Go Media™ · Creativity at work! http://gomedia.com Cleveland Graphic Design, Website Design & Development, Thought Leadership & Inspiration Tue, 27 Jun 2017 20:27:29 +0000 en-US hourly 1 http://gomedia.com/zine/podcast/feed/ Go Media's Bryan Garvin sits down with members of the Go Media team and community to discuss the business of design and how to improve the quality of your work and life. Go Media no Go Media websites@gomedia.us websites@gomedia.us (Go Media) Go Media Real-world advice from working artists and designers. Go Media™ · Creativity at work!Go Media™ · Creativity at work! http://s3.gomedia.us/wp-content/uploads/powerpress/gomedia-podcast-300x300.png http://gomedia.com Cleveland, Ohio Monthly Today in Exciting News: the Weapons of Mass Creation Fest Speaker Line-Up http://gomedia.com/zine/insights/design-conference-2017/ Tue, 27 Jun 2017 17:43:22 +0000 http://gomedia.com/?p=65398 We are thrilled to announce that we are throwing our annual art, design and music conference, Weapons of Mass Creation Fest, at Mahall’s in Lakewood, Ohio, this year. The party goes from Friday, August 18 through Sunday, August 20th, with… Continue Reading »

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We are thrilled to announce that we are throwing our annual art, design and music conference, Weapons of Mass Creation Fest, at Mahall’s in Lakewood, Ohio, this year. The party goes from Friday, August 18 through Sunday, August 20th, with speakers on the main stage on Saturday and Sunday. A few cool things about our new venue:

  1. Doors to this historic bowling alley/concert venue opened in 1924.
  2. It’s got that hip, DIY Cleveland vibe you won’t to miss and is in a city ranked top 10 most exciting suburbs in the United States.
  3. Menu highlights include fried chicken, housemade cornbread and curry popcorn to name a few.

Even cooler are the folks that will fill our venue, including the speakers we’d like to introduce you to today. Before we start, we’d like to remind you that our new venue is pretty cozy and will fill up fast, so we encourage you to purchase your tickets now!

Purchase tickets to WMC Fest

Let’s go!

Saturday Speakers

Jamal Collins, a Boys and Girls Club Art Instructor will be speaking about his experiences influencing the lives of the children he teaches at the club. His talk, “Design for Social Change,” will be focused on using design for social change through mentorship, promoting entrepreneurship skills, and guiding youth into becoming smart creatives.

Dustin Lee, graphic designer and founder of Retro Supply Co., was one of the first designers on Creative Market to make a full-time living of selling design goods. Dustin will take on an intimate journey of how he went from $35,000 in debt, creatively frustrated, with his first child on the way to making $125,130 in one year on Creative Market (and making a full-time living selling digital products every year since.)

Painter Frank Oriti‘s work has been featured in The New York Times and in London’s National Portrait Gallery. In his talk, “Work,” this outstanding artist will be discussing his career since his return to Cleveland in 2011 by highlighting the evolution of his work and also sharing some of his experiences in the art world.

Stephanie Irigoyen is a designer and media specialist hailing from Tallahassee, Florida. Founder of Design Week Tallahasse, Stephanie believes strongly in community and in building a better city for yourselves. She’ll take the stage and proclaim: “Nobody Knows What They’re Doing (And That’s Okay.)”

Laura Wimbels, a photographer known for her book, ‘Faces of Cleveland,’ is also a frequent contributor on the popular NPR storytelling show ‘The Moth.’ Having just gone through the arduous process of publishing her first book, she will have so much to share when she takes the stage for her talk, “How to Quit Your Job and Make a Book, It’s That Easy! (It’s Really Not)”

You won’t want to miss “Broke to Billboard Top 100,” the journey from art school drop-out, student load-ridden failure, to designing for some of the world’s most influential musical artists, as told by Irwan Awalludian. This inspiring speaker-to-be is a Singaporean immigrant, a former resident of Cleveland, Ohio currently based out of Atlanta, Georgia, where he provides art direction and design for major label recording artists and producers. Most notable clients include MikeWillMade-It, Rae Sremmurd, Gucci Mane, Ludacris, Wiz Khalifa and Metro Boomin.

You may recognize Marshall Shorts, award-winning entrepreneur, artist, and designer as Founder and Creative-N-Chief of Soulo Theory Creative, co-founder of Creative Control Fest and from his work throughout the creative community. This agent of change’s talk is entitled, “Manifest,” and we encourage you to be in the audience to hear his wise words.

