Go Media™ · Creativity at work! http://gomedia.com Cleveland Graphic Design, Website Design & Development, Thought Leadership & Inspiration Fri, 24 Feb 2017 17:44:56 +0000 en-US hourly 1 http://gomedia.com/zine/podcast/feed/ Go Media's Bryan Garvin sits down with members of the Go Media team and community to discuss the business of design and how to improve the quality of your work and life. Go Media no Go Media websites@gomedia.us websites@gomedia.us (Go Media) Go Media Real-world advice from working artists and designers. Go Media™ · Creativity at work!Go Media™ · Creativity at work! http://s3.gomedia.us/wp-content/uploads/powerpress/gomedia-podcast-300x300.png http://gomedia.com Cleveland, Ohio Monthly Save the Date: WMC8 is happening August 18 – 20th at Mahall’s in Lakewood, OH! http://gomedia.com/zine/news/save-the-date-wmc8-is-happening-august-18-20th-at-mahalls-in-lakewood-oh/ http://gomedia.com/zine/news/save-the-date-wmc8-is-happening-august-18-20th-at-mahalls-in-lakewood-oh/#respond Thu, 23 Feb 2017 19:15:35 +0000 http://gomedia.com/?p=64475 We’re happy to announce WMC 8 will be taking place August 18-20 at Mahall’s in Lakewood, Ohio, just outside of Cleveland. Be sure to check our site for regular updates and more info. Get ready to party. Visit Official Site… Continue Reading »

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We’re happy to announce WMC 8 will be taking place August 18-20 at Mahall’s in Lakewood, Ohio, just outside of Cleveland. Be sure to check our site for regular updates and more info. Get ready to party.

Visit Official Site

About Weapons of Mass Creation Fest: WMC is a massively popular three-day event created and hosted in Cleveland, OH. Attendees mostly include professional designers, artists, students and small business owners who flock from around the country, including popular creative hubs like New York, Los Angeles, Austin, San Francisco and Chicago. This year, attendees will have access to 17 speakers, as well as workshops, panels and vendors. Alumni include Stefan Sagmeister, Michael Bierut, Debbie Millman, Tad Carpenter, Aaron Draplin, Austin Kleon, Brandon Rike, Chuck Anderson, Dan Christofferson, James White, Johnny Cupcakes, Mark Brickey and the Adventures in Design Podcast, Stay tuned to more information about next year’s event at wmcfest.com.

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Indie patch inspiration that will get your creative juices flowing http://gomedia.com/zine/inspiration/web-roundup/indie-patch-inspiration-that-will-get-your-creative-juices-flowing/ http://gomedia.com/zine/inspiration/web-roundup/indie-patch-inspiration-that-will-get-your-creative-juices-flowing/#respond Tue, 21 Feb 2017 13:45:58 +0000 http://gomedia.com/?p=64421 We’re sharing indie patch inspiration Who else is obsessed with patches? Here are some we fancy. We hope they get your creative juices flowing. You never know…you might be the next Michael Jackson of patch design. But remember that these… Continue Reading »

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We’re sharing indie patch inspiration

Who else is obsessed with patches? Here are some we fancy. We hope they get your creative juices flowing. You never know…you might be the next Michael Jackson of patch design. But remember that these are only here to serve as inspiration. You are your own unique unicorn, so do your own thing. Have fun!

Click on each patch for more information.

