37:41 +0000 http://gomedia.com/?p=64666 Mega Grunge Collection Are you a lover of all things grunge? Then our Mega Grunge Collection is for you. In this collection, we’re hooking you up with some of our most popular grunge products to date. These products mainly fall… Continue Reading »

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Mega Grunge Collection

Are you a lover of all things grunge? Then our Mega Grunge Collection is for you. In this collection, we’re hooking you up with some of our most popular grunge products to date. These products mainly fall under our vector, font and texture categories. If you’re like us, you can never have too many textures and fonts. And our vectors, well they’re royalty free and you can scale them to any size with worrying about them getting pixelated or blurry. So what are you waiting for? Let’s get grungy! …

But wait! There’s more!

We’ve also included our Men’s Distressed Mockup Template Pack so that you can bring your new grunged-out designs to life!

Here’s all that’s included in the collection:

Vector Packs:
Grunge Borders Vector Pack
Grunge Drips Vector Pack
Destroy Grunge Vector Pack
Heavy Grunge Vector Pack
Smudges Vector Pack
Splatters Vector Pack
Skull Vector Art Pack

Texture Packs:
Grunge Vector Texture Pack
Grunge Texture Pack
Rough Surface Texture Pack
Excluded Grunge Texture Pack
Grime Texture Pack
Opposites Difference Abstract Grunge Texture Pack
Retro Grunge Glow Textures
Sabotage Grunge Texture Pack
Spotted Excluded Gray Grunge Texture Pack

Fonts:
Goatbeard
Affliction

Mockup Pack:
Men’s Distressed Mockup Template Pack

= 340 Grunge Elements in total!


All of it + our entire product library =

To gain instant and full access to the above products, the rest of our grunge elements and the rest of our product library NOW for only $15, join our Arsenal Membership! Full details here.

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Sponsored Posts are available on Go Media’s Design Blog and Arsenal! http://gomedia.com/zine/news/sponsored-posts/ http://gomedia.com/zine/news/sponsored-posts/#respond Thu, 23 Mar 2017 12:00:17 +0000 http://gomedia.com/?p=64655 Would you like to reach out to our audience of designers, illustrators, entrepreneurs, freelancers and agency owners all across the globe? Sponsoring a post on Go Media’s Design Blog and Arsenal Blog is the perfect opportunity to do so. Stats:… Continue Reading »

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Would you like to reach out to our audience of designers, illustrators, entrepreneurs, freelancers and agency owners all across the globe? Sponsoring a post on Go Media’s Design Blog and Arsenal Blog is the perfect opportunity to do so.

Stats:

  • About 220,000+ pageviews per month.
  • About 125,000 new visitors per month.

When you sponsor a post with us, we give you access to both blogs, giving you the maximum exposure to Go Media’s audience.

What you’ll get:

  1. One blog post, published on our Go Media Blog and the Arsenal Blog. The story will be a featured story on both blogs. Once it has been replaced with another story, it will remain in our feed according to date published. It will be searchable by its keywords and by category. Publish time: around 9 am.
  2.  Social media promotion. We will tweet your story out via @go_media three times, where we have 15.8k followers.

What you must include:

  1. One full blog post, including all links. Please proofread the story to make sure it’s ready to go! Also, we will not be able to provide any information after the post has been published about its success, so please feel free to use tracking links in your URLs.
  2. Two header images, sized 1270 x 550 (for the Arsenal) and 1270 x 550 (for the design blog). No animation please.
  3. Any additional images or embeds. Please note where these should be placed within the story.
  4. Suggested keywords and SEO title
  5. Profile photo 500 x 500 and short bio with social media handles

What we’re looking for:

  • Posts written by YOU! We’re busy folks around here.
  • Posts about innovative products or services that our audience would really love, but that are written by a real human voice for real humans (no robots, please!)
  • Write-ups about cool projects you’re working on

Please note: We will note that your post is sponsored, just because we love being open with our readers.

Pricing:

  • $300 for a 2-day feature (Monday & Tuesday) or (Wednesday & Thursday)
  • $600 for a full week (7 day) feature

Please send us a short summary of your sponsored post. We’d like to make sure it’s suitable for our audience first. Email that to Heather at heather@gomedia.com. If we’re both on the same page, we’ll take your payment via credit card.