Perspective-Collective is the studio of Scotty Russell, a freelance lettering artist, and illustrator based out of Cedar Falls, Iowa. Scotty will be closing out Saturday’s festivities with his talk, “You are Not Invisible.” This inspiring speaker and artist will be speaking to the times when we as creatives feel as if no one is paying attention to the hard work we put into the work we pour our souls into.

Purchase tickets to WMC Fest

Sunday Speakers

Naomi Schulze is a professional t-shirt slinger/designer who, due to a whirlwind of events, fell in love with the world of embroidery. Currently, Naomi owns and operates Maeke Apparel, a screen printing/embroidery shop in Campbell, California, and travels frequently with her own sports apparel sub-brand. Naomi will speak about her experiences falling in love with the apparel industry, and pass on her insights on the world of embroidery when she takes the stage.

Corey Favor is a senior graphic designer at The Ohio State University, as well as an entrepreneur and co-founder of Creative Control Fest alongside Marshall Shorts. Corey will be sharing his perspectives on the agility needed navigating life and work, and appreciating the process of building a unique and creative career when he takes the stage for his talk, “Some Assembly Required.”

Cleveland Artist Erin Guido is best known for her brilliant and colorful work around the city, as well as her contributions to the LAND Studio, where she works as a designer. Her talk is entitled, “Surprises and Nice Things in Public Spaces,” and will certainly be as bright and colorful as she is.

Lisa Lorek is a lettering artist, muralist, and designer born and raised in Cleveland, Ohio named Cleveland.com’s Top 29 Cleveland Visual Artists to Follow on Instagram. Her talk, “Forever a Work in Progress,” will cover the winding road she took to find her passion, including following multiple curiosities and saying “yes” to everything thrown at her.

The dynamic screen-printing duo Snakes and Aceys, otherwise known as Hannah Manocchio and Anthony Zart, met during an odd collision of life’s events when they combined a quarter-life crisis and the beginning of a nervous breakdown, respectively. These two will hilarious review their harrowing first year in business, the bloody details of lessons learned, provide lists on what not to do, and offer advice on starting a fantasy company in a real world with a partner who drives you batshit in their talk, “Oh No! We’re in Business…”

Sarah Yeager is a graphic designer with a focus of User Interface and User Experience Design. As an avid lover of hack-a-thons and design competitions, Sarah has won awards such as “Most Aesthetically Pleasing Design” and “Most Market Ready Product” for her work on the security wearable, EmpoweRing. We look forward to Sarah educating us on how we can all get involved in her world during her talk, “How Hackathons Built My Design Career.”

Shannon Okey is both the founder of Cleveland Bazaar, Northeast Ohio’s longest-running indie handmade show, and publisher at Cooperative Press, an independent publishing company which has published over 50 books since 2010. She’s currently serving on the board of the Independent Book Publishers Association and has given talks on niche publishing at South by Southwest as well as O’Reilly’s TOC digital publishing conference. Her talk, entitled, “Find Your Niche,” is one not to be missed.

Reina Takahashi is a paper artist and illustrator living in San Francisco. Currently, she creates cut-paper artwork at Facebook with a team of illustrators and fellow paper artists. She also uses paper to create window installations, film props, and art piece commissions outside of her full-time work. Follow along Reina’s weird path of creative side projects for the last (almost) ten years that has led her to a full-time gig as a paper artist at a giant tech company and beyond. Hear some of her lessons learned, tips acquired, and adventures in making pirate ships out of paper in her talk, “Full Time/Free Time.”

That’s it! Now grab your seats to see all of these incredible artists, designers, screenprinters, makers and more this August 18 – 20th at Mahall’s in Lakewood at this year’s Weapons of Mass Creation Fest >>

Purchase tickets to WMC Fest

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How to Start a WordPress Blog: Part 1 – Technical Requirements http://gomedia.com/zine/insights/how-to-start-a-wordpress-blog-part-1-technical-requirements/ Mon, 26 Jun 2017 17:02:38 +0000 http://gomedia.com/?p=65375 Starting a WordPress Blog Rachel Revehl Copywriter for Go Media Co-Owner & C.E.O. of Law Firm Ghost Writer We heard the news. You just launched your own blog. Congratulations! A whole new world has just opened up for you.  It’s… Continue Reading »

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Starting a WordPress Blog

Rachel Revehl
Copywriter for Go Media
Co-Owner & C.E.O. of Law Firm Ghost Writer

We heard the news. You just launched your own blog. Congratulations! A whole new world has just opened up for you. 

It’s time to start connecting with your audience. Are you ready? Let’s go! In this six-part post, we’re going to introduce you to some things you need to know now that you’ll be blogging here on WordPress. Today, we’re going to start off by discussing the technical requirements of any given blog post, along with some notes and suggestions related to each. Here goes!