Custom Heart Patches by Tuesday Bassen

Nope Heart Patch by These Are Things

Fox Patch by Viu

Cold Pizza Club Patch by Frog and Toad Press

Knock Off Iron On Patch by Stay Home Club

Unicone X-Large Back Patch by Little Arrow

Breakfast of Losers Patch by Sick Girls Official

Seminice Patch by Viet Huynh

No Handed Bike Club by Mokuyobi

Cat Lady Patch by Belinda Chen

King and Queen Of Nothing Patches by Alex Riegert-Waters

Girl Gang Patch by Jade Boylan

Shit Happens Patch by Gui Zamarioli

Adventure Club Patches by Alex Riegert-Waters

Bearded Patches by Matt Braun

Scourge of the Roads patch by Strawcastle

Lime Crush Iron On Patch By Jess Warby

I Roll Stress Free Patch by Ruan Van Vliet – Valley Cruise Press

Somone You Shouldn’t … Patch by World Famous Original

Was Born To Explore Patch by Kimberlin

Sleep Appreciation Society Woven Patches

Beet It Kid! Patch by Blake Jones – Valley Cruise Press

Eye Patches

Nasty Woman Patch by Kate Gabrielle

No Bones About It Chenille Patch by BanannaBones

XL Rainbow Patch by Big Bud

Please Stop Patch by AdamJK

Bad Apple Mini Sticky Patch by Eva Stalinksi -Valley Cruise Press

Good Hustle Patch by Mean Folk

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You’re Invited to our Creativity at Work! Open House http://gomedia.com/zine/news/go-media-open-house/ http://gomedia.com/zine/news/go-media-open-house/#respond Thu, 16 Feb 2017 15:52:10 +0000 http://gomedia.com/?p=64392 Join Cleveland’s coolest creatives for a night of fun, frivolity, and fundraising. Get an inside look at the Go Media office, rub elbows with the creative class, shop for amazing artwork, drink, eat, listen to music and help support the… Continue Reading »

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Join Cleveland’s coolest creatives for a night of fun, frivolity, and fundraising. Get an inside look at the Go Media office, rub elbows with the creative class, shop for amazing artwork, drink, eat, listen to music and help support the Center for Arts Inspired Learning, an organization that truly changes lives through the arts.

The Center for Arts-Inspired Learning’s teaching artists turn geometry into a dance class or social studies into an action news studio and push kids to get inspired about learning and proud of what they can achieve. Last year alone, over 200,000 pre-K through high school students were impacted by their work in over 7,000 programs.

Learn More Now!

The details:

Who: You and 10 of your best friends

When: Friday, March 10th, 2017 from 5:30 to 9:00 pm

Where: Go Media Headquarters – 4507 Lorain Avenue, Cleveland 44102

How: It’s an open house, so please come anytime. Admission is free. RSVP on our Facebook page.


We can’t wait to see you there!

Learn More Now!

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Grab our 30+ Dynamic Watercolor Elements + Free Watercolor Wash Sample http://gomedia.com/zine/downloads/free-watercolor-wash/ http://gomedia.com/zine/downloads/free-watercolor-wash/#respond Wed, 15 Feb 2017 13:00:54 +0000 http://gomedia.com/?p=64377 Our Newest Elements/Texture Pack + Get a Free Watercolor Wash Our brand new Watercolor Elements and Texture Pack contains a variety of watercolor washes, as well as abstract watercolor elements useful for any project that needs a splash of color.… Continue Reading »

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Our Newest Elements/Texture Pack + Get a Free Watercolor Wash

Our brand new Watercolor Elements and Texture Pack contains a variety of watercolor washes, as well as abstract watercolor elements useful for any project that needs a splash of color. Created in-house, the colorful textures give you the ultimate flexibility. We give you both JPEG and PNG files for 15 large washes included (sized 4000 x 2700), as well as PNG files for the 19 abstract elements (which range in size from 4000 x 964 to 1652 x 1679).

Here’s what you get with our Watercolor Elements Pack:

  • 15 large watercolor washes: PNG files included, as well as JPEG files of each
  • 19 abstract watercolor elements included. These include: 14 abstract elements and 5 circle-shaped elements

Shop Watercolor Elements & Texture Pack

Want to try before you buy? Here is a sample of one of our watercolor elements for your downloading pleasure: Watercolor 3 Elements and Texture Pack Sample

The Goods!

Now, see what we love most about this pack below…

Shop Watercolor Elements & Texture Pack

Finally, if you’re obsessed with Arsenal products, become a member and for only $15/mth, you can access our entire library instantly. Once a member, you can download our products like it’s your job. No limit on downloads, cancel anytime. Seriously!