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How Branding and Logo Design Can Instantly Transform Your Brand Identity and Recognition http://gomedia.com/zine/insights/graphic-design/brand-identity/ http://gomedia.com/zine/insights/graphic-design/brand-identity/#respond Tue, 21 Mar 2017 14:32:18 +0000 http://gomedia.com/?p=64584 Shell, Nike, Coca-Cola, Apple, Adidas. What do these four brands have in common apart from that the fact that they are behemoths in their respective industries? Distinct and instantly recognizable logos. These are just some examples from a plethora of… Continue Reading »

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Shell, Nike, Coca-Cola, Apple, Adidas. What do these four brands have in common apart from that the fact that they are behemoths in their respective industries? Distinct and instantly recognizable logos. These are just some examples from a plethora of instantly recognizable logos associated with brand names. How many times have we seen a similar image and have been instantly reminded of a famous brand?

Do you think this happens by coincidence? Absolutely not. These brands, as well as countless others, have worked diligently on the design elements to ensure a subconscious connection with their target audience. Yes, it’s true that they are huge names and have the business potential to back this up. But we can agree that some project a much deeper visual connection, and that is because they have worked consistently on the most striking feature of their brand identity, the logo.

One might argue that “the logo doesn’t make the brand, the brand makes the logo.” But there are many benefits your brand identity can achieve if you work on your logo and your visual branding.

Reasons Why You Should Focus on Your Branding and Logo Design

  • Brand Identity
    The business logo is the primary visual representation of your identity. Before anything, your customers and potential customers will see your logo and other aspects of your branding and even judge your brand on it subconsciously. Granted, some businesses have a distanced logo but most of the successful ones have a design which resonates deeply with the brand identity.
  • The effect of color on buying decisions
    Colors can garner strong feelings from the audience regarding your business and the value it adds to their lives. Similarly, using the appropriate color in your branding can influence buying decisions in a positive or negative way. The graphic below shows how different colors can prove to be major influencers for prospective buyers.


Source: http://www.shortstack.com/the-psychology-of-color-how-it-affects-buying-decisions-infographic/

  • Your Presentation Matters!
    According to a research, 45% of a brand’s image can be attributed to what it says and how it says it. In this digital era, where corporations cannot hide anything from its clients, entire reputations can be made and destroyed in a single click on social media. For this very reason, it is essential that you reinforce your corporate image with a logo that projects strength and positivity. A logo is effective when it’s aligned with your brand’s vision and message.

Source: https://www.bopdesign.com/bop-blog/2015/10/15-crazy-branding-stats/


Is There More To It Than Just Visual Upkeep?

Definitely yes. Premium design helps high-end brands stay ahead of the curve. With the popular market saturated with competitors, the industry leaders need to be seen as current and on-trend. When a brand achieves a certain stature after years of maintaining the superior quality of service; all it needs is repetition and reinforcement of its identity and perceived value to the customers. What better way to do that than with design? Therefore, the elements in your logo need to reinforce the perception that consumers already have in their mind about your brand.

To Cut a Long Story Short:

A brand’s style guidelines go a long way beyond what colors go into its website or the styling of the corporate brochure. It is a unique feature by which a brand can truly distinguish itself from the rest of the market; and what better way for a brand to do that than a cutting-edge logo which can turn out to be the very essence of its brand identity.

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Download of the Day: 3 Free Photo Templates http://gomedia.com/zine/downloads/download-of-the-day-3-free-photo-templates/ http://gomedia.com/zine/downloads/download-of-the-day-3-free-photo-templates/#respond Thu, 16 Mar 2017 13:00:14 +0000 http://gomedia.com/?p=64555 Grab our 3 Free Photo Templates Join us on Thursdays, when your friends here at the Arsenal take over the Go Media blog to share insights, tips, freebies or other fun to brighten your work day. Today we’re releasing three photo… Continue Reading »

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Grab our 3 Free Photo Templates

Join us on Thursdays, when your friends here at the Arsenal take over the Go Media blog to share insights, tips, freebies or other fun to brighten your work day.

Today we’re releasing three photo templates for your use in any personal project. Enjoy!

Love our products? Access our huge product library ($11k in resources) and exclusive content for only $15/mth. Yes, seriously. Learn more now.

Download now: Go Media Freebie – Photo Templates

Check out the goods:

Download of the Day: 3 Free Photo Templates Photo Template Freebie

In order to use your template:

  1. Open the Photoshop template in Photoshop
  2. File > Place your image into the “Your Artwork Here” layer
  3. You’re done!