300 – 500 words. This word count is just your body copy – before you add your Byline, Tag line, Additional Resources line & More Blog Entries line. For a general idea, 500 words is about five paragraphs, or roughly a full page on a Word doc. More is great. Less is not.

Choose a keyword for your blog. This usually isn’t one word, but rather a phrase. Your keyword is the basis of your article. It’s often a term for which readers/customers/clients might typically be searching or search engines would recognize as industry-specific. For our clients, it’s something as simple as, “website design” or “graphic design” or “Cleveland web design” or “Cleveland graphic design” It could be your company name. It could more specific like, “poster design” or “illustration” (Search engines like when you switch it up, so don’t be afraid to do that.) If possible, work your keyword in the title of your blog. Get a reference up high at the top of your blog, in the first two or three paragraphs (or at least reference an industry-specific keyword.) Weave your keyword two-to-three times (no more than that) in the blog copy. These references should be natural, not forced.

Title your blog. Your blog title should make a statement or ask a question or at least offer a complete phrase – not just be a noun or verb. So rather than simply say, “Defying the Hand” we say, “Defying the Hand: How Weapons of Mass Creation Fest is Impacting Young Artists’ Lives.” You could also go with something like, “Defying the Hand: Are Young Artists’ Lives Being Impacted by Weapons of Mass Creation Fest?” See if you can work one of your keywords into the title – i.e., “website design,” “graphic design,” etc. Bonus points if you can work in a “geo reference” (i.e., Ohio City, Cleveland, Ohio). BUT Do Not Force It. An example might be: “Defying the Hand: How Cleveland graphic design conference Weapons of Mass Creation Fest is Impacting Young Artists’ Lives.” It’s a bit longer title, but it’s worth it to throw those in every once-in-a-while.

If you change your title, (which you probably will as you are writing), make sure you also update the “Permalink” directly underneath. Just copy your new headline, click “Edit” next to the Permalink line, paste your new headline and click “OK.” You want to make sure the headline & permalink match.

Start each blog with a “Byline.” You are not ghostwriters. You ARE the authority. Publishing a blog is a means to establish yourself as one who is knowledgeable in this field, which:
Instills confidence in the reader AND Improves your own personal brand PLUS It’s rewarding to see & share your own published professional work.
Make sure to put your Byline in Italics. Link back to your own page on the “Team Members” site. Do this by highlighting your name, clicking, “Insert Link” and add your URL from your personal team page and click the arrow to save.

Include “Anchor Text.” This is where you link back to a specific page on your site that corresponds to the body copy. For example, if we are talking about graphic design in our blog post, we will often link to our graphic design service page. Do this by highlighting the text you want to link, clicking “Insert Link” and add the URL. Important about this: You usually can & should work in a geo-reference around your link, i.e., “Cleveland web design agency” or “Graphic design company in Cleveland.” BUT – typically, you only want to link two or three words (in that case, “web design agency” or “graphic design company”). Do NOT link the city or region. (Google is weird & penalizes linked geo-references for being too spammy.)

After about the second or third paragraph (whatever would be a natural stopping point for “the jump,”), insert a “Read More” tag. Do this by clicking on the “Insert Read More” tag on the top bar. This will break up the copy on the main blog page so that people will only need to see the first couple paragraphs, and then they can decide if they want to click to keep reading.

If it makes sense (you shouldn’t have to force it), try to find at least one official source to link back. This source can either be offering the crux of your blog – the reason you’re writing it – or simply giving a related fact that pertains to your topic. Linking to official/ credible sources boosts your SEO. Credible sources include News organizations, scientific journals, official government agency sites, universities, hospitals, businesses, etc. A news source might include but is not limited to: The News-Press, Naples Daily News, NBC-2, The Washington Post, The New York Times, The Wall Street Journal, FOX News, etc. Just make sure it’s legit & not hyper-partisan or clickbait. A government agency might include The CDC, the National Safety Council, the U.S. Department of Health and Human Services, the National Institutes of Health, etc. A scientific journal might include: Pediatrics, The Social Science Journal, Journal of Food Science, The Journal of Neuroscience, etc. When you link to these (or any outside sources): Highlight the text, click, “Insert Link” and paste the outside URL. Before you close it, click the “Link Options” widget. When that window opens up, click, “Open link in new tab.” Then “Add Link.” It’s important to open these in new tabs because you don’t want readers completely drifting away from your site.

Every blog should have at least one Categories selected. Go to Categories and choose your category. Done!