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Getting Comfortable Asking for Money http://gomedia.com/zine/insights/how-to-ask-clients-for-money/ http://gomedia.com/zine/insights/how-to-ask-clients-for-money/#respond Tue, 14 Feb 2017 14:07:10 +0000 http://gomedia.com/?p=64250 How to Ask Clients for Money (when it’s not your favorite) For many of us, asking to get paid isn’t among our favorite conversations. It’s something that takes practice. Here are some tips we suggest for building your confidence when asking… Continue Reading »

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How to Ask Clients for Money (when it’s not your favorite)

For many of us, asking to get paid isn’t among our favorite conversations. It’s something that takes practice. Here are some tips we suggest for building your confidence when asking to get paid what you so rightfully deserve.

Show them the value. When meeting with new clients, make a smooth transition from a discussion about project details into the value you’ll be bringing to the client immediately and over years to come. By doing so, you’ll build up not only their confidence but your own. Prove your worth by way of examples of past success and by speaking with assuredness about your experience. When your new client feels safe in your care, you’ll be able to show them that you deserve to get paid what you’re asking. Prep for this by practicing speaking about past clients and filling up your portfolio with only the best of past projects. What will you say about these to really wow new clients? What did you design for a past client that really boosted their business to new levels? What was your approach and how will that apply to this project?

Make it easy. We suggest offering the client various options by which they can pay right off the bat, making it as simple and convenient for them as possible. Have your iPad and Square reader out and ready to go. Grab their credit card number and enter it into your system immediately and discuss how you’ll be billing them so there will be no surprises. Ask if you’d prefer that you stop by in person and pick up a check. Be prepared and ready to have these discussions from the get-go. Don’t miss a chance to get this all squared away from the jump. This will make the entire process easier for both you and your client.

Give them options. Once you’ve established what your client will owe, give your clients a few options regarding how they’d like to pay (if you’re willing to negotiate this, of course). 100% down. 50%, 50%. 50%, 35%, 10%. 50%, 20%, 20%, 10%, etc. Once this has been established, put the dates in writing. Giving your client options here is just another factor in building a positive, trusting relationship between the two of you. When you either automate the payments or call to receive them, there will be no surprises. If you’re making a call, a simple, polite request for payment is all you’ll need. Leave out the fluff. Don’t apologize for calling and bothering them. Please note: As much as you have hope for a fantastic, pain-free relationship with this client, you will have to review what will happen if payments are missed. (This will also be detailed in your contract.) Let your client know why it’s important they pay on time, how this will affect their project timeline, as well as how it impacts how you’ve structured your own calendar. Get this out of the way so that you won’t have to deal with it later (with any hope!)

Be specific. When shopping at a store, isn’t it bothersome when you pick up an item you’re interested in only to find it doesn’t have a price tag on it? We think so. When you’re speaking with a new or potential client, be prepared to talk numbers by having a rough estimate of pricing for your services – or hourly billing – so that you’re not a deer in headlights when discussing pricing. Be prepared and after further discussion, be specific about what your client will owe so that there isn’t any gray area. Let them know how they can pay, the total cost of your services and when payments are due. Let them pick up your shiny product, hold it in their hand, know what they’re purchasing and feel like it’s worth every penny.

Make it personal. Great customer service always builds bridges between you and your client. Friendly notes and reminders when bills are due are always better received than cold, sterile ones worded in contractual type language. In addition, keeping clients engaged in other ways will keep you at the top of their minds.

We hope these methods will help you find it easier to connect with future clients, have easier conversations about money and keep your billing processes running smoothly. Good luck!

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Great Valentine’s Day Gift Ideas for the Creative in Your Life http://gomedia.com/zine/inspiration/web-roundup/gifts-for-graphic-designers/ http://gomedia.com/zine/inspiration/web-roundup/gifts-for-graphic-designers/#respond Thu, 09 Feb 2017 13:30:46 +0000 http://gomedia.com/?p=64292 Gifts for Graphic Designers Valentine’s Day is coming up. This is a holiday that so many of us love and so many of us….don’t. If you happen to enjoy it, here are some gifts to give the creative you love. If… Continue Reading »

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Gifts for Graphic Designers

Valentine’s Day is coming up. This is a holiday that so many of us love and so many of us….don’t. If you happen to enjoy it, here are some gifts to give the creative you love. If you don’t have a Valentine, treat yourself. That’s an order.

Click on each image for more info.