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Introducing the Ladies Swing Tank Mockup Pack! http://gomedia.com/zine/news/ladies-swing-tank-mockup-template-pack/ http://gomedia.com/zine/news/ladies-swing-tank-mockup-template-pack/#respond Wed, 15 Mar 2017 14:43:56 +0000 http://gomedia.com/?p=64538 Ladies Swing Tank Mockup Template Pack These Ladies Swing Tank Mockup Templates are just another pack that add to our collection of ladies line of tank top mockup templates. The Ladies Swing Tank Mockup Templates Pack includes a fantastic variety of… Continue Reading »

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Ladies Swing Tank Mockup Template Pack

These Ladies Swing Tank Mockup Templates are just another pack that add to our collection of ladies line of tank top mockup templates. The Ladies Swing Tank Mockup Templates Pack includes a fantastic variety of views, as well, so you can show off your one-of-a-kind designs from every angle.

Here’s what’s included in the Ladies Swing Tank Mockup Template Pack:

  • 5 mockup templates in total
  • Views of both flat and back, as well as ghosted front, back and side tank tops
  • Fitted for form
  • Easy to change shirt colors with the new Shirt Color Layer

Check out what you get:

You may also like our:

If you love our mockup templates and use them often, consider joining our Arsenal Membership, where for only $15 a month, you get access to every single one of our mockup templates. Yes, it’s true. No strings attached. Learn more about that here.

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Weapons of Mass Creation Fest 8 Tickets are on sale! http://gomedia.com/zine/news/weapons-of-mass-creation-fest-8-tickets-are-on-sale/ http://gomedia.com/zine/news/weapons-of-mass-creation-fest-8-tickets-are-on-sale/#respond Tue, 07 Mar 2017 20:49:46 +0000 http://gomedia.com/?p=64525 We’re happy to announce that Flying Blind tickets to WMC8 are now on sale! Even though our lineup has yet to be announced, show your undying love for WMC by purchasing your tickets today. Hurry, as a limited number of… Continue Reading »

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We’re happy to announce that Flying Blind tickets to WMC8 are now on sale!

Even though our lineup has yet to be announced, show your undying love for WMC by purchasing your tickets today. Hurry, as a limited number of tickets are available during this time.

Official Site Purchase Tickets

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Introducing our Watercolor Alphabet Font Texture Pack http://gomedia.com/zine/news/watercolor-alphabet-font/ http://gomedia.com/zine/news/watercolor-alphabet-font/#respond Tue, 28 Feb 2017 14:15:28 +0000 http://gomedia.com/?p=64507 Say hello to our Watercolor Alphabet Font Texture Pack This handcrafted, handpainted pack isn’t your typical font. Saved out as PNG files, the Watercolor Font Texture Pack is to be used like a texture, giving your piece an individually-crafted quality.… Continue Reading »

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Say hello to our Watercolor Alphabet Font Texture Pack

This handcrafted, handpainted pack isn’t your typical font. Saved out as PNG files, the Watercolor Font Texture Pack is to be used like a texture, giving your piece an individually-crafted quality.

Introducing our Watercolor Alphabet Font

Saved out, as shown above, the letters can easily be individually changed to any color of the rainbow using the swatches included in this pack. The possibilities are endless.

Shop Watercolor Alphabet

Here’s what you get with the Watercolor Font Pack:

  • Watercolor Alphabet (Letters A thru Z, plus numbers 0 thru 9) – PNG Files
  • 12 Swatches (Jpeg Files)
  • Text file (This explains how to apply our swatches to the alphabet)

  Please note: All files are stored in PNG format with transparent background and therefore, are not your typical font.

Introducing our Watercolor Alphabet Font

We’re hooking you up with all the letters of the alphabet, as well as numbers 0 to 9

Shop Watercolor Alphabet

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Don’t Quit Your Day Job – Advice for Young Creatives on Making Ends Meet http://gomedia.com/zine/insights/interviews/advice-for-young-creatives/ http://gomedia.com/zine/insights/interviews/advice-for-young-creatives/#respond Mon, 27 Feb 2017 13:30:25 +0000 http://gomedia.com/?p=64482 In this article, we’re going to tell you, in no uncertain terms, “DON’T QUIT YOUR DAY JOB!”, but we promise not to be cynical about it. We offer this advice because we understand that, for a lot of creative professionals,… Continue Reading »

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In this article, we’re going to tell you, in no uncertain terms, “DON’T QUIT YOUR DAY JOB!”, but we promise not to be cynical about it. We offer this advice because we understand that, for a lot of creative professionals, sometimes you’ve got to take that crumby day job in order to fund your broader aspirations.

Juggling the demands of your day job with your long term goals is an art in and of itself. It takes tenacity, some level of stubbornness, and a heck of a lot of faith. You certainly develop a kind of dual lifestyle, and for some, even a dual personality. This, too, has its rewards depending on how you let this weird dichotomy manifest itself in your art. Sometimes you find yourself working at the right place but under the wrong title. Sometimes, the title suits you, but the pay doesn’t match. Sometimes, it’s all wrong, and you literally feel like a stranger in the wrong house.