Every blog should end with a “tag line” that is Italicized and looks like this: Go Media offers web and graphic design services in Cleveland, Ohio, and anywhere outstanding design services are needed. Call (216) 939.000 or Contact Us onlineLiterally, copy & paste this at the bottom of every blog & then just change the service area to match the one about which you are writing. i.e., “website design,” “print design” etc.

Every blog should end with an “Additional Resources” line that includes an outside reference (if applicable): Article headline, Date, Author(s) (if given) and Name of Publication. This can just be the same outside credible source to which you linked earlier, or you may choose to add a different one. Link to this as you would any other outside source. Highlight the text, click, “Insert Link” and paste the outside URL. Before you close it, click the “Link Options” widget. When that window opens up, click, “Open link in new tab.” Then “Add Link.”

Every blog should end with a “More Blog Entries” section. This is where you link back to previous blogs on the site. Simply open one of the previous blogs in a separate window, highlight that URL, copy & paste that into the “Insert Link” tab.

Every blog should contain at least one “tags.” Simply click in the “Tags” section on the right column. Type in your tags. These would be phrases like, “design,” “graphic design,” “creativity,” “entrepreneurship,” “art.”

Every blog should contain a “Featured Image.”
Without this, it will display blank on the main page carousel. You can upload your own featured image. HOWEVER, you may find there are technical considerations. Specifically: Images need to be shot in landscape (horizontal) not portrait (vertical). If you are uploading your own Featured Image, you need to make sure the Width is 720. If you choose instead to go with an image from a free stock image site (I find this much easier), upload from one like unsplash.com.

Do not use stock pictures with faces, as a general rule. Make sure the image is horizontal. Generally, think color or vibrant unless tone of the blog is more subdued. To upload the image: Go to the “Feature Image” widget on the lower right column. (Make sure it’s NOT the “Header Background Image.) Click “Upload Files.” Drag & Drop or Select Image. Write a Title & then add Alt Text to match your keyword. If you are unsure whether your photo is too large, Look under “Attachment Details.” It will show you the image size. If you need to adjust it (which should only be the case if you are uploading your own photo), click, “Edit Image.” Put “720” as the first value. It will automatically “Scale.” Close the box. (You typically will not need to resize images you upload from the free stock image sites.)

Stay tuned for Part 2, How to Preview, Post and Schedule your Blog Post, coming up next week. Until then, check out this post:

13 Tips to Starting Your Own Blog and Cultivating a Community

Go Media offers web and graphic design services in Cleveland, Ohio, and anywhere outstanding design services are needed. Call (216) 939.000 or Contact Us online.

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13 Tips to Starting Your Own Blog & Cultivating a Community http://gomedia.com/zine/insights/business-philosophy/13-tips-to-starting-your-own-blog-cultivating-a-community/ Tue, 20 Jun 2017 17:54:07 +0000 http://gomedia.com/?p=65340 Have you just launched your website and brand new blog? This tends to be a very exciting, albeit nerve-wracking time. So much to do, so much to explore. Yet where do you begin?  We always suggest that you start slow… Continue Reading »

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Have you just launched your website and brand new blog? This tends to be a very exciting, albeit nerve-wracking time. So much to do, so much to explore. Yet where do you begin? 

We always suggest that you start slow and begin to cultivate a community that is founded upon the specialized knowledge that you have to share. When you share knowledge openly, in an authentic voice that is reflective of your brand’s persona, you’ll be golden. Here are some tips we’d like to share regarding starting your blog so that you and slowly, but surely, cultivate a community that matters.

1. Ignore the Numbers. It takes time to build a community, so don’t focus on the numbers as much as the quality of your readership. Remember that the quality of your relationships is key and should be your focus. We hate to tell you, but even if you optimize your keywords ’til the cows come home, traffic won’t come streaming to your blog instantaneously. Slow down, enjoy the process and lean into things. Carefully choose your words and ensure that each post fits into your brand’s persona. If you simply throw blog posts up willy nilly and hope things stick, you’ll regret it in the long run and your readers will smell something phony miles away. Build it and they will come.

2. Tell Secrets. Leave the fluff at the door. Make your blog stand out by disclosing “tricks of the trade.” Your audience will really appreciate your willingness to share valuable information with them. The more epic the post, the better! Our most popular posts are the ones where we share information about how to get paid, what we charge, and how to start an apparel line, for example. They are long posts that disclose information insider information.

3. Focus on your Niche and Nothing More. You are the expert at your craft, so concentrate on what you’re good at. When you attempt to offer advice on areas that aren’t exactly your specialty, your blog may become unwieldy. Stay in your own lane.