Gifts for Graphic Designers

Being an Artist Mug by Emily McDowell Studio

Gifts for Graphic Designers

Belle Calligraphy Starter Kit by Maybelle Imase-Stukuls

Drawn & Quarterly 25: Twenty-Five Years of Contemporary Cartooning, Comics, and Graphic Novels by Drawn & Quarterly

Drawn & Quarterly 25: Twenty-Five Years of Contemporary Cartooning, Comics, and Graphic Novels by Drawn & Quarterly

aHead Wireless Headphones by Kreafunk

aHead Wireless Headphones by Kreafunk

moleskin

Moleskin Gift Box Drawing Set

Bottled Up Feelings Pin by AdamJK

Bottled Up Feelings Pin by AdamJK

Basquiat Candles

Basquiat Candles

Astier de Villatte Robusto Pencil

Astier de Villatte Robusto Pencil

Color Wheel Pendant by Christine Schmidt

Recycled Paper Craft Sketchbook by Muji

Recycled Paper Craft Sketchbook by Muji

Broken Heart Tee by Lance Jones

Broken Heart Tee by Lance Jones

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How to Keep Clients Engaged http://gomedia.com/zine/insights/business-philosophy/how-to-keep-clients-engaged/ http://gomedia.com/zine/insights/business-philosophy/how-to-keep-clients-engaged/#respond Tue, 07 Feb 2017 14:42:48 +0000 http://gomedia.com/?p=64256 Client Retention: Here at Go Media, we’re always thinking of marketing strategies that will assist us in attracting new clients. We love new leads and engaging with new customers, after all. We never, however, fail to value the importance of client retention.… Continue Reading »

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Client Retention:

Here at Go Media, we’re always thinking of marketing strategies that will assist us in attracting new clients. We love new leads and engaging with new customers, after all. We never, however, fail to value the importance of client retention. After all, we see the incredible value in keeping the relationships with past clients alive. And so we do. At any one time, we estimate having around 50% returning clients on our plate. How do we keep the engagement going? Here are some touch points we use to keep the love alive…

Company Wide eNewsletter: a monthly touchpoint with our entire email list (this includes all of our email lists combined, including our Arsenal list, Shirt Mockup and Mockup Everything lists, our Weapons of Mass Creation Fest list, our design services list, etc.) In our email, we give our readers a brief overview of what’s happening in all of our departments.

Train To Be A Closing Pitcher

Monthly eBlasts: monthly eNewsletters go out to our design services email list with specific promotions every month. These could include discounted services like 25% off a brand refresh or 15% off a website design. They are a great way to reconnect with past clients who might need a refresh, new service or friendly reminder that we’re here to help.

Go Media Following Your Fear 25 off Branding

Phone Call or Email: There’s nothing better than an old-fashioned call or email to past clients we haven’t connected with in awhile. If we’re running a special promotion, we’ll often times call and offer this to those we feel might be interested in / ready for this deal or service. Keep in mind that calling or emailing for the sole purpose of seeking business can come off disingenuine. A friendly hello with no ask, from time to time, will really benefit you.

Surveys: Feedback from clients is paramount for our business. Whether positive or negative, it moves us forward. The feedback is also a great way to continue a conversation with our clients – to either mend a fence or build upon something wonderful.

Cards and Gifts: We love sending cards and gifts to our clients around the holidays, which may include Valentine’s Day, Thanksgiving or Christmas. These are just a little reminder to clients and Go Media family that we’re thinking of them. Here are some examples of cards and gifts we’ve sent in the past.

Untitled-4 Untitled-3 Untitled-2

We also have general “Thinking of You” cards to send when the mood strikes.

IMG_0922

Social Media Posts: We love surprising our clients with social media shout-outs when appropriate or “just because.”

Open House Events: More than anything, we love to throw a great party! Our Open Houses are a great way for us to relax while reconnecting with past clients, among others. Our next open house, entitled Creativity at Work, is happening in March, so please come out and connect with us then. All are welcome. Details here.

Creativity-at-Work-Fundraiser-01

What tips can you share for client retention? Please share them in the comments section below!