Many a brave soul have succumbed to the temptation to pack up their tent and throw in the towel when faced with this professional dilemma. To those of you out there on the brink of folding, we’re here to tell you that you’re not alone. Sure, things seem pretty rotten right now. You come home at night feeling pretty let down, uninspired. Your true calling feels light years away, and so you end up surfing Snapchat all night instead of dedicating time to your art. To those of you out there struggling with this sinking feeling, remember this: Holding a crappy day job is simply a means to an end. It’s a tough gig, but sticking it out has its rewards. In the words of the great Ringo Starr, “You’ve got to pay your dues if you wanna sing the blues. And you know it don’t come easy.”

We recently asked a group of successful creative professionals to share with us some of their own remarkable horror stories of doing time in a lousy day job while chasing big dreams at night. How low can you go, you ask? There’s no telling until you hit rock bottom. And so, for those of you out there currently stuck between a rock and a hard place [creatively speaking], we’d like to share with you three inspiring stories from the artistic trenches.

Andre Espinosa, Exhibitions Designer, Cincinnati, OH:
I design exhibitions for a well-known museum, and I’m pretty happy with my job these days. But it wasn’t always like that. I’ve worked at this museum for seven years, but I spent the first five years here slogging it as a security guard. It wasn’t my dream job, but I kept at it and worked hard, day and night. Eventually, I figured it would serve me well in my long-term goal to work in the Exhibitions Department. It was a long road, I was the low man on the totem pole, and I almost quit on a number of occasions. I bumped into an awful lot of trouble along the way and had my pride hurt, and my head chopped off on a number of occasions. But I never quit. I watched people get promoted ahead of me, but I just kept working. I watched them bring in people from the outside to fill positions instead of promoting from within. Ouch! Still I kept working. I even watched as they implemented some of my ideas around the museum without a single nod of acknowledgment. I was never bitter. I just kept working.

Perhaps my darkest hour happened on a lonely Sunday afternoon in December a couple years back. My nine-year-old daughter was performing in a local production of the Nutcracker and, try as I might, I just couldn’t get the day off. [That’s another story altogether. You’d put in a time off request and, like a game of roulette, hope for the best. Sometimes you’d win. Sometimes you’d lose. I suppose I could’ve called in sick, but, remember, I had big aspirations. I was no deadbeat. I wouldn’t call in sick unless I WAS sick. It’s just not how I’m built.]

There was only one thing left for me to do, short of quitting, and that was to request early dismissal that afternoon. Early dismissal was an honest alternative, and harmless enough. It happened during the changing of the guard, between the first and second shifts, and only if the museum was dead quiet. Well, it was late in the afternoon on a Sunday in early December, and the museum was completely abandoned. You could hear a pin drop. I thought I was a shoo-in to head home early. But still, I was denied. So, with no other option available, I went to the floor supervisor and put in my request. I beseeched, petitioned, pleaded, and practically begged him. But he wouldn’t budge. I felt betrayed, though I didn’t hold it against him. I knew that someone else was pulling the strings.

I was eventually set free that day after a hair-raising stand-off between myself and the powers that be. I made it to my daughter’s recital by the skin of teeth. But the damage had been done. The next day I was called into my boss’s office and reprimanded. I was treated like a real troublemaker. It stung, but I held my tongue and took the beating, trying to toughen up for better days that surely lay ahead. After all, I figured, it couldn’t get much worse.

Time passed, and I weathered many a storm with the goons in charge. In fact, I survived one manager after another, supervisor after supervisor – even a complete shake up from top to bottom within the organization. I guess I just outlived them all.

Eventually, a position would open up in the Exhibition Department for an Exhibition Designer. I jumped on it and got the job. It’s all good now. I’m doing what I love, and I’ve got most weekends off too. I hung in there. It was bleak, it was humiliating, and I almost gave up. But, today, I’m glad I didn’t.