4. Captivate an Engaged Reader. You’re off to a great start…writing things that truly matter. While you’re doing that, you’ll want to simultaneously target a very special kind of reader, and that’s an engaged one. You see, as we’ve established, not all traffic is good traffic. No, what we care about is quality. So, take time to write posts that will build relationships with your community. You need to come to know and embrace the very specialized community that you have formed, which will be based on your niche.

5. Love the One You’re With. And speaking of numbers, it’s also a lot easier to maintain your audience than to go out and capture readers, so nurture the relationships you have gained. Take the time out of your day to respond to blog/social media comments/mentions and show your readers that you truly appreciate the time they spent to connect. The more you do, the more your readers will start to feel a tie to your blog and like members of your community. The more they feel that bond, the more likely they will share, return and excitedly tell the world about what you’re doing.

6. Listen. Pay attention to what your audience wants and show them you are listening. Whether you survey them (we use Google Forms) or take notes based on social media interactions, you will come to learn what kind of content they want to see. This is a really easy way to connect and respond to the readers who have helped to grow your community.

7. Get on a Schedule. Schedule out your time, so that your readers know when to expect new posts. Depending on your availability, you may want to post weekly or even daily – it’s up to you. Remember, however, that it’s the content that should drive your schedule. Before you commit, think about the time you have to dedicate to copywriting and the quality of posts you need to produce to build your community. Less is more at the end of the day.

8. Curate. Document. There is a time and a place for carefully curating your content, but we find that our community really loves for us to document the in’s and out’s of life here at Go Media. So, take time to let your audience in and show them the behind the scenes. And more importantly, always show reveal your authentic voice, as readers can see right through a fake in two seconds flat. Be yourself and your community will grow, we guarantee it.

Behind the scenes here at Go Media

9. Make it easy for them to return. Now that you’ve got them hooked, make it easy for your reader to find you again. Start an RSS feed, email subscription, Facebook group, or other easy way for your readers to not only connect with you regularly, but retrace their steps.

10. Create a few simple categories. Make it easy for your readers to navigate your site by creating a few simple categories, which will filter your blog material for them. The fewer categories you have, the more likely they are to click on one of them. How many should you have? Start with three and end at eight, at the very most. When creating your categories, make sure they are broad enough umbrellas that your material will fall under one of them, whilst making them compelling as well.

11. Don’t forget the tags! Tags are a vital element of your blog post and also make navigation an easy task. WordPress advises that you use no more than 15 tags per blog post, so that is what we have adopted for our blog. Since there are so many blogs, and so many folks tagging out there on the daily, the more specific your tags, the better.

12. Optimize for SEO. Use the power of SEO to get your blog in front of as many readers as you can. Install the Yoast SEO plugin if you’re on WordPress and follow our tutorial to get things cooking. It will be your best friend!

13. Install chat on your blog. We have chat running on our blog and have it running whenever we’re at our desks. (We use Olark and it works nicely for us.) This is another way to keep in touch with your readers, as well as a great way to see what posts your readers tend to have further questions about. We use this intel to help us formulate furture blog posts.

We wish you the best of luck. Please let us know how your new blog goes!

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WMC Fest Lego Challenge with Sarah Yeager http://gomedia.com/zine/weapons-of-mass-creation-fest/wmc-fest-lego-challenge/ Wed, 14 Jun 2017 15:54:23 +0000 http://gomedia.com/?p=65329 Lego Challenge with Sarah Yeager In today’s Weapons of Mass Creation Fest Challenge, we sit down with WMC Fest 8 speaker Sarah Yeager. Sarah Yeager is a graphic designer with a focus of User Interface and User Experience Design. She’s… Continue Reading »

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Lego Challenge with Sarah Yeager

In today’s Weapons of Mass Creation Fest Challenge, we sit down with WMC Fest 8 speaker Sarah Yeager. Sarah Yeager is a graphic designer with a focus of User Interface and User Experience Design. She’s an avid lover of hack-a-thons and design competitions, Sarah has won awards such as “Most Aesthetically Pleasing Design” and “Most Market Ready Product” for her work on the security wearable, EmpoweRing.

As you’ll see in today’s video, Sarah is one pretty talented lego builder.

Watch the Lego Challenge >>

Come see Sarah’s talk, “How Design Competitions Bring Us Together,” on Sunday, August 20th at this year’s Weapons of Mass Creation Fest. It’s from 3:35 to 4:15 pm on the main stage.