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Download of the Day: Valentine’s Day Icons http://gomedia.com/zine/downloads/download-of-the-day-valentines-day-icons/ http://gomedia.com/zine/downloads/download-of-the-day-valentines-day-icons/#respond Thu, 02 Feb 2017 22:18:06 +0000 http://gomedia.com/?p=64241 Join us every Thursday, when your friends here at the Arsenal take over the Go Media blog to share insights, tips, freebies or other fun to brighten your work day. Today we’re releasing Valentine’s Day vector freebies for your use in… Continue Reading »

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Join us every Thursday, when your friends here at the Arsenal take over the Go Media blog to share insights, tips, freebies or other fun to brighten your work day.

Today we’re releasing Valentine’s Day vector freebies for your use in any personal project. This includes four icons as seen below. Enjoy!

Love our products? Access our huge product library ($11k in resources) and exclusive content for only $15/mth. Yes, seriously. Learn more now.

Valentines Day Icons Free

Download it now:  GoMedia_Vector_Valentine Icons

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Inspiration of the Day: Chinese New Year 2017 http://gomedia.com/zine/inspiration/web-roundup/chinese-new-year-2017-art/ http://gomedia.com/zine/inspiration/web-roundup/chinese-new-year-2017-art/#respond Tue, 31 Jan 2017 16:13:55 +0000 http://gomedia.com/?p=64204 Chinese New Year 2017 Art Happy Chinese New Year everyone! The Chinese New Year, also known as Spring Festival, is underway! These festivities will last through February 15, 2018. Many designers, we found, were inspired by this joyful holiday. So… Continue Reading »

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Chinese New Year 2017 Art

Happy Chinese New Year everyone! The Chinese New Year, also known as Spring Festival, is underway! These festivities will last through February 15, 2018.

Many designers, we found, were inspired by this joyful holiday. So today, we’re sharing some of their work. Enjoy! For more information on each artist, make sure to click on the image.

| Cover image art: year of the Rooster: Francesco Faggiano |

2017 - Year of the Rooster by Francesco Faggiano

2017 – Year of the Rooster by Francesco Faggiano

Happy Chinese New Year - Rooster by Antonius Setiadi K

Happy Chinese New Year – Rooster
by Antonius Setiadi K

Happy New Year 2017 by Mei Mo

Happy New Year 2017 by Mei Mo

Happy Chinese New Year! by Folio Illustration Agency

Happy Chinese New Year!
by Folio Illustration Agency

Year of the Rooster by Winson Chao

Year of the Rooster by Winson Chao

Happy Chinese/Lunar New Year by IDEO

Happy Chinese/Lunar New Year
by IDEO

Year of the Rooster by W. Illus

Year of the Rooster by W. Illus

Year of the Rooster by Jessica Ciccolone

Year of the Rooster
by Jessica Ciccolone

Happy Chinese New Year! by Thom Hill

Happy Chinese New Year!
by Thom Hill

Chinese New Year 2017: The Year of the Rooster by Andy Hau

Chinese New Year 2017: The Year of the Rooster
by Andy Hau

雞年 Rooster Year 2017 by John Mao

雞年 Rooster Year 2017 by John Mao

Happy Rooster Year! by Jenn Liv

Happy Rooster Year!
by Jenn Liv

Lunar New Year 2017 by spacescass

Lunar New Year 2017
by spacescass

Year of the Rooster by Claire O'Brien

Year of the Rooster by Claire O’Brien

Year of Rooster - by Cincin by Tommy.L

Year of Rooster – by Cincin
by Tommy.L

Year of the Rooster by Kay Wolfersperger

Year of the Rooster
by Kay Wolfersperger

Chinese New Year 2017 by Andrew Diec

Chinese New Year 2017 by Andrew Diec

Year Of The Rooster by Mauro Gatti

Year Of The Rooster by Mauro Gatti

Chinese New Year card 2017 Year Of The Rooster by Lemongraphic

Chinese New Year card 2017 Year Of The Rooster
by Lemongraphic

Fire Rooster by Wren Sauer

Fire Rooster
by Wren Sauer

Roost by Oddds

Roost
by Oddds

Lunar New Year by Lorraine Nam

Lunar New Year by Lorraine Nam

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The Eccentric’s Guide to Design Sales – Train To Be A “Closing Pitcher”: 3 Useful Tips http://gomedia.com/zine/insights/how-to-close-a-sale-graphic-design/ http://gomedia.com/zine/insights/how-to-close-a-sale-graphic-design/#respond Tue, 24 Jan 2017 16:27:28 +0000 http://gomedia.com/?p=64144 Yeah yeah yeah, you’ve heard the old cliche a million times – “ABC – ALWAYS BE CLOSING!” If only it were that simple. True, when selling your design services, you want to maintain a clear objective, and follow every deal… Continue Reading »