Shirley Matusak, Graphic Designer/Poster Artist/Punk Rocker, Rochester, NY:
I took a job as a junior Sales rep at a big corporation, selling software to car dealerships. It was a lot of cold calling, fact finding. Lotta hangs ups. Pretty grueling stuff. Hours were 8 to 5, Monday through Friday. On the job, I was buttoned down, conservative. I never betrayed a thing about my secret artistic life, or at least that’s what I thought. On the clock, I felt like a different person. Sometimes I’d catch a glimpse of myself in the mirror in the bathroom, and I didn’t even recognize myself. But as soon as five o’clock rolled around, I’d transform into a bold, prowling punker. I sang lead in a local band, The Sh*ts. We gigged around town on the regular. It was great. My day job bankrolled the whole thing. I’m grateful for that.
The fact that I had to keep my true self under wraps, that was challenging. It started to feel like a Jekyll & Hyde routine. Juggling these two personalities would eventually take too much effort, and teach me a very valuable life lesson. The more attention I gave to my art, the less I could give to succeeding at my day job. I had to strike a balance, and, when the time was right, strike out on my own and pursue my dreams.

It all came to a head one year when after the Christmas holiday I came back into the office and discovered that my entire department had flown to Orlando for the annual Sales & Marketing retreat. I was told to answer the phones until everyone got back. That hurt like hell. I hadn’t been invited to the party. I felt like a loser.

The chips were down, and I was tempted to quit. But thank God I didn’t. I needed that job to finance my art, to keep me sane, more so than I needed a trip to Orlando, watching clips of Braveheart, doing “breakout” sessions” with a bunch of ex-football players in pleated pants and Brylcreem. The whole experience taught me that the only one you can trust in life, no matter what your path, is yourself. I was an oddball, and no level of covering up my true self during the day was gonna work. The artist inside me needed to show through, and, eventually did, in spite of myself. I was an outcast by nature, and it was time to come to terms with that.

I eventually left that place altogether and said good riddance to those squares. The coast is clear. My true self is now allowed to come out and show itself, day and night. I still sing in bands, but I now work for an advertising agency as a designer, and I also make my living designing gig posters professionally. My clients are mainly people I met while leading the dual life of a junior sales rep/corporate lackey by day, and punk rocker by night. That job forced me to fight for what I love, to have faith in what I believe in, and to appreciate the true person lurking beneath the phony exterior of a lousy day job. I’m glad I didn’t give up.

Maintaining a dual lifestyle wears you down. If you’re not true to yourself, eventually you’re going to crash, one way or another. But if you remain true to your dreams, no matter what life throws your way, your true self will eventually make its big debut. Be true to you.

Brad Castille, Marketing Director/Web Entrepreneur, New York, NY:
I worked for five years at a local nonprofit as an Administrative Assistant to the Marketing Department. My hope was that I would eventually move up within the ranks.

This particular organization was known for holding high profile events, and these events offered a great opportunity for employees to prove themselves. Lots of media and celebrities were always in attendance. But never one to be star struck, I could usually be found on my feet working the night away. I kept things very professional and never got distracted by all the glitz and glamor. But one year, my professionalism was questioned, and I nearly cracked under the pressure.

It all happened during one particular fundraiser when we hired an outside PR firm to help manage the often delicate world of media relations that surround these kinds of events. The PR firm sent a group of mostly young, college-aged girls, and I was partnered with them for the evening. Everything seemed to go down without a hitch. We spent the entire event hustling between the press box and backstage, seating guests, playing gopher to whoever needed a hand, you name it. Everyone worked tirelessly and gave one hundred and ten percent. No star gazing. No partying. We kept our noses to the grindstone.

But come Monday my boss called me into his office. He said that one of the undercover police officers who had also been assigned to help with security that night had reported that I (or someone closely matching my profile) had been spotted bringing “girls” out onto the floor during the event, and spending much of my time “entertaining” these girls. I informed my boss that these “girls” were in fact members of the PR staff that we had hired that night, and everything was strictly business. After a lengthy interrogation, I was let out of his office. A number of the regular staff vouched for me and even went on the record to say how well I’d done that night. But something fundamental between my boss and I had been breached, and we never fully recovered one another’s trust. It sucked.

I weathered this storm, and eventually found my way out of this situation altogether. Most of my off hours are spent these days focusing on my lifestyle/ecommerce website which I launched thanks to money from my day job. I still hold a day job, too, working as the Marketing Director for a well respected creative firm where I enjoy the trust and support of my coworkers and my boss. It’s a charmed life, and sometimes you just never know how things are going to turn out.

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So there you have it, folks. What doesn’t kill you, only makes you stronger. Never giving up, and not giving in, only serves to sharpen your creative edge. Hang in there!

Note: This blog post is a combination of facts and certain embellishments. Some names and identifying details have been changed to protect the privacy of individuals.
Furthermore, names, dates, places, events, and details have been changed, invented, and altered for literary effect. The reader should not consider this blog post anything other than a work of literature.

The post Don’t Quit Your Day Job – Advice for Young Creatives on Making Ends Meet appeared first on Go Media™ · Creativity at work!.

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