Purchase Tickets

Until then, learn more about Sarah here:
Sarah Yeager Design | Twitter | Instagram | LinkedIn

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How to Take Your Inbox to Zero http://gomedia.com/zine/insights/how-to-take-your-inbox-to-zero/ Mon, 12 Jun 2017 18:59:15 +0000 http://gomedia.com/?p=65310 Is a flooded inbox a daily nightmare? Here are some tips and tricks to keeping your inbox neat, tidy and even (gasp!) completely empty! Great artists steal! I keep my inbox super clean with an email management system invented by… Continue Reading »

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Is a flooded inbox a daily nightmare? Here are some tips and tricks to keeping your inbox neat, tidy and even (gasp!) completely empty!

Great artists steal!
I keep my inbox super clean with an email management system invented by Andreas Klinger. Follow her method and take your inbox to zero pretty quickly. How? Andreas views emails as to-dos as tasks and because of that, helps you to filter them into manageable to-do lists by category and urgency. I highly recommend taking an hour out of your day to follow her tutorial and start to filter your emails according to her GTD (Getting Things Done) Approach. Here’s how she does it.

Here at Go Media, we also recommend Sortd.

At minimum, stop using your email as your to-do list and rely on other resources like Google Keep, Teux Deux or Todoist, or the countless other options out there.

Insert canned responses.
Canned responses are email responses you can use over and over again. In many cases, we can use these as a basis for emails we send daily, modifying them slightly as needed. These are very simple to set-up and can be a real time-saver.

Limit time spent in your inbox.
The more time you spend in your inbox, the more activity you’ll stir up inside of it. Remember, your inbox is not a mobile phone and doesn’t produce text messages. While you should produce prompt replies, the expectation to do as quickly as on text isn’t the same. Limit time in your inbox to around 2 to 3 times a day, when you have quality time to dedicate to it. Reply to the most urgent emails before moving on to those that are not as high on your priority list.

Unsubscribe to pesky emails.
We all have subscriptions to emails that simply clutter our inbox. The ones that we just can never seem to hit “unsubscribe” to for one reason or the other. While you’re on your “inbox to zero” mission, unsubscribe away! It feels so good. Bonus points for being proactive and deciding not to subscribe to those pesky email newsletters in the first place.

How have you managed to take your inbox to zero? Let us know in the comments section below!

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WMC Fest No Arms Screenprinting Challenge with Snakes and Aceys http://gomedia.com/zine/weapons-of-mass-creation-fest/wmc-fest-no-arms-screenprinting-challenge-with-snakes-and-aceys/ Thu, 08 Jun 2017 15:18:19 +0000 http://gomedia.com/?p=65292 In today’s WMC Fest 8 challenge video, Event Director Heather introduces you to Hannah Manocchio and Anthony Zart, otherwise known Snakes and Aceys. Things get awkward in the best way possible when twin powers activate and the dynamic duo transforms into one… Continue Reading »

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In today’s WMC Fest 8 challenge video, Event Director Heather introduces you to Hannah Manocchio and Anthony Zart, otherwise known Snakes and Aceys. Things get awkward in the best way possible when twin powers activate and the dynamic duo transforms into one for a screenprinting challenge you won’t want to miss.  As you’ll see, Hannah and Anthony are a real treat, so make sure to come see them at this year’s event. They will be around all weekend long, not only speaking, but screenprinting, performing in bands, vending and more.

On the main stage, they’ll review their harrowing first year in business, including bloody details of lessons learned, provide lists of what not to do, and offer advice on starting a fantasy company in a real world with a partner who drives you batshit. We know you’ll love them as much as we do.

Tickets over at wmcfest.com.

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Enroll in this year’s Weapons of Mass Creation Fest Workshops http://gomedia.com/zine/weapons-of-mass-creation-fest/graphic-design-workshops-2017/ Tue, 06 Jun 2017 18:45:03 +0000 http://gomedia.com/?p=65286 Graphic Design Workshops 2017 We have carefully curated three Weapons of Mass Creation Fest workshops that we think you’ll find not only inspiring and enjoyable but also important to your careers and creative lives moving forward. WMC Fest Workshops include:… Continue Reading »

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Graphic Design Workshops 2017

We have carefully curated three Weapons of Mass Creation Fest workshops that we think you’ll find not only inspiring and enjoyable but also important to your careers and creative lives moving forward.

WMC Fest Workshops include:
Creative Shock: 90 minutes of hands-on creative activities to jolt you out of your everyday grind and shock you back into harnessing the creative spirit you love!
Fire Up Your Creativity: a 2-hour workshop all about the creative process aimed to help you produce more ideas faster and with less effort.
Brand You: A Branding Workshop: a 1-hour workshop focused on designing your own personal brand so that you can stand out from your peers and project your own unique value.