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Yeah yeah yeah, you’ve heard the old cliche a million times – “ABC – ALWAYS BE CLOSING!” If only it were that simple. True, when selling your design services, you want to maintain a clear objective, and follow every deal to its proper conclusion, but not at the expense of honest-to-goodness interpersonal relationships. Take time to stop and smell the roses, together. But always be conscious of other people’s time. And when it’s all said and done, heck, you might even want to send your clients a dozen roses.

On that note, maybe the old adage should be updated to better suit the times: “ABC – Always Be Courting.” Hmm. Now there’s a novel idea. Court your clients. Show them some love. Hear what they have to say. Get to know their goals, aspirations, and concerns. Let them feel like you’re taking care of them, and get them to home plate, safe and sound. We know, we know, it sounds a bit kinky, and we’re certainly mixing our metaphors here a bit. But, bottom line is, you’re not going to succeed at either of these approaches unless you train yourself to be a closing pitcher. And your objective as a closing pitcher is not to strike ‘em out, but to ensure that all parties involved are swinging for the fences, and heading for home! OK. Now we’re double [maybe even triple] mixing our metaphors here. Just bare with us.

Here are 3 useful training tips for you on how to be a closing pitcher in design sales, courtesy of Go Media, your Cleveland Design Service experts.

    1. The Wind Up – Have a clear objective going into any negotiation. Keep the tone of the meetings brisk and the preliminaries brief, but don’t rush it. Keep your story fresh, and avoid using the same anecdotes every time. Don’t bring hooch to a baby shower as it were, or caviar to a Super Bowl party. Adjust your pitch to suit the situation. Every client is a little different. This doesn’t even require that you memorize your own schtick. On the contrary. You don’t want to be too scripted. But you certainly don’t want to sound one dimensional either. Clients can pick up on tired, worn out yarns. It’s more about paying attention to where the conversation is going, following your own lead, looking for signs & shifts in the conversation and making it work. Always leave a little room to shoot (or Pitch) from the hip.
    2. The Pitch – OK. Now everybody’s settled in and it’s time to get down to brass tacks. Wind it up and let ‘er rip, slingshot! Have your value proposition buttoned down, and simply articulate how you intend to deliver. Introduce a level of collaboration to the proceedings too, but not to the detriment of closing the deal. It’s important to give your clients the impression that you’re in the driver’s seat, and they can just enjoy the ride if they so choose. Somebody has to drive. Might as well be you.
    3. The Wrap Up – Okay. Party’s over, and all signs point to a decision. This is not a pressure tactic. This is reality. Time is tight, at a premium, and very precious in any negotiation. So get to the point. If the meeting ends with an “I’ll get back to you”, there’s a 50/50 chance you’re sunk. The narrative should always be pointing toward the finish line, home plate. Be the narrator. Take the lead. Any good closing pitcher worth his or her salt intuitively understands this. Avoid loose ends during the wrap-up, and minimize the number of unanswered questions before everyone hits the showers. Don’t let the deal hang out there like an unsolved riddle, and don’t encourage your clients to take the time to think it over. One common way closing pitchers succumb to this pitfall is by giving their clients too much wiggle room and too much homework at the end of a meeting. This is just an invitation to stall.

People want to feel like you’re taking care of them. They want to hire you to handle the heavy lifting. If you depend on your clients for too much additional information, you’re just encouraging them to drag their heels. This is not to suggest that you should be pushy, no. Simply keep your eyes on the ball, steer things home as much as you possibly can, and remain conscious of other people’s time.

Give your clients the tools they need to seize the day, swing for the fences, and make a commitment. Deliver the right pitch, custom made for their business, for everyone’s sake. Good Luck!

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