Space is quite limited for each workshop, so purchase your tickets today!

Workshop Info Purchase Tickets to WMC

A quick note on our workshops: You will not need a general admission or three-day pass to gain entry to Creative Shock or Fire Up Your Creativity, as these workshops begin before our main events. You will, however, need to leave the venue after these workshops are over. (Friday night’s events kick off at 7:45 pm) You will need a three-day pass or single day (Sunday) pass to gain entry to the Brand You: A Branding Workshop, as this workshop happens on Sunday during our scheduled activities. If you have any questions about this, please email Heather at heather@wmcfest.com.

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How to Audit Your Blog for Improved Performance http://gomedia.com/zine/insights/business-philosophy/how-to-audit-your-blog-for-improved-performance/ Mon, 05 Jun 2017 14:45:13 +0000 http://gomedia.com/?p=65110 How to Audit Your Blog & Get Rewarded for Doing So Have you ever taken a journey through your company blog, only to find yourself lost in a sea filled with content – some old, some new, some great, some…not… Continue Reading »

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How to Audit Your Blog & Get Rewarded for Doing So

Have you ever taken a journey through your company blog, only to find yourself lost in a sea filled with content – some old, some new, some great, some…not so much? If so, it’s time to dive deep and do some work at cleaning up your content.

We know, we know. You worked hard to create all of that content. You’re attached. But saying goodbye to it is important. Consider these points:

Navigation: By reducing content, your blog will be easier to navigate. Your reader will be able to locate material faster and just simply move through the blog more comfortably.

Quality over Quantity: Sure, you may have some good content on your site, but when you focus on the best of the best, you’ll be rewarded for it. First, consider your reader. What posts are really going to keep them engaged and which ones will have them turning away (think: bounce rates) from your site? Keep an eye on your analytics; which articles are really grabbing your readers? Keep an ongoing spreadsheet of all of your top performing posts. This will help you to narrow in on what to keep and what to focus on in the future.

Remember that Google ranks your blog upon the quality of your posts’ performance. The more quality posts you have, the better you will rank. The more fluff you include, the harder it will be for Google to recognize you in the crowd.

Now that you’re ready to remove some content from your site, here’s what you can consider getting rid of or modifying:

Content that is old and no longer relevant or appears dated: Examples for Go Media’s blog included past contests, links to giveaways that are no longer active, and information about old job postings

Content that is poor quality or that doesn’t meet your brand standards: Examples include articles written by guest bloggers that do not seem to fit in or those that just do not reflect our brand persona any longer.

Content that doesn’t visually fall in line with your newest requirements: Examples include posts that have hero images of the wrong size/resolution or different header structuring. These posts can simply be modified as you have time.

Content that contains any dead links: Examples for us include links to freebies on our site that are no longer available or giveaways that are no longer offered. If these links can be repaired, do so!

Other things to keep in mind while you work:

Start with a spreadsheet: Do a content dump and start organizing what you have in a spreadsheet. Take a look at what is performing well and recognize what posts you can wave goodbye to. Tag with blog posts have been given the “green light” by your SEO by Yoast plugin and which posts you still have to dive into.

Put redirects into place as necessary. Before simply going crazy and deleting all of your posts, salvage the good stuff and when needed, make sure redirects are put into place.

Consolidate! Have a few small, quality posts that can be combined? Put them together in order to make them one longer, higher quality post.

Bump up your best material. Have some older posts that are still your top performers? As you’re going through, deleting posts, feel free to move this material up by simply changing the publish date.

Rome wasn’t built in a day. Some of your posts will need to be updated, rewritten or modified, and hero images will need to be rebuilt. This won’t happen overnight. Keep a list of what you need to work on and rebuild piece by piece. Good luck!

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WMC Fest Carpool Karaoke with Jamal Collins http://gomedia.com/zine/video-and-podcasts/wmc-fest-carpool-karaoke-with-jamal-collins/ Thu, 01 Jun 2017 14:15:14 +0000 http://gomedia.com/?p=64965 Carpool Karaoke Jamal Collins (Jayworking on YouTube), is a Cleveland hero working and changing the lives of youth through creativity at the Boys and Girls Club of America. Jamal had a few moments open on his drive to work, so… Continue Reading »

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Carpool Karaoke

Jamal Collins (Jayworking on YouTube), is a Cleveland hero working and changing the lives of youth through creativity at the Boys and Girls Club of America. Jamal had a few moments open on his drive to work, so he picked Weapons of Mass Creation Fest organizer Heather Sakai (Pretty Good Vegan on YouTube) up to chat about WMC Fest and their common love of vlogging.

They also did a little lip syncing, carpool karaoke style. (Go with it and forgive them for not knowing all the words.

Make sure to come see Jamal speak words of wisdom about Designing for Social Change at this year’s WMC Fest, August 18 – 20th at Mahall’s in Lakewood. Tickets at wmcfest.com.

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Weapons of Mass Creation Fest is the premier art, design, and music conference in the Midwest. We welcome you to join us for this year’s festivities, August 18 – 20th in Lakewood, Ohio. Mahall’s, a west-side Cleveland landmark for bowling, good music, good times, and good friend chicken will be our host. If you love design, music and bowling – get ready to party with us!

Weapons of Mass Creation Fest weekend is full of inspiration, including TED-X style speakers, workshops, panels, a Cleveland Studio tour, art battles, meetups, and more. Tickets are on sale now, and 3-day passes will include admittance to all events (with the exception of the workshops, which are ticketed individually), as well as single-day tickets, evening party passes, workshop tickets, and Cleveland Studio Tour tickets.

Purchase Tickets to WMC

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Join Us for Weapons of Mass Creation Fest! http://gomedia.com/zine/insights/graphic-design/weapons-of-mass-creation-fest-8/ Wed, 31 May 2017 13:19:26 +0000 http://gomedia.com/?p=64962 Weapons of Mass Creation Fest 8 Hello Arsenal Fans. Did you know that Go Media hold an annual design conference called Weapons of Mass Creation Fest? Weapons of Mass Creation Fest is the premier art, design, and music conference in the… Continue Reading »

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Weapons of Mass Creation Fest 8

Hello Arsenal Fans. Did you know that Go Media hold an annual design conference called Weapons of Mass Creation Fest?

Weapons of Mass Creation Fest is the premier art, design, and music conference in the Midwest. We welcome you to join us for this year’s festivities, August 18 – 20th in Lakewood, Ohio. Mahall’s, a west-side Cleveland landmark for bowling, good music, good times, and good fried chicken will be our host. If you love design, music and bowling – get ready to party with us!

Weapons of Mass Creation Fest weekend is full of inspiration, including TED-X style speakers, workshops, panels, a Cleveland Studio tour, art battles, meetups, and more.

Purchase Tickets

Weapons of Mass Creation Fest 8

This year, some of the featured speakers include:
Reina Takahashi, paper cut artist and illustrator currently working for Facebook
Singaporean immigrant Irwan Awalludin, known for his work providing art direction and design for some of the world’s most influential recording artists, including Ludacris and Wiz Khalifa
Dustin Lee, one of the first designers on Creative Market to make a full-time living selling design goods, having made nearly $1,000,000 in digital goods to date
Ken Schneck, producer and host of This Show is So Gay, the long-running, award-winning radio show and podcast, who will be hosting a panel entitled, “How to Practice Understanding.”

Lenny Terenzi, WMC Fest speaker alum, designer and illustrator of Hey! Monkey Design will be our emcee.

Key events include:

  • Ink Wars, an eight-person illustration battle on Friday evening (Interested in participating? Nominate yourself now!) 
  • A Friday evening meet-up at Old City Libations, winner of tv show Cleveland Hustles
  • The Cleveland Studio Tour, which highlights some of the most popular design studios and creative agencies in our city
  • 3 workshops, entitled Fire Up Your Creativity, Creative Shock and Design You, A Branding Workshop. Tickets here.
  • 2 panels (including “How to Practice Understanding,” which will open up a dialogue about how we can better empathize with one another during these politically charged times, as well as “How to Battle Creative Burnout,” which deals with issues like depression and exhaustion as it relates to loving what you do.)
  • 16 speakers
  • Vendor village featuring 14 vendors from around the country
  • Rebellion Room (a full immersive space which will allow our attendees to get their hands dirty, create and experiment with augmented and virtual reality, including Google Tilt Brush with the crew from CLEVR.)
  • Seven bands, including MuAmin Collective and the Punch Drunk Tagalongs
  • A bowling tournament
  • Food trucks
  • A 90’s prom on Saturday evening, which will feature two 90’s inspired bands, bowling and good times with friends

Tickets are on sale now, and 3-day passes will include admittance to all events (with the exception of the workshops, which are ticketed individually), as well as single-day tickets, evening party passes, workshop tickets, and Cleveland Studio Tour tickets.

Arsenal Member? Head here for your promo code.

Purchase Tickets

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